News
Lucid announces DreamDrive: a ‘user-friendly, future-ready’ Advanced Driver Assistance System
Lucid Group has announced the details of its Advanced Driver Assistance System (ADAS), DreamDrive, which it calls “the most technically sophisticated advanced driver-assistance system.” Lucid’s DreamDrive, which comes standard in the company’s top two trims of its Air sedan, employs up to 32 onboard sensors, a driver-monitoring system, and a user-friendly interface powered by onboard ethernet networking systems. The system is set to have new features and improvements delivered to it through a series of Over-the-Air updates.
“DreamDrive Pro has been designed to grow in capability, thanks to our ability to deliver software over-the-air and key equipment already in place in the vehicle,” Lucid’s Senior Director of ADAS and Autonomous Driving, Dr. Eugene Lee, said. “Thanks to highly integrated hardware and software teams, Lucid has the ability to develop new functionality for DreamDrive Pro in-house. This can benefit every facet of the DreamDrive Pro experience, from the frequency of updates to the planned rollout of the Highway Pilot system for conditional automated driving on select roadways in the coming years.”
Lucid Air Dream gets massive 520-mile range rating in preliminary EPA tests
A Sensor Suite That Can Detect What the Human Eye Cannot
The 32 onboard sensors that will feed data to the DreamDrive system will detect what the human eye can’t. Only the most trained eye will be able to spot the up to 32 sensors on the Air Dream and Grand Touring editions as they will be seamlessly integrated into the exterior of the sedan.
Lucid writes:
“Comprising 14 visible-light cameras, five radar units, four surround view cameras, ultrasonic sensors throughout the vehicle exterior, and, for DreamDrive Pro, the first automotive installation of LIDAR in North America. This solid-state LIDAR sensor will deliver high-resolution data with an ultra-wide field of view. Together, these sensors enable DreamDrive to detect what a human driver cannot, and act as an invisible co-pilot to help drivers get to their destination safely.”
- Credit: Lucid
- Credit: Lucid
- Credit: Lucid
- Credit: Lucid
A Human-Machine Interface That’s About the Human
Lucid DreamDrive also will use its Surreal Sound from its 21-internal speaker system to deliver clear directional alerts that will enhance the safety and awareness of drivers. The use of the speakers to warn drivers with directional alerts will enhance features like Front and Rear Cross Traffic Protection and Autonomous Emergency Braking. Surround View Monitoring also will provide a 360-degree view of the car, helping maneuver tight parking spaces or streets.
Highway Assist and Auto Park
Highway Assist and Auto Park features will also help enhance DreamDrive’s versatility. Lucid writes regarding Highway Assist:
“The Highway Assist group of features is designed to help drivers stay safe, while also making the Lucid Air even more delightful to drive. Highway Assist blends adaptive cruise control and lane centering control to help keep the Lucid Air right where it belongs on the freeway, at a safe distance from the vehicle ahead and other lanes. Traffic Jam Assist operates at speeds between 0 and 40 miles per hour, aiding in centering the vehicle when lane lines are occluded by close traffic. For vehicles equipped with DreamDrive Pro, further functions for Highway Assist are already in development.“
Of course, drivers will be able to use Highway Assist when the driver is attentive, and this will be confirmed through a robust sophisticated driver monitoring system. “An infrared driver camera tracks head position, eye gaze, and blinking, while hands-off detection prompts the driver to return their hands to the steering wheel immediately,” the company’s press release states.
Additionally, an Auto Park feature will make putting the car in tight spots much easier. Identifiying parallel or perpendicular spots and easily parking in them makes the task of maneuvering a thing of the past. It will even turn the wheels toward or away from the curb when parking on a hill.
A Robust Platform for Greater Capability in the Future
All of these features are great, but they wouldn’t be possible without the right platform. Lucid’s proprietary Ethernet Ring will enable four high-speed computer gateways – one at each corner of every vehicle – which will communicate with one another at lightning-fast speeds to result in high performance and hgih degrees of redudnancy for key ssytems like steering, braking, power, sensors, and more.
What do you think? Let us know in the comments below, or be sure to email me at joey@teslarati.com or on Twitter @KlenderJoey.
News
Tesla China delivery centers look packed as 2025 comes to a close
Needless to say, it appears that Tesla China seems intent on ending 2025 on a strong note.
Tesla’s delivery centers in China seem to be absolutely packed as the final days of 2025 wind down, with photos on social media showing delivery locations being filled wall-to-wall with vehicles waiting for their new owners.
Needless to say, it appears that Tesla China seems intent on ending 2025 on a strong note.
Full delivery center hints at year-end demand surge
A recent image from a Chinese delivery center posted by industry watcher @Tslachan on X revealed rows upon rows of freshly prepared Model Y and Model 3 units, some of which were adorned with red bows and teddy bears. Some customers also seem to be looking over their vehicles with Tesla delivery staff.
The images hint at a strong year-end push to clear inventory and deliver as many vehicles as possible. Interestingly enough, several Model Y L vehicles could be seen in the photos, hinting at the demand for the extended wheelbase-six seat variant of the best-selling all-electric crossover.
Strong demand in China
Consumer demand for the Model Y and Model 3 in China seems to be quite notable. This could be inferred from the estimated delivery dates for the Model 3 and Model Y, which have been extended to February 2026 for several variants. Apart from this, the Model Y and Model 3 also continue to rank well in China’s premium EV segment.
From January to November alone, the Model Y took China’s number one spot in the RMB 200,000-RMB 300,000 segment for electric vehicles, selling 359,463 units. The Model 3 sedan took third place, selling 172,392. This is quite impressive considering that both the Model Y and Model 3 are still priced at a premium compared to some of their rivals, such as the Xiaomi SU7 and YU7.
With delivery centers in December being quite busy, it does seem like Tesla China will end the year on a strong note once more.
News
Tesla Giga Berlin draws “red line” over IG Metall union’s 35-hour week demands
Factory manager André Thierig has drawn a “red line” against reducing Giga Berlin’s workweek to 35 hours, while highlighting that Tesla has actually increased its workers’ salaries more substantially than other carmakers in the country.
Tesla Giga Berlin has found itself in a new labor dispute in Germany, where union IG Metall is pushing for adoption of a collective agreement to boost wages and implement changes, such as a 35-hour workweek.
In a comment, Giga Berlin manager André Thierig drew a “red line” against reducing Giga Berlin’s workweek to 35 hours, while highlighting that Tesla has actually increased its workers’ salaries more substantially than other carmakers in the country.
Tesla factory manager’s “red line”
Tesla Germany is expected to hold a works council election in 2026, which André Thierig considers very important. As per the Giga Berlin plant manager, Giga Berlin’s plant expansion plans might be put on hold if the election favors the union. He also spoke against some of the changes that IG Metall is seeking to implement in the factory, like a 35-hour week, as noted in an rbb24 report.
“The discussion about a 35-hour week is a red line for me. We will not cross it,” Theirig said.
“(The election) will determine whether we can continue our successful path in the future in an independent, flexible, and unbureaucratic manner. Personally, I cannot imagine that the decision-makers in the USA will continue to push ahead with the factory expansion if the election results favor IG Metall.”
Giga Berlin’s wage increase
IG Metall district manager Jan Otto told the German news agency DPA that without a collective agreement, Tesla’s wages remain significantly below levels at other German car factories. He noted the company excuses this by referencing its lowest pay grade, but added: “The two lowest pay grades are not even used in car factories.”
In response, Tesla noted that it has raised the wages of Gigafactory Berlin’s workers more than their German competitors. Thierig noted that with a collective agreement, Giga Berlin’s workers would have seen a 2% wage increase this year. But thanks to Tesla not being unionized, Gigafactory Berlin workers were able to receive a 4% increase, as noted in a CarUp report.
“There was a wage increase of 2% this year in the current collective agreement. Because we are in a different economic situation than the industry as a whole, we were able to double the wages – by 4%. Since production started, this corresponds to a wage increase of more than 25% in less than four years,” Thierig stated.
News
Tesla is seeing a lot of momentum from young Koreans in their 20s-30s: report
From January to November, young buyers purchased over 21,000 Teslas, putting it far ahead of fellow imported rivals like BMW and Mercedes-Benz.
Tesla has captured the hearts of South Korea’s 20s-30s demographic, emerging as the group’s top-selling imported car brand in 2025. From January to November, young buyers purchased over 21,000 Teslas, putting it far ahead of fellow imported rivals like BMW and Mercedes-Benz.
Industry experts cited by The Economist attributed this “Tesla frenzy” to fandom culture, where buyers prioritize the brand over traditional car attributes, similar to snapping up the latest iPhone.
Model Y dominates among young buyers
Data from the Korea Imported Automobile Association showed that Tesla sold 21,757 vehicles to the 20s-30s demographic through November, compared to BMW’s 13,666 and Mercedes-Benz’s 6,983. The Model Y led the list overwhelmingly, with variants like the standard and Long Range models topping purchases for both young men and women.
Young men bought around 16,000 Teslas, mostly Model Y (over 15,000 units), followed by Model 3. Young women followed a similar pattern, favoring Model Y (3,888 units) and Model 3 (1,083 units). The Cybertruck saw minimal sales in this group.
The Model Y’s appeal lies in its family-friendly SUV design, 400-500 km range, quick acceleration, and spacious cargo, which is ideal for commuting and leisure. The Model 3, on the other hand, serves as an accessible entry point with lower pricing, which is valuable considering the country’s EV subsidies.
The Tesla boom
Experts described Tesla’s popularity as “fandom culture,” where young buyers embrace the brand despite criticisms from skeptics. Professor Lee Ho-geun called Tesla a “typical early adopter brand,” comparing purchases to iPhones.
Professor Kim Pil-soo noted that young people view Tesla more as a gadget than a car, and they are likely drawn by marketing, subsidies, and perceived value. They also tend to overlook news of numerous recalls, which are mostly over-the-air software updates, and controversies tied to the company.
Tesla’s position as Korea’s top import for 2025 seems secured. As noted by the publication, Tesla’s December sales figures have not been reported yet, but market analysts have suggested that Tesla has all but secured the top spot among the country’s imported cars this year.



