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Lucid announces DreamDrive: a ‘user-friendly, future-ready’ Advanced Driver Assistance System
Lucid Group has announced the details of its Advanced Driver Assistance System (ADAS), DreamDrive, which it calls “the most technically sophisticated advanced driver-assistance system.” Lucid’s DreamDrive, which comes standard in the company’s top two trims of its Air sedan, employs up to 32 onboard sensors, a driver-monitoring system, and a user-friendly interface powered by onboard ethernet networking systems. The system is set to have new features and improvements delivered to it through a series of Over-the-Air updates.
“DreamDrive Pro has been designed to grow in capability, thanks to our ability to deliver software over-the-air and key equipment already in place in the vehicle,” Lucid’s Senior Director of ADAS and Autonomous Driving, Dr. Eugene Lee, said. “Thanks to highly integrated hardware and software teams, Lucid has the ability to develop new functionality for DreamDrive Pro in-house. This can benefit every facet of the DreamDrive Pro experience, from the frequency of updates to the planned rollout of the Highway Pilot system for conditional automated driving on select roadways in the coming years.”
Lucid Air Dream gets massive 520-mile range rating in preliminary EPA tests
A Sensor Suite That Can Detect What the Human Eye Cannot
The 32 onboard sensors that will feed data to the DreamDrive system will detect what the human eye can’t. Only the most trained eye will be able to spot the up to 32 sensors on the Air Dream and Grand Touring editions as they will be seamlessly integrated into the exterior of the sedan.
Lucid writes:
“Comprising 14 visible-light cameras, five radar units, four surround view cameras, ultrasonic sensors throughout the vehicle exterior, and, for DreamDrive Pro, the first automotive installation of LIDAR in North America. This solid-state LIDAR sensor will deliver high-resolution data with an ultra-wide field of view. Together, these sensors enable DreamDrive to detect what a human driver cannot, and act as an invisible co-pilot to help drivers get to their destination safely.”
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- Credit: Lucid
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- Credit: Lucid
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- Credit: Lucid
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- Credit: Lucid
A Human-Machine Interface That’s About the Human
Lucid DreamDrive also will use its Surreal Sound from its 21-internal speaker system to deliver clear directional alerts that will enhance the safety and awareness of drivers. The use of the speakers to warn drivers with directional alerts will enhance features like Front and Rear Cross Traffic Protection and Autonomous Emergency Braking. Surround View Monitoring also will provide a 360-degree view of the car, helping maneuver tight parking spaces or streets.
Highway Assist and Auto Park
Highway Assist and Auto Park features will also help enhance DreamDrive’s versatility. Lucid writes regarding Highway Assist:
“The Highway Assist group of features is designed to help drivers stay safe, while also making the Lucid Air even more delightful to drive. Highway Assist blends adaptive cruise control and lane centering control to help keep the Lucid Air right where it belongs on the freeway, at a safe distance from the vehicle ahead and other lanes. Traffic Jam Assist operates at speeds between 0 and 40 miles per hour, aiding in centering the vehicle when lane lines are occluded by close traffic. For vehicles equipped with DreamDrive Pro, further functions for Highway Assist are already in development.“
Of course, drivers will be able to use Highway Assist when the driver is attentive, and this will be confirmed through a robust sophisticated driver monitoring system. “An infrared driver camera tracks head position, eye gaze, and blinking, while hands-off detection prompts the driver to return their hands to the steering wheel immediately,” the company’s press release states.
Additionally, an Auto Park feature will make putting the car in tight spots much easier. Identifiying parallel or perpendicular spots and easily parking in them makes the task of maneuvering a thing of the past. It will even turn the wheels toward or away from the curb when parking on a hill.
A Robust Platform for Greater Capability in the Future
All of these features are great, but they wouldn’t be possible without the right platform. Lucid’s proprietary Ethernet Ring will enable four high-speed computer gateways – one at each corner of every vehicle – which will communicate with one another at lightning-fast speeds to result in high performance and hgih degrees of redudnancy for key ssytems like steering, braking, power, sensors, and more.
What do you think? Let us know in the comments below, or be sure to email me at joey@teslarati.com or on Twitter @KlenderJoey.
Tesla has expanded its branded ‘For Business’ Supercharger program that it launched last year, as yet another company is using the platform to attract EV owners to its business and utilize a unique advertising opportunity.
Francis Energy of Oklahoma is launching four Superchargers in Norman, where the University of Oklahoma is located. The Superchargers, which are fitted with branding for Francis Energy, will officially open tomorrow.
It will not be the final Supercharger location that Francis Energy plans to open, the company confirmed to EVWire.
Back in early September, Tesla launched the new “Supercharger for Business” program in an effort to give businesses the ability to offer EV charging at custom rates. It would give their businesses visibility and would also cater to employees or customers.
“Purchase and install Superchargers at your business,” Tesla wrote on a page on its website for the new program. “Superchargers are compatible with all electric vehicles, bringing EV drivers to your business by offering convenient, reliable charging.”
The first site opened in Land O’ Lakes, Florida, which is Northeast of Tampa, as a company called Suncoast launched the Superchargers for local EV owners.
Tesla launches its new branded Supercharger for Business with first active station
The program also does a great job at expanding infrastructure for EV owners, which is something that needs to be done to encourage more people to purchase Teslas and other electric cars.
Francis Energy operates at least 14 EV charging locations in Oklahoma, spanning from Durant to Oklahoma City and nearly everywhere in between. Filings from the company, listed by Supercharge.info, show the company’s plans to convert some of them to Tesla Superchargers, potentially utilizing the new Supercharger for Business program to advertise.
Moving forward, more companies will likely utilize Tesla’s Supercharger for Business program as it presents major advantages in a variety of ways, especially with advertising and creating a place for EV drivers to gain range in their cars.
Tesla Cybercab is perhaps the most highly-anticipated project that the company plans to roll out this year, and as it is undergoing its testing phase in pre-production currently, there are some things to work through with it.
Over the weekend, an image of the Cybercab being loaded onto a tow truck started circulating on the internet, and people began to speculate as to what the issue could be.
Hmmmmmm… https://t.co/L5hWcOXQkb pic.twitter.com/OJBDyHNTMj
— TESLARATI (@Teslarati) January 11, 2026
The Cybercab can clearly be seen with a Police Officer and perhaps the tow truck driver by its side, being loaded onto, or even potentially unloaded from, the truck.
However, it seems unlikely it was being offloaded, as its operation would get it to this point for testing to begin with.
It appears, at first glance, that it needs assistance getting back to wherever it came from; likely Gigafactory Texas or potentially a Bay Area facility.
The Cybercab was also spotted in Buffalo, New York, last week, potentially undergoing cold-weather testing, but it doesn’t appear that’s where this incident took place.
It is important to remember that the Cybercab is currently undergoing some rigorous testing scenarios, which include range tests and routine public road operation. These things help Tesla assess any potential issue the vehicle could run into after it starts routine production and heads to customers, or for the Robotaxi platform operation.
This is not a one-off issue, either. Tesla had some instances with the Semi where it was seen broken down on the side of a highway three years ago. The all-electric Semi has gone on to be successful in its early pilot program, as companies like Frito-Lay and PepsiCo. have had very positive remarks.
The Cybercab’s future is bright, and it is important to note that no vehicle model has ever gone its full life without a breakdown. It happens, it’s a car.
Nevertheless, it is important to note that there has been no official word on what happened with this particular Cybercab unit, but it is crucial to remember that this is the pre-production testing phase, and these things are more constructive than anything.
Tesla analyst Andrew Percoco of Morgan Stanley teased the company’s dominance in its self-driving initiative, stating that its lead over competitors is “not even close.”
Percoco recently overtook coverage of Tesla stock from Adam Jonas, who had covered the company at Morgan Stanley for years. Percoco is handling Tesla now that Jonas is covering embodied AI stocks and no longer automotive.
His first move after grabbing coverage was to adjust the price target from $410 to $425, as well as the rating from ‘Overweight’ to ‘Equal Weight.’
Percoco’s new note regarding Tesla highlights the company’s extensive lead in self-driving and autonomy projects, something that it has plenty of competition in, but has established its prowess over the past few years.
He writes:
“It’s not even close. Tesla continues to lead in autonomous driving, even as Nvidia rolls out new technology aimed at helping other automakers build driverless systems.”
Percoco’s main point regarding Tesla’s advantage is the company’s ability to collect large amounts of training data through its massive fleet, as millions of cars are driving throughout the world and gathering millions of miles of vehicle behavior on the road.
This is the main point that Percoco makes regarding Tesla’s lead in the entire autonomy sector: data is King, and Tesla has the most of it.
One big story that has hit the news over the past week is that of NVIDIA and its own self-driving suite, called Alpamayo. NVIDIA launched this open-source AI program last week, but it differs from Tesla’s in a significant fashion, especially from a hardware perspective, as it plans to use a combination of LiDAR, Radar, and Vision (Cameras) to operate.
Percoco said that NVIDIA’s announcement does not impact Morgan Stanley’s long-term opinions on Tesla and its strength or prowess in self-driving.
NVIDIA CEO Jensen Huang commends Tesla’s Elon Musk for early belief
And, for what it’s worth, NVIDIA CEO Jensen Huang even said some remarkable things about Tesla following the launch of Alpamayo:
“I think the Tesla stack is the most advanced autonomous vehicle stack in the world. I’m fairly certain they were already using end-to-end AI. Whether their AI did reasoning or not is somewhat secondary to that first part.”
Percoco reiterated both the $425 price target and the ‘Equal Weight’ rating on Tesla shares.
Tesla expands its branded ‘For Business’ Superchargers
Tesla Cybercab ‘breakdown’ image likely is not what it seems
