News
The Lucid Air Dream Edition R’s first in-depth review reveals the car is a stunner
Lucid frontman Peter Rawlinson has spent plenty of years in the electric vehicle realm, so he definitely has an idea of what goes into creating a fast, luxurious, and effective electric car. Prior to his time at Lucid, Rawlinson was one of the key members of Tesla’s Model S development team back in the early 2010s, before leaving the company to pursue his own interests, eventually landing at Lucid Motors. As the electric vehicle sector continues to develop quite nicely in the grand scheme of things, with both exclusively electric companies and legacy automakers all contributing to the sustainable energy transition, Lucid is set to deliver its first vehicle, the Air Dream Edition sedan, later this year, and Motortrend got an in-depth and exclusive look at the car that could quite possibly be the king of the hill when it enters the market.
Design
One of the sharpest vehicles in the automotive sector, the Air Dream Edition was outfitted in Eureka Gold for this breakdown by Motortrend. Reminiscent of the Citroën DS redesigned for Blade Runner, the car is simple yet futuristic in its design. It’s a long sedan, and in photographs almost reminds me of an older Ford Taurus in its “boaty” nature. However, it is much more pleasing to the eye, in my opinion. (The Ford Taurus was my second car. I drove it to class in college, and Lord, I hated that thing.)
Credit: MotorTrend
Sleek and luxurious, the reviewers were more particular to this interior than that of the Tesla Model S, stating that “every Tesla since day one has seemingly shipped without a finished interior, Lucid not only crafted a perfectly wonderful luxury-car cabin, but it also smartly avoided the screens über alles aesthetic that plagues cars like the Mercedes EQS.” Truth is, the Air interior is still relatively simplistic, and while it does have a few more bells and whistles than the Tesla Model S, it is not all that different other than an extended instrument cluster, a repositioned center screen, and more material options.
Credit: MotorTrend
Performance
The Air Dream does not drive like a Lotus, which Rawlinson wanted when he designed the car: the look of a Mercedes with the ride of a Lotus. In fact, Jonny Lieberman, who wrote MotorTrend’s review, said it’s more like a Nissan GT-R. It has great handling, and with 933 horsepower, it’s extremely quick. Couple these performance tidbits based on Lieberman’s experience with the already stunning design and comfortable interior, and you have a car that is sure to appeal to many.
Carving turns in the Air was one of the highlights of the test drive. “I assumed the Air Dream Edition R would be decent enough to drive around big sweepers, but about 10 miles into our run up Angeles Crest Highway, I discovered the car enjoyed being manhandled through tight corners,” Lieberman wrote. The harder he drove the car, the better it performed, making it an ideal choice for a scenic joyride through winding and curvy rods, especially with the all-wheel-drive system to help navigate through those corners.
Not only is the car fun to drive, but it’s fast too, even if it’s over 5,000 pounds. Impressive with this pre-production Air model that was available for the test drive, the car will only improve as Lucid begins cranking out production models of the vehicle soon. This is where Lieberman expects Lucid to improve on an already great car. The front end seemed to be a little too free for his liking, while the back tires provided sufficient grip and maneuverability through tight corners. According to Lucid’s Director of Chassis and Vehicle Dynamics David Lickfold, the front spring rate will be reduced by 10% before production begins. The anti-roll bar will be stiffened for more support and stability, and active dampers will get an adjustment, too, providing an even smoother ride than already given.
Credit: Motortrend
Three Drive Modes
The Air will come with three available drive modes, as Lickfold was curious about the condition of the roads that the Air was being tested on by MotorTrend. He suggested Lieberman leave it in Swift Mode, the second option, between Smooth and Sprint.
- Smooth Mode: Motors limited to 670 horsepower, softens dampers and brake pedal feel, the steering wheel is “free” feeling
- Swift Mode: Motors limited to 670 horsepower, much firmer feel than smooth mode, suitable for quicker driving on winding roads, but still holding back some performance
- Sprint Mode: Motors can reach full 933 horsepower potential, dampers are very hard, extremely sporty driving feel with “Tesla Plaid-like battery conditioning” for battery performance
Swift Mode brings out about 75% of the total power output, according to Emad Dlala, Lucid’s Senior Director of Efficiency and Energy Technology.
Credit: MotorTrend
Efficiency, Range, Battery Pack
The Air Dream Edition R is supposed to have 500 miles of range at a minimum, and the EPA will either confirm or deny this when it certifies the car in the coming months. MotorTrend decided to test the range on its own terms with a drive from Los Angeles to San Francisco, close to 350 miles. Not only did this drive provide some insight on how the range of the vehicle would be, but it would also give the reviewers an opportunity to get a look at what the vehicle would be like in its most frequent way of travel: abiding by speed limits and traffic rules during highways, while having to navigate through traffic and provide the driver and passengers with safety, but also entertainment and comfortability through the lengthy quest up the California coast.
It’s a smooth ride, there was wind noise, a common complaint among EVs due to their lack of an engine to drown out road sounds, but tire noise was minimal, Lieberman said. The car sat on Pirelli P Zeros, specifically designed for Lucid. After 205 miles of driving, the range of the vehicle had gone from 503 miles to 286, so there was slightly more energy usage through the 205 miles of driving as 217 miles had been subtracted from the range since the start of the trip. The additional range usage was due to air conditioning, so Lieberman adjusted the temperature from 69 to 71 to see if there was any impact.
The team arrived in San Francisco with 69 miles of range remaining, not needing to charge up at any point during the drive.
Credit: Motortrend
While Lucid still remains very vague in terms of when the Air Dream Edition will begin deliveries, the company still expects them to occur this year. With its unique design, different drive modes, impressive range, fast performance, and sporty but luxury interior, the car is certainly one of the most-anticipated EVs in the last several years. The car, along with Tesla’s vehicles, continues to chip away at the idea that range anxiety is an issue and EVs are not fast and fun. The Air is its own vehicle, and it’s important to not count it out before it hits the road, especially as Lieberman, who has reviewed hundreds of vehicles, was quite impressed by the Air Dream Edition.
Don’t hesitate to contact us with tips! Email us at tips@teslarati.com, or you can email me directly at joey@teslarati.com.
News
Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
News
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
