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General Motors is ditching its ‘Ultium’ name

Credit: General Motors

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General Motors has decided that it will ditch the “Ultium,” the name of its electric vehicle and battery technologies project, after several years of using it to denote things related to its development of EVs.

Before its Investor Event on Tuesday, GM said that it would drop the name in a statement, bringing an end to several years of developments that have fallen under the moniker:

“As GM continues to expand its EV business, the company is no longer branding its electric vehicle architecture, battery and cells, or EV components with the Ultium name, starting in North America.”

Make no mistake, the company is not ditching its development of EVs, batteries, or other technologies. All of those things will still be developed and remain under GM’s business, but the company saw it as time to lose the Ultium label for these projects.

Why? GM has already shifted its battery strategy to incorporate types and chemistries outside of the Ultium pouch cells. These are produced by LG with nickel, manganese, and cobalt.

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It has already put $3 billion into a battery manufacturing deal for prismatic cells with Samsung SDI, and its VP of Battery, Kurt Kelty, told The Information earlier this week that it is hoping to simplify its battery strategy across multiple suppliers to optimize manufacturing and its vehicles:

“We’re moving from a single-source, single-form factor, single-chemistry to a multi-chemistry, multi-form factor, multi-supplier strategy. What we’re going to do going forward is really optimize for each vehicle.”

It’s also no secret that GM has struggled to truly get its EV segment moving to a point where it is comfortable. Chevrolet, a GM brand, was fourth in overall EV market share in the United States last year with 5.6 percent. Cadillac had 0.8 percent, GMC had 0.3 percent.

GM was the third-best-selling EV maker in the U.S. last year, holding 5.6 percent of the market. Tesla was first with 59.1 percent, and Ford was second with 6.5 percent, according to CleanTechnica data.

Although GM has its place on the podium, it, like Ford, has truly struggled to make a considerable dent in Tesla’s dominating market share. Ford decided to prioritize hybrids over EVs in an announcement earlier this year, shifting its focus as customers are more interested in the best of both ICE and EV engines.

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Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Tesla is building a new UFO-inspired Supercharger in the heart of Alien country

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Credit: MarcoRP | X

Tesla is planning to build a new UFO-inspired Supercharger in the heart of Alien country — Roswell, New Mexico.

Back in 1947, a crash of debris led to rumors of an alleged crash of a UFO just 75 miles north of Roswell near Corona, New Mexico. The crash was officially noted as the recovery of a military balloon, but over the years, speculation persists that the “flying disc” many saw might have been extraterrestrials trying to make contact with Earth.

As a result of the 1947 crash, Roswell has adopted it and used it as the inspiration for much of its tourism. As Tesla is planning to build a Supercharger in the area, it is using the same sort of inspiration for the location, which will feature just eight charging stalls located under a CyberCanopy.

It was first spotted by MarcoRP, a noted Supercharger permit insider:

Here are some better pictures of the design:

Tesla’s Head of Charging for North America, Max de Zegher, confirmed that the site will be inspired by the events near Roswell in 1947. He noted that Tesla “wants to build a few Superchargers cool enough to be worth of the trip itself.”

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This will undoubtedly be one of those locations, and along with the Tesla Drive-in Diner Supercharger in Santa Monica, it seems the company could be moving toward some more unique designs for the future, making the charging experience more fun and interesting for owners:

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This Tesla vandal caused thousands in damage, but she was let off the hook: Here’s why

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Credit: Tesla

A Tesla vandal in Bloomington, Minnesota, caused $3,200 in damages to a car after keying it. However, the local police department, as well as the owner of the Tesla, let her off the hook.

As a Tesla sat in the parking lot of a Cub Foods grocery store, it was damaged in an act of vandalism that we are unfortunately seeing all too frequently. Police managed to locate the woman responsible for the damage, aiming to hold her responsible for the scrapes she applied to the vehicle.

However, in an act that many might not be able to perform, the owner of the Tesla did not want to pursue any criminal charges. Instead, they just wanted their car fixed.

Police Chief Booker Hodges said (via Minnesota Star Tribune):

“The victim in this case just wanted their car fixed, and they just wanted the suspect to pay for that. Based on the totality of the circumstances here, and along with our core value of being compassionate, this is the best outcome for everybody involved in this case.”

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It was an incredible act of forgiveness, as many of those who have had their Teslas damaged in response to CEO Elon Musk likely would not have been able to do the same thing. One person who had their vehicle keyed filed a civil lawsuit against the vandal, who damaged their car while it was parked at Dallas-Fort Worth International Airport, seeking $1 million in damages.

Chief Hodges finished his remarks about this specific situation by calling out the leaders who have spread a hateful narrative about Musk and Tesla, and the company’s vehicle owners as well:

“We need our leaders to start leading and stop feeding this rhetoric. People should be able to drive whatever car they want without fear of going into a store and someone scratching their car or people yelling at them because of the car that … they choose to drive. It’s time for all of us, you know, just to start getting along and knock this stuff off, man. People should be able to be left alone.”

While Chief Hodges did not mention anyone specifically, Minnesota politician and former VP candidate Tim Walz said earlier this month that he “gets a boost” when Tesla stock falls. He later retracted his statement by stating it was just a joke.

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Tesla Model Y tops Norway sales despite low Q1 delivery results

The new Model Y ended March as Norway’s top-selling vehicle for the month, with 1,819 units sold.

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Credit: Tesla China

Tesla did not meet delivery expectations in the first quarter of 2025, and a huge reason behind this was the changeover to the new Model Y in Giga Texas, the Fremont Factory, Giga Shanghai, and Giga Berlin.

Despite Tesla’s disappointing Q1 vehicle delivery results, the new Model Y still made a significant impact in key markets such as Norway.

The new Model Y’s Norway Comeback

While sales of the new Model Y in January and February were low in Norway, the vehicle saw a lot of momentum as soon as deliveries of the updated all-electric crossover started. This resulted in the new Model Y ending March 2025 as Norway’s top-selling vehicle for the month, with 1,819 units sold.

Over the course of Q1 2025, Tesla was able to sell a total of 2,792 Model Y units. That was enough to also make the all-electric crossover Norway’s best-selling vehicle in the first quarter. This is quite an impressive feat for Tesla, especially since sales were throttled during the quarter due to the company’s changeover to the new Model Y.

Source: Elbilstatistikk

Tesla in Other European Markets

Tesla’s results in Europe during the first quarter were a mixed bag. In Germany alone, Tesla saw 4,935 vehicles sold in Q1 2025. As per the German road traffic agency KBA, Tesla’s sales in March dropped 42.5% to 2,229 units year-over-year. This was despite overall EV registrations rising 35.3% during the month. 

In Italy, new vehicle registrations rebounded 51% in March from the previous year to 2,217 units, as per data from the Transport Ministry. This is still quite impressive considering that Tesla has become a very polarizing carmaker in Europe, thanks in no small part to CEO Elon Musk’s politics and close relation to U.S. President Donald Trump.

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