Tesla CEO Elon Musk has a renowned sense of humor. Any person who is a follower of Musk’s Twitter account knows that the South African-born entrepreneur brings a lighthearted approach to business and his world-saving mission, outlined in Tesla’s “Master Plan” back in 2003.
But what is interesting about Musk’s jokes is the fact that he can maintain a kind-hearted and comedic response to Tesla’s “competitors.” The observation that Musk dropped the Model S price to his notoriously favorite numbers of $69,420 yesterday was perhaps a response to Lucid listing its base model of the Air to the point that was less expensive than Tesla’s flagship sedan.
The gauntlet has been thrown down!
The prophecy will be fulfilled.
Model S price changes to $69,420 tonight!
— Elon Musk (@elonmusk) October 14, 2020
In light of all of the funny business moves Musk has made over the years, including $69.420 short shorts, Tesla’s “big picture” mission is anything but comedic. The Master Plan describes the urgency that is needed in terms of adopting electric vehicles. Additionally, Musk’s other notable entity, SpaceX, is preparing for Mars’ inhabitance in case his Earth-saving strategy does not work out the way that he plans.
Tesla’s mission statement is to “accelerate the transition to sustainable energy.” Simply put, it means: get off of the dependence on fossil fuels in favor of clean, renewable energy that can increase the quality of life and add years to the Earth’s lifespan. Simply enough, stop using dirty sources of power.
The sustainable energy transition is important enough that over 1 million people have bought Tesla electric vehicles. Some may have bought them for the environmental effects, and some may have purchased a Tesla because of performance specifications. Regardless, a Tesla purchased is one less gas-powered car on the road, which is ultimately the company’s goal.
Nevertheless, it is interesting that Musk’s very serious mission is complemented by a less-serious source of humor. The two attitudes counteract each other and make Musk the ideal candidate to run a company that plans to change the world in more than one way.
Whether Musk’s instant discount of the Model S was a jab at Lucid or simply an attempt at lightening the mood in 2020, we may never know for certain. However, the slightly lower price could invoke some more competition between the two companies. Perhaps Lucid will also introduce a price reduction, which will only benefit the EV consumer base as a whole. The only difference is that Tesla is producing the Model S currently. Lucid Air reservation holders will have to wait another year.
Musk is certainly a one-of-a-kind boss that many enthusiasts would love to spend some time with. However, his sense of humor really makes Tesla one of the most interesting companies on Earth simply because of the counterintuitiveness that comes with the dire mission the automaker represents.
As Elbert Hubbard once said, “Don’t take life too seriously, you’ll never get out alive.”
Elon Musk
Brazil Supreme Court orders Elon Musk and X investigation closed
The decision was issued by Supreme Court Justice Alexandre de Moraes following a recommendation from Brazil’s Prosecutor-General Paulo Gonet.
Brazil’s Supreme Federal Court has ordered the closure of an investigation involving Elon Musk and social media platform X. The inquiry had been pending for about two years and examined whether the platform was used to coordinate attacks against members of the judiciary.
The decision was issued by Supreme Court Justice Alexandre de Moraes following a recommendation from Brazil’s Prosecutor-General Paulo Gonet.
According to a report from Agencia Brasil, the investigation conducted by the Federal Police did not find evidence that X deliberately attempted to attack the judiciary or circumvent court orders.
Prosecutor-General Paulo Gonet concluded that the irregularities identified during the probe did not indicate fraudulent intent.
Justice Moraes accepted the prosecutor’s recommendation and ruled that the investigation should be closed. Under the ruling, the case will remain closed unless new evidence emerges.
The inquiry stemmed from concerns that content on X may have enabled online attacks against Supreme Court justices or violated rulings requiring the suspension of certain accounts under investigation.
Justice Moraes had previously taken several enforcement actions related to the platform during the broader dispute involving social media regulation in Brazil.
These included ordering a nationwide block of the platform, freezing Starlink accounts, and imposing fines on X totaling about $5.2 million. Authorities also froze financial assets linked to X and SpaceX through Starlink to collect unpaid penalties and seized roughly $3.3 million from the companies’ accounts.
Moraes also imposed daily fines of up to R$5 million, about $920,000, for alleged evasion of the X ban and established penalties of R$50,000 per day for VPN users who attempted to bypass the restriction.
Brazil remains an important market for X, with roughly 17 million users, making it one of the platform’s larger user bases globally.
The country is also a major market for Starlink, SpaceX’s satellite internet service, which has surpassed one million subscribers in Brazil.
Elon Musk
FCC chair criticizes Amazon over opposition to SpaceX satellite plan
Carr made the remarks in a post on social media platform X.
U.S. Federal Communications Commission (FCC) Chairman Brendan Carr criticized Amazon after the company opposed SpaceX’s proposal to launch a large satellite constellation that could function as an orbital data center network.
Carr made the remarks in a post on social media platform X.
Amazon recently urged the FCC to reject SpaceX’s application to deploy a constellation of up to 1 million low Earth orbit satellites that could serve as artificial intelligence data centers in space.
The company described the proposal as a “lofty ambition rather than a real plan,” arguing that SpaceX had not provided sufficient details about how the system would operate.
Carr responded by pointing to Amazon’s own satellite deployment progress.
“Amazon should focus on the fact that it will fall roughly 1,000 satellites short of meeting its upcoming deployment milestone, rather than spending their time and resources filing petitions against companies that are putting thousands of satellites in orbit,” Carr wrote on X.
Amazon has declined to comment on the statement.
Amazon has been working to deploy its Project Kuiper satellite network, which is intended to compete with SpaceX’s Starlink service. The company has invested more than $10 billion in the program and has launched more than 200 satellites since April of last year.
Amazon has also asked the FCC for a 24-month extension, until July 2028, to meet a requirement to deploy roughly 1,600 satellites by July 2026, as noted in a CNBC report.
SpaceX’s Starlink network currently has nearly 10,000 satellites in orbit and serves roughly 10 million customers. The FCC has also authorized SpaceX to deploy 7,500 additional satellites as the company continues expanding its global satellite internet network.
Energy
Tesla Energy gains UK license to sell electricity to homes and businesses
The license was granted to Tesla Energy Ventures Ltd. by UK energy regulator Ofgem after a seven-month review process.
Tesla Energy has received a license to supply electricity in the United Kingdom, opening the door for the company to serve homes and businesses in the country.
The license was granted to Tesla Energy Ventures Ltd. by UK energy regulator Ofgem after a seven-month review process.
According to Ofgem, the license took effect at 6 p.m. local time on Wednesday and applies to Great Britain.
The approval allows Tesla’s energy business to sell electricity directly to customers in the region, as noted in a Bloomberg News report.
Tesla has already expanded similar services in the United States. In Texas, the company offers electricity plans that allow Tesla owners to charge their vehicles at a lower cost while also feeding excess electricity back into the grid.
Tesla already has a sizable presence in the UK market. According to price comparison website U-switch, there are more than 250,000 Tesla electric vehicles in the country and thousands of Tesla home energy storage systems.
Ofgem also noted that Tesla Motors Ltd., a separate entity incorporated in England and Wales, received an electricity generation license in June 2020.
The new UK license arrives as Tesla continues expanding its global energy business.
Last year, Tesla Energy retained the top position in the global battery energy storage system (BESS) integrator market for the second consecutive year. According to Wood Mackenzie’s latest rankings, Tesla held about 15% of global market share in 2024.
The company also maintained a dominant position in North America, where it captured roughly 39% market share in the region.
At the same time, competition in the energy storage sector is increasing. Chinese companies such as Sungrow have been expanding their presence globally, particularly in Europe.
Brazil Supreme Court orders Elon Musk and X investigation closed
FCC chair criticizes Amazon over opposition to SpaceX satellite plan
