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The Lucid Air Dream Edition R’s first in-depth review reveals the car is a stunner
Lucid frontman Peter Rawlinson has spent plenty of years in the electric vehicle realm, so he definitely has an idea of what goes into creating a fast, luxurious, and effective electric car. Prior to his time at Lucid, Rawlinson was one of the key members of Tesla’s Model S development team back in the early 2010s, before leaving the company to pursue his own interests, eventually landing at Lucid Motors. As the electric vehicle sector continues to develop quite nicely in the grand scheme of things, with both exclusively electric companies and legacy automakers all contributing to the sustainable energy transition, Lucid is set to deliver its first vehicle, the Air Dream Edition sedan, later this year, and Motortrend got an in-depth and exclusive look at the car that could quite possibly be the king of the hill when it enters the market.
Design
One of the sharpest vehicles in the automotive sector, the Air Dream Edition was outfitted in Eureka Gold for this breakdown by Motortrend. Reminiscent of the Citroën DS redesigned for Blade Runner, the car is simple yet futuristic in its design. It’s a long sedan, and in photographs almost reminds me of an older Ford Taurus in its “boaty” nature. However, it is much more pleasing to the eye, in my opinion. (The Ford Taurus was my second car. I drove it to class in college, and Lord, I hated that thing.)
Credit: MotorTrend
Sleek and luxurious, the reviewers were more particular to this interior than that of the Tesla Model S, stating that “every Tesla since day one has seemingly shipped without a finished interior, Lucid not only crafted a perfectly wonderful luxury-car cabin, but it also smartly avoided the screens über alles aesthetic that plagues cars like the Mercedes EQS.” Truth is, the Air interior is still relatively simplistic, and while it does have a few more bells and whistles than the Tesla Model S, it is not all that different other than an extended instrument cluster, a repositioned center screen, and more material options.
Credit: MotorTrend
Performance
The Air Dream does not drive like a Lotus, which Rawlinson wanted when he designed the car: the look of a Mercedes with the ride of a Lotus. In fact, Jonny Lieberman, who wrote MotorTrend’s review, said it’s more like a Nissan GT-R. It has great handling, and with 933 horsepower, it’s extremely quick. Couple these performance tidbits based on Lieberman’s experience with the already stunning design and comfortable interior, and you have a car that is sure to appeal to many.
Carving turns in the Air was one of the highlights of the test drive. “I assumed the Air Dream Edition R would be decent enough to drive around big sweepers, but about 10 miles into our run up Angeles Crest Highway, I discovered the car enjoyed being manhandled through tight corners,” Lieberman wrote. The harder he drove the car, the better it performed, making it an ideal choice for a scenic joyride through winding and curvy rods, especially with the all-wheel-drive system to help navigate through those corners.
Not only is the car fun to drive, but it’s fast too, even if it’s over 5,000 pounds. Impressive with this pre-production Air model that was available for the test drive, the car will only improve as Lucid begins cranking out production models of the vehicle soon. This is where Lieberman expects Lucid to improve on an already great car. The front end seemed to be a little too free for his liking, while the back tires provided sufficient grip and maneuverability through tight corners. According to Lucid’s Director of Chassis and Vehicle Dynamics David Lickfold, the front spring rate will be reduced by 10% before production begins. The anti-roll bar will be stiffened for more support and stability, and active dampers will get an adjustment, too, providing an even smoother ride than already given.
Credit: Motortrend
Three Drive Modes
The Air will come with three available drive modes, as Lickfold was curious about the condition of the roads that the Air was being tested on by MotorTrend. He suggested Lieberman leave it in Swift Mode, the second option, between Smooth and Sprint.
- Smooth Mode: Motors limited to 670 horsepower, softens dampers and brake pedal feel, the steering wheel is “free” feeling
- Swift Mode: Motors limited to 670 horsepower, much firmer feel than smooth mode, suitable for quicker driving on winding roads, but still holding back some performance
- Sprint Mode: Motors can reach full 933 horsepower potential, dampers are very hard, extremely sporty driving feel with “Tesla Plaid-like battery conditioning” for battery performance
Swift Mode brings out about 75% of the total power output, according to Emad Dlala, Lucid’s Senior Director of Efficiency and Energy Technology.
Credit: MotorTrend
Efficiency, Range, Battery Pack
The Air Dream Edition R is supposed to have 500 miles of range at a minimum, and the EPA will either confirm or deny this when it certifies the car in the coming months. MotorTrend decided to test the range on its own terms with a drive from Los Angeles to San Francisco, close to 350 miles. Not only did this drive provide some insight on how the range of the vehicle would be, but it would also give the reviewers an opportunity to get a look at what the vehicle would be like in its most frequent way of travel: abiding by speed limits and traffic rules during highways, while having to navigate through traffic and provide the driver and passengers with safety, but also entertainment and comfortability through the lengthy quest up the California coast.
It’s a smooth ride, there was wind noise, a common complaint among EVs due to their lack of an engine to drown out road sounds, but tire noise was minimal, Lieberman said. The car sat on Pirelli P Zeros, specifically designed for Lucid. After 205 miles of driving, the range of the vehicle had gone from 503 miles to 286, so there was slightly more energy usage through the 205 miles of driving as 217 miles had been subtracted from the range since the start of the trip. The additional range usage was due to air conditioning, so Lieberman adjusted the temperature from 69 to 71 to see if there was any impact.
The team arrived in San Francisco with 69 miles of range remaining, not needing to charge up at any point during the drive.
Credit: Motortrend
While Lucid still remains very vague in terms of when the Air Dream Edition will begin deliveries, the company still expects them to occur this year. With its unique design, different drive modes, impressive range, fast performance, and sporty but luxury interior, the car is certainly one of the most-anticipated EVs in the last several years. The car, along with Tesla’s vehicles, continues to chip away at the idea that range anxiety is an issue and EVs are not fast and fun. The Air is its own vehicle, and it’s important to not count it out before it hits the road, especially as Lieberman, who has reviewed hundreds of vehicles, was quite impressed by the Air Dream Edition.
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Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
