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Elon Musk’s various approaches to business success

Elon Musk has achieved business successes beyond any other entrepreneur of his generation. Through early study of philosophical and religious literature, Musk learned to ask questions about humanity and how to expand the limits of our consciousness. He came to wonder what could have the greatest impact on humanity’s destiny, and eventually centered on three areas: the Internet, the transition to renewable energy sources, and space colonization. These focus areas provided Musk with the direction he needed. But other business people have conceptual ideas, right? What qualities and attributes have set Elon Musk apart from other entrepreneurs?
Musk’s initiatives and why they succeeded
Early Internet: With Bachelors of Science in Economics and Physics now completed, Elon Musk created his first IT company, Zip2, with his brother, Kimbal. He lived and worked in the same office/ warehouse space, showering in the locker rooms of a local stadium. He accumulated savings and boosted the fragile company during its tenuous first two years. Zip2 was one of the earliest companies to demonstrate that the Internet could produce profits: it provided a platform in which mainstream newspapers could offer their customers additional commercial services. In 1999, AltaVista, which would later become a Compaq acquisition, bought Zip2 for $307 million in cash and $34 million in securities.
Musk’s lessons learned: Frugality and determination must work side-by-side with content area competence.
Digital data systems: In 1999, Musk turned his attention to electronic payment systems, which seemed to be catching the public’s attention. His X.com startup quickly merged with Confinity, run by Peter Thiel (who is today a Trump technology advisor) and Max Levchin (now co-founder and CEO of consumer finance company, Affirm). Renamed PayPal, the company became a learning space for Musk, where strategy and management decisions needed consensus to allow growth. It was also a place where the development of new business models such as viral marketing led to rapid increases in customer base. In 2002, eBay bought PayPal for $1.5 billion.
Musk’s lessons learned: Other innovators are sources of new approaches, conceptual frameworks, and strategies. Keep them close, even as business relationships conclude.
Alternative energy: With $180 million from the PayPal sale, Musk joined Tesla Motors, Inc. founding engineers, Martin Eberhard and Marc Tarpenning in 2004. Identifying itself as only 21st century mass market manufacturer of electric vehicles, the team aspired to release customers from fossil fuel dependence. In 2006, Musk received the Global Green product design award for the Tesla Roadster, which incorporated carbon fiber composite materials in the hull to minimize weight He also introduced an innovative battery module. Yet production deadlines came and went due to management failures and strategic miscalculations. The company was near to bankruptcy, and threats to pull funding could have removed Musk from an active role. He invested his total worth and made personal guarantees to customers to avoid bankruptcy.
Musk’s lessons learned: Change traditional thinking, advocate intensely for quality, address unforeseen issues methodically, and fight for survival with all you’ve got.
Aeronautics and space: As he entered the aeronautics and space industry, Elon Musk realized that the industry was entrenched in old ways of thinking and working. To be a competitor, any new company would need to reconceptualize business models in order to challenge long-term providers like Boeing. Musk’s company, SpaceX introduced reusable rockets, which had the ability to land and recycle the rocket for future use. Such cost-cutting involves experimentation, and it took four launches for success to occur. As a result, NASA awarded SpaceX several multi-billion dollar contracts to resupply and provide astronaut travel to the International Space Station.
Musk’s lessons learned: Innovation takes time, multiple iterations, new mental models, and real resilience. Stick with it, but do so in a way that’s constantly re-evaluative.
The Elon Musk Business Model Take-Away
Of course, this series of lessons that Elon Musk learned is only a starting point. He’s known for multi-tasking, extremely long work days, fostering feedback, hiring the best and the brightest, and being equally involved in all his endeavors. Musk’s plans go well beyond product unveiling; he seeks to gain a higher level of insight into the process of keeping the customer. In doing so, he’s created a customer base that returns for more.
He brings public idealism to practice lifestyle applications, making his approach to business very appealing. His vision has already changed the way we think about transportation and energy, with passenger space travel as the next realm to be conquered. And he’s accomplished so much from awareness of the lessons he’s learned along the way.
https://www.youtube.com/watch?v=Qi4U-Q2Ca_A
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These Tesla, X, and xAI engineers were just poached by OpenAI
The news is the latest in an ongoing feud between Elon Musk and the Sam Altman-run firm OpenAI.

OpenAI, the xAI competitor for which Elon Musk previously served as a boardmember and helped to co-found, has reportedly poached high-level engineers from Tesla, along with others from xAI, X, and still others.
On Tuesday, Wired reported that OpenAI hired four high-level engineers from Tesla, xAI, and X, as seen in an internal Slack message sent by co-founder Greg Brockman. The engineers include Tesla Vice President of Software Engineering David Lau, X and xAI’s head of infrastructure engineering Uday Ruddarraju, and fellow xAI infrastructure engineer Mike Dalton. The hiring spree also included Angela Fan, an AI researcher from Meta.
“We’re excited to welcome these new members to our scaling team,” said Hannah Wong, an OpenAI spokesperson. “Our approach is to continue building and bringing together world-class infrastructure, research, and product teams to accelerate our mission and deliver the benefits of AI to hundreds of millions of people.”
Lau has been in his position as Tesla’s VP of Software Engineering since 2017, after previously working for the company’s firmware, platforms, and system integration divisions.
“It has become incredibly clear to me that accelerating progress towards safe, well-aligned artificial general intelligence is the most rewarding mission I could imagine for the next chapter of my career,” Lau said in a statement to Wired.
🚨Optimistic projections point to xAI possibly attaining profitability by 2027, according to Bloomberg's sources.
If accurate, this would be quite a feat for xAI. OpenAI, its biggest rival, is still looking at 2029 as the year it could become cash flow positive.💰 https://t.co/pE5Z9daez8
— TESLARATI (@Teslarati) June 18, 2025
READ MORE ON OPENAI: Elon Musk’s OpenAI lawsuit clears hurdle as trial looms
At xAI, Ruddarraju and Dalton both played a large role in developing the Colossus supercomputer, which is comprised of over 200,000 GPUs. One of the major ongoing projects at OpenAI is the company’s Stargate program,
“Infrastructure is where research meets reality, and OpenAI has already demonstrated this successfully,” Ruddarraju told Wired in another statement. “Stargate, in particular, is an infrastructure moonshot that perfectly matches the ambitious, systems-level challenges I love taking on.”
Elon Musk is currently in the process of suing OpenAI for shifting toward a for-profit model, as well as for accepting an investment of billions of dollars from Microsoft. OpenAI retaliated with a counterlawsuit, in which it alleges that Musk is interfering with the company’s business and engaging in unfair competition practices.
Elon Musk confirms Grok 4 launch on July 9 with livestream event
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SpaceX share sale expected to back $400 billion valuation
The new SpaceX valuation would represent yet another record-high as far as privately-held companies in the U.S. go.

A new report this week suggests that Elon Musk-led rocket company SpaceX is considering an insider share sale that would value the company at $400 billion.
SpaceX is set to launch a primary fundraising round and sell a small number of new shares to investors, according to the report from Bloomberg, which cited people familiar with the matter who asked to remain anonymous due to the information not yet being public. Additionally, the company would sell shares from employees and early investors in a follow-up round, while the primary round would determine the price for the secondary round.
The valuation would represent the largest in history from a privately-owned company in the U.S., surpassing SpaceX’s previous record of $350 billion after a share buyback in December. Rivaling company valuations include ByteDance, the parent company of TikTok, as well as OpenAI.
Bloomberg went on to say that a SpaceX representative didn’t respond to a request for comment at the time of publishing. The publication also notes that the details of such a deal could still change, especially depending on interest from the insider sellers and share buyers.
Axiom’s Ax-4 astronauts arriving to the ISS! https://t.co/WQtTODaYfj
— TESLARATI (@Teslarati) June 26, 2025
READ MORE ON SPACEX: SpaceX to decommission Dragon spacecraft in response to Pres. Trump war of words with Elon Musk
SpaceX’s valuation comes from a few different key factors, especially including the continued expansion of the company’s Starlink satellite internet company. According to the report, Starlink accounts for over half of the company’s yearly revenue. Meanwhile, the company produced its 10 millionth Starlink kit last month.
The company also continues to develop its Starship reusable rocket program, despite the company experiencing an explosion of the rocket on the test stand in Texas last month.
The company has also launched payloads for a number of companies and government contracts. In recent weeks, SpaceX launched Axiom’s Ax-4 mission, sending four astronauts to the International Space Station (ISS) for a 14-day stay to work on around 60 scientific experiments. The mission was launched using the SpaceX Falcon 9 rocket and a new Crew Dragon capsule, while the research is expected to span a range of fields including biology, material and physical sciences, and demonstrations of specialized technology.
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Tesla Giga Texas continues to pile up with Cybercab castings
Tesla sure is gathering a lot of Cybercab components around the Giga Texas complex.

Tesla may be extremely tight-lipped about the new affordable models that it was expected to start producing in the first half of the year, but the company sure is gathering a lot of Cybercab castings around the Giga Texas complex. This is, at least, as per recent images taken of the facility.
Cybercab castings galore
As per longtime drone operator Joe Tegtmeyer, who has been chronicling the developments around the Giga Texas complex for several years now, the electric vehicle maker seems to be gathering hundreds of Cybercab castings around the factory.
Based on observations from industry watchers, the drone operator appears to have captured images of about 180 front and 180 rear Cybercab castings in his recent photos.
Considering the number of castings that were spotted around Giga Texas, it would appear that Tesla may indeed be preparing for the vehicle’s start of trial production sometime later this year. Interestingly enough, large numbers of Cybercab castings have been spotted around the Giga Texas complex in the past few months.
Cybercab production
The Cybercab is expected to be Tesla’s first vehicle that will adopt the company’s “unboxed” process. As per Tesla’s previous update letters, volume production of the Cybercab should start in 2026. So far, prototypes of the Cybercab have been spotted testing around Giga Texas, and expectations are high that the vehicle’s initial trial production should start this year.
With the start of Tesla’s dedicated Robotaxi service around Austin, it might only be a matter of time before the Cybercab starts being tested on public roads as well. When this happens, it would be very difficult to deny the fact that Tesla really does have a safe, working autonomous driving system, and it has the perfect vehicle for it, too.
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