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Ford announces major changes and Tesla-inspired EV design goals
Ford has announced a series of changes and design goals it will be implementing to increase profitability and improve its EV offerings.
Ford’s Q4 earnings report highlighted two major problems for the company; profitability and quality control. Despite a strong demand for many of its vehicles, particularly its electric offerings, the company saw declines in those two key areas.
To battle these shortcomings, Ford CEO Jim Farley and his team of executives have announced a series of changes that they hope will revitalize the brand.
According to Reuters, the vast majority of the changes being put in place are in efforts to achieve an 8 percent profit margin on Ford’s next generation of electric vehicles. Compared to rivals, Ford believes it is down by roughly $8 billion in costs, which is easy to imagine considering the company’s massive $50 billion in planned spending towards electrification.
Some of the most significant changes that will be put in place to tame costs include improving the management of production scheduling, which Ford states could reduce expenses by $2.5 billion alone. Further, thanks to the commodities market finally beginning to cool, Ford is poised to see a decrease in vehicle production costs already.
More specifically, regarding electric vehicles, Ford aims to produce its new LFP batteries for under $70 per kWh, a massive leap compared to the NMC batteries Ford currently relies on. The Blue Oval will also be working to reduce battery sizes while maintaining range, thanks to aerodynamics technology they hope to garner from the company’s new F1 team. In the words of Jim Farley, “Why do you think we are doing Formula 1? Because they have the best aero people in the world.”
Ford will also be adopting a technology that has aided Tesla in its efforts to lower costs: large underbody castings. While the company was not specific regarding which vehicles would be receiving these new castings, they could likely be implemented within the next generation of many of its models, and the upcoming SUVs and trucks that Ford says have finalized designs.
Ford executives maintained that changes will still be coming to its dealership model. Reduced inventories and an increased reliance on online ordering will be done to cut down on costs, further improving profitability. Through these dealership changes, Ford will also be able to implement more changes to manufacturing, supply chain, and distribution operations.
Ford’s plan of slimming down offerings and improving manufacturing sounds quite similar to Volkswagen’s initial electrification strategy put in place by the now departed Herbert Diess. However, unlike Diess, Farley has the unique backing of his executives and board members, including Bill Ford, who states that Farley’s new plan will be “a full court press,” something he believes the company desperately needs.
Ford is at a pivotal point in its history, but unlike the other two brands that constitute “the big three,” it has proven time and time again that it can endure and succeed. Hopefully, that will be the case with electrification, and perhaps, it will lead to faster electrification of the industry overall.
What do you think of the article? Do you have any comments, questions, or concerns? Shoot me an email at william@teslarati.com. You can also reach me on Twitter @WilliamWritin. If you have news tips, email us at tips@teslarati.com!
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Tesla Model 3 wins Edmunds’ Best EV of 2026 award
The publication rated the Model 3 at an 8.1 out of 10, and with its most recent upgrades and changes, Edmunds says, “This is the best Model 3 yet.”
The Tesla Model 3 has won Edmunds‘ Top Rated Electric Car of 2026 award, beating out several other highly-rated and exceptional EV offerings from various manufacturers.
This is the second consecutive year the Model 3 beat out other cars like the Model Y, Audi A6 Sportback E-tron, and the BMW i5.
The car, which is Tesla’s second-best-selling vehicle behind the popular Model Y crossover, has been in the company’s lineup for nearly a decade. It offers essentially everything consumers could want from an EV, including range, a quality interior, performance, and Tesla’s Full Self-Driving suite, which is one of the best in the world.
The Tesla Model 3 has won Edmunds Top EV of 2026:
“The Tesla Model 3 might be the best value electric car you can buy, combining an Edmunds Rating of 8.1 out of 10, a starting price of $43,880, and an Edmunds-tested range of 338 miles. This is the best Model 3 yet. It is… pic.twitter.com/ARFh24nnDX
— TESLARATI (@Teslarati) February 18, 2026
The publication rated the Model 3 at an 8.1 out of 10, and with its most recent upgrades and changes, Edmunds says, “This is the best Model 3 yet.”
In its Top Rated EVs piece on its website, it said about the Model 3:
“The Tesla Model 3 might be the best value electric car you can buy, combining an Edmunds Rating of 8.1 out of 10, a starting price of $43,880, and an Edmunds-tested range of 338 miles. This is the best Model 3 yet. It is impressively well-rounded thanks to improved build quality, ride comfort, and a compelling combination of efficiency, performance, and value.”
Additionally, Jonathan Elfalan, Edmunds’ Director of Vehicle Testing, said:
“The Model 3 offers just about the perfect combination of everything — speed, range, comfort, space, tech, accessibility, and convenience. It’s a no-brainer if you want a sensible EV.”
The Model 3 is the perfect balance of performance and practicality. With the numerous advantages that an EV offers, the Model 3 also comes in at an affordable $36,990 for its Rear-Wheel Drive trim level.
Elon Musk
Elon Musk’s xAI celebrates nearly 3,000 headcount at Memphis site
The update came in a post from the xAI Memphis account on social media platform X.
xAI has announced that it now employs nearly 3,000 people in Memphis, marking more than two years of local presence in the city amid the company’s supercomputing efforts.
The update came in a post from the xAI Memphis account on social media platform X.
In a post on X, xAI’s Memphis branch stated it has been part of the community for over two years and now employs “almost 3,000 locally to help power Grok.” The post was accompanied by a photo of the xAI Memphis team posing for a rather fun selfie.
“xAI is proud to be a member of the Memphis community for over two years. We now employ almost 3,000 locally to help power @Grok. From electricians to engineers, cooks to construction — we’re grateful for everyone on our team!” the xAI Memphis’ official X account wrote.
xAI’s Memphis facilities are home to Grok’s foundational supercomputing infrastructure, including Colossus, a large-scale AI training cluster designed to support the company’s advanced models. The site, located in South Memphis, was announced in 2024 as the home of one of the world’s largest AI compute facilities.
The first phase of Colossus was built out in record time, reaching its initial 100,000 GPU operational status in just 122 days. Industry experts such as Nvidia CEO Jensen Huang noted that this was significantly faster than the typical 2-to-4-year timeline for similar projects.
xAI chose Memphis for its supercomputing operations because of the city’s central location, skilled workforce, and existing industrial infrastructure, as per the company’s statements about its commitment to the region. The initiative aims to create hundreds of permanent jobs, partner with local businesses, and contribute to economic and educational efforts across the area.
Colossus is intended to support a full training pipeline for Grok and future models, with xAI planning to scale the site to millions of GPUs.
News
Ford embraces Tesla-style gigacastings and Cybertruck’s 48V architecture
Ford Motor Company’s next-generation electric vehicles will adopt technologies that were first commercialized by the Tesla Cybertruck.
Ford Motor Company’s next-generation electric vehicles will adopt technologies that were first commercialized by the Tesla Cybertruck, such as the brutalist all-electric pickup’s 48-volt electrical architecture and its gigacastings.
The shift is expected to start with a roughly $30,000 small electric pickup that is expected to be released in 2027, which is part of Ford’s $5 billion investment in its new Universal EV platform, as noted in a CNBC report.
Ford confirmed that its upcoming EV platform will move away from the traditional 12-volt system long used across the auto industry. Instead, it will implement a 48-volt electrical architecture that draws power directly from the vehicle’s high-voltage battery.
Tesla was the first automaker to bring a 48-volt system to U.S. consumers with the Cybertruck in 2023. The architecture reduces wiring bulk, lowers weight, and improves electrical efficiency. It also allows power to be stepped down to 12 volts through new electronic control units when needed.
Alan Clarke, Ford’s executive director of advanced EV development and a former Tesla engineer, called 48-volt systems “the future of automotive” due to their lower costs and smaller wiring requirements. Ford stated that the wiring harness in its new pickup will be more than 4,000 feet shorter and 22 pounds lighter than that of its first-generation electric SUV.
Apart from the Cybertruck’s 48-volt architecture, Ford is also embracing Tesla-style gigacastings for its next-generation EVs. Ford stated that its upcoming electric vehicle will use just two major structural front and rear castings, compared with 146 comparable components in the current gas-powered Maverick.
Ford CEO Jim Farley has described the effort as a “bet” and a “Model T moment” for the company, arguing that system-level innovation is necessary to lower costs and compete globally. “At Ford, we took on the challenge many others have stopped doing. We’re taking the fight to our competition, including the Chinese,” Farley previously stated.
Tesla Model 3 wins Edmunds’ Best EV of 2026 award
Elon Musk’s xAI celebrates nearly 3,000 headcount at Memphis site
