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Ford’s F-150 Lightning SSV is much more than an EV offering for police
Ford is now offering (much more than) an electric police truck with the release of the F-150 Lightning Special Service Vehicle, or SSV, as the brand continues to expand its Ford Pro sub-brand.
Yesterday, Ford revealed its new F150 Lightning Pro SSV police truck in pre-production form, the first EV Truck to be offered to law enforcement. This move should surprise a few as Ford has long been the vehicle manufacturer of choice for the boys in blue. By Ford’s admission, the brand already supplies over 12,000 police stations in the US alone and “outsells all other police vehicles combined.” But this vehicle, while an amazing choice for police stations everywhere, is part of Ford’s larger push to expand its commercial services and EV offerings.
It is important to first note that due to the nature of police work, EVs make perfect sense in nearly every context. Police have defined boundaries that limit how far they need to drive every day, they often are stationed in locations where they simply sit and monitor areas, and they travel with a large amount of electric equipment that must be powered (laptops, exterior mounted radar speed monitoring, lights, etc.) EVs fulfill these tasks perfectly while limiting running costs and reducing emissions.
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- Pre-production unit shown. Credit:Ford
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- Pre-production model shown. Max payload varies and is based on accessories and vehicle configuration. See label on doorjamb for carrying capacity of a specific vehicle. Credit:Ford
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- Pre-production unit shown. Credit:Ford
The Lightning SSV starts with a Lightning Pro model, the base model of the lightning capable of an astonishing sub-four-second 0-60 MPH acceleration rate, and gives it a series of upgrades. Many would think that this would include the typical roof-mounted light show, front bumper guard, and extra padded front cloth seats, but Ford is offering much more than that.
The purchase of a Lightning SSV offers customers access to the “Ford Pro Platform,” which is a set of software, services, and physical locations exclusive to the Ford Pro commercial sub-brand. The software offering seamlessly integrates EVs into fleet management software that already helps manage ICE vehicles, but now with the advantage of EVs, customers have access to an increased level of control and data; charging/state of charge, overall vehicle health, and more are part of Ford’s E-Telematics software.
Customers can also make their way to any of 650 commercial-focused Ford Pro service centers, allowing not only quick service but also the sale of vehicles and charging infrastructure, all while a personal concierge helps guide customers on how to mount and equip their vehicle, how to integrate new EVs, and much more.
With Ford’s heritage in the police industry, its established infrastructure, software that is prepared to integrate EVs, and its advantage of being early to the police space line them up well. However, Tesla, GM, and Dodge have all made moves into the industry and there will no doubt be competition in the EV offerings to police stations very soon.
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Tesla recently received its largest order for the all-electric Semi from Einride, a Swedish transport service, for 500 units, a groundbreaking invoice to receive before the first deliveries begin.
Even more remarkable, Einride CEO Roozbeh Charli said in a recent interview that he expects his company to take delivery of all 500 — the entire order — before the end of 2027. He even expects to have 75 Tesla Semi units in the Einride fleet before the end of this year.
🚨 Einride CEO Roozbeh Charli on the Tesla Semi partnership:
“If we start with the Amazon announcement that we did earlier this year, that was on the back of having gone through a proving period together with them and proving out our technology. Then we took that next step in… pic.twitter.com/oazkXjwoig
— TESLARATI (@Teslarati) August 28, 2026
Charli said the Tesla partnership was part of a broader push, along with its earlier partnership with Amazon. Einride is assisting Amazon with the use of its Saga AI platform, which helps eliminate questions about budgeting and forecasting for logistics companies.
The Semi, as well as Tesla’s production and subsequent delivery of the units to Einride, will help the company “to have a good supply of vehicles that we can deploy on the [Saga AI] platform,” Charli said. “Tesla is also a relationship we’ve had for a while, and as the Tesla Semi deliveries are firming up, we decided to do a larger commitment to that and deploy that on our platform.”
In its initial announcement, Einride said it anticipated taking delivery of the trucks over the next two years, but now it appears the company is expecting all 500 units within the next 16 months.
Built at a dedicated factory in Sparks, Nevada, the Tesla Semi has been perhaps the biggest and most intensive testing process the company has ever had for a single vehicle model. For the past several years, Tesla has been working with many companies, most notably Frito-Lay and PepsiCo, to gain knowledge on the performance on regional routes.
Tesla plans to launch the Semi officially on September 24, five months after production started ramping.
Additionally, drivers have said they are happy about the Semi’s performance and that its numerous safety and productivity features have made their jobs and routes much easier.
Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.
Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.
This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.
🚨 Tesla is using different light bar colors to help riders understand which vehicle is theirs
Pretty cool strategy pic.twitter.com/eGMpEMeRpc
— TESLARATI (@Teslarati) August 27, 2026
Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.
Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.
Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.
Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.
Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.
Tesla has said goodbye to one customization option for its vehicles: the wrap service it launched several years ago.
After launching an in-house wrap service in August 2020 for the first time in China. In the U.S., it launched in October 2023. Tesla continued to expand the program and adjust it with better pricing and fewer options for the Cybertruck.
By December 2023, it was giving owners of the Model 3, Model Y, and the Cybertruck the opportunity to give their vehicle a fresh look with a vinyl wrap.
Tesla revamps in-house vinyl wrap service with better pricing
It was only available in five locations: Costa Mesa, Oceanside, Santa Clara, West Covina, all in California, and Seattle, Washington.
However, Tesla made some big adjustments to its shop, and the wrap service is officially gone:
Tesla has made a LOT of changes to its online shop recently — price increases, price cuts, new options, and several products being removed entirely.
Some of the biggest increases are wheel covers. 👀
📈 PRICE INCREASES
• 2017-2023 | Model 3 Aero Wheel Cover — Style: Refresh…— Phoenix Self-Driving 🐦🔥 (@PhoenixFSD) August 25, 2026
Wraps are very popular across the Tesla lineup, especially since the company offers relatively few colors. Many choose to wrap their Teslas with interesting colors, patterns, or even finishes, turning their cars from glossy to satin or matte.
However, Tesla’s wrap service was so limited geographically that it never really had a chance to get off the ground or compete with local shops. Every area in the United States is now overflowing with detailing shops, mobile detailers, and other automotive specialists, many of whom perform wrap services.
Tesla’s service was confined to the Pacific time zone and only spanned across two states. It was never going to be something Tesla was a major competitor in, nor was it going to disrupt the wrapping industry. Now that the program has ended, it seems pretty ideal to believe it was always going to be a short-term thing.
Along with the wrap service, Tesla removed several other products, but nothing too crazy. The Model 3 Door Pocket and Cupholder Liners, the Model S 19″ Magnetite Wheel and Winter Tire Package, Model X/Y Ski/Snowboard Carrier for Hitch Rack, Tesla’s Electric Summer Party Tee, and the Electric Summer Tee were the other items the company totally eliminated from its online shop.
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