News
Lucid announces DreamDrive: a ‘user-friendly, future-ready’ Advanced Driver Assistance System
Lucid Group has announced the details of its Advanced Driver Assistance System (ADAS), DreamDrive, which it calls “the most technically sophisticated advanced driver-assistance system.” Lucid’s DreamDrive, which comes standard in the company’s top two trims of its Air sedan, employs up to 32 onboard sensors, a driver-monitoring system, and a user-friendly interface powered by onboard ethernet networking systems. The system is set to have new features and improvements delivered to it through a series of Over-the-Air updates.
“DreamDrive Pro has been designed to grow in capability, thanks to our ability to deliver software over-the-air and key equipment already in place in the vehicle,” Lucid’s Senior Director of ADAS and Autonomous Driving, Dr. Eugene Lee, said. “Thanks to highly integrated hardware and software teams, Lucid has the ability to develop new functionality for DreamDrive Pro in-house. This can benefit every facet of the DreamDrive Pro experience, from the frequency of updates to the planned rollout of the Highway Pilot system for conditional automated driving on select roadways in the coming years.”
Lucid Air Dream gets massive 520-mile range rating in preliminary EPA tests
A Sensor Suite That Can Detect What the Human Eye Cannot
The 32 onboard sensors that will feed data to the DreamDrive system will detect what the human eye can’t. Only the most trained eye will be able to spot the up to 32 sensors on the Air Dream and Grand Touring editions as they will be seamlessly integrated into the exterior of the sedan.
Lucid writes:
“Comprising 14 visible-light cameras, five radar units, four surround view cameras, ultrasonic sensors throughout the vehicle exterior, and, for DreamDrive Pro, the first automotive installation of LIDAR in North America. This solid-state LIDAR sensor will deliver high-resolution data with an ultra-wide field of view. Together, these sensors enable DreamDrive to detect what a human driver cannot, and act as an invisible co-pilot to help drivers get to their destination safely.”
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- Credit: Lucid
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- Credit: Lucid
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- Credit: Lucid
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- Credit: Lucid
A Human-Machine Interface That’s About the Human
Lucid DreamDrive also will use its Surreal Sound from its 21-internal speaker system to deliver clear directional alerts that will enhance the safety and awareness of drivers. The use of the speakers to warn drivers with directional alerts will enhance features like Front and Rear Cross Traffic Protection and Autonomous Emergency Braking. Surround View Monitoring also will provide a 360-degree view of the car, helping maneuver tight parking spaces or streets.
Highway Assist and Auto Park
Highway Assist and Auto Park features will also help enhance DreamDrive’s versatility. Lucid writes regarding Highway Assist:
“The Highway Assist group of features is designed to help drivers stay safe, while also making the Lucid Air even more delightful to drive. Highway Assist blends adaptive cruise control and lane centering control to help keep the Lucid Air right where it belongs on the freeway, at a safe distance from the vehicle ahead and other lanes. Traffic Jam Assist operates at speeds between 0 and 40 miles per hour, aiding in centering the vehicle when lane lines are occluded by close traffic. For vehicles equipped with DreamDrive Pro, further functions for Highway Assist are already in development.“
Of course, drivers will be able to use Highway Assist when the driver is attentive, and this will be confirmed through a robust sophisticated driver monitoring system. “An infrared driver camera tracks head position, eye gaze, and blinking, while hands-off detection prompts the driver to return their hands to the steering wheel immediately,” the company’s press release states.
Additionally, an Auto Park feature will make putting the car in tight spots much easier. Identifiying parallel or perpendicular spots and easily parking in them makes the task of maneuvering a thing of the past. It will even turn the wheels toward or away from the curb when parking on a hill.
A Robust Platform for Greater Capability in the Future
All of these features are great, but they wouldn’t be possible without the right platform. Lucid’s proprietary Ethernet Ring will enable four high-speed computer gateways – one at each corner of every vehicle – which will communicate with one another at lightning-fast speeds to result in high performance and hgih degrees of redudnancy for key ssytems like steering, braking, power, sensors, and more.
What do you think? Let us know in the comments below, or be sure to email me at joey@teslarati.com or on Twitter @KlenderJoey.
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SpaceX announced today that it would expand its launch capabilities into a new U.S. state: Louisiana.
Today, SpaceX, in conjunction with the Louisiana Economic Development Office, said that it will establish a new launch facility, which it will call Starbase, Louisiana. It will be located near Vermilion Parish, supporting thousands of launches each year, at least eventually.
CEO Elon Musk commented by stating, “Starbase Louisiana will ultimately have over a dozen launch towers, enabling more than 30 Starship flights per day and making it the biggest launch site on Earth!”
Starbase Louisiana will ultimately have over a dozen launch towers, enabling more than 30 Starship flights per day and making it the biggest launch site on Earth!
SpaceX makes sci-fi real. https://t.co/C7Ht0U12ba
— Elon Musk (@elonmusk) August 25, 2026
The expansion is SpaceX’s latest move to push its launch cadence to be more frequent than ever. SpaceX said that Starbase, Louisiana, will be built to “support thousands of Starship flights a year,” with the first coming in 2029.
SpaceX announced the new facility in partnership with the Louisiana Economic Development Office as it will bring a major influx of jobs and investments into the area. Currently, it will produce more than 3,000 new jobs in Louisiana, and SpaceX plans to invest at least $100 billion into the entire facility, ensuring that many jobs are created as a result.
Environmental Responsibility
SpaceX acknowledges the impact launches could have on marshlands, local wildlife, and water sources. Here’s how the company plans to help with the issues in Vermilion Parish:
- Restoring the Shoreline: “In Vermilion Parish, the shoreline is eroding between 3.3 and 23 feet per year. We’re partnering with state and federal agencies to expand Louisiana’s Coastal Master Plan and Coastal Wetlands Planning, Protection and Restoration Act projects, including Gulf shoreline protection breakwaters designed to reduce wave energy and slow loss along the Gulf edge.”
- Rebuilding the Marshlands: “In working with the state, we’re planning thousands of acres of marsh creation using beneficial-use placement of dredged material and offshore sediment sources. Restoration will also include interior marsh bank stabilization and rebuilding marsh in remnant canals. These projects can reconnect fragmented wetlands, restore natural buffers against storms, and return habitat that has been lost to erosion and historic canalization.”
- Preserving Coastal Wildlife: “Pecan Island and nearby wetlands are high-value habitat for migratory waterfowl, shorebirds, wading birds, and other coastal wildlife. SpaceX is not developing the full footprint of the land and will preserve wetlands and wildlife habitat. At existing launch sites, waterfowl and other birds continue to use nearby habitat during operations. Working with wildlife agencies, landowners, and conservation groups, SpaceX will support monitoring and management so this habitat stays productive and hunting, fishing, birding, and other recreational activities that are part of this coast’s culture can continue.”
SpaceX shares rose about 2.5 percent on the news.
Tesla Cybertruck trims saw a big price change, at least on two of the three available to consumers, as demand for the all-electric pickup appears to be increasing.
Tesla bumped up its Base All-Wheel-Drive trim level up to $74,990 from $69,990 and the Premium All-Wheel-Drive configuration from $79,990 to $84,990. The Cyberbeast price remains unchanged at $99,990.
🚨 Cybertruck prices went up as Tesla bumped them 7%
– Tesla Cybertruck AWD is now $74,990
– Tesla Cybertruck Premium AWD now $84,990
– Tesla Cyberbeast now $99,990 https://t.co/MYJbaw56GL— TESLARATI (@Teslarati) August 25, 2026
Despite questions of demand for the truck, Tesla is bumping its two least expensive trims up $5,000 to signal that there are plenty of buyers. Although SpaceX has been buying Tesla Cybertruck units to utilize as company vehicles, it is no secret that the Cybertruck is among the most sought-after Tesla models out there.
The issue has always been pricing, at least for the most part. When Tesla initially launched the Cybertruck AWD at $59,990 a few months back, the company stated that price would remain intact for just ten days due to the influx of orders it received.
Cybertruck Sales: Is It the Product or Pricing?
Depending on who you ask, you will likely hear one of two explanations for relatively low Cybertruck sales: either the product itself or the pricing.
Yes, this is the best-selling all-electric pickup on the market. However, there are people who simply hate the look of it, which I understand, but do not agree with. Look is totally subjective, and I love the look of the Cybertruck.
Some people will not buy the Cybertruck because of the look, but I am under the impression that sales would be much better if this truck were priced lower; something that might not be possible considering Tesla’s need to make money on its products. When it was unveiled in 2019, its most expensive trim level was $69,990. Now, the cheapest trim level is more expensive than that.
I would be in a Cybertruck if it were more affordable. I LOVE my Model Y, but Cybertruck is the best vehicle Tesla makes, and it’s not particularly close. Even in the base model, the steer-by-wire, the space, storage, and performance make it more desirable than the Model Y to me. I cannot be the only Tesla owner without a Cybertruck who feels this way.
If you’re interested in buying a Tesla vehicle, use my referral link.
Energy
Tesla Semi factory is getting a celebration nobody expected
Tesla will inaugurate its Nevada Semi factory September 24, five months after production quietly began ramping.
Tesla says it will officially inaugurate its new Semi factory in Nevada next month. The Tesla Semi account posted the announcement on X, sharing a graphic titled “Semi Rollout” with a date of September 24. No further details were given about the format of the event or who would attend.
While Tesla’s dedicated Semi plant in Sparks, adjacent to Gigafactory Nevada, opened back in April, with the first trucks rolling off the high volume line on April 29, the timing for the factory inauguration comes at a surprise. The ribbon cutting event five months into production is a break from how Tesla has usually handled its other factories, where the first truck or car off the line typically served as the milestone moment.
Inauguration of new Semi factory in Nevada next month pic.twitter.com/a8kAlxrOOn
— Tesla Semi (@tesla_semi) August 24, 2026
The 1.7 million square foot factory was built as part of a $3.6 billion expansion Tesla announced in early 2023, and it shares a site with the battery cell lines that feed the Semi’s structural pack, a decision meant to remove the supply bottleneck that delayed the truck for years. The plant is designed for 50,000 trucks a year at full ramp. Semi program director Dan Priestley has said production “is now ramping” rather than claiming it has reached scale.
Nine years passed between the Semi’s 2017 unveiling and this stage of production, with the truck slipping from an original 2019 target through hand built pilot units for PepsiCo and a slow build out of the Nevada plant. An inauguration event now gives Tesla a stage to talk up that ramp and reset expectations for how many trucks it can begin delivering at scale.
The September date also lines up with the Semi’s next milestone. Tesla confirmed the truck is heading to Europe with a full unveiling at the IAA Transportation trade show in Hannover, Germany, running September 15 through 20. Between the Nevada event and the Hannover reveal, Tesla has roughly a week and a half in September to make the case that the Semi is now a truck being built and sold on two continents rather than tested in a handful of fleets.
SpaceX announces new Starbase for ‘thousands of Starship launches annually’
Tesla just made Cybertruck more expensive
