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The Ford F-150 Lightning heads to Europe

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Ford has announced the F-150 Lightning will soon be available in Norway, becoming its third EV offering in the region.

The Ford F-150 nameplate is by far the most successful in the entire North American market, being the best-selling vehicle for what seems like a millennium. Now, as the brand looks to expand its foothold in markets outside North America, the Blue Oval is bringing its A-team to the rest of the world. Today, Ford announced that the F-150 Lightning will come to Norway in 2024.

Full-size pickups as a segment have previously been region locked to North America, electric or otherwise. For many markets, these vehicles are too big for public roads and could actually put off customers due to their size. However, Ford is taking out all the stops as it looks to expand its EV presence and market share worldwide.

In terms of the Norwegian F-150 Lightning customers, they can now reserve the vehicle on Ford’s website. However, with such high demand for the truck already, Ford believes those reservations may go quickly.

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“In my 25 years at Ford, I’ve never seen anything like the passion and demand I’m seeing from drivers right now to get behind the wheel of our F-150 Lightning. I’ve had customers literally banging on my door and pleading for us to bring the electric pickup to Norway,” said Per Gunnar Berg, managing director of Ford Norway. “F-150 Lightning is the perfect match for many customers in Norway – uniquely capable of quenching our thirst for adventure while embracing our passion for protecting the environment.”

Ford’s expansion strategy didn’t start with the F-150 Lightning or its popular Mustang Mach-E, which has already become a global sales success in Europe, Central and South America, and China. Some other notable transfers that got the ball rolling include the Ford Mustang sports car, which only recently made its first appearance in Europe; the gas-powered Ford F-150 which is now making its way to Australia; and even the Ford Explorer SUV, which has become a global vehicle offering as well.

By bringing the F-150 Lightning to Norway, the historic American brand will have three all-electric offerings in the country, including the all-new Ford Explorer EV and the Mustang Mach-E.

Ford has not announced whether the F-150 Lightning would be coming to other European markets, but some certainly could accept the vehicle. Besides the obvious Scandinavian neighbors of Norway, Sweden and Finland, other areas like Eastern Europe typically have larger roads and more rural communities that could benefit from the full-size electric offering.

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What do you think of the article? Do you have any comments, questions, or concerns? Shoot me an email at william@teslarati.com. You can also reach me on Twitter @WilliamWritin. If you have news tips, email us at tips@teslarati.com!

Will is an auto enthusiast, a gear head, and an EV enthusiast above all. From racing, to industry data, to the most advanced EV tech on earth, he now covers it at Teslarati.

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Lemonade launches Tesla FSD insurance program in Oregon

The program was announced by Lemonade co-founder Shai Wininger on social media platform X.

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Credit: Grok Imagine

Tesla drivers in Oregon can now receive significant insurance discounts when using FSD, following the launch of Lemonade’s new Autonomous Car insurance program. 

The program was announced by Lemonade co-founder Shai Wininger on social media platform X.

Lemonade launches FSD-based insurance in Oregon

In a post on X, Wininger confirmed that Lemondade’s Autonomous Car insurance product for Tesla is now live in Oregon. The program allows eligible Tesla owners to receive roughly 50% off insurance costs for every mile driven using Tesla’s FSD system.

“And… we’re ON. @Lemonade_Inc’s Autonomous Car for @Tesla FSD is now live in Oregon. Tesla drivers in Oregon can now get ~50% off their Tesla FSD-driven miles + the best car insurance experience in the US, bar none,” Wininger wrote in his post. 

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As per Lemonade on its official website, the program is built on Tesla’s safety data, which indicates that miles driven using FSD are approximately twice as safe as those driven manually. As a result, Lemonade prices those miles at a lower rate. The insurer noted that as FSD continues to improve, associated discounts could increase over time.

How Lemonade tracks FSD miles

Lemonade’s FSD discount works through a direct integration with Tesla vehicles, enabled only with a driver’s explicit permission. Once connected, the system distinguishes between miles driven manually and those driven using FSD, applying the discount automatically to qualifying miles.

There is no minimum FSD usage requirement. Drivers who use FSD occasionally still receive discounted rates for those miles, while non-FSD miles are billed at competitive standard rates. Lemonade also emphasized that coverage and claims handling remain unchanged regardless of whether a vehicle is operating under manual control or FSD at the time of an incident.

The program is currently available only to Teslas equipped with Hardware 4 or newer, running firmware version 2025.44.25.5 or later. Lemonade also allows policyholders to bundle Tesla insurance with renters, homeowners, pet, or life insurance policies for additional savings.

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Tesla exec: Preparations underway but no firm timeline yet for FSD rollout in China

The information was related by Tesla China Vice President Grace Tao in a comment to local media.

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Credit: Grok Imagine

Tesla has not set a specific launch date for Full Self-Driving in China, despite the company’s ongoing preparations for a local FSD rollout. 

The information was related by Tesla China Vice President Grace Tao in a comment to local media.

Tesla China prepares FSD infrastructure

Speaking in a recent media interview, the executive confirmed that Tesla has established a local training center in China to support the full adaptation of FSD to domestic driving conditions, as noted in a report from Sina News. However, she also noted that the company does not have a specific date when FSD will officially roll out in China.

“We have set up a local training center in China specifically to handle this adaptation,” Tao said. “Once officially released, it will demonstrate a level of performance that is no less than, and may even surpass, that of local drivers.”

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Tao also emphasized the rapid accumulation of data by Tesla’s FSD system, with the executive highlighting that Full Self-Driving has now accumulated more than 7.5 billion miles of real-world driving data worldwide.

Possible 2026 rollout

The Tesla executive’s comments come amidst Elon Musk’s previous comments suggesting that regulatory approval in China could arrive sometime this 2026. During Tesla’s annual shareholder meeting in November 2025, Musk clarified that FSD had only received “partial approval” in China, though full authorization could potentially arrive around February or March 2026.

Musk reiterated that timeline at the World Economic Forum in Davos, when he stated that FSD approval in China could come as early as February.

Tesla’s latest FSD software, version 14, is already being tested in more advanced deployments in the United States. The company has also started the rollout of its fully unsupervised Robotaxis in Austin, Texas, which no longer feature safety monitors.

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Tesla Semi lines up for $165M in California incentives ahead of mass production

The update was initially reported by The Los Angeles Times.

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Credit: @HinrichsZane/X

Tesla is reportedly positioned to receive roughly $165 million in California clean-truck incentives for its Semi.

The update was initially reported by The Los Angeles Times.

As per the Times, the Tesla Semi’s funding will come from California’s Hybrid and Zero-Emission Truck and Bus Incentive Project (HVIP), which was designed to accelerate the adoption of cleaner medium- and heavy-duty vehicles. Since its launch in 2009, the HVIP has distributed more than $1.6 billion to support zero-emission trucks and buses across the state.

In recent funding rounds, nearly 1,000 HVIP vouchers were provisionally reserved for the Tesla Semi, giving Tesla a far larger share of available funding than any other automaker. An analysis by the Times found that even after revisions to public data, Tesla still accounts for about $165 million in incentives. The next-largest recipient, Canadian bus manufacturer New Flyer, received roughly $68 million.

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This is quite unsurprising, however, considering that the Tesla Semi does not have a lot of competition in the zero-emissions trucking segment.

To qualify for HVIP funding, vehicles must be approved by the California Air Resources Board and listed in the program catalog, as noted in an electrive report. When the Tesla Semi voucher applications were submitted, public certification records only showed eligibility for the 2024 model year, with later model years not yet listed.

State officials have stated that certification details often involve confidential business information and that funding will only be paid once vehicles are fully approved and delivered. Still, the first-come, first-served nature of HVIP means large voucher reservations can effectively crowd out competing electric trucks. Incentive amounts for the Semi reportedly ranged from about $84,000 to as much as $351,000 per vehicle after data adjustments. 

Unveiled in 2017, the Tesla Semi has seen limited deliveries so far, though CEO Elon Musk has recently reiterated that the Class 8 all-electric truck will enter mass production this year.

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