Mercedes-Benz announced today that it has started accepting orders for the EQS all-electric sedan, starting at €106,374.10 for its base model. Deliveries will begin in Germany by the end of September and in the United States in Q4.
In development for several years, Mercedes-Benz unveiled the EQS on April 15th, aiming to take a stab at the EV giants who have dominated the industry. Luxurious and fast, the EQS will battle with the Tesla Model S for the top spot in the high-end luxury EV sector, but Mercedes customers will have to pay slightly more than Tesla owners will.
The Daimler-owned Mercedes released a press statement earlier today that announced the acceptance of orders for the EQS. Capable of an estimated 478 miles of all-electric range, according to WLTP ratings, the EQS has the potential to be one of the best EVs on the market in terms of miles per charge. Coupled with a top speed of 130 MPH and 516 horsepower, the EQS is a competitive EV.
Mercedes EQS EV spied benchmarking against Tesla Model S and Model 3
As the EQS will be available to customers very soon, Mercedes-Benz is also rolling out the introduction of Over-the-Air updates, which will send software fixes and new features to vehicles over the internet. Tesla owners are familiar with this functionality as the automaker regularly rolls out new software versions that equip bug fixes and new entertainment features, among plenty of other things.
Mercedes said it would offer customers a “Roaring Pulse” sound experience and several mini-games to kill time while charging. These include Tetris and Sudoku. It will be free for one year but will cost €89 annually to continue. The OTA updates will also expand to more functions in the future, according to the company. It said that:
“The range of OTA functions is being successively expanded. This means that following the purchase and initial new-car configuration, some of the features of the EQS can be adapted according to personal preferences. This also includes enabling the rear axle steering with a ten-degree steering angle. In addition to the conventional purchasing of individual functions, customers can also take out subscriptions. Temporary activations and free trial periods are also planned.”
Edition 1: A special variant for early orderers
Mercedes will also launch the Edition 1 variant of the EQS, an optional upgrade to the vehicle. It won’t be free and will tack on €18,433.10 onto the price, but will add the AMG line, 21-inch wheels, and several interior and exterior cosmetic features.
- Interior
- AMG Line exterior
- Metallic paint obsidian black
- Panoramic sliding sunroof
- 3 cm (21-inch) AMG multi-spoke light-alloy wheels
- “Edition 1” badge in the window triangles in front of the outside mirrors
- Exterior
- Designo nappa leather upholstery in neva grey/reflex blue
- Luxury seats including 4-way lumbar support and contour lighting
- Multicontour seats for driver and front passenger
- Upper instrument panel and beltlines in nappa-look reflex blue
- Trim elements in open-pore ship’s deck walnut wood
- Designer seat belt buckles front and rear
- Floor mats with “Edition 1” lettering and piping in reflex blue
- Door sill panels with illuminated “Edition 1” lettering in white

Credit: Mercedes Benz
Add-Ons
There is no shortage of add-ons for the EQS, and Mercedes details them greatly. From Intelligent Park Pilot, an “autopark-like” feature, to Air Control Plus that utilizes a HEPA air filter for air quality, there are several additional options to make the EQS well-rounded. You will pay extra for these features, though, and they could add up.
Intelligent Park Pilot
For €1,844.50, the EQS can be outfitted with Intelligent Park Pilot, which benefits valet functions and can park automatically without a driver controlling the car.
“Pre-installation for the INTELLIGENT PARK PILOT is part of the Parking Package with remote parking functions (1844.50 euros1). This prepares the EQS for automated valet service (AVP, SAE level 4). Together with the required special equipment and the corresponding Connect service, the vehicle has the onboard technology to park and unpark fully automatically without driver involvement. This is conditional upon car parks being equipped with AVP infrastructure and national legislation allowing such operations. The Connect service has specific features depending on the country.”
Energizing Air Control Plus
For an additional €535.50, Mercedes-Benz will take a “holistic approach” with the EQS to increase the cabin’s air quality.
“Mercedes-Benz takes a holistic approach to air quality in the EQS. The system is based on filtration, sensors, a display concept and air conditioning. The HEPA (High Efficiency Particulate Air) filter has a very high filtration level that enables it to trap particulate matter, micro-particles, pollen and other substances that enter with the outside air. An activated carbon coating reduces sulphur dioxide and nitrogen oxides as well as odours in the interior. The interior air filter has been granted 2021 “OFI CERT” ZG 250-1 certification from the Austrian Research and Testing Institute (OFI) for viruses and bacteria. Using pre-entry climate control, it is also possible to clean the interior air before getting into the vehicle. The particulate levels outside and inside the vehicle are also displayed in MBUX. They can be viewed in detail in the dedicated Air Quality menu.”.
Driver Assistance Packages
Mercedes is also highlighting its Advanced and Advanced Plus Driver Assistance packages that will increase safety for drivers and passengers. Basic features like Lane Keeping Assist and Blind Spot Assist are included in these packages.
Advanced Package
Tacking on €2,082.50, the Advanced Package adds several interesting features that improve safety and functionality for driving.
“The Advanced Package (2082.50 euros1) includes the Assistance Package with the three driving assistance systems Active Distance Assist DISTRONIC, Active Lane Keeping Assist and Blind Spot Assist. Other components include MBUX Augmented Reality Navigation, illuminated door sill panels with Mercedes-Benz lettering and a stowage compartment under the centre console.”
Advanced Plus Package
An extra €7,021 will add the Advanced Package, plus some other supplemental features.
“The Advanced Plus package (7021 euros1) includes the Driving Assistance package Plus[5], the Parking Package with 360° camera and DIGITAL LIGHT in addition to the Advanced Package. DIGITAL LIGHT has a light module with three extremely powerful LEDs in each headlamp, whose light is refracted and directed by 1.3 million micro-mirrors. The revolutionary headlamp technology can also project guide markings or warning symbols onto the road. Two assistance functions[6] are new: the EQS can indicate the start of a cooperative lane change and warn or give a directional instruction if Lane Keeping Assist or Blind Spot Assist detects a hazard.”
What do you think? Let us know in the comments below, or be sure to email me at joey@teslarati.com or on Twitter @KlenderJoey.
Investor's Corner
SpaceX reports beat in first earnings while minimizing losses
SpaceX (NASDAQ: SPCX) reported a beat in revenues and EBITDA in its first earnings call report while also minimizing losses as its business continues to gain momentum.
After its IPO in July, SpaceX saw some tough losses on Wall Street due to a major selloff after a delay in its 13th Starship test flight. The ship launched later that week and completed what was arguably the most successful IFT operation in the Starship program’s history.
Nevertheless, the company is continuing on and reported some encouraging financials while also promoting what appears to be a robust outlook moving forward in its Space, AI, and Connectivity divisions.
SpaceX to report first-ever earnings today: here’s what to expect
Earnings Results
- Revenues: $7.8 billion reported vs. $6.7 billion expected
- Adjusted EBITDA: $3.5 billion vs. $2 billion expected
- Net loss of $541 million, an improvement of $467 million from net loss of $1.0 billion
Additionally, CFO Bret Johnsen had these comments:
“2026 has been a momentous year so far, and the second quarter demonstrated the true power of SpaceX. Revenue growth accelerated across all our business segments and we delivered strong operating leverage, with significant margin expansion led by our new AI compute agreements. Our unparalleled leadership in launch, Starlink subscriber growth, new enterprise and government partnerships, and best-in-class AI infrastructure underscore our ability to drive meaningful scale and deliver attractive returns. As a newly public company, we are delighted to welcome our broad base of shareholders and bondholders. We ended the second quarter with $100 billion of cash, cash equivalents, and marketable securities, and $47.5 billion in backlog. This financial strength gives us substantial capacity to invest in Starship, Starlink Broadband and Mobile satellites, and our AI platform, while maintaining a disciplined long-term capital allocation framework.”
Space Business Highlights
SpaceX shared some of its biggest Space Business Highlights for Q2:
- Space revenues grew 55% sequentially and 29% year-over-year to $962 million, driven by a higher number of large customer launches and a favorable customer shift compared to the prior year
- Total costs and expenses for the Space segment were up by $389 million year-over-year, as we continued to accelerate R&D investments in our Starship program, which we believe will reduce the cost to orbit by 99% or more relative to the historical average, and unlock significant revenue potential across all business segments
- Leading launch provider for the world with 78 launches and 1,041 metric tons of mass to orbit deployed over the six months ended June 30, 2026, primarily allocated to Connectivity for the deployment of our Starlink constellation
- Starship V3 development continued to advance towards full and rapid reusability:
- Completed Starship V3’s first suborbital mission in May, Flight 12, which achieved a successful lift off from our new Starbase pad, a precision landing of Starship’s upper stage, and deployment of modified V2 Starlink satellites
- Subsequent to the second quarter, completed Starship Flight 13 in July, which achieved all flight objectives including deploying 20 production V3 satellites, demonstrating in-space relight of a Raptor engine, and executing the softest ever splashdown of Starship, providing critical views of an intact heatshield
SpaceX will report its earnings today at 4:30 P.M. EDT.
Elon Musk
Elon Musk sends second warning to SpaceX shorts ahead of first earnings
Elon Musk issued a second pointed warning to SpaceX short sellers on Tuesday, just hours before the company was set to release its first quarterly earnings as a publicly traded firm. Responding to a report highlighting elevated short interest, Musk wrote on X: “I try to warn them, but they just double down …”
The comment came as data from S3 Partners showed roughly 95 percent of available SPCX shares to borrow were on loan, translating to about 34 percent short interest as a percentage of the float. The stock has traded under pressure since its record-breaking IPO in June 2026, declining significantly from early peaks.
I try to warn them, but they just double down … 🤷♂️
— Elon Musk (@elonmusk) August 4, 2026
This marks the second such message from Musk in under three weeks.
On July 17, amid post-IPO volatility, he stated: “The survival probability of firms who maintain a significant short position in SpaceX over time is very low.” At that time, SPCX had fallen roughly 30 percent from its peak above a $2.6 trillion valuation, with short sellers reportedly realizing gains of about $8.7 billion.
Musk’s warning aligned with optimistic analyses projecting that Starship-driven cost reductions could enable a multi-trillion-dollar space economy through applications such as orbital solar power, asteroid mining, data centers, and Mars-related projects, positioning SpaceX as critical infrastructure.
SpaceX is scheduled to report second-quarter results after the market close later today, followed by a webcast. Analysts anticipate revenue near $6.9 billion, reflecting growth in Starlink, launch services, and AI-related segments. The earnings release precedes a major lockup expiration on August 6 that could free hundreds of millions of insider shares.
Musk has a long track record of confronting short sellers, particularly regarding Tesla, where he has argued that persistent bearish positions underestimate transformative technologies. Critics view his optimism as overly ambitious given near-term stock fluctuations, while supporters see temporary dips as opportunities in a longer-term expansion of the space economy.
As SpaceX opens its books to public scrutiny for the first time, the high short interest and Musk’s repeated cautions set the stage for heightened market attention on the results and management’s commentary.
News
Tesla’s AI lead doubles down on FSD’s speed strategy, and owners are confused
Tesla’s AI lead Ashok Elluswamy doubled down on the company’s strategy regarding Full Self-Driving’s speed settings, and owners are definitely confused.
Earlier versions of Full Self-Driving allowed owners to set a max speed that the vehicle could travel while operating under the semi-autonomous driver assistance platform. This allowed more customization for the driver, giving them the ability to experience FSD’s robust performance with their own personal preferences.
Speed is massively important for obvious reasons — it’s not only a question of keeping the vehicle occupants comfortable by traveling at a safe speed, but it’s also something that could contribute to a ticket or infraction from law enforcement.
With the release of FSD v14 last year, Tesla removed the ability to set a max speed and instead opted for five Speed Profiles, ranging from “Sloth,” the most conservative, to “Mad Max,” the most aggressive and spirited. These profiles not only control speed, but also how frequently the vehicle will execute passes, perform lane changes, and other contributing factors.
The removal of the Max Speed setting was a major complaint amongst the Tesla community because it left owners scrambling for a way to experience suitable behaviors while traveling at an appropriate speed. Most felt the driving profiles would be a good indicator of the behaviors, while speed would still be left up to the discretion of the driver.
Instead, Tesla’s Speed Profiles determine both, and the constant tinkering of how they behave has been a major bottleneck and point of confusion for both owners and the company. From update to update, the Speed Profiles will change, sometimes more drastically than others. Some owners have complained that the “Standard” profile is too fast, while others have experienced “Mad Max” traveling below the speed limit:
What has happened to Mad Max?
At one point it was going 32 in a 35. Traffic ahead had pulled away considerably https://t.co/bjKvaMVTNX pic.twitter.com/aaZSWmLu5v
— TESLARATI (@Teslarati) January 24, 2026
These things change with each update, but the big complaint is that owners are on the hook for any tickets that come from FSD’s infractions; that’s the caveat of the suite being named FSD (Supervised). It ultimately means the driver is responsible, and the automaker has no liability when it comes to speeding tickets or general traffic infractions.
It is the driver’s responsibility to take over or adjust based on this.
Elluswamy essentially confirmed that there are no plans to bring back Max Speed control, because it is what he referred to as “an anti pattern.” He then echoed something that CEO Elon Musk has started to really push with FSD, and that’s the idea that Tesla is really honing in on the preferences of the driver.
Max speed control is an anti pattern.
We are working on better learning of user’s implied preferences.
— Ashok Elluswamy (@aelluswamy) August 3, 2026
Owners were confused by Tesla’s decision, stating that there must be a better way, especially considering disengagements for incorrect speeds are common:
This…. is not the way
— Kyle Conner (@itskyleconner) August 4, 2026
😭 I appreciate this mentality ! But currently the no.1 reason I disengage in Australia is incorrect speed zones.
— Ryan’s Model Y (@ryanjaycowan) August 3, 2026
This is fine but you need to start accepting liability for speeding tickets then. https://t.co/lyCgdA83gQ
— Jeremy Judkins (@jeremyjudkins_) August 4, 2026
Okay https://t.co/nOvoXQkNg1 pic.twitter.com/jGRtF2xtox
— Chad Moran (@ChadMoran) August 3, 2026
From personal experience and using FSD for over 72 percent of my driving miles since v14 was released late last year, I make Speed Profile adjustments constantly. If FSD is traveling a tad too quickly, I will scale it back, and if it’s too conservative, I’ll make it more aggressive.
I don’t complain about making the Speed Profile changes too frequently, but it would certainly be nice to have it happen less frequently. There are far too many times I am concerned about getting a ticket, even in Standard mode.
The biggest issue for me, personally, which seems to be echoed throughout the community, is the fact that Tesla’s goal is to minimize disengagements. Many drivers are stating that speed is a major reason for disengagements.
However, Tesla is not willing to bring back this one level of input because it would technically be a regression.
Whether it’s right or wrong in your opinion, it is what Tesla is going with, and it seems like it has pivoted quite a bit from its other strategies for minimizing interventions by pushing its AI to behave in a way that would fit the occupant’s personal preferences.




