News
Elon Musk shares Tesla’s advertising strategy
Elon Musk shared Tesla’s advertising strategy on X recently.
Musk received some flak for his comments on interest rates during the latest earnings call. Analysts dropped their TSLA price targets a smidgen after hearing Musk and other Tesla executives’ concerns about Giga Mexico . A few Tesla bulls shared their thoughts on the subject and think advertising might help the company’s future in sales.
One such Tesla supporter, James Stephenson, shared his thoughts on the company’s products and the role awareness plays in its growth.
“Tesla’s ‘Master Plan’ since the beginning has been to make its cars more and more affordable over time, a strategy that has proven successful. But making products people love and reducing their prices can only drive buyer interest so far if awareness is low,” Stephenson wrote.
I said we would advertise. We are doing so at small scale and will do so at larger scale as we figure what works best.— Elon Musk (@elonmusk) October 23, 2023
Elon Musk replied to Stephenson and shared that Tesla is actively advertising. However, Tesla plans to advertise in small doses until it determines the best strategies for large-scale advertisements.
During the Q3 2023 earnings call, Musk shared a different take on advertising than in the past.
“We are advertising. I think there is something to be gained on the advertising front,” Musk said.
In the past, Musk has been reluctant to release Tesla advertisements because he saw ads as deceptive. However, he has since changed his tune—it seems. In May 2023, Musk relented and announced Tesla would start launching advertisements for its products. Shortly after the announcement, Tesla released its first video ad featuring a Tesla Model 3 owner.
By June, Tesla released at least 18 Google ads. The company advertised its all-electric vehicles and energy products on Google. And earlier this month, an ad for the Tesla Model Y was spotted in an airport in Japan.
Musk’s thoughts on advertising have changed. However, he also believes Tesla should focus on making its vehicles more affordable.
“…informing people of a car that is great but they cannot afford doesn’t really help. So, that is really the thing that must be sold, is to make the car affordable, or the average person cannot buy it for any amount of money,” the Tesla CEO added.
The Tesla CEO discussed rising interest rates and their effects on the EV manufacturer’s future plans, including the impact on the construction of Gigafactory Mexico. Tesla’s next factory in Nuevo León is expected to produce the $25,000 next-generation car, a big step for the company.
The Teslarati team would appreciate hearing from you. If you have any tips, contact me at maria@teslarati.com or via X @Writer_01001101.
News
Tesla is launching a crazy new Rental program with cheap daily rates
This week, Tesla launched its in-house Rental program that will give people a vehicle for between three to seven days, with prices varying and starting at just $60 per day.
Tesla is launching a crazy new Rental program with cheap daily rates, giving people the opportunity to borrow a vehicle in the company’s lineup with an outrageous number of perks.
This week, Tesla launched its in-house Rental program that will give people a vehicle for between three to seven days, with prices varying and starting at just $60 per day.
However, there are additional perks that make it a really great deal, including Free Supercharging and Free Full Self-Driving (Supervised) for the duration of the rental.
There are no limits on mileage or charging, although the terms do not allow you to leave the state you are renting.
Tesla wrote in an email advertising the program:
“Rent a Tesla and see how it makes every errand, commute, and road trip more fun. While it’s yours, try Full Self-Driving (Supervised) and control and monitor your vehicle with the Tesla app.
Schedule your rental for three to seven days starting at $60 per day (plus taxes and fees) and charge for free at any Tesla-owned Supercharger.
Order your own Tesla within seven days of your rental to get up to a $250 credit toward your purchase.”
This is a great opportunity that will convince MANY people to make the jump.
All your concerns about switching are answered within two days. It’s easier than owning a gas car ever has been. https://t.co/QayTf6YVbw pic.twitter.com/TCHqfTRpes
— TESLARATI (@Teslarati) November 8, 2025
Tesla has long adopted the mentality that butts in seats will sell cars, and for the most part, it is a great strategy. Driving a Tesla is different from owning and driving a combustion engine vehicle; it truly feels as if you are in a car from the past when you get back in an ICE car.
This strategy could be looked at as more of a way for people to experience Tesla ownership than anything.
Although some might use it as a typical rental program that will see it be a cool way to drive without putting miles on a personal car, most will use it as the 48-hour test drive was designed for, which is a short-term way to experience EV ownership.
Tesla is only offering this program at a handful of locations currently, including San Diego and Costa Mesa, California.
News
Tesla makes online ordering even easier
Tesla has a great trade-in program that allows you to give the company your vehicle in exchange for cash, even if it’s not an EV. Their trades are mostly fair, but the company seems to undervalue its own vehicles, and there have been plenty of complaints over offers in the past.
Tesla has adjusted its Online Design Studio to make for an easier trade-in process, reflecting the details of the exchange for a more accurate reflection of payment terms.
Tesla has a great trade-in program that allows you to give the company your vehicle in exchange for cash, even if it’s not an EV. Their trades are mostly fair, but the company seems to undervalue its own vehicles, and there have been plenty of complaints over offers in the past.
Trade-ins are usually given by submitting vehicle details, then Tesla sends an email with an offer. Offers are non-negotiable, but do adjust over time, although the latest offer is valid for 30 days.
I traded my ICE vehicle for a Tesla Model Y: here’s how it went
Knowing your new Tesla’s cash price, leasing or loan details, and monthly payment information used to be done by the car buyer. From personal experience, I simply subtracted my trade-in from the cash price of the Tesla Model Y, and I plugged those numbers into the payment calculator.
Now, Tesla is implementing the trade-in process directly into the Design Studio. It will adjust the price of the car and the different monthly payment methods automatically:
Trade-in estimates available directly on our configurator in few states including CA, will cover all of US and Canada next week.
For loyalty customers, if their trade-in VIN is eligible for any loyalty credit, the same will be applied to the estimate. pic.twitter.com/7097vPleMf
— Raj Jegannathan (@r_jegaa) November 8, 2025
The change is already noticed in a handful of states, including California, but it has not rolled out across the board quite yet. It will be implemented in all of the U.S., as well as Canada, this coming week.
The trade-in process is very simple, and after you accept your offer, you simply drop your vehicle off during the delivery process. Making this simple change will be greatly appreciated by owners.
News
Tesla confirms Robotaxi is heading to five new cities in the U.S.
After launching in Austin, Texas, in late June and the Bay Area of California just a few weeks later, Tesla has been attempting to expand its Robotaxi suite to new states and cities in the U.S., and even outside of the country.
Tesla Robotaxi will hit five new cities in the United States in the coming months, the company confirmed.
After launching in Austin, Texas, in late June and the Bay Area of California just a few weeks later, Tesla has been attempting to expand its Robotaxi suite to new states and cities in the U.S., and even outside of the country.
The Robotaxi suite is a ride-hailing service Tesla offers, but the details of it change with each jurisdiction, as regulations vary. For example, in Austin, Tesla can operate the Robotaxi suite without anyone in the driver’s seat, as long as the vehicle does not enter a freeway.

Credit: Tesla
In the Bay Area, a Safety Monitor rides in the driver’s seat, essentially acting as the vehicle operator with Full Self-Driving controlling the car.
The local regulations and how Tesla handles them will continue to be a relevant part of the discussion, especially as the company aims to expand the Robotaxi program to different areas. This has been a primary focus of the company for several months, especially within the United States.
CEO Elon Musk said that Tesla was aiming to launch Robotaxi in Nevada, Arizona, and Florida. However, the company detailed five specific cities where it will launch Robotaxi next during the Annual Shareholder Meeting on Thursday.
Tesla will launch Robotaxi in Las Vegas, Phoenix, Dallas, Houston, and Miami next, broadening its Service Area for the suite to more major cities across the U.S.
It has said it plans to offer the service to half of the U.S. population by the end of the year, but it does not seem as if it will expand to more than a handful of cities this year, which is still tremendous progress, all things considered.
As far as autonomy is concerned, Tesla has always had lofty expectations and has made some even loftier statements.
At the Shareholder Meeting, Musk said that the company would likely be able to enable vehicle owners to text while the vehicle drives, alleviating them from potentially having some of the responsibility they have behind the wheel.
Tesla says texting and driving capability is coming ‘in a month or two’
It is not confirmed that Tesla will roll this out in the next few months, but Musk said there is a possibility.
-
News2 days agoTesla shares rare peek at Semi factory’s interior
-
News1 day agoTesla Model Y Performance set for new market entrance in Q1
-
News3 days agoTesla Model Y Performance is rapidly moving toward customer deliveries
-
News1 day agoTesla makes online ordering even easier
-
Elon Musk2 days agoTesla says texting and driving capability is coming ‘in a month or two’
-
Elon Musk4 days agoTesla teases new AI5 chip that will revolutionize self-driving
-
News2 days agoTesla China expecting full FSD approval in Q1 2026: Elon Musk
-
Cybertruck4 days agoTesla announces delivery timeline for Cybertruck in new market

