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In Elon Musk’s intertwining web of companies, Twitter is the latest addition

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Elon Musk recently added Twitter to the list of companies he currently controls. Tesla, SpaceX, the Boring Company, and others have all worked as an intertwining web of entities with Musk acting as the spider. With the addition of Twitter, Musk adds another dimension to his list of companies that work with one another, all of which will ultimately culminate in the creation of X, a parent company.

While Musk’s ownership and control of Twitter are less than two weeks from its beginnings, employees of the social media network are learning a new lesson: just because it does not deal with cars, rockets, or tunnels, doesn’t mean those will not somehow come into the picture later on.

Twitter engineers learned this lesson faster than anyone as reports circulated late last week that Tesla employees were heading to downtown San Francisco to work side-by-side with the social media platform’s software people. The move was met with mixed reviews: some literally could not care less, but others felt Tesla engineers already had enough on their plate. After all, Musk said earlier this year he’d be very surprised if Tesla did not solve its Full Self-Driving suite by year’s end, and less than two months remain in 2022.

For anyone seasoned with Musk and his many ventures, the move was not all that much of a surprise. The Tesla CEO’s companies have never been wholly individualized, per se. While Tesla builds cars, SpaceX builds rockets, and the Boring Company builds underground tunnels, the three companies all have a little piece of each other. It’s more than likely just an advantage of having your hands in a lot of different buckets.

Take Tesla and SpaceX for example. The Model X drove NASA astronauts Doug Hurley and Bob Behnken to the launchpad for the SpaceX Demo-2 launch last year. Tesla has used SpaceX welding techniques to improve the strength of aluminum parts in the Model Y. According to CNBC, Tesla sold SpaceX $2 million worth of vehicle components in Q1 2021.

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NASA shows off Tesla Model X astronaut transport vehicle ahead of historic launch

Tesla and the Boring Company have an obvious connection due to the latter’s use of the former’s vehicles within its tunnels. Most notably, the Vegas Loop, which aims to revolutionize commuter and tourist travel in the Sin City, utilizes an array of Tesla vehicles to improve its express-style travel, helping to accommodate for groups of all sizes.

One of the advantages of having so many different companies in so many different industries is that eventually, situations will arise that may hint toward a conjuctive effort to solve a problem. Twitter is no different. A company that has obvious struggles in its DNA, evident through its battle with bots and spam accounts, Twitter is getting attention from some highly talented engineers at Tesla.

There are criticisms, too. Of course, Tesla investors may not love hearing that company employees are devoting time to a project that many of them disagreed with, to begin with. It is no secret that some of Musk’s biggest supporters have questioned the Twitter saga, referring to it as a distraction or a mistake. Musk, on the other hand, believes Twitter’s status as a modern-day town hall that highlights free speech is essential, and it is just one more thing he saw that he felt needed fixing.

For what it is worth, the workload and daily calendar Musk keeps is pretty impressive. A string of companies all helping one another is also a big plus and a huge advantage.

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I’d love to hear from you! If you have any comments, concerns, or questions, please email me at joey@teslarati.com. You can also reach me on Twitter @KlenderJoey, or if you have news tips, you can email us at tips@teslarati.com.

Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Elon Musk

SpaceX issues statement on Starship V3 Booster 18 anomaly

The incident unfolded during gas-system pressure testing at the company’s Massey facility in Starbase, Texas. 

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Credit: SpaceX/X

SpaceX has issued an initial statement about Starship Booster 18’s anomaly early Friday. The incident unfolded during gas-system pressure testing at the company’s Massey facility in Starbase, Texas. 

SpaceX’s initial comment

As per SpaceX in a post on its official account on social media platform X, Booster 18 was undergoing gas system pressure tests when the anomaly happened. Despite the nature of the incident, the company emphasized that no propellant was loaded, no engines were installed, and personnel were kept at a safe distance from the booster, resulting in zero injuries.

“Booster 18 suffered an anomaly during gas system pressure testing that we were conducting in advance of structural proof testing. No propellant was on the vehicle, and engines were not yet installed. The teams need time to investigate before we are confident of the cause. No one was injured as we maintain a safe distance for personnel during this type of testing. The site remains clear and we are working plans to safely reenter the site,” SpaceX wrote in its post on X. 

Incident and aftermath

Livestream footage from LabPadre showed Booster 18’s lower half crumpling around the liquid oxygen tank area at approximately 4:04 a.m. CT. Subsequent images posted by on-site observers revealed extensive deformation across the booster’s lower structure. Needless to say, spaceflight observers have noted that Booster 18 would likely be a complete loss due to its anomaly.

Booster 18 had rolled out only a day earlier and was one of the first vehicles in the Starship V3 program. The V3 series incorporates structural reinforcements and reliability upgrades intended to prepare Starship for rapid-reuse testing and eventual tower-catch operations. Elon Musk has been optimistic about Starship V3, previously noting on X that the spacecraft might be able to complete initial missions to Mars.

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Investor's Corner

Tesla analyst maintains $500 PT, says FSD drives better than humans now

The team also met with Tesla leaders for more than an hour to discuss autonomy, chip development, and upcoming deployment plans.

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Credit: Tesla

Tesla (NASDAQ:TSLA) received fresh support from Piper Sandler this week after analysts toured the Fremont Factory and tested the company’s latest Full Self-Driving software. The firm reaffirmed its $500 price target, stating that FSD V14 delivered a notably smooth robotaxi demonstration and may already perform at levels comparable to, if not better than, average human drivers. 

The team also met with Tesla leaders for more than an hour to discuss autonomy, chip development, and upcoming deployment plans.

Analysts highlight autonomy progress

During more than 75 minutes of focused discussions, analysts reportedly focused on FSD v14’s updates. Piper Sandler’s team pointed to meaningful strides in perception, object handling, and overall ride smoothness during the robotaxi demo.

The visit also included discussions on updates to Tesla’s in-house chip initiatives, its Optimus program, and the growth of the company’s battery storage business. Analysts noted that Tesla continues refining cost structures and capital expenditure expectations, which are key elements in future margin recovery, as noted in a Yahoo Finance report. 

Analyst Alexander Potter noted that “we think FSD is a truly impressive product that is (probably) already better at driving than the average American.” This conclusion was strengthened by what he described as a “flawless robotaxi ride to the hotel.”

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Street targets diverge on TSLA

While Piper Sandler stands by its $500 target, it is not the highest estimate on the Street. Wedbush, for one, has a $600 per share price target for TSLA stock.

Other institutions have also weighed in on TSLA stock as of late. HSBC reiterated a Reduce rating with a $131 target, citing a gap between earnings fundamentals and the company’s market value. By contrast, TD Cowen maintained a Buy rating and a $509 target, pointing to strong autonomous driving demonstrations in Austin and the pace of software-driven improvements. 

Stifel analysts also lifted their price target for Tesla to $508 per share over the company’s ongoing robotaxi and FSD programs. 

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SpaceX Starship Version 3 booster crumples in early testing

Photos of the incident’s aftermath suggest that Booster 18 will likely be retired.

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Credit: SpaceX/X

SpaceX’s new Starship first-stage booster, Booster 18, suffered major damage early Friday during its first round of testing in Starbase, Texas, just one day after rolling out of the factory. 

Based on videos of the incident, the lower section of the rocket booster appeared to crumple during a pressurization test. Photos of the incident’s aftermath suggest that Booster 18 will likely be retired. 

Booster test failure

SpaceX began structural and propellant-system verification tests on Booster 18 Thursday night at the Massey’s Test Site, only a few miles from Starbase’s production facilities, as noted in an Ars Technica report. At 4:04 a.m. CT on Friday, a livestream from LabPadre Space captured the booster’s lower half experiencing a sudden destructive event around its liquid oxygen tank section. Post-incident images, shared on X by @StarshipGazer, showed notable deformation in the booster’s lower structure.

Neither SpaceX nor Elon Musk had commented as of Friday morning, but the vehicle’s condition suggests it is likely a complete loss. This is quite unfortunate, as Booster 18 is already part of the Starship V3 program, which includes design fixes and upgrades intended to improve reliability. While SpaceX maintains a rather rapid Starship production line in Starbase, Booster 18 was generally expected to validate the improvements implemented in the V3 program.

Tight deadlines

SpaceX needs Starship boosters and upper stages to begin demonstrating rapid reuse, tower catches, and early operational Starlink missions over the next two years. More critically, NASA’s Artemis program depends on an on-orbit refueling test in the second half of 2026, a requirement for the vehicle’s expected crewed lunar landing around 2028.

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While SpaceX is known for diagnosing failures quickly and returning to testing at unmatched speed, losing the newest-generation booster at the very start of its campaign highlights the immense challenge involved in scaling Starship into a reliable, high-cadence launch system. SpaceX, however, is known for getting things done quickly, so it would not be a surprise if the company manages to figure out what happened to Booster 18 in the near future.

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