Mercedes-Benz announced today that it has started accepting orders for the EQS all-electric sedan, starting at €106,374.10 for its base model. Deliveries will begin in Germany by the end of September and in the United States in Q4.
In development for several years, Mercedes-Benz unveiled the EQS on April 15th, aiming to take a stab at the EV giants who have dominated the industry. Luxurious and fast, the EQS will battle with the Tesla Model S for the top spot in the high-end luxury EV sector, but Mercedes customers will have to pay slightly more than Tesla owners will.
The Daimler-owned Mercedes released a press statement earlier today that announced the acceptance of orders for the EQS. Capable of an estimated 478 miles of all-electric range, according to WLTP ratings, the EQS has the potential to be one of the best EVs on the market in terms of miles per charge. Coupled with a top speed of 130 MPH and 516 horsepower, the EQS is a competitive EV.
Mercedes EQS EV spied benchmarking against Tesla Model S and Model 3
As the EQS will be available to customers very soon, Mercedes-Benz is also rolling out the introduction of Over-the-Air updates, which will send software fixes and new features to vehicles over the internet. Tesla owners are familiar with this functionality as the automaker regularly rolls out new software versions that equip bug fixes and new entertainment features, among plenty of other things.
Mercedes said it would offer customers a “Roaring Pulse” sound experience and several mini-games to kill time while charging. These include Tetris and Sudoku. It will be free for one year but will cost €89 annually to continue. The OTA updates will also expand to more functions in the future, according to the company. It said that:
“The range of OTA functions is being successively expanded. This means that following the purchase and initial new-car configuration, some of the features of the EQS can be adapted according to personal preferences. This also includes enabling the rear axle steering with a ten-degree steering angle. In addition to the conventional purchasing of individual functions, customers can also take out subscriptions. Temporary activations and free trial periods are also planned.”
Edition 1: A special variant for early orderers
Mercedes will also launch the Edition 1 variant of the EQS, an optional upgrade to the vehicle. It won’t be free and will tack on €18,433.10 onto the price, but will add the AMG line, 21-inch wheels, and several interior and exterior cosmetic features.
- Interior
- AMG Line exterior
- Metallic paint obsidian black
- Panoramic sliding sunroof
- 3 cm (21-inch) AMG multi-spoke light-alloy wheels
- “Edition 1” badge in the window triangles in front of the outside mirrors
- Exterior
- Designo nappa leather upholstery in neva grey/reflex blue
- Luxury seats including 4-way lumbar support and contour lighting
- Multicontour seats for driver and front passenger
- Upper instrument panel and beltlines in nappa-look reflex blue
- Trim elements in open-pore ship’s deck walnut wood
- Designer seat belt buckles front and rear
- Floor mats with “Edition 1” lettering and piping in reflex blue
- Door sill panels with illuminated “Edition 1” lettering in white
Credit: Mercedes Benz
Add-Ons
There is no shortage of add-ons for the EQS, and Mercedes details them greatly. From Intelligent Park Pilot, an “autopark-like” feature, to Air Control Plus that utilizes a HEPA air filter for air quality, there are several additional options to make the EQS well-rounded. You will pay extra for these features, though, and they could add up.
Intelligent Park Pilot
For €1,844.50, the EQS can be outfitted with Intelligent Park Pilot, which benefits valet functions and can park automatically without a driver controlling the car.
“Pre-installation for the INTELLIGENT PARK PILOT is part of the Parking Package with remote parking functions (1844.50 euros1). This prepares the EQS for automated valet service (AVP, SAE level 4). Together with the required special equipment and the corresponding Connect service, the vehicle has the onboard technology to park and unpark fully automatically without driver involvement. This is conditional upon car parks being equipped with AVP infrastructure and national legislation allowing such operations. The Connect service has specific features depending on the country.”
Energizing Air Control Plus
For an additional €535.50, Mercedes-Benz will take a “holistic approach” with the EQS to increase the cabin’s air quality.
“Mercedes-Benz takes a holistic approach to air quality in the EQS. The system is based on filtration, sensors, a display concept and air conditioning. The HEPA (High Efficiency Particulate Air) filter has a very high filtration level that enables it to trap particulate matter, micro-particles, pollen and other substances that enter with the outside air. An activated carbon coating reduces sulphur dioxide and nitrogen oxides as well as odours in the interior. The interior air filter has been granted 2021 “OFI CERT” ZG 250-1 certification from the Austrian Research and Testing Institute (OFI) for viruses and bacteria. Using pre-entry climate control, it is also possible to clean the interior air before getting into the vehicle. The particulate levels outside and inside the vehicle are also displayed in MBUX. They can be viewed in detail in the dedicated Air Quality menu.”.
Driver Assistance Packages
Mercedes is also highlighting its Advanced and Advanced Plus Driver Assistance packages that will increase safety for drivers and passengers. Basic features like Lane Keeping Assist and Blind Spot Assist are included in these packages.
Advanced Package
Tacking on €2,082.50, the Advanced Package adds several interesting features that improve safety and functionality for driving.
“The Advanced Package (2082.50 euros1) includes the Assistance Package with the three driving assistance systems Active Distance Assist DISTRONIC, Active Lane Keeping Assist and Blind Spot Assist. Other components include MBUX Augmented Reality Navigation, illuminated door sill panels with Mercedes-Benz lettering and a stowage compartment under the centre console.”
Advanced Plus Package
An extra €7,021 will add the Advanced Package, plus some other supplemental features.
“The Advanced Plus package (7021 euros1) includes the Driving Assistance package Plus[5], the Parking Package with 360° camera and DIGITAL LIGHT in addition to the Advanced Package. DIGITAL LIGHT has a light module with three extremely powerful LEDs in each headlamp, whose light is refracted and directed by 1.3 million micro-mirrors. The revolutionary headlamp technology can also project guide markings or warning symbols onto the road. Two assistance functions[6] are new: the EQS can indicate the start of a cooperative lane change and warn or give a directional instruction if Lane Keeping Assist or Blind Spot Assist detects a hazard.”
What do you think? Let us know in the comments below, or be sure to email me at joey@teslarati.com or on Twitter @KlenderJoey.
Tesla stock (NASDAQ: TSLA) closed at an all-time high on Tuesday, jumping over 3 percent during the day and finishing at $489.88.
The price beats the previous record close, which was $479.86.
Shares have had a crazy year, dipping more than 40 percent from the start of the year. The stock then started to recover once again around late April, when its price started to climb back up from the low $200 level.
This week, Tesla started to climb toward its highest levels ever, as it was revealed on Sunday that the company was testing driverless Robotaxis in Austin. The spike in value pushed the company’s valuation to $1.63 trillion.
Tesla Robotaxi goes driverless as Musk confirms Safety Monitor removal testing
It is the seventh-most valuable company on the market currently, trailing Nvidia, Apple, Alphabet (Google), Microsoft, Amazon, and Meta.
Shares closed up $14.57 today, up over 3 percent.
The stock has gone through a lot this year, as previously mentioned. Shares tumbled in Q1 due to CEO Elon Musk’s involvement with the Department of Government Efficiency (DOGE), which pulled his attention away from his companies and left a major overhang on their valuations.
However, things started to rebound halfway through the year, and as the government started to phase out the $7,500 tax credit, demand spiked as consumers tried to take advantage of it.
Q3 deliveries were the highest in company history, and Tesla responded to the loss of the tax credit with the launch of the Model 3 and Model Y Standard.
Additionally, analysts have announced high expectations this week for the company on Wall Street as Robotaxi continues to be the focus. With autonomy within Tesla’s sights, things are moving in the direction of Robotaxi being a major catalyst for growth on the Street in the coming year.
Elon Musk
Tesla needs to come through on this one Robotaxi metric, analyst says
“We think the key focus from here will be how fast Tesla can scale driverless operations (including if Tesla’s approach to software/hardware allows it to scale significantly faster than competitors, as the company has argued), and on profitability.”
Tesla needs to come through on this one Robotaxi metric, Mark Delaney of Goldman Sachs says.
Tesla is in the process of rolling out its Robotaxi platform to areas outside of Austin and the California Bay Area. It has plans to launch in five additional cities, including Houston, Dallas, Miami, Las Vegas, and Phoenix.
However, the company’s expansion is not what the focus needs to be, according to Delaney. It’s the speed of deployment.
The analyst said:
“We think the key focus from here will be how fast Tesla can scale driverless operations (including if Tesla’s approach to software/hardware allows it to scale significantly faster than competitors, as the company has argued), and on profitability.”
Profitability will come as the Robotaxi fleet expands. Making that money will be dependent on when Tesla can initiate rides in more areas, giving more customers access to the program.
There are some additional things that the company needs to make happen ahead of the major Robotaxi expansion, one of those things is launching driverless rides in Austin, the first city in which it launched the program.
This week, Tesla started testing driverless Robotaxi rides in Austin, as two different Model Y units were spotted with no occupants, a huge step in the company’s plans for the ride-sharing platform.
Tesla Robotaxi goes driverless as Musk confirms Safety Monitor removal testing
CEO Elon Musk has been hoping to remove Safety Monitors from Robotaxis in Austin for several months, first mentioning the plan to have them out by the end of 2025 in September. He confirmed on Sunday that Tesla had officially removed vehicle occupants and started testing truly unsupervised rides.
Although Safety Monitors in Austin have been sitting in the passenger’s seat, they have still had the ability to override things in case of an emergency. After all, the ultimate goal was safety and avoiding any accidents or injuries.
Goldman Sachs reiterated its ‘Neutral’ rating and its $400 price target. Delaney said, “Tesla is making progress with its autonomous technology,” and recent developments make it evident that this is true.
Investor's Corner
Tesla gets bold Robotaxi prediction from Wall Street firm
Last week, Andrew Percoco took over Tesla analysis for Morgan Stanley from Adam Jonas, who covered the stock for years. Percoco seems to be less optimistic and bullish on Tesla shares, while still being fair and balanced in his analysis.
Tesla (NASDAQ: TSLA) received a bold Robotaxi prediction from Morgan Stanley, which anticipates a dramatic increase in the size of the company’s autonomous ride-hailing suite in the coming years.
Last week, Andrew Percoco took over Tesla analysis for Morgan Stanley from Adam Jonas, who covered the stock for years. Percoco seems to be less optimistic and bullish on Tesla shares, while still being fair and balanced in his analysis.
Percoco dug into the Robotaxi fleet and its expansion in the coming years in his latest note, released on Tuesday. The firm expects Tesla to increase the Robotaxi fleet size to 1,000 vehicles in 2026. However, that’s small-scale compared to what they expect from Tesla in a decade.
Tesla expands Robotaxi app access once again, this time on a global scale
By 2035, Morgan Stanley believes there will be one million Robotaxis on the road across multiple cities, a major jump and a considerable fleet size. We assume this means the fleet of vehicles Tesla will operate internally, and not including passenger-owned vehicles that could be added through software updates.
He also listed three specific catalysts that investors should pay attention to, as these will represent the company being on track to achieve its Robotaxi dreams:
- Opening Robotaxi to the public without a Safety Monitor. Timing is unclear, but it appears that Tesla is getting closer by the day.
- Improvement in safety metrics without the Safety Monitor. Tesla’s ability to improve its safety metrics as it scales miles driven without the Safety Monitor is imperative as it looks to scale in new states and cities in 2026.
- Cybercab start of production, targeted for April 2026. Tesla’s Cybercab is a purpose-built vehicle (no steering wheel or pedals, only two seats) that is expected to be produced through its state-of-the-art unboxed manufacturing process, offering further cost reductions and thus accelerating adoption over time.
Robotaxi stands to be one of Tesla’s most significant revenue contributors, especially as the company plans to continue expanding its ride-hailing service across the world in the coming years.
Its current deployment strategy is controlled and conservative to avoid any drastic and potentially program-ruining incidents.
So far, the program, which is active in Austin and the California Bay Area, has been widely successful.
Tesla stock closes at all-time high on heels of Robotaxi progress
Tesla needs to come through on this one Robotaxi metric, analyst says
