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Ford’s lackluster sustainability plan and its pledge to mediocrity

Credit: Ford

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Ford Motor Company’s 2020 Sustainability report outlines the legacy automaker’s plans to become carbon neutral by 2050. In an attempt to solidify itself as an environmentally-friendly car maker with a goal that would decrease its contribution to global climate issues, Ford chose a conservative route instead of a challenging one that would assist the transportation sector’s strong push toward sustainability.

Tesla’s road to environmentally-friendly transportation started well before Elon Musk’s 2006 draft that is known as the “Master Plan.” Musk knew that CO2 emissions were threatening lift on Earth and that a change needed to be made. Fourteen years later, Tesla sets on top of the automotive world as the leader in electromobility, and arguably could be recognized as the company that made legacy automakers rethink a business model centered around gas-powered machines that are harming the Earth and its atmosphere.

A company with a short, but rich history like Tesla realized the issue was here before the first Roadster even rolled off of the production lines. However, Ford, a company that recently celebrated its 117th birthday, does not seem to recognize the issues at hand, pushing a date for its sustainability goals that sits 30 years down the road.

https://twitter.com/Ford/status/1275820983299870722

In 2018, Ford sold the most vehicles on Earth with 2.38 million units, according to EVadoption.com. However, the company can only attribute .39% of its total sales to its electric cars, which at the time only accounted for the Ford Focus EV. Although the company is planning to introduce its Mustang Mach-E, an all-electric version of the F-150 pickup, and three other models within the next few years, it seems to be too little, but it’s not too late.

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Ford’s first step in moving toward sustainability is to introduce a fully-electric fleet well before 2050. Thirty years is far too long as other automakers, like Volkswagen, are pumping in billions of dollars into plans that involve making a lineup of vehicles battery-powered and not combustion-driven. Ultimately, the effort relies on recognizing the problem that gas-powered transportation gives to the environment, and Ford has to realize that its goal is far too distant. Change is needed now.

It is not all bad, though. Ford does plan to use locally-sourced renewable energy for all manufacturing plants globally by 2035. This effort bodes well for the company’s mission, and will undoubtedly help Ford move toward carbon neutrality.

The question is: Where is the urgency? Several countries around the world have already announced their intentions to phase-out fossil fuels. Of the fourteen that have announced bans of gas-powered vehicles, only one has a goal of 2050: Costa Rica.

Many of the locations are considering 2025, 2030, or 2040 as the year when gasoline and diesel-powered machines will no longer be permitted. If Ford doesn’t adopt a quicker timeframe, it could spell trouble for the automaker in these locations, which include large, dense car markets like China, Germany, India, and Spain.

Electric vehicles are becoming more popular, and Tesla is leading the charge. The company has inspired many automakers to adopt its style with minimalism, and its goal with sustainability. Many companies have gotten on-board with the idea, setting lofty goals that will accelerate the shift from gas to batteries. However, Ford is treating its sustainability plan as a way to gain support from a growing community, and not as a way to decrease its carbon footprint promptly.

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It’s an emergency, Ford, and it is time to start acting like it.

Ford Sustainability Report 2020 by Joey Klender on Scribd

Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Tesla teases new market entrance with confusing and cryptic message

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(Credit: Tesla)

Tesla teased its entrance into a new market with a confusing and what appeared to be cryptic message on the social media platform X.

The company has been teasing its entrance into several markets, including Africa, which would be a first, and South America, where it only operates in Chile.

In September, Tesla started creating active job postings for the Colombian market, hinting it would expand its presence in South America and launch in a new country for the first time in two years.

Tesla job postings seem to show next surprise market entry

The jobs were related to various roles, including Associate Sales Manager, Advisors in Sales and Delivery, and Service Technicians. These are all roles that would indicate Tesla is planning to launch a wide-scale effort to sell, manage, and repair vehicles in the market.

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Last night, Tesla posted its latest hint, a cryptic video that seems to show the outline of Colombia, teasing its closer than ever to market entry:

This would be the next expansion into a continent where it does not have much of a presence for Tesla. Currently, there are only two Supercharger locations on the entire continent, and they’re both in Chile.

Tesla will obviously need to expand upon this crucial part of the ownership experience to enable a more confident consumer base in South America as a whole. However, it is not impossible, as many other EV charging infrastructures are available, and home charging is always a suitable option for those who have access to it.

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Surprisingly, Tesla seems to be more concerned about these middle-market countries as opposed to the larger markets in South America, but that could be by design.

If Tesla were to launch in Brazil initially, it may not be able to handle the uptick in demand, and infrastructure expansion could be more difficult. Brazil may be on its list in the upcoming years, but not as of right now.

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Tesla expands crucial Supercharging feature for easier access

It is a useful tool, especially during hours of congestion. However, it has not been super effective for those who drive non-Tesla EVs, as other OEMs use UI platforms like Google’s Android Auto or Apple’s iOS.

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tesla supercharger
Credit: Tesla

Tesla has expanded a crucial Supercharging feature that helps owners identify stall availability at nearby locations.

Tesla said on Tuesday night that its “Live Availability” feature, which shows EV owners how many stalls are available at a Supercharger station, to Google Maps, a third-party app:

Already offering it in its own vehicles, the Live Availability feature that Teslas have is a helpful feature that helps you choose an appropriate station with plugs that are immediately available.

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A number on an icon where the Supercharger is located lets EV drivers know how many stalls are available.

It is a useful tool, especially during hours of congestion. However, it has not been super effective for those who drive non-Tesla EVs, as other OEMs use UI platforms like Google’s Android Auto or Apple’s iOS.

Essentially, when those drivers needed to charge at a Supercharger that enables non-Tesla EVs to plug in, there was a bit more of a gamble. There was no guarantee that a plug would be available, and with no way to see how many are open, it was a risk.

Tesla adding this feature allows people to have a more convenient and easier-to-use experience if they are in a non-Tesla EV. With the already expansive Supercharger Network being available to so many EV owners, there is more congestion than ever.

This new feature makes the entire experience better for all owners, especially as there is more transparency regarding the availability of plugs at Supercharger stalls.

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It will be interesting to see if Tesla is able to expand on this new move, as Apple Maps compatibility is an obvious goal of the company’s in the future, we could imagine. In fact, this is one of the first times an Android Auto feature is available to those owners before it became an option for iOS users.

Apple owners tend to get priority with new features within the Tesla App itself.

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Elon Musk’s Boring Co goes extra hard in Nashville with first rock-crushing TBM

The Boring Company’s machine for the project is now in final testing.

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Credit: The Boring Company/X

The Boring Company is gearing up to tackle one of its toughest projects yet, a new tunnel system beneath Nashville’s notoriously tough limestone terrain. Unlike the soft-soil conditions of Las Vegas and Austin, the Music City Loop will require a “hard-rock” boring machine capable of drilling through dense, erosion-resistant bedrock. 

The Boring Company’s machine for the project is now in final testing.

A boring hard-rock tunneling machine

The Boring Company revealed on X that its new hard-rock TBM can generate up to 4 million pounds of grip force and 1.5 million pounds of maximum thrust load. It also features a 15-filter dust removal system designed to keep operations clean and efficient during excavation even in places where hard rock is present.

Previous Boring Co. projects, including its Loop tunnels in Las Vegas, Austin, and Bastrop, were dug primarily through soft soils. Nashville’s geology, however, poses a different challenge. Boring Company CEO and President Steve Davis mentioned this challenge during the project’s announcement in late July.

“It’s a tough place to tunnel, Nashville. If we were optimizing for the easiest places to tunnel, it would not be here. You have extremely hard rock, like way harder than it should be. It’s an engineering problem that’s fairly easy and straightforward to solve,” Davis said.

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Nashville’s limestone terrain

Experts have stated that the city’s subsurface conditions make it one of the more complex tunneling environments in the U.S. The Outer Nashville Basin is composed of cherty Mississippian-age limestone, a strong yet soluble rock that can dissolve over time, creating underground voids and caves, as noted in a report from The Tennessean.

Jakob Walter, the founder and principal engineer of Haushepherd, shared his thoughts on these challenges. “Limestone is generally a stable sedimentary bedrock material with strength parameters that are favorable for tunneling. Limestone is however fairly soluble when compared to other rack materials, and can dissolve over long periods of time when exposed to water. 

“Unexpected encounters with these features while tunneling can result in significant construction delays and potential instability of the excavation. In urban locations, structures at the ground surface should also be constantly monitored with robotic total stations or similar surveying equipment to identify any early signs of movement or distress,” he said.

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