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Elon Musk shares Tesla’s advertising strategy

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2 years ago

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Elon Musk shared Tesla’s advertising strategy on X recently. 

Musk received some flak for his comments on interest rates during the latest earnings call. Analysts dropped their TSLA price targets a smidgen after hearing Musk and other Tesla executives’ concerns about Giga Mexico . A few Tesla bulls shared their thoughts on the subject and think advertising might help the company’s future in sales. 

One such Tesla supporter, James Stephenson, shared his thoughts on the company’s products and the role awareness plays in its growth. 

“Tesla’s ‘Master Plan’ since the beginning has been to make its cars more and more affordable over time, a strategy that has proven successful. But making products people love and reducing their prices can only drive buyer interest so far if awareness is low,” Stephenson wrote. 

Elon Musk replied to Stephenson and shared that Tesla is actively advertising. However, Tesla plans to advertise in small doses until it determines the best strategies for large-scale advertisements. 

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During the Q3 2023 earnings call, Musk shared a different take on advertising than in the past. 

“We are advertising. I think there is something to be gained on the advertising front,” Musk said. 

In the past, Musk has been reluctant to release Tesla advertisements because he saw ads as deceptive. However, he has since changed his tune—it seems. In May 2023, Musk relented and announced Tesla would start launching advertisements for its products. Shortly after the announcement, Tesla released its first video ad featuring a Tesla Model 3 owner. 

By June, Tesla released at least 18 Google ads. The company advertised its all-electric vehicles and energy products on Google. And earlier this month, an ad for the Tesla Model Y was spotted in an airport in Japan. 

Musk’s thoughts on advertising have changed. However, he also believes Tesla should focus on making its vehicles more affordable. 

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“…informing people of a car that is great but they cannot afford doesn’t really help. So, that is really the thing that must be sold, is to make the car affordable, or the average person cannot buy it for any amount of money,” the Tesla CEO added. 

The Tesla CEO discussed rising interest rates and their effects on the EV manufacturer’s future plans, including the impact on the construction of Gigafactory Mexico. Tesla’s next factory in Nuevo León is expected to produce the $25,000 next-generation car, a big step for the company.

The Teslarati team would appreciate hearing from you. If you have any tips, contact me at maria@teslarati.com or via X @Writer_01001101.

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Maria--aka "M"-- is an experienced writer and book editor. She's written about several topics including health, tech, and politics. As a book editor, she's worked with authors who write Sci-Fi, Romance, and Dark Fantasy. M loves hearing from TESLARATI readers. If you have any tips or article ideas, contact her at maria@teslarati.com or via X, @Writer_01001101.

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Tesla (TSLA) Q3 2025 earnings results

Tesla’s Q3 earnings come on the heels of a quarter where the company produced over 447,000 vehicles, delivered over 497,000 vehicles, and deployed 12.5 GWh of energy storage products.

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October 22, 2025

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Credit: Tesla Asia/X

Tesla (NASDAQ:TSLA) has released its Q3 2025 earnings results in an update letter. The document was posted on the electric vehicle maker’s official Investor Relations website after markets closed today, October 22, 2025. 

Tesla’s Q3 earnings come on the heels of a quarter where the company produced over 447,000 vehicles, delivered over 497,000 vehicles, and deployed 12.5 GWh of energy storage products. 

Tesla’s Q3 2025 results

As could be seen in Tesla’s Q3 2025 Update Letter, the company posted GAAP EPS of $0.39 and non-GAAP EPS of $0.50 per share. Tesla also posted total revenues of $28.095 billion. GAAP net income is also listed at $1.37 billion.

In comparison, FactSet consensus expects Tesla to post earnings per share of around $0.56, down 22% from Q3 2024’s $0.72 per share. Tesla’s revenue is forecasted to rise 5.4% to $26.54 billion, as noted in an Investor.com report.

On the other hand, Sharp consensus, which tracks analyst revision trends, predicts Tesla to post earnings of $0.57 per share and revenue totaling $28.31 billion.

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Other key results

Tesla highlighted the following Q3 results in its Update Letter.

As per Tesla, it is stil profitable with $1.6 billion GAAP operating income, $1.4 billion GAAP net income, and $1.8 billion non-GAAP net income. By the end of the third quarter, Tesla had an operating cash flow of $6.2 billion and record free cash flow of nearly $4.0 billion.

Tesla’s total revenue increased 12% YoY to $28.1 billion, while operating income decreased 40% YoY to $1.6 billion. This means that for Q3 2025, Tesla’s had a 5.8% operating margin. Tesla’s quarter-end cash, cash equivalents and investments was $41.6 by the end of the third quarter.

Tesla’s Q3 2025 Update Letter

TSLA-Q3-2025-Update by Simon Alvarez

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Tesla’s new Safety Report shows Autopilot is nine times safer than humans

Tesla released its Vehicle Safety Report for Q3 2025, and it showed that one crash was recorded every 6.36 million miles drive in which drivers were using Autopilot technology.

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3 hours ago

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October 22, 2025

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Credit: Tesla

Tesla’s new Safety Report for Q3 shows Autopilot technology contributed to accident frequency that was nine times lower than the national average.

Tesla released its Vehicle Safety Report for Q3 2025, and it showed that one crash was recorded every 6.36 million miles drive in which drivers were using Autopilot technology.

This is a stark contrast from the most recent data made available by the National Highway Traffic Safety Administration (NHTSA) and Federal Highway Administration (FHWA), which shows there is an automobile crash approximately every 702,000 miles.

The figure for Q3 2025 is slightly lower than the one that Tesla released in Q3 2024, which eclipsed 7 million miles between accidents for drivers using Autopilot technology.

Over the past seven quarters, Q1 has been Tesla’s strongest showing with the Vehicle Safety Report, with Q4 being the weakest. This is usually attributed to weather and driving conditions deteriorating toward the end of the year.

Q1 2024 was Tesla’s best performance so far, with one crash every 7.63 million miles.

Tesla releases Vehicle Safety Report for Q1 2024

Autopilot and Full Self-Driving have been a major focus of Tesla over the past few years, and recent versions have improved on what has already proven to be an extremely safe way to travel, as long as it is used correctly.

Tesla’s Full Self-Driving (Supervised) suite is a suitable way to allow the vehicle to navigate through any traffic setting and has been widely effective for day-to-day travel. With the data Tesla gets from its use across its vehicle fleet, it gets more refined and more accurate with every passing mile.

The company has teased the potential for completely unsupervised Full Self-Driving releases in the future, but Tesla has to solve autonomy before it can offer anything like that to the public.

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Tesla looks to enter a new continent, new job posting shows

Tesla is present on five of the seven continents: North America, Europe, Asia, South America, and Australia. In South America, Tesla currently operates only in one country, Chile, but is looking to expand to more areas.

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October 22, 2025

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Credit: Tesla

Tesla is looking to enter Africa for the first time, launching operations on a new continent and expanding its vehicle business operations.

Tesla is present on five of the seven continents: North America, Europe, Asia, South America, and Australia. In South America, Tesla currently operates only in one country, Chile, but is looking to expand to more areas.

First Tesla Model Y Performance Spotted In Africa

Although the company has not launched anything in Africa, a new job posting indicates that Tesla is looking to launch there for the first time.

According to a new posting on Tesla’s Careers website, it is looking for a full-time Country Sales & Delivery Leader in Casablanca, Morocco:

“The Country Sales & Delivery Leader is responsible for driving the sales and delivery strategy and daily operations across the country. They will hire and develop the best people leaders and ensure the development of the highest performing teams. The Field Sales & Delivery Leader will take accountability for achieving ambitious sales and delivery targets and ensure the business performs on key success criteria, including but not excluded to market growth, customer satisfaction, operational excellence, and employee deployment and retention. In addition to driving business performance across sales & delivery, the Field Sales & Delivery is expected to act as an ambassador for Tesla in the market, as well as provide critical perspective and guidance on decisions impacting outcomes within their market to increase Tesla’s market share.”

Back in July, Tesla officially registered its presence in the Moroccan market with the $2.75 million initial capital investment, according to The Habari Network.

The move marked a formal attempt at market entry for the EV maker, and it could signal even more opportunities through its other business operations, like energy.

Morocco is looked at as one of the countries in Africa that is most prone to transition toward EVs, as its government has focused on renewable energy and strategic investments in transportation.

It also has local production advantages, as Renault operates a plant in Morocco.

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