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Ford’s lackluster sustainability plan and its pledge to mediocrity

Credit: Ford

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Ford Motor Company’s 2020 Sustainability report outlines the legacy automaker’s plans to become carbon neutral by 2050. In an attempt to solidify itself as an environmentally-friendly car maker with a goal that would decrease its contribution to global climate issues, Ford chose a conservative route instead of a challenging one that would assist the transportation sector’s strong push toward sustainability.

Tesla’s road to environmentally-friendly transportation started well before Elon Musk’s 2006 draft that is known as the “Master Plan.” Musk knew that CO2 emissions were threatening lift on Earth and that a change needed to be made. Fourteen years later, Tesla sets on top of the automotive world as the leader in electromobility, and arguably could be recognized as the company that made legacy automakers rethink a business model centered around gas-powered machines that are harming the Earth and its atmosphere.

A company with a short, but rich history like Tesla realized the issue was here before the first Roadster even rolled off of the production lines. However, Ford, a company that recently celebrated its 117th birthday, does not seem to recognize the issues at hand, pushing a date for its sustainability goals that sits 30 years down the road.

https://twitter.com/Ford/status/1275820983299870722

In 2018, Ford sold the most vehicles on Earth with 2.38 million units, according to EVadoption.com. However, the company can only attribute .39% of its total sales to its electric cars, which at the time only accounted for the Ford Focus EV. Although the company is planning to introduce its Mustang Mach-E, an all-electric version of the F-150 pickup, and three other models within the next few years, it seems to be too little, but it’s not too late.

Ford’s first step in moving toward sustainability is to introduce a fully-electric fleet well before 2050. Thirty years is far too long as other automakers, like Volkswagen, are pumping in billions of dollars into plans that involve making a lineup of vehicles battery-powered and not combustion-driven. Ultimately, the effort relies on recognizing the problem that gas-powered transportation gives to the environment, and Ford has to realize that its goal is far too distant. Change is needed now.

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It is not all bad, though. Ford does plan to use locally-sourced renewable energy for all manufacturing plants globally by 2035. This effort bodes well for the company’s mission, and will undoubtedly help Ford move toward carbon neutrality.

The question is: Where is the urgency? Several countries around the world have already announced their intentions to phase-out fossil fuels. Of the fourteen that have announced bans of gas-powered vehicles, only one has a goal of 2050: Costa Rica.

Many of the locations are considering 2025, 2030, or 2040 as the year when gasoline and diesel-powered machines will no longer be permitted. If Ford doesn’t adopt a quicker timeframe, it could spell trouble for the automaker in these locations, which include large, dense car markets like China, Germany, India, and Spain.

Electric vehicles are becoming more popular, and Tesla is leading the charge. The company has inspired many automakers to adopt its style with minimalism, and its goal with sustainability. Many companies have gotten on-board with the idea, setting lofty goals that will accelerate the shift from gas to batteries. However, Ford is treating its sustainability plan as a way to gain support from a growing community, and not as a way to decrease its carbon footprint promptly.

It’s an emergency, Ford, and it is time to start acting like it.

Ford Sustainability Report 2020 by Joey Klender on Scribd

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Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Elon Musk

Elon Musk gives his most telling Tesla-SpaceX merger conversation yet

Elon Musk hinted a Tesla-SpaceX merger could be coming, and Wall Street is taking notice.

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Elon Musk gave his clearest signal yet that Tesla and SpaceX could eventually combine, telling the All-In Summit in Los Angeles that the two companies’ deepening collaboration makes the question worth asking. Sawyer Merritt first surfaced the highlight on X Tuesday.

Asked directly why Tesla and SpaceX remain separate given how closely they already work together, Musk told hosts at the summit: “Great question there. With all this collaboration, on so many levels, who can imagine what action one might take when there’s so much close collaboration in so many areas.” SpaceX President Gwynne Shotwell, who joined Musk on stage, added that SpaceX personnel have already moved into xAI to fill leadership and engineering gaps, saying the businesses are integrating “faster than I thought,” though “not fully integrated yet,”

The comments landed on top of merger speculation that has been building on Wall Street for months. JPMorgan has called a tie-up “strategically coherent on paper,” pointing to overlapping ambitions in AI, robotics, energy, transportation and space. Jefferies went further, estimating Musk could retain roughly 55.3 percent voting control in a deal structured without a premium, a scenario that would still leave room for Tesla shareholders to come out ahead. On Kalshi, traders now put the odds of a merger before 2028 at 66 percent.

Tesla’s stake in SpaceX, still under one percent, traces back to its earlier investment in xAI, which converted to SpaceX equity after SpaceX absorbed the AI company. The two are also jointly building Terafab, a chip facility in Austin meant to serve both Tesla’s AI computing needs and SpaceX’s satellite ambitions. Wedbush analyst Dan Ives has stood by a 2027 merger timeline for months, and Cathie Wood’s ARK Invest recently floated a similar case, an idea Musk pushed back on directly at the time.

Another Tesla SpaceX merger prediction by ARK Invest has Elon Musk talking

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The timing adds another layer. Tesla has scheduled an October 1 unveiling for its next generation Roadster at a venue near SpaceX’s McGregor, Texas test site, using the phrase “Go for launch” in its promotional material. Both stocks dipped roughly 2 percent Monday before recovering slightly in premarket trading Tuesday, with SpaceX shares up about 0.4 percent and Tesla essentially flat.

Musk stopped short of confirming anything is in motion. But unlike his past denials of a corporate restructuring, this response didn’t rule one out, and it came with Shotwell sitting next to him describing an integration that’s already underway.

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Elon Musk

Tesla Roadster unveiling is getting hyped up by Elon Musk

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tesla roadster
Credit: Petersen Auto Museum

The Tesla Roadster unveiling is getting hyped up by the company’s CEO Elon Musk, who has been a big reason the product has such high expectations due to delayed timelines and a constant need to make it even more insane than before.

Tesla announced on September 12 that it would officially unveil the Roadster in Waco, Texas, on October 1, ending years of patience for fans and reservation holders who have waited for the all-electric supercar to enter production since 2017.

Musk has said that this event will be well worth the wait on several occasions, and last year on the Joe Rogan Experience, he said that there should be a closing chapter to supercars- the end of cars that aren’t focused on safety.

He said:

“Whether it’s good or bad, it will be unforgettable. My friend Peter Thiel once reflected that the future was supposed to have flying cars, but we don’t have flying cars. I think if Peter wants a flying car, he should be able to buy one. I think it has a shot at being the most memorable product unveil ever. This is some crazy technology in this car. Let’s just put it this way: if you took all the James Bond cars and combined them, it’s crazier than that.”

Musk’s teases have continued, and now that the event is roughly two weeks away, it seems like Roadster is finally going to show up and blow some minds:

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Tesla has definitely dragged out the development of the Roadster, but there is a good reason for it.

Tesla has been working on many other projects, most notably self-driving efforts to increase passenger safety, and those simply took priority over the Roadster, a low-volume, high-performance sports car that has a lightning-fast acceleration rate of 0-60 MPH in just 1.1 seconds, could potentially fly, and contributes very little to the company’s mission.

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However, many people have the Roadster on pre-order through the referral program or with their own money, and it is time that Tesla delivers on that.

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Elon Musk’s Boring Company has big plans for Las Vegas by year’s end

Elon Musk’s Boring Company says Vegas Loop stations will double by year end once again.

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the boring company's vegas loop entrance

The Boring Company says the Vegas Loop’s station count will double by the end of the year, tying the target to a hiring push for drivers and operations managers in Las Vegas. “Vegas Loop is getting bigger – the station count will double by end of year!” the company wrote in a post on X, attaching listings for a Loop driver and a senior Loop operations manager.

The number checks out against what’s already public, with the Vegas Loop currently running 14 operational stations, while the Boring Company’s own project page lists 28 as the target for the end of 2026.

Much of that growth is tied to tunnels that are already built and waiting on an opening date. A roughly two-mile dual tunnel system under Paradise Road, connecting Westgate to a planned station at 4744 Paradise Road, is expected to open in stages over the coming weeks, Las Vegas Convention and Visitors Authority chief executive Steve Hill told the Review-Journal last week. New stations at 4744 Paradise, Virgin Hotels Las Vegas, and the former Gordon Biersch site would come online with it, several of them built to speed up rides to Harry Reid International Airport ahead of Formula 1’s Las Vegas Grand Prix.

Clark County entitled Vegas Loop for 123 stations after approving 19 more in August, as Teslarati reported at the time. Entitlement and construction move at different speeds on this project, so county approval alone does not guarantee a station opens on any particular schedule.

Clark County approved 18 additional stations back in 2023, part of a plan that pushed the system’s target to 69 stations across 65 miles, doubling the network on paper for the first time. The target kept climbing after that, to roughly 93 stations by the end of that year and 104 by last year, before August’s vote pushed it to 123. This week’s announcement is the first time that doubling language has been attached to stations actually running rather than stations merely approved on a county map.

Ridership gives some sense of what a denser network could carry. Boring Company executive Mike Baier said in July that the Vegas Loop already moves around 40,000 passengers on busy convention days, a total that tops most light rail systems in the country despite the system running on a fraction of its planned tunnel mileage. Company leadership has projected ridership could triple or quadruple once the airport connector tunnels fully open.

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Boring Company did not say which stations beyond those already under construction would open by year end, or whether the hiring push points to a fleet expansion alongside the new stops.

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