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Ford’s lackluster sustainability plan and its pledge to mediocrity

Credit: Ford

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Ford Motor Company’s 2020 Sustainability report outlines the legacy automaker’s plans to become carbon neutral by 2050. In an attempt to solidify itself as an environmentally-friendly car maker with a goal that would decrease its contribution to global climate issues, Ford chose a conservative route instead of a challenging one that would assist the transportation sector’s strong push toward sustainability.

Tesla’s road to environmentally-friendly transportation started well before Elon Musk’s 2006 draft that is known as the “Master Plan.” Musk knew that CO2 emissions were threatening lift on Earth and that a change needed to be made. Fourteen years later, Tesla sets on top of the automotive world as the leader in electromobility, and arguably could be recognized as the company that made legacy automakers rethink a business model centered around gas-powered machines that are harming the Earth and its atmosphere.

A company with a short, but rich history like Tesla realized the issue was here before the first Roadster even rolled off of the production lines. However, Ford, a company that recently celebrated its 117th birthday, does not seem to recognize the issues at hand, pushing a date for its sustainability goals that sits 30 years down the road.

https://twitter.com/Ford/status/1275820983299870722

In 2018, Ford sold the most vehicles on Earth with 2.38 million units, according to EVadoption.com. However, the company can only attribute .39% of its total sales to its electric cars, which at the time only accounted for the Ford Focus EV. Although the company is planning to introduce its Mustang Mach-E, an all-electric version of the F-150 pickup, and three other models within the next few years, it seems to be too little, but it’s not too late.

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Ford’s first step in moving toward sustainability is to introduce a fully-electric fleet well before 2050. Thirty years is far too long as other automakers, like Volkswagen, are pumping in billions of dollars into plans that involve making a lineup of vehicles battery-powered and not combustion-driven. Ultimately, the effort relies on recognizing the problem that gas-powered transportation gives to the environment, and Ford has to realize that its goal is far too distant. Change is needed now.

It is not all bad, though. Ford does plan to use locally-sourced renewable energy for all manufacturing plants globally by 2035. This effort bodes well for the company’s mission, and will undoubtedly help Ford move toward carbon neutrality.

The question is: Where is the urgency? Several countries around the world have already announced their intentions to phase-out fossil fuels. Of the fourteen that have announced bans of gas-powered vehicles, only one has a goal of 2050: Costa Rica.

Many of the locations are considering 2025, 2030, or 2040 as the year when gasoline and diesel-powered machines will no longer be permitted. If Ford doesn’t adopt a quicker timeframe, it could spell trouble for the automaker in these locations, which include large, dense car markets like China, Germany, India, and Spain.

Electric vehicles are becoming more popular, and Tesla is leading the charge. The company has inspired many automakers to adopt its style with minimalism, and its goal with sustainability. Many companies have gotten on-board with the idea, setting lofty goals that will accelerate the shift from gas to batteries. However, Ford is treating its sustainability plan as a way to gain support from a growing community, and not as a way to decrease its carbon footprint promptly.

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It’s an emergency, Ford, and it is time to start acting like it.

Ford Sustainability Report 2020 by Joey Klender on Scribd

Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Jim Farley admits he was “humbled” when Ford tore down Tesla and Chinese EVs

He noted that Ford’s Mustang Mach-E had roughly 1.6 kilometers more electrical wiring than Tesla’s sedan, making it heavier and more expensive to build.

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Credit: Jim Farley/X

Ford CEO Jim Farley says dismantling Tesla and Chinese-made EVs was a wake-up call that reshaped how the veteran automaker is taking on the electric transition. 

Speaking on the Office Hours: Business Edition podcast, Farley admitted he was “humbled” after learning how far ahead Tesla and China’s automakers were in design and efficiency. The revelation, he stated, convinced him that Ford had to rethink everything from engineering to strategy.

Teardowns and tech gaps

“I was very humbled when we took apart the first Model 3 Tesla and started to take apart the Chinese vehicles. When we took them apart, it was shocking what we found,” Farley told host Monica Langley, as noted in an Insider report. 

He noted that Ford’s Mustang Mach-E had roughly 1.6 kilometers more electrical wiring than Tesla’s sedan, making it heavier and more expensive to build.

The experience pushed Farley to launch Ford’s Model e in 2022, a dedicated EV division focused on competing with tech-driven automakers. Although Model e lost more than $5 billion in 2024 and is expected to face similar losses this year, Farley said he has no regrets. 

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“I knew it was going to be brutal business-wise. My ethos is, take on the hardest problems as fast as you can and sometimes do it in public because you’ll solve them quicker that way,” he said.

Farley has led Ford since 2020, during which he’s pushed the company to adopt leaner designs, modernized software systems, and faster EV production cycles inspired by Tesla’s model.

Urgency in Ford’s global push

Farley has repeatedly warned that Chinese EV makers such as BYD now pose an “existential threat” to legacy carmakers. He described Chinese electric vehicles as “far superior” and said their expansion overseas highlights how quickly the landscape is changing. 

“We can’t walk away from EVs,” Farley said. “Not just for the US, but if we want to be a global company, I’m not going to just cede that to the Chinese.”

Still, the U.S. market remains challenging. Farley expects only about 5% of domestic car sales to be electric in the near term, as buyers demand more affordable models. To meet that shift, Ford plans a $30,000 midsize electric truck for 2027.

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“We now know that the EV market in the US is totally different than we thought,” Farley stated.

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Tesla Australia celebrates 150k vehicles on domestic roads

The milestone was announced by the electric vehicle maker on social media platform X.

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Tesla has reached a major milestone in Australia, celebrating 150,000 vehicles on local roads. 

The milestone was announced by the electric vehicle maker on social media platform X.

Sustainability for all

In its post on X, Tesla Australia and New Zealand noted that the 150,000-vehicle milestone is a notable accomplishment as it accelerates “sustainable abundance for all.” The company also thanked its customers down under for supporting its vehicles over the years.

“Accelerating sustainable abundance for all. Celebrating 150k Teslas on the road. Thank you, Australia,” Tesla Australia and New Zealand wrote in its post on X.

The post was accompanied by a photo of what appeared to be a Quicksilver Model Y premium with the Sydney Opera House in the background. This is an appropriate photo for the EV maker, as the Model Y consistently ranks among Australia’s top-selling electric cars, even as the market becomes flooded with cheaper, newer, and flashier competitors. 

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Australia’s FSD momentum

Last month, Tesla revealed that FSD Supervised users in Australia and New Zealand have collectively driven over 1 million kilometers within two weeks of the system’s public release. The company noted that drivers are averaging around 80,000 kilometers per day with FSD Supervised active, equivalent to 67 laps around Australia or 625 trips from Auckland to Invercargill.

“In less than 2 weeks, owners have travelled 1 million kilometers on FSD Supervised in AU & NZ,” Tesla’s local account wrote.

Australia became the first right-hand-drive market to gain access to FSD Supervised, which was officially launched in the country on September 18. Coupled with the presence of FSD (Supervised) subscriptions, the adoption of FSD in Australia has been understandably quick.

@teslarati 🚨🚨 Tesla Full Self-Driving and Yap is the best driving experience #tesla #fsd #yapping ♬ I Run – HAVEN.
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Elon Musk

Elon Musk hints at when Tesla can fix this FSD complaint with v14

Tesla has worked on resolving the issue and has worked on it with subsequent rollouts, but it has only improved slightly. The company has mentioned that it is working to fix it completely, but it seems the next big Software Update to actually resolve the issue altogether will likely be 14.2.

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Credit: Tesla

Tesla CEO Elon Musk hinted at when the company will resolve a major complaint with the Full Self-Driving suite. This particular issue has been persistent and a common complaint within the v14 suite.

Tesla has had its v14 FSD rollout deployed for over a month, and its earliest iterations featured a vast majority of improvements from the past versions. However, one common complaint has continued to be mentioned: stuttering and hesitancy.

Tesla Full Self-Driving’s biggest improvements from v13 to v14

Most commonly, FSD users have experienced this at intersections when the Tesla is at a complete stop. The vehicle will inch forward, contemplate proceeding, and then stutter pretty significantly before ultimately moving forward.

Tesla has worked on resolving the issue and has worked on it with subsequent rollouts, but it has only improved slightly. The company has mentioned that it is working to fix it completely, but it seems the next big Software Update to actually resolve the issue altogether will likely be 14.2.

Musk confirmed that on Wednesday:

When will v14.2 rollout? It’s likely a month or more away. Currently, Tesla is rolling out v14.1.7, which is the latest version and features some minor improvements to Hardware 4 vehicles.

These cars are currently on v14.1.4, but are not receiving v14.1.5 or v14.1.6, as both of those seemed to be internal releases to company employees.

The stuttering issue has been a main complaint of many FSD users, and it is something that is being addressed. Musk’s confirmation that the suite is likely to receive a fix for this issue with the next major FSD release is a sign of good things to come, but we’re hopeful it comes sooner rather than later.

Overall, v14 has been an excellent improvement from v13 with the addition of the additional Speed Profiles of Mad Max and Sloth, as well as new Arrival Options that give the driver an opportunity to let the car park in a suitable location upon arriving at the destination.

@teslarati 🚨🚨 Tesla Full Self-Driving and Yap is the best driving experience #tesla #fsd #yapping ♬ I Run – HAVEN.

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