Neuralink’s 2022 Show & Tell is about to begin. The event is supposed to update the public on Neuralink’s progress and attract talent to the company.
Teslarati will be closely following the event. Please refresh this page for the latest coverage.
Tesla CEO Elon Musk recently posted about the event and hinted at an exciting update on Neuralink.
In the intro video of Neuralink’s Show and Tell event, Pager the monkey seems to be learning to type words with his mind.
Elon Musk enters the stage and welcomes everyone to the event. Wasting no time at all, Musk dives into Neuralink’s Show and Tell, starting with the company’s goals. Neuralink’s goal is to make a generalized I/O interface for the brain that could help people with debilitating conditions.
Musk hints that some of the topics covered during the event will reach an esoteric level. He reaffirms that Neuralink is confident that its device will help people suffering with brain injuries along the way to bridging the gap between computers and the human brain.
“We are confident that this point we will succeed at solving many brain injury issues spine injury issues along the way,” he said.
Musk shows a video of Pager playing “Monkey Mind Pong.” The video was released about 18 months ago. The Tesla CEO emphasizes that Neuralink’s device is not outwardly obvious to others.
Pager initially learned to play Pong with a joystick. Neuralink later took the joystick away and had Pager play Pong with his mind though Neuralink’s device.
Human Trials
Musk reminds the audience that going from prototype to production is difficult and has many challenges. Neuralink has been working hard to start human trials. The company has submitted all the papers needed to start human trials to the FDA. Musk estimates that the first Neuralink device could be inside the human brain in 5-6 months.
Elon Musk emphasizes that Neuralink treats its animal subjects with respect. The company does extensive benchmark tests before implanting a Neuralink device into an animal.
Another Neuralink monkey, Sake, is typing with his brain. Sake spelled out the Neuralink event’s welcome tag: “Welcome to show and tell.”
Neuralink Upgradeability
Both Sake and Pager have successfully implanted with Neuralink’s upgraded device.
“Upgradeability is very important because our first production device will be much like an iPhone 1 and pretty sure you would not want an iPhone 1 stuck in your head if the iPhone 14 is available,” Elon Musk.
Neuralink Application
Elon Musk says that Neuralink can restore vision, even on someone who was born blind. The company is also confident that the Neuralink device can restore full functionality to a severed spinal cord.
Recruitment
“If you have expertise in creating advanced devices, like watches and computers, then your abilities will be of great use in solving these problems,” Musk said.
Neuralink Implant and Surgical Robot
Elon Musk passes the baton to DJ, who has been at Neuralink since the beginning. DJ talks about creating a high bandwidth generalized interface to the brain. He talks about safety, scalability and access to brain regions, the three pillars to get high bandwidth generalized interface to the brain.
DJ talks about the Neuralink implant (the N1) with thin threads N1 implant is about the size of a quarter. It has 1,024 channels that are capable of recording and stimulating.
He also talks about Neuralink’s surgical robot (the R1 Robot) that will help implant the company’s device into the brain. Neuralink does a live demo of the R1 robot at work with dummy patient Alpha.
Neuralink has a double operating room (OR) in Austin. The company plans to establish its own clinic in the future.
“Neuralink’s been working closely with the FDA to get approval to launch its first clinical human trial in the US hopefully in the next 6 months,” noted DJ.
Neuralink Software
Neuralink has been working on improving cursor speed and accuracy since 2021. The speed and accuracy has improved, but Neuralink is still working on improving it. The company is also working on a mouse and keyboard interfaces to work with Neuralink N1.
Neuralink is training monkeys to write so it can get rid of digital keyboards and increase the typing rate when patients use the N1 implant to write with their minds.
Neuralink N1 Charging
Neuralink has improved the battery of the N1 since its last event. The new charger is uses an Aluminum battery base with 6.78 MHz drive circuit for double the battery life.. Neuralink charges the N1 implant wirelessly.
Neuralink is working on a third generation charger with a bidirectional near field communication.
Neuralink N1 Development
N1 contains a small micro processor. Neuralink conducts hill tests on the N1. Testing became a bottleneck so the team created a new system, allowing it to rapidly test new hardware in the N1 implant, greatly accelerating its development.
Neuralink has developed its own system to rigorously test its implant designs.
R1 Robot Development
Nueralink’s R1 robot will help neurosurgeons implant the N1 chip. As the company continues to improve the R1 robot, it will perform more of the surgery. Neuralink developer, Christine, explained that the R1 robot could make the N1 implant surgery more affordable in the future.
Neuralink Next Generation Application
Dan explains the Neuralink’s potential capability to restore eyesight. Neuralink inserted the N1 into the visual cortex of two monkeys named Code and Dash. By observing Code and Dash, Neuralink can record the receptive fields of their visual fields.
“Our goal will be to turn the lights on for someone who spent decades living in the dark,” said Dan.
After Dan, Joey comes up to talk about Neuralink’s application for people with severed spinal cords. Neuralink has conducted tests showing that it can stimulate movement in animals through multiple implants: the N1 in the brain and implants in the spinal cord.
Elon Musk comes back on stage joined by the Neuralink team to answer questions.
Question Round
Elon Musk states that Neuralink does plan to provide some of its research and technology to research universities and hospitals after receiving FDA approval.
Musk says that Neuralink would consider open-sourcing its data sets. The company could publish them on its website.
Neuralink is working on making the electrode of the N1 implant smaller to prevent scar tissue and inflammation response.
Elon Musk hints that the N1 chip might be able to detect health conditions or monitor people’s health status in the future.
Neuralink is focusing on improving the longevity of the N1 device’s threads at the moment. However, the company appears determined to continue improving the N1 implant with no end date in sight.
Neuralink monkeys adapt and learn to utilize the N1 chip fairly quickly.
“Right now we’re just guessing at a lot about what’s going on in the brain. But if you have direct I/O, there’s no more guessing. What we will learn about the brain with such a device–in wide use–is many orders of magnitude than we currently understand,” Musk said, ending the Neuralink event on that note.
Below is the link to the livestream.
News
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Tesla is ramping up its advertising strategy on social media
