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Lucid announces DreamDrive: a ‘user-friendly, future-ready’ Advanced Driver Assistance System

Credit: Lucid

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Lucid Group has announced the details of its Advanced Driver Assistance System (ADAS), DreamDrive, which it calls “the most technically sophisticated advanced driver-assistance system.” Lucid’s DreamDrive, which comes standard in the company’s top two trims of its Air sedan, employs up to 32 onboard sensors, a driver-monitoring system, and a user-friendly interface powered by onboard ethernet networking systems. The system is set to have new features and improvements delivered to it through a series of Over-the-Air updates.

“DreamDrive Pro has been designed to grow in capability, thanks to our ability to deliver software over-the-air and key equipment already in place in the vehicle,” Lucid’s Senior Director of ADAS and Autonomous Driving, Dr. Eugene Lee, said. “Thanks to highly integrated hardware and software teams, Lucid has the ability to develop new functionality for DreamDrive Pro in-house. This can benefit every facet of the DreamDrive Pro experience, from the frequency of updates to the planned rollout of the Highway Pilot system for conditional automated driving on select roadways in the coming years.” 

Lucid Air Dream gets massive 520-mile range rating in preliminary EPA tests

A Sensor Suite That Can Detect What the Human Eye Cannot 

The 32 onboard sensors that will feed data to the DreamDrive system will detect what the human eye can’t. Only the most trained eye will be able to spot the up to 32 sensors on the Air Dream and Grand Touring editions as they will be seamlessly integrated into the exterior of the sedan.

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Lucid writes:

Comprising 14 visible-light cameras, five radar units, four surround view cameras, ultrasonic sensors throughout the vehicle exterior, and, for DreamDrive Pro, the first automotive installation of LIDAR in North America. This solid-state LIDAR sensor will deliver high-resolution data with an ultra-wide field of view. Together, these sensors enable DreamDrive to detect what a human driver cannot, and act as an invisible co-pilot to help drivers get to their destination safely.”

A Human-Machine Interface That’s About the Human 

Lucid DreamDrive also will use its Surreal Sound from its 21-internal speaker system to deliver clear directional alerts that will enhance the safety and awareness of drivers. The use of the speakers to warn drivers with directional alerts will enhance features like Front and Rear Cross Traffic Protection and Autonomous Emergency Braking. Surround View Monitoring also will provide a 360-degree view of the car, helping maneuver tight parking spaces or streets.

Highway Assist and Auto Park 

Highway Assist and Auto Park features will also help enhance DreamDrive’s versatility. Lucid writes regarding Highway Assist:

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“The Highway Assist group of features is designed to help drivers stay safe, while also making the Lucid Air even more delightful to drive. Highway Assist blends adaptive cruise control and lane centering control to help keep the Lucid Air right where it belongs on the freeway, at a safe distance from the vehicle ahead and other lanes. Traffic Jam Assist operates at speeds between 0 and 40 miles per hour, aiding in centering the vehicle when lane lines are occluded by close traffic. For vehicles equipped with DreamDrive Pro, further functions for Highway Assist are already in development.

Of course, drivers will be able to use Highway Assist when the driver is attentive, and this will be confirmed through a robust sophisticated driver monitoring system. “An infrared driver camera tracks head position, eye gaze, and blinking, while hands-off detection prompts the driver to return their hands to the steering wheel immediately,” the company’s press release states.

Additionally, an Auto Park feature will make putting the car in tight spots much easier. Identifiying parallel or perpendicular spots and easily parking in them makes the task of maneuvering a thing of the past. It will even turn the wheels toward or away from the curb when parking on a hill.

A Robust Platform for Greater Capability in the Future

All of these features are great, but they wouldn’t be possible without the right platform. Lucid’s proprietary Ethernet Ring will enable four high-speed computer gateways – one at each corner of every vehicle – which will communicate with one another at lightning-fast speeds to result in high performance and hgih degrees of redudnancy for key ssytems like steering, braking, power, sensors, and more.

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What do you think? Let us know in the comments below, or be sure to email me at joey@teslarati.com or on Twitter @KlenderJoey.

Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Elon Musk

SpaceX just forced Verizon, AT&T and T-Mobile to team up for the first time in history

AT&T, T-Mobile, and Verizon just joined forces for one reason: Starlink is winning.

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Starlink D2D direct to device vs Verizon, AT&T (Concept render by Grok)

America’s three largest wireless carriers, AT&T, T-Mobile, and Verizon, announced on On May 14, 2026 that they had agreed in principle to form a joint venture aimed at pooling their spectrum resources to expand satellite-based direct-to-device (D2D) connectivity across the United States in what can be seen as a direct response to SpaceX’s Starlink initiative. D2D, in plain terms, is technology that lets a standard smartphone connect directly to a satellite in orbit, the same way it connects to a cell tower, with no extra hardware required.

The alliance is widely seen as a means to slow Starlink’s rapid expansion in the satellite internet and mobile markets. SpaceX’s Starlink Mobile service launched commercially in July 2025 through a partnership with T-Mobile, starting with messaging before expanding to broadband data. SpaceX secured access to valuable wireless spectrum through its $17 billion deal with EchoStar, paving the way for significantly faster satellite-to-phone speeds.

The FCC just said ‘No’ to SpaceX for now

SpaceX was not shy about its reaction. SpaceX president and COO Gwynne Shotwell responded on X: “Weeeelllll, I guess Starlink Mobile is doing something right! It’s David and Goliath (X3) all over again — I’m bettin’ on David.” SpaceX’s VP of Satellite Policy David Goldman went further, flagging potential antitrust concerns and asking whether the DOJ would even allow three dominant competitors to coordinate in a market where a new rival is actively entering.

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Financial analysts at LightShed Partners were blunt, saying the announcement showed the three carriers are “nervous,” and pointed to the timing: “You announce an agreement in principle when the point is the announcement, not the deal. The timing, weeks ahead of the SpaceX roadshow, was the point.”

As Teslarati reported, SpaceX’s next generation Starlink V2 satellites will deliver up to 100 times the data density of the current system, with custom silicon and phased array antennas enabling around 20 times the throughput of the first generation. The carriers’ JV, which has no definitive agreement, no financial structure, and no deployment timeline yet, will need to move quickly to matter.

Elon Musk’s SpaceX is targeting a Nasdaq listing as early as June 12, aiming for what would be the largest IPO in history. With Starlink now serving over 9 million subscribers across 155 countries, holding 59 carrier partnerships globally, and now powering Air Force One, the carriers’ joint venture announcement landed at exactly the wrong time to look like anything other than a defensive move.

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Tesla Model Y prices just went up for the first time in two years

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Credit: Tesla Asia | X

Tesla just raised Model Y prices for the first time in two years, with the largest increase being $1,000.

The move signals shifting dynamics in the competitive electric vehicle market as the company continues to work on balancing demand, profitability, and accessibility.

The new pricing affects premium trims while leaving entry-level options unchanged. The Model Y Premium Rear-Wheel Drive (RWD) now starts at $45,990, a $1,000 increase.

The Model Y Premium All-Wheel Drive (AWD)—previously referred to in the post as simply “Model Y AWD”—rises to $49,990, also up $1,000. The top-tier Model Y Performance sees a more modest $500 bump, bringing its starting price to $57,990.

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Base models remain untouched to preserve affordability. The entry-level Model Y RWD holds steady at $39,990, and the base Model Y AWD stays at $41,990. This selective approach keeps the crossover accessible for budget-conscious buyers while extracting more revenue from higher-margin configurations.

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After years of aggressive price cuts to stimulate volume amid slowing EV adoption and rising competition from rivals like BYD, Ford, and GM, Tesla appears confident in underlying demand. Recent lineup refreshes for the 2026 Model Y, including refreshed styling and efficiency gains, have helped maintain its status as America’s best-selling EV.

By protecting base prices, Tesla avoids alienating price-sensitive customers while improving margins on the more popular variants.

Tesla Model Y ownership review after six months: What I love and what I don’t

For consumers, the changes are relatively modest—under 3% on affected trims—and still position the Model Y competitively against gas-powered SUVs in the same class. Federal tax credits and potential state incentives may further offset costs for eligible buyers.

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This marks a subtle but notable shift from the deep discounting era that defined much of 2024 and 2025. As the EV market matures into 2026, Tesla’s pricing strategy will be closely watched for clues about production ramps, new variants like the rumored longer-wheelbase Model Y, and broader profitability goals.

In short, today’s adjustment reflects a company that remains dominant yet pragmatic—willing to test higher pricing where demand supports it. It is unlikely to deter consumers from choosing other options.

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Elon Musk explains why he cannot be fired from SpaceX

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Credit: SpaceX

Elon Musk cannot be fired from SpaceX, and there’s a reason for that.

In a blunt post on X on Friday, Elon Musk confirmed plans to structurally shield his leadership at SpaceX, ensuring he cannot be fired while tying a potential trillion-dollar compensation package to the company’s long-term goal of establishing a self-sustaining colony on Mars.

The revelation stems from a Financial Times report detailing SpaceX’s intention to restructure its governance and compensation framework. The moves are designed to protect Musk’s control and align his incentives with the company’s founding mission rather than short-term financial pressures. Musk’s reply left no ambiguity:

“Yes, I need to make sure SpaceX stays focused on making life multiplanetary and extending consciousness to the stars, not pandering to someone’s bullshit quarterly earnings bonus!”

He added that success in this “absurdly difficult goal” would generate value “many orders of magnitude more than the economy of Earth,” though he cautioned that the journey will not be smooth. “Don’t expect entirely smooth sailing along the way,” Musk wrote.

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The strategy reflects Musk’s deep concerns about how public-market expectations could derail SpaceX’s core objective. Founded in 2002, SpaceX has repeatedly stated its purpose is to reduce the cost of space travel and ultimately make humanity a multiplanetary species.

Unlike Tesla, which went public in 2010 and has faced repeated battles over Musk’s compensation and board influence, SpaceX remains privately held. Musk has long resisted taking the rocket company public precisely to avoid the quarterly earnings treadmill that forces most CEOs to prioritize short-term stock performance over ambitious, high-risk projects.

By embedding protections against his removal and linking any outsized pay package to verifiable milestones—such as a functioning Mars colony—SpaceX aims to insulate its leadership from activist investors or board members who might demand faster profits or safer bets.

SpaceX Board has set a Mars bonus for Elon Musk

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Musk has referenced past experiences, including his ouster from OpenAI and shareholder lawsuits at Tesla, as cautionary tales. In those cases, he argued, external pressures risked diluting the original vision.

Critics may view the arrangement as excessive, especially given Musk’s already substantial voting power and wealth. Supporters, however, argue it is a necessary safeguard for a company pursuing goals measured in decades rather than quarters. Achieving a Mars colony would require sustained investment in Starship development, orbital refueling, life-support systems, and in-situ resource utilization—technologies that may deliver no immediate financial return.

Musk’s post underscores a broader philosophical point: true breakthrough innovation often demands tolerance for volatility and a willingness to ignore conventional business wisdom. As SpaceX prepares for increasingly ambitious Starship test flights and eventual crewed missions, the new governance structure signals that the company’s North Star remains unchanged—humanity’s expansion beyond Earth.

Whether the trillion-dollar package materializes depends on execution, but Musk’s message is clear: SpaceX exists to reach the stars, not to chase the next earnings beat. For investors or employees who share that vision, the protections are not a perk—they are a prerequisite for success.

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