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Ford Model e unit announces massive expansion of EV initiative in Europe: 7 new EVs by 2024
Ford’s electric vehicle unit — known as Model e — announced today that it would take massive steps to expand its electric vehicle project in Europe. Ford, which recently split its electric vehicle and combustion engine businesses into two divisions, is aiming to roll out seven new electric vehicles in Europe by 2024 with an annual production capacity of 600,000 vehicles by 2026.
Ford announced the expansion plan today, recognizing the accelerating pace of electrification in the European market. “I am delighted to see the pace of change in Europe – challenging our entire industry to build better, cleaner, and more digital vehicles. Ford is all-in and moving fast to meet the demand in Europe and around the globe,” Ford CEO Jim Farley said in a statement. “This is why we have created Ford Model e – allowing us to move at the speed of a start-up to build electric vehicles that delight and offer connected services unique to Ford and that are built with Ford-grade engineering and safety.”
Ford’s Model e division aims to take advantage of a Tesla-like business model that completely separates the electric vehicle projects from the traditional combustion engine powertrains that Ford built its legacy on. As one of the most-committed legacy automakers in the transition to electrification, Ford recently announced it would commit to a production goal of 600,000 EVs by the end of 2023.
In Europe, electric vehicles have become extremely popular, becoming a more common choice of consumers than combustion engine vehicles in some regions. Ford is turning some focus toward this market as it is likely to be one of the biggest catalysts to EV sales company-wide. Ford said it expects annual sales in Europe to exceed 600,000 units in 2026, reaffirming its intention to deliver a 6 percent EBIT margin in Europe in 2023.
“Our march toward an all-electric future is an absolute necessity for Ford to meet the mobility needs of customers across a transforming Europe,” Ford of Europe Chairman Stuart Rowley said. “It’s also about the pressing need for greater care of our planet, making a positive contribution to society and reducing emissions in line with the Paris Climate Agreement.”
Seven New EVs by 2024
With the Mustang Mach-E already having a successful introduction into the European market, Ford will also welcome the E-Transit to the region in Q2 2022. By 2024, Ford plans to introduce seven additional models to its electric lineup in Europe. It will include three new passenger vehicles and four new commercial cars.
In 2023, Ford will begin production of an all-new passenger EV. The company says it will be a “medium-sized crossover, built in Cologne with a second electric vehicle added to the Cologne production line-up in 2024.” Ford will also introduce an electric version of the Ford Puma. It will be produced in Craiova, Romania, starting in 2024.
 Ford, which recently split its electric vehicle and combustion engine businesses into two divisions, is aiming to roll out seven new electric vehicles in Europe by 2026 with an annual production capacity of 600,000 vehicles. (Credit: Ford)
Ford is Europe’s top-selling commercial vehicle brand, and the company plans to introduce several new electric models of its Transit van — “the all-new Transit Custom one-tonne van and Tourneo Custom multi-purpose vehicle in 2023, and the smaller, next-generation Transit Courier van and Tourneo Courier multi-purpose vehicle in 2024.”
“These new Ford electric vehicles signal what is nothing less than the total transformation of our brand in Europe – a new generation of zero-emission vehicles, optimized for a connected world, offering our customers truly outstanding user experiences,” Rowley added.
Ford’s Cologne, Germany EV Hotspot
Ford also said that the first all-electric passenger vehicle to come out of the new Electrification Centre in Cologne will be a five-seat, medium-sized crossover. Crossovers are a widely popular body style and accounted for 58 percent of all Ford passenger vehicles sold in Europe in 2021. Ford plans to unveil the name and design of the new crossover in 2022. Production will begin in 2023.
 Ford’s Cologne Electrification Center (Credit: Ford)
Additionally, Ford said its total investment in Cologne is expected to be $2 billion with the investment including plans for a new battery assembly facility that will begin production in 2024. The automaker projects at least 1.2 million vehicles produced at the Cologne Electrification Centre by 2030.
New battery partnership with SK On Co., Ltd., and Koç Holding
Ford announced that it also signed a non-binding Memorandum of Understanding for a new, industry-leading joint venture in Turkey with battery manufacturers SK On Co., Ltd. and Koç Holding. The plant will be located near Ankara, the country’s capital, and will manufacture high-Nickel Nickel-Manganese-Cobalt (NMC) cells for assembly into battery array modules. Nickel cells have been a focus of many large automakers transitioning to electric cars, as it is widely available. However, surging prices of the metal have contributed to a potential delay in these plans, at least in the short term.
Production is expected to start as early as mid-decade, Ford said, with annual capacity likely to be between 30 and 45 Gigawatt hours.
Ford said the investment will also be supported by the Turkish Government and will benefit large and small commercial vehicle operators across Europe, all while decreasing CO2 emissions.
EV Production Boost in Romania
Ford will also introduce an electric version of its best-selling European vehicle, the Puma. European customers will be able to purchase an all-electric version of the vehicle in 2024. Additionally, the Transit Courier and Tourneo Courio will be produced a the plant in 2023, with all-electric versions being offered the following year.
Ford’s joint venture with Koç Holding, known as Ford Otosan, will assume ownership of the Craiova, Romania plant. “We welcome this opportunity to grow our joint venture with Koc Holding and leverage this strategic partnership to better utilize our resources and know-how in Romania,” Rowley said. “Ford Craiova is today a strong success story, and we believe that through Ford Otosan’s experience and expertise in electrification and commercial vehicles it can reach even higher levels of achievement.”
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Elon Musk
Elon Musk just dropped a huge detail on the Tesla Roadster
“Whether it’s good or bad, it will be unforgettable. My friend Peter Thiel once reflected that the future was supposed to have flying cars, but we don’t have flying cars. I think if Peter wants a flying car, he should be able to buy one.”
 
														Elon Musk dropped a huge detail on the Tesla Roadster on his latest appearance on the Joe Rogan Experience podcast.
Tesla has been teasing the Roadster for years. The company has constantly delayed the vehicle, hoping to push its limits past anything that is even imaginable by the human mind.
Earlier this year, the company said it would put on a “most epic demo” for the Roadster, displaying and unveiling all its capabilities, some new, some previously talked about. However, nobody really knows what to expect.
On the JRE Podcast, Musk joined Rogan for an over three-hour conversation about a variety of topics, but Tesla was something that was evidently on the agenda.
One of the parts of the Tesla conversation that is getting a lot of attention is Musk’s new teasing of the Roadster, saying it has “crazy technology” that might not even qualify as an automobile in the classic sense.
Musk confirmed that Tesla is “getting close to demonstrating the prototype,” and said he can guarantee the demo “will be unforgettable.”
He continued:
“Whether it’s good or bad, it will be unforgettable. My friend Peter Thiel once reflected that the future was supposed to have flying cars, but we don’t have flying cars. I think if Peter wants a flying car, he should be able to buy one.”
Musk went on to say, with a smile, that Joe would have to “wait and see” what Tesla had come up with.
He went on:
“I think it has a shot at being the most memorable product unveil ever. [It will be unveiled] hopefully before the end of the year. You know, we need to make sure that it works. This is some crazy technology in this car. Let’s just put it this way: if you took all the James Bond cars and combined them, it’s crazier than that.”
Tesla has said for years that the Roadster would be able to at least hover, thanks to a SpaceX package that would feature cold gas thrusters that would help the vehicle get in the air.
Musk seemed very confident in his answers and very excited to show off what the Tesla Roadster is capable of. The real question is: how long will it take Tesla to get the car to market after the launch and unveiling? How many units will it manufacture? How much will it cost?
All of those things are details we will have to wait for Tesla to reveal at the Roadster event.
News
Tesla targets gas car owners with this crazy new promotion
Tesla is now offering 2,000 free Supercharging miles to any gas car owner who chooses to trade their car in on a Tesla. The promotion requires a gas or hybrid electric vehicle to be turned in for any of the vehicles in Tesla’s lineup.
 
														Tesla is targeting gas car owners with a crazy new promotion launched on October 31, its latest move to boost sales amidst the loss of the $7,500 electric vehicle tax credit, which went away on September 30.
Tesla is now offering 2,000 free Supercharging miles to any gas car owner who chooses to trade their car in on a Tesla. The promotion requires a gas or hybrid electric vehicle to be turned in for any of the vehicles in Tesla’s lineup.
If you do that, you get 2,000 free miles of Supercharging, which can be utilized at any of the chargers on the Tesla network within the next two years:
🚨 New Tesla Incentive Just Dropped!
Trade in your gas/hybrid vehicle & get
FREE Supercharging ⚡️• Must trade in a gas or hybrid vehicle
• 2,000 miles of Supercharging, valid for 2 yearsWould you trade in your gas car for 2,000 free miles? pic.twitter.com/8uEQySr1py
— DennisCW | wen my L (@DennisCW_) October 31, 2025
Supercharging is rarely a Tesla owner’s primary source of charging, but for some owners, it is critical to their ownership experience.
While many homeowners or apartment dwellers are able to utilize charging infrastructure they either installed themselves or were provided by their property management company, others are totally reliant on the wide variety of charging options that are available today.
🚨🚨 Owning an EV without home charging can be CHEAP with Tesla Superchargers!
Watch til the end to see how much I spent to charge my @Tesla Model Y@TeslaCharging @MdeZegher pic.twitter.com/jRIWkdJvY6
— TESLARATI (@Teslarati) October 31, 2025
Tesla’s Supercharging Network has expanded rapidly over the past few years, mostly in preparation for the company to open it to other EV manufacturers, most of which have adopted the company’s North American Charging Standard (NACS) in the United States.
Its latest quarterly earnings Shareholder Deck revealed a 16 percent increase in stations in Q3 compared to the same timeframe in 2024. Meanwhile, connectors have increased by 18 percent in the same timeframe. There are over 73,800 connectors in the Tesla Supercharger Network globally.
The move could be looked at as a way to incentivize people to switch to electric vehicles, and it is something we have seen Tesla experiment with over the past month.
It has played with leasing terms, and we will likely see more incentive offers, like this Supercharging one or even Full Self-Driving trials for those who choose to make the switch over the next two months.
Tesla routinely offers some tasty deals in Q4 as it aims to round out the year with a strong delivery and production report for investors. Q4 is statistically Tesla’s strongest three-month period in any given year. However, Q3 was Tesla’s strongest performance in terms of vehicle deliveries in company history, as it narrowly missed the elusive 500,000 mark for a quarter.
News
Tesla Cybercab sighting highlights big change since 2024 unveiling
Based on an image recently taken of the vehicle, it appears that Tesla has made the Cybercab’s cabin easier to get in and out of.
 
														A recent sighting of the Tesla Cybercab in the wild has teased a pretty interesting update that has been implemented on the autonomous two-seater.
Based on an image recently taken of the vehicle, it appears that Tesla has made the Cybercab’s cabin easier to get in and out of.
Recent Cybercab sightings
As per recent posts on social media, it appears Tesla has started testing the Cybercab on public roads. Images posted by Tesla community members in Palo Alto showed a Cybercab prototype being driven near the company’s engineering headquarters. Interestingly enough, the vehicle was equipped with a steering wheel.
It’s not just the Cybercab’s steering wheel that caught a lot of attention, however. Based on observations by EV watchers online, it appears that Tesla has also made the Cybercab’s door a bit larger. This should make it easier for passengers to get into and out of the autonomous two-seater. The position of the camera in the B-pillar also appears to have been adjusted slightly. 
All-in on autonomy
While Cybercab prototypes that are seen in the wild today are fitted with a steering wheel, the vehicle will be produced strictly as an autonomous Robotaxi. This was highlighted by Elon Musk during the third-quarter earnings call. Musk also expects about 2 million Cybercabs to be produced every year, making it the company’s highest-volume vehicle.
“The single biggest expansion in production will be the Cybercab, which starts production in Q2 next year. That’s really a vehicle that’s optimized for full autonomy. It, in fact, does not have a steering wheel or pedals and is really an enduring optimization on minimizing cost per mile for fully considered cost per mile of operation,” Musk said during the Q3 2025 earnings call.
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