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Ford’s lackluster sustainability plan and its pledge to mediocrity

Credit: Ford

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Ford Motor Company’s 2020 Sustainability report outlines the legacy automaker’s plans to become carbon neutral by 2050. In an attempt to solidify itself as an environmentally-friendly car maker with a goal that would decrease its contribution to global climate issues, Ford chose a conservative route instead of a challenging one that would assist the transportation sector’s strong push toward sustainability.

Tesla’s road to environmentally-friendly transportation started well before Elon Musk’s 2006 draft that is known as the “Master Plan.” Musk knew that CO2 emissions were threatening lift on Earth and that a change needed to be made. Fourteen years later, Tesla sets on top of the automotive world as the leader in electromobility, and arguably could be recognized as the company that made legacy automakers rethink a business model centered around gas-powered machines that are harming the Earth and its atmosphere.

A company with a short, but rich history like Tesla realized the issue was here before the first Roadster even rolled off of the production lines. However, Ford, a company that recently celebrated its 117th birthday, does not seem to recognize the issues at hand, pushing a date for its sustainability goals that sits 30 years down the road.

https://twitter.com/Ford/status/1275820983299870722

In 2018, Ford sold the most vehicles on Earth with 2.38 million units, according to EVadoption.com. However, the company can only attribute .39% of its total sales to its electric cars, which at the time only accounted for the Ford Focus EV. Although the company is planning to introduce its Mustang Mach-E, an all-electric version of the F-150 pickup, and three other models within the next few years, it seems to be too little, but it’s not too late.

Ford’s first step in moving toward sustainability is to introduce a fully-electric fleet well before 2050. Thirty years is far too long as other automakers, like Volkswagen, are pumping in billions of dollars into plans that involve making a lineup of vehicles battery-powered and not combustion-driven. Ultimately, the effort relies on recognizing the problem that gas-powered transportation gives to the environment, and Ford has to realize that its goal is far too distant. Change is needed now.

It is not all bad, though. Ford does plan to use locally-sourced renewable energy for all manufacturing plants globally by 2035. This effort bodes well for the company’s mission, and will undoubtedly help Ford move toward carbon neutrality.

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The question is: Where is the urgency? Several countries around the world have already announced their intentions to phase-out fossil fuels. Of the fourteen that have announced bans of gas-powered vehicles, only one has a goal of 2050: Costa Rica.

Many of the locations are considering 2025, 2030, or 2040 as the year when gasoline and diesel-powered machines will no longer be permitted. If Ford doesn’t adopt a quicker timeframe, it could spell trouble for the automaker in these locations, which include large, dense car markets like China, Germany, India, and Spain.

Electric vehicles are becoming more popular, and Tesla is leading the charge. The company has inspired many automakers to adopt its style with minimalism, and its goal with sustainability. Many companies have gotten on-board with the idea, setting lofty goals that will accelerate the shift from gas to batteries. However, Ford is treating its sustainability plan as a way to gain support from a growing community, and not as a way to decrease its carbon footprint promptly.

It’s an emergency, Ford, and it is time to start acting like it.

Ford Sustainability Report 2020 by Joey Klender on Scribd

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Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Tesla starts testing its Starlink-integrated Cybercab on public roads

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Credit: lottherm | TikTok

Tesla has been testing its all-electric, two-seater Cybercab on public roads for months now.

Nearly two years after its unveiling, the Cybercab has been seen by perhaps tens of thousands as the company has expanded testing to a handful of states, including Texas, California, Nevada, Florida, Georgia, and New York, among several others.

However, nobody has seen one like this quite yet.

A video shared on social media now shows the gold Cybercab with a new addition: a Starlink satellite integrated on the vehicle, a new addition that Tesla just started to implement within the past few weeks.

@lottaherm More cybercabs being spotted now with Starlink integrated πŸ‘€ #cybercab #tesla #elonmusk #houston #htx ♬ original sound – π—™π—Όπ—Ώπ—”π—Ήπ—Ήπ—§π—΅π—²π—’π˜„π—Ήπ˜€|π“…“

Just a week ago, Tesla announced that it had built its first Cybercab with Starlink integration and showed it off at Gigafactory Texas. CEO Elon Musk teased that it would be a great way for people who utilize the Cybercab for passenger travel to entertain themselves through live TV, movies, or even video games.

Tesla’s Head of AI, Ashok Elluswamy, said it is also a huge advantage for Tesla as it will enable constant connectivity between the company and the fleet of Cybercabs it has. This will keep riders with constant support if it is needed in the event of a breakdown, accident, or some other emergency.

Tesla’s reason for Starlink integration on Cybercab might surprise you

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It appears that this particular unit was spotted in Houston, Texas, a location where the company’s Robotaxi platform is already active. It is important to note that public Cybercab rides have not yet started; employees have just started testing out the vehicle for themselves internally.

Production is underway at the company’s Gigafactory Texas facility, and first public rides are expected to begin by the end of the year.

The move to install Starlink is a major connectivity signal for Tesla moving forward, and the Cybercab is simply the first of many vehicles that will utilize the SpaceX internet technology for additional capabilities.

Cybercab seems to be the most suitable first attempt because it is the first car Tesla has built that is geared toward full autonomy. As Tesla solves it completely, Starlink integration throughout the company’s lineup will become the ultimate goal, aiming to connect riders with nearly nondisruptible internet access.

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Tesla is building its largest Supercharger on the East Coast in New York City

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tesla store in New York City
Credit: Tesla

Tesla is building its largest East Coast Supercharger in New York City, planning to bring a 64- to 68-stall station to Queens, New York.

It will end up being tied for the largest Supercharger on the East Coast with this number of stalls. The largest on the Eastern Seaboard is located in Halifax, North Carolina, and is also 68 stalls.

The location is also set to be fitted with two pull-through stalls for EVs with trailers. We’ve seen Tesla implement these types of parking spots at newer locations as EV ownership continues to expand to those who do more than simply drive their cars.

There are plenty of Superchargers in the New York City metro, but they are mostly located in boroughs outside of Manhattan. There are five Superchargers in various neighborhoods of Manhattan, but there are limited plugs; usually only four per location. There are plenty of Destination Chargers in the Big Apple, though.

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Queens, the Bronx, and Brooklyn have become popular locations for companies to build out charging infrastructure for those who live in the highly populated boroughs. There is simply much more real estate to build effective EV charging stations.

Tesla spends $18M to expand Supercharging in New York City

The Supercharger will be located in Maspeth, Queens, at 48-26 54th Road. Maspeth has I-495 running through it, so this will be a great location for Tesla owners to hop off the highway on their way to Long Island or to Manhattan to charge up before continuing their journey.

Tesla has done a really great job of expanding its charging footprint throughout the past several years, especially by building large-scale projects that cater to areas that have a high volume of traffic and are main routes of travel to major areas. Tesla is making an effort to make charging less stressful and more widely available in these concentrated regions.

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SpaceX just launched a secret payload from California

SpaceX launched a classified Space Force mission from Vandenberg, revealing almost nothing about its payload.

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Space Force officials say the Falcon 9 booster pictured here in SpaceX's rocket factory will have to wait a few months longer for its launch debut. (SpaceX)

SpaceX launched a classified Falcon 9 mission for the U.S. Space Force from Vandenberg Space Force Base on Saturday night, and the government released almost nothing about what was on board. The mission, designated USSF-366, lifted off from Space Launch Complex 4E with a window that opened at 9:52 p.m. ET and ran into the early hours of Sunday, according to SpaceX’s own mission page, which described the payload only as classified. SpaceX confirmed the launch on its X account and pointed viewers to a livestream that began roughly ten minutes before liftoff.


The lack of detail did not stop analysts from filling in the blanks. Independent tracking of the rocket’s stage drop zones matched the pattern SpaceX has used on previous Starlink Group 15 missions, according to reporting from Outer Space Today, which pointed to Starshield as the likely payload rather than a one off government satellite. Starshield is SpaceX’s national security product, a version of the Starlink satellite bus built to Pentagon specifications for earth observation, communications and hosted payloads. Unlike consumer Starlink, government agencies do not have to disclose what Starshield satellites are actually doing once they reach orbit.

USSF-366 is the latest entry in a steady flow of classified and semi classified work between SpaceX and the Space Force. The company picked up a $178.5 million task order in April to launch missile tracking satellites for the Space Development Agency, as Teslarati reported at the time, and followed that in July with a $1.6 billion award covering 18 more Falcon 9 missions from Vandenberg through the end of 2027, also detailed by Teslarati. Add those contracts up and SpaceX’s Pentagon business for 2026 alone tops $8 billion.

SpaceX scores another massive Pentagon deal to support military satellites

The Falcon 9 that flew Saturday landed back near the launch site, producing the sonic booms that have become routine for residents near Vandenberg. What is less routine is how little the public will likely ever learn about what the rocket carried. SpaceX and the Space Force have not confirmed the Starshield connection, and government satellite programs built on commercial buses rarely get identified beyond a mission number and a general orbit. For a company that live streams almost everything else it does, from Starship test flights to Optimus robot demos, USSF-366 is a reminder that some of SpaceX’s busiest work now happens entirely out of public view.

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