While many traditional automakers have aired concerns about electric vehicle (EV) demand slowing in recent months, Kia and parent company Hyundai say they aren’t worried about consumer interest for its products. Instead, senior executives for the company have said that EV demand in the U.S. is particularly strong, as a recent report details.
Hyundai and Kia are seeing strong U.S. demand for EVs, as stated by multiple company executives at the opening of the Los Angeles Auto Show on Friday, Reuters reports. The statements came as many automakers, including General Motors (GM), Ford and others, have announced delays to future EV projects, some related directly to concerns around demand.
One such Hyundai executive included Jose Munoz, the South Korean automaker’s COO, who said that the company’s EV sales had been doubling year over year.
“I am still very bullish on the battery electrics,” Munoz said. “Our investments in the battery electric plant in Savannah, [Georgia] move on. So we’re pushing as much as we possibly can to get it ready by October next year. [Investments] are not on track. They are accelerated. We are pulling ahead.”
The only thing holding Hyundai’s EV sales back, according to Munoz, is the simple ability to increase production capacity.
“Based on what I see, I need more. If I had more capacity today, I could sell more cars,” Munoz added.
Last week, Hyundai broke ground on a new $1.5 billion EV manufacturing plant in Ulsan, South Korea, and the automaker is also accelerating plans to build a $7.6 billion EV and battery factory in the U.S. in Savannah, Georgia in an attempt to gain access to the country’s Inflation Reduction Act (IRA) credits for domestic production.
Kia executives made similar statements to those of its parent company Hyundai this week. Steven Center, COO of the Kia America branch, said he expects EV volume to continue increasing despite uncertain economic conditions.
“We’re still growing organically despite the weather outside,” Center said. “We’re not seeing a slowdown.”
“All things being equal, as they say in economics, we’ll continue to grow in volume, and the EV side will do most of the growing,” Center added.
Earlier this week, Amazon launched a strategic partnership with Hyundai, through which the auto brand’s vehicles will become available to purchase on the former company’s online sales platform. Hyundai also announced plans to raise wages at a U.S. factory in 2024, following historic six-week strikes lodged against Ford, GM and Chrysler parent company Stellantis by the United Auto Workers (UAW) union.
European EV market expected to slow as buyers await affordable models
What are your thoughts? Let me know at zach@teslarati.com, find me on X at @zacharyvisconti, or send your tips to us at tips@teslarati.com.
Elon Musk
Tesla to launch in India in July with vehicles already arriving: report
Tesla is finally making serious moves toward launching in India, with showrooms opening in July, a report claims.

Tesla is finally bringing its business to India, a new report indicates, as the company is already shipping vehicles from China to the market where it has attempted to launch business for several years.
We first heard of Tesla planning to launch in India about a decade ago when CEO Elon Musk and Indian Prime Minister Narendra Modi met in California at the Fremont Factory in 2015.
Over the years, the two have hinted that the automaker would eventually land in India, but issues with import duties have delayed Tesla’s attempts.
Now, there seems to be some serious movement in Tesla’s plans, as it has reportedly shipped the first batch of vehicles from China to India, according to Bloomberg. The outlet says these are Model Y Rear-Wheel-Drive configurations.
Tesla is also planning for other parts of the launch, like preparing for Supercharging, aftermarket parts and merchandise purchasing for vehicle owners and fans, and spare parts from various regions, including the United States, China, and the Netherlands.
The company and the Indian government must have come to some sort of agreement that was catalyzed by Musk and Modi’s meeting in February in the U.S.
It is a long time coming, and it now gives Tesla access to an incredibly vast market in India, where a very small percentage of 2024’s total automotive sales were comprised of electric vehicles.
Another interesting tidbit about the launch is that the vehicles will be coming from Gigafactory Shanghai and not Gigafactory Berlin as previously thought. Reports from other publications, like Reuters, indicated the German production facility was building vehicles for India early last year.
India has a very strict policy that favors domestic manufacturing, which is why the import duties were so high for foreign automakers looking to bring their product into the market. These duties were reduced from 110 percent to just 15 percent, as long as companies aim to invest in India and meet certain investment and sales targets.
News
SpaceX and Elon Musk share insights on Starship Ship 36’s RUD
Starship Ship 36 experienced a Rapid Unscheduled Disassembly during a static fire attempt.

Elon Musk and SpaceX provided an explanation for the Rapid Unscheduled Disassembly (RUD) of Starship Ship 36 on Wednesday. As per Musk, preliminary data suggests that a nitrogen composite overwrapped pressure vessel (COPV) in the vehicle’s payload bay failed below its proof pressure.
On Wednesday evening, Ship 36 experienced a RUD during a static fire attempt. Videos of the incident that were shared online showed Starship Ship 36 exploding into a massive fireball at its launchpad in Starbase, Texas. Images taken in the aftermath of the explosion showed significant damage to the plumbing in the area. The site’s pad structure was also destroyed.
Elon Musk shared some information immediately after the incident. In a response to a post from space enthusiast @Erdayastronaut, Musk stated that “Preliminary data suggests that a nitrogen COPV in the payload bay failed below its proof pressure.”
Musk also noted that, “If further investigation confirms that this is what happened, it is the first time ever for this design.”
SpaceX provided more insight into the incident in a post on its official website.
“After completing a single-engine static fire earlier this week, the vehicle was in the process of loading cryogenic propellant for a six-engine static fire when a sudden energetic event resulted in the complete loss of Starship and damage to the immediate area surrounding the stand.
“The explosion ignited several fires at the test site, which remains clear of personnel and will be assessed once it has been determined to be safe to approach. Individuals should not attempt to approach the area while safing operations continue,” SpaceX wrote in its post.
SpaceX highlighted that despite Starship Ship 36’s RUD, the incident will not result in any hazards to the surrounding communities in the Rio Grande Valley. And in a post on X, SpaceX also confirmed that everyone in the Starship team was safe and accounted for after Ship 36’s explosion.
While Ship 36’s RUD is a speed bump for the Starship program, SpaceX is a company that is known to grow stronger with every adversity. Thus, it would not be surprising if SpaceX implemented numerous improvements to Starship after this incident–improvements that would make the vehicle more reliable and safer than before.
News
Tesla has started rolling out initial round of Robotaxi invites
Tesla is putting safety above all in its initial Robotaxi rollout.

Tesla has started rolling out an initial round of invites for its upcoming Robotaxi service in Austin, Texas.
Screenshots shared by several Tesla community members who received the invites provided a quick overview of the autonomous ride-hailing service.
As noted in a techAU report, the initial round of Robotaxi service invites has gone to longtime Tesla owners and active members of the EV community. These include owners such as @SawyerMerritt, @BLKMDL3, @WholeMarsBlog, @ItsKimJava, and @HerbertOng, all of whom shared screenshots of the invitation that Tesla has sent about the upcoming service.
You’re Invited to Early Access of Tesla Robotaxi!
The Future is Now! You’re invited to Early Access of Tesla’s Robotaxi service in Austin, TX!
As an Early Access rider, you can be among the first to use our new Robotaxi App and experience an autonomous ride within our geofenced area in Austin. Through this exclusive preview, you’ll have the opportunity to provide valuable feedback on our Robotaxi service.
Based on Tesla’s message, it appears that participation in the service would be strictly invite-only for now. Participants must also download Tesla’s dedicated Robotaxi App to hail a ride. Rides can also be requested and initiated to and from any location within a geofenced area of Austin.
The robotaxi service will be available from 6:00 AM to 12:00 AM, seven days a week, though these hours may change depending on factors such as inclement weather. Interestingly enough, Tesla is inviting the first participants of the Robotaxi program to share photos and videos of their experience with the service.
While the vehicles themselves are autonomous and would operate without human input, the Robotaxis would still be accompanied by a Tesla staff member to monitor the vehicle. This strategy suggests that Tesla is really putting safety above all in its initial Robotaxi rollout.
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