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Lucid is expanding into Europe with two Air Dream Edition trim levels

Lucid today announced its initial launch plans for the European market, including the forthcoming availability of both versions of Lucid Air Dream Edition with the most advanced electric powertrain available today. The Dream Edition R is optimized for efficiency with an estimated 900 km of range, and the Dream Edition P features 1,111 horsepower (828 kW).

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Lucid Group (NASDAQ: LCID) announced its initial launch plans for the European market today, which will be marked by the forthcoming availability of two configurations of the automaker’s Air Dream Edition sedan.

Lucid said it would release the Air Dream Edition R, optimized for efficiency with 900 kilometers, or 559 miles, of range, and the Dream Edition P, which features 1,111 horsepower. Lucid said it would also open its first European retail location at Odeonsplatz in Munich, Germany on May 13.

“The expansion into Europe and the decision to offer Lucid Air Dream Edition in this market serve to strengthen Lucid’s position as a global brand and further supports our mission to elevate the standards of the electric vehicle industry,” Zak Edson, Vice President of Sales and Service for Lucid Group, said. “The company’s first offering, Lucid Air Dream Edition, delivers 0-100 km acceleration in 2.7 seconds or an estimated 900 km* of range on a single charge, along with a 924 V electrical architecture for impressive fast charging – all the performance, the quality, and the range that make it perfectly suited for the European market.”

Lucid’s first European retail location – the Lucid Studio at Odeonsplatz in Munich, Germany – is a luxury retail space that invites customers to experience the brand and its products in the heart of the iconic old town area. The company expects to open additional studios and service centers in Germany, the Netherlands, Norway, and Switzerland in 2022, and has the ambition to expand into additional key markets across the European continent in the coming years.

Lucid launched the Edition R and Edition P Air Dream Edition sedans in North America with a limited launch of only 520 units. Lucid said it would offer a “very limited number” of these trim levels to existing reservation holders in Europe to celebrate the European launch of the car. It will be offered to reservation holders in Germany, The Netherlands, Norway, and Switzerland.

Dream Edition P

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  • Dual Motor AWD Powertrain
  • 1,111 Horsepower
  • 7 seconds 0-60 MPH
  • 77 MPH Top Speed
  • Specially developed Pirelli P-Zero tires – 245935 21” Front and 265/35 21” Rear, 19” optional

Dream Edition R

  • Dual Motor AWD Powertrain
  • 933 Horsepower
  • 9 seconds 0-60 MPH
  • 77 MPH Top Speed
  • Specially developed Pirelli P-Zero tires – 245/45 19”, 21” optional

Both the Lucid Air Dream Edition P and R will be priced differently in each country:

  • Germany – €218,000
  • Netherlands – €222,000
  • Switzerland – CHF 199,000
  • Norway -NOK 1,850,000

First deliveries are expected to begin in late 2022, Lucid said. Pricing for Lucid’s other Air trim levels, including the Pure, Touring, and Grand Touring, will be announced later this year. Prices are expected to start at approximately €100,000 for the Air Pure in Germany and the Netherlands, CHF 100,000 in Switzerland, and NOK 1,000,000 in Norway.

Lucid currently accepts reservations for its products in Austria, Belgium, Denmark, Finland, France, Germany, Iceland, Italy, Monaco, the Netherlands, Norway, Spain, Sweden, Switzerland, and the United Kingdom. Reservation holders are required to put down a €300 deposit to secure their place in line. These markets were specifically chosen due to charging infrastructure, market acceptance, and size, Lucid said. It also plans to expand into more European regions in the future and plans to build additional sales studios in major European cities, as well as develop a right-hand-drive model for the UK.

Lucid Group reported its earnings for Q1 2022 last week, indicating it would have to increase prices due to rising raw material costs and supply chain challenges.

I’d love to hear from you! If you have any comments, concerns, or questions, please email me at joey@teslarati.com. You can also reach me on Twitter @KlenderJoey, or if you have news tips, you can email us at tips@teslarati.com.

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Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Tesla looks to upgrade Matrix Headlights with new features

According to the update, Tesla will work on improving the headlights when coming into contact with highly reflective objects, including road signs, traffic signs, and street lights. Additionally, pixel-level dimming will happen in two stages, whereas it currently performs with just one, meaning on or off.

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Credit: @jojje167 on X

Tesla is looking to upgrade its Matrix Headlights, a unique and high-tech feature that is available on several of its vehicles. The headlights aim to maximize visibility for Tesla drivers while being considerate of oncoming traffic.

The Matrix Headlights Tesla offers utilize dimming of individual light pixels to ensure that visibility stays high for those behind the wheel, while also being considerate of other cars by decreasing the brightness in areas where other cars are traveling.

Here’s what they look like in action:

As you can see, the Matrix headlight system intentionally dims the area where oncoming cars would be impacted by high beams. This keeps visibility at a maximum for everyone on the road, including those who could be hit with bright lights in their eyes.

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There are still a handful of complaints from owners, however, but Tesla appears to be looking to resolve these with the coming updates in a Software Version that is currently labeled 2026.2.xxx. The coding was spotted by X user BERKANT:

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According to the update, Tesla will work on improving the headlights when coming into contact with highly reflective objects, including road signs, traffic signs, and street lights. Additionally, pixel-level dimming will happen in two stages, whereas it currently performs with just one, meaning on or off.

Finally, the new system will prevent the high beams from glaring back at the driver. The system is made to dim when it recognizes oncoming cars, but not necessarily objects that could produce glaring issues back at the driver.

Tesla’s revolutionary Matrix headlights are coming to the U.S.

This upgrade is software-focused, so there will not need to be any physical changes or upgrades made to Tesla vehicles that utilize the Matrix headlights currently.

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Elon Musk

xAI’s Grok approved for Pentagon classified systems: report

Under the agreement, Grok can be deployed in systems handling classified intelligence analysis, weapons development, and battlefield operations. 

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Credit: xAI

Elon Musk’s xAI has signed an agreement with the United States Department of Defense (DoD) to allow Grok to be used in classified military systems.

Previously, Anthropic’s Claude had been the only AI system approved for the most sensitive military work, but a dispute over usage safeguards has reportedly prompted the Pentagon to broaden its options, as noted in a report from Axios.

Under the agreement, Grok can be deployed in systems handling classified intelligence analysis, weapons development, and battlefield operations. 

The publication reported that xAI agreed to the Pentagon’s requirement that its technology be usable for “all lawful purposes,” a standard Anthropic has reportedly resisted due to alleged ethical restrictions tied to mass surveillance and autonomous weapons use.

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Defense Secretary Pete Hegseth is scheduled to meet with Anthropic CEO Dario Amodei in what sources expect to be a tense meeting, with the publication hinting that the Pentagon could designate Anthropic a “supply chain risk” if the company does not lift its safeguards. 

Axios stated that replacing Claude fully might be technically challenging even if xAI or other alternative AI systems take its place. That being said, other AI systems are already in use by the DoD. 

Grok already operates in the Pentagon’s unclassified systems alongside Google’s Gemini and OpenAI’s ChatGPT. Google is reportedly close to an agreement that will result in Gemini being used for classified use, while OpenAI’s progress toward classified deployment is described as slower but still feasible. 

The publication noted that the Pentagon continues talks with several AI companies as it prepares for potential changes in classified AI sourcing.

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Elon Musk

Elon Musk denies Starlink’s price cuts are due to Amazon Kuiper

“This has nothing to do with Kuiper, we’re just trying to make Starlink more affordable to a broader audience,” Musk wrote in a post on X.

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Credit: Starlink

Elon Musk has pushed back on claims that Starlink’s recent price reductions are tied to Amazon’s Kuiper project.

In a post on X, Musk responded directly to a report suggesting that Starlink was cutting prices and offering free hardware to partners ahead of a planned IPO and increased competition from Kuiper.

“This has nothing to do with Kuiper, we’re just trying to make Starlink more affordable to a broader audience,” Musk wrote in a post on X. “The lower the cost, the more Starlink can be used by people who don’t have much money, especially in the developing world.”

The speculation originated from a post summarizing a report from The Information, which ran with the headline “SpaceX’s Starlink Makes Land Grab as Amazon Threat Looms.” The report stated that SpaceX is aggressively cutting prices and giving free hardware to distribution partners, which was interpreted as a reaction to Amazon’s Kuiper’s upcoming rollout and possible IPO.

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In a way, Musk’s comments could be quite accurate considering Starlink’s current scale. The constellation currently has more than 9,700 satellites in operation today, making it by far the largest satellite broadband network in operation. It has also managed to grow its user base to 10 million active customers across more than 150 countries worldwide. 

Amazon’s Kuiper, by comparison, has launched approximately 211 satellites to date, as per data from SatelliteMap.Space, some of which were launched by SpaceX’s Falcon 9 rocket. Starlink surpassed that number in early January 2020, during the early buildout of its first-generation network.

Lower pricing also aligns with Starlink’s broader expansion strategy. SpaceX continues to deploy satellites at a rapid pace using Falcon 9, and future launches aboard Starship are expected to significantly accelerate the constellation’s growth. A larger network improves capacity and global coverage, which can support a broader customer base.

In that context, price reductions can be viewed as a way to match expanding supply with growing demand. Musk’s companies have historically used aggressive pricing strategies to drive adoption at scale, particularly when vertical integration allows costs to decline over time.

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