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Elon Musk says Tesla Cybertruck launch will be ‘biggest on Earth this year’
Tesla CEO Elon Musk has predicted that the Tesla Cybertruck launch will be bigger than any other product launch in the world this year, ahead of the delivery event set to take place on Thursday.
Musk appeared for an almost-90-minute interview with reporter Andrew Ross Sorkin for the New York Times 2023 Dealbook Summit on Wednesday, during which the two talked about subjects ranging from Tesla and SpaceX to artificial intelligence (AI), the ongoing Israel-Hamas conflict, free speech and more.
During the conversation, Musk predicted that the Thursday Cybertruck launch would be “by far” this year’s largest product launch, adding that he’s done “more than any human on Earth” for the environment by selling electric vehicles (EVs).
“[The Cybertruck event] will be the biggest product launch of anything by far on Earth this year,” Musk said during the summit. “Whether you hate me, like me or are indifferent, do you want the best car or not the best car?”
Tesla Cybertruck official webpage updated with delivery event countdown
Musk and Sorkin also discussed several other topics surrounding Tesla, including the company’s Full Self-Driving (FSD) beta. When pressed on how his companies were handling the competition, Musk noted that his companies aren’t intended to be competitive, highlighting how Tesla has even open-sourced its patents so other companies can use them.
Near the end of the conversation, Sorkin also asked Musk about the safety of autonomous vehicles, and when computer-driven vehicles would be “politically palatable” for the public.
“First of all, humans are terrible drivers,” Musk said. “So they will text and drive, drink and drive, they get into arguments. They, you know. They do all sorts of things in cars that they should not do.”
“So it’s actually remarkable that there are not more deaths than there are,” Musk added.
“What we’ll find with computer driving is, I think, probably an order of magnitude reduction in deaths. The U.S. has actually far fewer deaths per capita than the rest of the world. If you go worldwide, I think there’s something close to a million deaths per year due to automotive accidents. So I think computer driving will probably drop that by 90 percent or more? It won’t be perfect, but it’ll be 10 times better.”
“The self driving thing is something I’ve been optimistic about,” Musk added. “We’ve certainly made a lot of progress. If anybody has tried the has been using the sort of full self driving beta, the progresses you know, every year has been substantial. It’s really not the point where in most places, it’ll take you from one place to another with no interventions.”
“And the data is unequivocal that that supervised, Full Self-Driving is somewhere around four times safer. Maybe more than than just be human driving by by themselves. So I can certainly see it coming.”
Other topics surrounding Tesla included Musk’s prediction that the Model Y will become the world’s best-selling car this year, how much the CEO appreciates Chinese automakers, regulations on his companies and more. When asked if he thought full autonomy was another five or ten years away, Musk said “definitely not.”
Musk also disccused the recent decision from the UAW to launch union campaigns at Tesla and other automakers, saying that “if Tesla gets unionized, it will be because we deserve it and we failed in some way.”
You can watch Musk’s full interview at the New York Times Dealbook Summit below, featuring discussions on Tesla, the Chinese auto market, the U.S. political climate and much, much more.
Watch the live interview of Elon Musk from the DealBook Summit in New York. @andrewrsorkin will ask about Musk’s latest trip to Israel and the future of the tech billionaire's business empire. https://t.co/Oz2xeBlU65
— DealBook (@dealbook) November 29, 2023
What are your thoughts? Let me know at zach@teslarati.com, find me on X at @zacharyvisconti, or send your tips to us at tips@teslarati.com.
Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.
Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.
This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.
🚨 Tesla is using different light bar colors to help riders understand which vehicle is theirs
Pretty cool strategy pic.twitter.com/eGMpEMeRpc
— TESLARATI (@Teslarati) August 27, 2026
Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.
Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.
Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.
Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.
Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.
Tesla has said goodbye to one customization option for its vehicles: the wrap service it launched several years ago.
After launching an in-house wrap service in August 2020 for the first time in China. In the U.S., it launched in October 2023. Tesla continued to expand the program and adjust it with better pricing and fewer options for the Cybertruck.
By December 2023, it was giving owners of the Model 3, Model Y, and the Cybertruck the opportunity to give their vehicle a fresh look with a vinyl wrap.
Tesla revamps in-house vinyl wrap service with better pricing
It was only available in five locations: Costa Mesa, Oceanside, Santa Clara, West Covina, all in California, and Seattle, Washington.
However, Tesla made some big adjustments to its shop, and the wrap service is officially gone:
Tesla has made a LOT of changes to its online shop recently — price increases, price cuts, new options, and several products being removed entirely.
Some of the biggest increases are wheel covers. 👀
📈 PRICE INCREASES
• 2017-2023 | Model 3 Aero Wheel Cover — Style: Refresh…— Phoenix Self-Driving 🐦🔥 (@PhoenixFSD) August 25, 2026
Wraps are very popular across the Tesla lineup, especially since the company offers relatively few colors. Many choose to wrap their Teslas with interesting colors, patterns, or even finishes, turning their cars from glossy to satin or matte.
However, Tesla’s wrap service was so limited geographically that it never really had a chance to get off the ground or compete with local shops. Every area in the United States is now overflowing with detailing shops, mobile detailers, and other automotive specialists, many of whom perform wrap services.
Tesla’s service was confined to the Pacific time zone and only spanned across two states. It was never going to be something Tesla was a major competitor in, nor was it going to disrupt the wrapping industry. Now that the program has ended, it seems pretty ideal to believe it was always going to be a short-term thing.
Along with the wrap service, Tesla removed several other products, but nothing too crazy. The Model 3 Door Pocket and Cupholder Liners, the Model S 19″ Magnetite Wheel and Winter Tire Package, Model X/Y Ski/Snowboard Carrier for Hitch Rack, Tesla’s Electric Summer Party Tee, and the Electric Summer Tee were the other items the company totally eliminated from its online shop.
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Tesla Robotaxi fleet gets a brain upgrade ahead of Cybercab launch event
Tesla’s Robotaxi service now runs longer hours nationwide as its unsupervised fleet quietly grows larger.
Tesla’s Robotaxi service just got easier to catch, with the company’s official Robotaxi account noting that rides are now available from 6 a.m. to 10 p.m., seven days a week, across its operating footprint. The account also said its unsupervised fleet is “a lot bigger” than before, though without specifics. The bigger change is what Tesla says upgraded intelligence in vehicle distribution and routing is what’s actually cutting wait times, not a new Full Self-Driving version.
While Tesla did not name the team behind the upgrade, the language points to its AI and fleet software group rather than the driving stack itself. Vehicle distribution and routing in Robotaxi has functioned mostly as a dispatch problem with the software deciding which idle car goes to which rider, and how far it has to travel to get there. “Upgraded intelligence” suggests a smarter version of that dispatch logic, likely using demand forecasting to position idle cars near where riders are about to request them rather than reacting once a request comes in. Tesla’s AI division has built similar prediction systems for other parts of the business, including the neural networks that power FSD itself, so applying that same approach to fleet logistics would be a natural extension rather than a new discipline for the team.
Robotaxi now runs 6am to 10pm, 7 days/week
Unsupervised fleet is a lot bigger
Also, upgraded intelligence in vehicle distribution & routing means you wait less pic.twitter.com/UFZ4bqg2dZ
— Tesla Robotaxi (@robotaxi) August 26, 2026
Tesla is also about a week away from a separate robotaxi milestone. The company plans to launch Cybercab, its purpose built two seat robotaxi with no steering wheel or pedals, in Austin on September 3. Cybercab has been giving employees rides on public and private roads for weeks, and the September event is expected to fold those vehicles into the existing Robotaxi fleet within days of the launch.
Thank you so much @Tesla for inviting us to the Cybercab launch in Austin! 🤠 pic.twitter.com/F1rAR8zd5O
— TESLARATI (@Teslarati) August 22, 2026
Austin previously ran Robotaxi from 6 a.m. to 2 a.m. as of last September, a schedule set before the service expanded into Dallas, Houston, Miami, Tampa, Orlando and the Bay Area. Wednesday’s post did not specify whether that extended overnight window still applies in Austin specifically or whether 6 a.m. to 10 p.m. is now the standard across every market. Tesla’s post, visible on its official Robotaxi account, framed the change simply as fewer riders waiting around for a car.
Whether the wider hours hold once Cybercab enters the fleet next week is the next thing worth watching. Tesla has tended to expand Robotaxi in increments, first geofence, then hours, then fleet size, and each step so far has arrived without much advance notice.
Tesla Cybercab uses a unique strategy for picking up the right rider
Tesla ends in-house wrap service that always seemed like a short-term program
