News
I took a Ford F-150 Lightning to Tesla Superchargers: The Good and Bad
Update 4:33 pm: Charge rates updated for accuracy. FordPass statistics were incorrect. Added paragraph 7 to add detail regarding use of Ford App to charge.
Ford and Tesla unified the electric vehicle community by announcing a strategic decision to collaborate.
Last month, Ford gained access to Tesla’s Supercharger Network, giving non-Tesla EV drivers their first opportunity to charge at its piles across North America.
Ford was pleasant enough to send an F-150 Lightning to my house, drop it off, and allow me to drive it for three days. They also sent a Charging Adapter, which was necessary for using Tesla Superchargers.
The truck arrived at my house early Monday morning, and I was sure to take it for a spin to deplete some of the range before I drove it to my nearest V3 Supercharger. This was my first bit of criticism, as the closest Supercharger that would enable the F-150 Lightning to charge was around 45 minutes away. It is not the closest Tesla Supercharger to me, as there is one just ten minutes away, but its V2 capabilities would not allow me to charge a non-Tesla EV.
Ford announces Tesla Supercharger access to F-150 Lightning, Mustang Mach-E drivers
The truck was great, but that’s another story altogether.
First Impressions
I arrived at the first Supercharger on Monday evening, ready to give this a first go. I pulled into a spot in a row of unoccupied superchargers; the Lightning’s charging port is located just behind the left front tire, so you need to take up two spots, something that Tesla is working on.
I logged into the Ford app and selected the charger in front of me. This ” unlocked” the Supercharger, enabling me to grab the cable and attach the adapter. Charging was ready, and it was as simple as plugging in and sitting back in the driver’s seat, where the heads-up display told me my current percentage, and an estimated time to 90 percent state of charge.
It was super tight to get the cable to reach. I had some room to pull forward, admittedly, but I was driving a truck that I didn’t own, and I didn’t want to take the chance of scraping the underbody of the vehicle. Even with repositioning myself and trying to angle the truck in order to reach the cable comfortably, it was hard to get the cable to get to the connector.
A few extra feet would help even the most cautious drivers charge more easily, which I believe is important.
Overall, it was a good experience. My charging statistics for this session were:
- Charging Power – 106 kW
- Energy Added – 37.4 kWh
- Time Charged – 21 minutes
- Distance Gained – 96 miles
- Cost – $21.16
It was not an overwhelmingly time-consuming process. It was quick, it was easy, and it was nice to have access to a Supercharger. When I have Ford EVs, I usually have to charge at my local grocery store on a low-speed Volta charger, which will give me around 10-12 miles per hour.
Second Charging Session
My second session was much better. I was able to get into a Supercharger stall that was put on the side of the spot as it was an end space, so it was easier and much more reasonable to pull into.
There was significantly less tension on the Supercharger cable, which I think will increase longevity and keep the number of operable stalls up.
This session was smoother in terms of pulling in and charging. While longer cables will eliminate a lot of the problems I had during the first charging session, Tesla’s end-spot Superchargers are super ideal for non-Tesla EVs. This was my preferred space, and I would have used it the day prior if another vehicle wasn’t already utilizing it.
My charging stats for this session were:
- Charge Power – 106 kW
- Energy Added – 48.3 kWh
- Time Charged – 33 minutes
- Distance Gained – 115 miles
- Cost $22.08
Quality of the Adapter
The adapter Ford sent along was super quality, solid, and heavy. It felt like a piece of necessary equipment that is designed to last several years and won’t break on you due to inferior quality.
It was packaged nicely and included a nice message from CEO Jim Farley. It simply attaches to the Tesla Supercharger Cable and goes into the Ford EV, locking in place:
Forgot how much I love driving the Lightning, honestly my favorite EV to cruise around in!!
Ford overnighted me the adapter for Superchargers as well! pic.twitter.com/0VGE0AKxj6
— Joey Klender (@KlenderJoey) March 11, 2024
I was impressed by the quality of the adapter and I believe it would last years for Ford EV owners who plan to use it to access Superchargers.
Final Thoughts
Ford EV drivers are going to use Tesla Superchargers for years to come, and I think that what I experienced was a good start of the overall charging experience.
Everything was high-quality, fast, effective, and easy to use. It felt nice to roll into a Tesla Supercharger and gain adequate of range in a short period of time, and it was something that I feel a lot of EV drivers will appreciate, even if it is a tad pricey at this point in time.
I think that the lengthening of Supercharger cables will pay dividends, but I also think that Tesla could build new Supercharger stations with mandatory end spot positioning. This enables easier access to the Superchargers for non-Tesla EVs.
I’d love to hear from you! If you have any comments, concerns, or questions, please email me at joey@teslarati.com. You can also reach me on Twitter @KlenderJoey, or if you have news tips, you can email us at tips@teslarati.com.
News
Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
News
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
