At Tuesday’s official unveiling of Faraday Future’s FF 91 first production prototype, the company was anxious to talk about everything except price. Those interested in purchasing the 1,050 horsepower electric car were told that a reservation deposit of $5,000 would secure their order for an “Alliance Edition”. However, how much will a FF 91 ultimately cost? And, how will it get built?
Faraday has remained relatively silent on disclosing a price range for the vehicle. Asking representatives at the unveiling event about price for the FF 91 was generally met with a smile. It wasn’t until we threw a few Tesla P100DL references into our conversation with the rep. that we began receiving some feedback. After all, the company was determined to best Tesla in any way, shape, or form. Including pricing.
A fully loaded Tesla Model X with Ludicrous tips the price scale at nearly $170,000. Faraday Future’s FF 91 is said to start at $150,000 and can go upwards to a staggering $200,000. The company is rumored to be also working on a second smaller and less expensive model code named Project 81. Taking a page from the Tesla Motors playbook, Faraday is starting life with a premium priced vehicle designed to generate cash while appealing to investors, followed by a lower priced car aimed at a broader market segment.
With financial troubles looming in the distance, Faraday Future faces an uphill climb as it aims to quiet skeptics and continues to place hope on bringing the company’s first production car to market. Whether it will connect with consumers that are not interested in buying a Tesla, but willing to drop over $150,000 on an untried, untested new car with little supporting infrastructure, remains to be seen. But we think the writing may already be on the wall.