Ford aims to release its more compact, affordable electric vehicles (EV) by 2026. The legacy automaker’s upcoming affordable EVs will be the spiritual successors of the Ford Fiesta, Focus, and Puma.
Former Tesla engineer Alan Clarke oversees Ford’s Advanced EV Development projects. He and his team are working on a new EV architecture for the upcoming affordable EVs. Clarke’s main objective is to build a new EV architecture to make Ford money.
The new architecture will use lithium iron phosphate (LFP) batteries, which many automakers are considering for affordable EVs.
“You’re taking $20-$30 per kilowatt hour out of the battery; BYD has been able to get more. With a 100kWh battery, that’s a lot [of cost out]. But if you’re someone who charges a lot, the battery is far more durable and can take probably five times the duty cycles. These batteries are basically indestructible,” noted Marin Gjaja, the Chief Operating Officer (COO) of Ford’s Model E division.
Marin Gjaja recently spoke with Autocar for an interview. She shared that Ford aims to release its first EV with a new platform by late 2026 or early 2027. She added that the new affordable EV will be launched in the United States first, but Ford hopes to launch its new lineup of affordable EVs in Europe, too.
“If you look at our lineup globally, at this point we don’t really have much in the affordable segment. The key for us is to be affordable, differentiated and profitable. For too long we stayed in the affordable segment, either at break-even or losing money.
“The question is: how do you compete in that segment, especially if you have got a very low-cost manufacturing location like China pumping out affordable vehicles?” said Gjaja.
Gjaja teased that Ford’s upcoming EVs with its new architecture might not appear or be sized like conventional vehicles, which might be a good move. Rivian CEO RJ Scaringe noted in a recent interview that too many automakers have launched EVs reminiscent of the Model Y. He argued that maybe car owners want more varied choices in the EV market.
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