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Mercedes-Benz launches EQS orders: €100k+ price, US deliveries in Q4

Credit: Mercedes-Benz

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Mercedes-Benz announced today that it has started accepting orders for the EQS all-electric sedan, starting at €106,374.10 for its base model. Deliveries will begin in Germany by the end of September and in the United States in Q4.

In development for several years, Mercedes-Benz unveiled the EQS on April 15th, aiming to take a stab at the EV giants who have dominated the industry. Luxurious and fast, the EQS will battle with the Tesla Model S for the top spot in the high-end luxury EV sector, but Mercedes customers will have to pay slightly more than Tesla owners will.

The Daimler-owned Mercedes released a press statement earlier today that announced the acceptance of orders for the EQS. Capable of an estimated 478 miles of all-electric range, according to WLTP ratings, the EQS has the potential to be one of the best EVs on the market in terms of miles per charge. Coupled with a top speed of 130 MPH and 516 horsepower, the EQS is a competitive EV.

Mercedes EQS EV spied benchmarking against Tesla Model S and Model 3

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As the EQS will be available to customers very soon, Mercedes-Benz is also rolling out the introduction of Over-the-Air updates, which will send software fixes and new features to vehicles over the internet. Tesla owners are familiar with this functionality as the automaker regularly rolls out new software versions that equip bug fixes and new entertainment features, among plenty of other things.

Mercedes said it would offer customers a “Roaring Pulse” sound experience and several mini-games to kill time while charging. These include Tetris and Sudoku. It will be free for one year but will cost €89 annually to continue. The OTA updates will also expand to more functions in the future, according to the company. It said that:

“The range of OTA functions is being successively expanded. This means that following the purchase and initial new-car configuration, some of the features of the EQS can be adapted according to personal preferences. This also includes enabling the rear axle steering with a ten-degree steering angle. In addition to the conventional purchasing of individual functions, customers can also take out subscriptions. Temporary activations and free trial periods are also planned.”

Edition 1: A special variant for early orderers

Mercedes will also launch the Edition 1 variant of the EQS, an optional upgrade to the vehicle. It won’t be free and will tack on €18,433.10 onto the price, but will add the AMG line, 21-inch wheels, and several interior and exterior cosmetic features.

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  • Interior
    • AMG Line exterior
    • Metallic paint obsidian black
    • Panoramic sliding sunroof
    • 3 cm (21-inch) AMG multi-spoke light-alloy wheels
    • “Edition 1” badge in the window triangles in front of the outside mirrors
  • Exterior
    • Designo nappa leather upholstery in neva grey/reflex blue
    • Luxury seats including 4-way lumbar support and contour lighting
    • Multicontour seats for driver and front passenger
    • Upper instrument panel and beltlines in nappa-look reflex blue
    • Trim elements in open-pore ship’s deck walnut wood
    • Designer seat belt buckles front and rear
    • Floor mats with “Edition 1” lettering and piping in reflex blue
    • Door sill panels with illuminated “Edition 1” lettering in white

Credit: Mercedes Benz

Add-Ons

There is no shortage of add-ons for the EQS, and Mercedes details them greatly. From Intelligent Park Pilot, an “autopark-like” feature, to Air Control Plus that utilizes a HEPA air filter for air quality, there are several additional options to make the EQS well-rounded. You will pay extra for these features, though, and they could add up.

Intelligent Park Pilot

For €1,844.50, the EQS can be outfitted with Intelligent Park Pilot, which benefits valet functions and can park automatically without a driver controlling the car.

“Pre-installation for the INTELLIGENT PARK PILOT is part of the Parking Package with remote parking functions (1844.50 euros1). This prepares the EQS for automated valet service (AVP, SAE level 4). Together with the required special equipment and the corresponding Connect service, the vehicle has the onboard technology to park and unpark fully automatically without driver involvement. This is conditional upon car parks being equipped with AVP infrastructure and national legislation allowing such operations. The Connect service has specific features depending on the country.”

Energizing Air Control Plus

For an additional €535.50, Mercedes-Benz will take a “holistic approach” with the EQS to increase the cabin’s air quality.

“Mercedes-Benz takes a holistic approach to air quality in the EQS. The system is based on filtration, sensors, a display concept and air conditioning. The HEPA (High Efficiency Particulate Air) filter has a very high filtration level that enables it to trap particulate matter, micro-particles, pollen and other substances that enter with the outside air. An activated carbon coating reduces sulphur dioxide and nitrogen oxides as well as odours in the interior. The interior air filter has been granted 2021 “OFI CERT” ZG 250-1 certification from the Austrian Research and Testing Institute (OFI) for viruses and bacteria. Using pre-entry climate control, it is also possible to clean the interior air before getting into the vehicle. The particulate levels outside and inside the vehicle are also displayed in MBUX. They can be viewed in detail in the dedicated Air Quality menu.”.

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Driver Assistance Packages

Mercedes is also highlighting its Advanced and Advanced Plus Driver Assistance packages that will increase safety for drivers and passengers. Basic features like Lane Keeping Assist and Blind Spot Assist are included in these packages.

Advanced Package

Tacking on €2,082.50, the Advanced Package adds several interesting features that improve safety and functionality for driving.

“The Advanced Package (2082.50 euros1) includes the Assistance Package with the three driving assistance systems Active Distance Assist DISTRONIC, Active Lane Keeping Assist and Blind Spot Assist. Other components include MBUX Augmented Reality Navigation, illuminated door sill panels with Mercedes-Benz lettering and a stowage compartment under the centre console.”

Advanced Plus Package

An extra €7,021 will add the Advanced Package, plus some other supplemental features.

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“The Advanced Plus package (7021 euros1) includes the Driving Assistance package Plus[5], the Parking Package with 360° camera and DIGITAL LIGHT in addition to the Advanced Package. DIGITAL LIGHT has a light module with three extremely powerful LEDs in each headlamp, whose light is refracted and directed by 1.3 million micro-mirrors. The revolutionary headlamp technology can also project guide markings or warning symbols onto the road. Two assistance functions[6] are new: the EQS can indicate the start of a cooperative lane change and warn or give a directional instruction if Lane Keeping Assist or Blind Spot Assist detects a hazard.”

What do you think? Let us know in the comments below, or be sure to email me at joey@teslarati.com or on Twitter @KlenderJoey.

Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Elon Musk launches TERAFAB: The $25B Tesla-SpaceXAI chip factory that will rewire the AI industry

Tesla, SpaceX, and xAI unveiled TERAFAB, a $25B chip factory targeting one terawatt of AI compute annually.

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Tesla TERAFAB Factory in Austin, Texas

Elon Musk took the stage over the weekend at the defunct Seaholm Power Plant in Austin, Texas, to officially unveil TERAFAB, a $20-25 billion joint venture between Tesla, SpaceX, and xAI that he described as “the most epic chip building exercise in history by far.” The announcement marks the most ambitious infrastructure bet Musk has made since Gigafactory 1 in Sparks, Nevada, and it fuses three of his companies into a single, vertically integrated AI hardware machine for the first time.

TERAFAB is designed to consolidate every stage of semiconductor production under one roof, including chip design, lithography, fabrication, memory production, advanced packaging, and testing.  At full capacity, the facility would scale to roughly 70% of the global output from the current world’s largest semiconductor foundry from Taiwan Semiconductor Manufacturing Company (TSMC).

Elon Musk’s stated goal is one terawatt of computing power annually, split between Tesla’s AI5 inference chips for vehicles and Optimus robots, and D3 chips built specifically for SpaceXAI’s orbital satellite constellation.

Tesla Terafab set for launch: Inside the $20B AI chip factory that will reshape the auto industry

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The logic behind the merger of these three entities is rooted in a supply chain crisis Musk has been signaling for over a year. At Tesla’s Q4 2025 earnings call, he warned investors that external chip capacity from TSMC, Samsung, and Micron would hit a ceiling within three to four years. “We’re very grateful to our existing supply chain, to Samsung, TSMC, Micron and others,” Musk acknowledged at the Terafab event, “but there’s a maximum rate at which they’re comfortable expanding.” Building in-house was, in his framing, not a strategic option, but a necessity.

The space angle is where the announcement becomes genuinely unprecedented. Musk said 80% of Terafab’s compute output would be directed toward space-based orbital AI satellites, arguing that solar irradiance in space is roughly 5x greater than at Earth’s surface, and that heat rejection in vacuum makes thermal scaling viable. This directly feeds the SpaceXAI vision, which is betting that within two to three years, running AI workloads in orbit will be cheaper than doing so on the ground. The satellites, powered by constant solar energy, would effectively turn low Earth orbit into the world’s largest data center.

Will Tesla join the fold? Predicting a triple merger with SpaceX and xAI

Historically, this announcement threads together every major Musk initiative of the past two years: the xAI-SpaceX merger, Tesla’s $2.9 billion solar equipment talks with Chinese suppliers, the 100 GW domestic solar manufacturing push, the Optimus humanoid robot program, and Starship’s development. TERAFAB is the capstone that ties them into a single coherent architecture — chips made on Earth, launched by SpaceX, powered by Tesla solar, run by xAI, and ultimately extended to the Moon.

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“I want us to live long enough to see the mass driver on the moon, because that’s going to be incredibly epic,”Musk said during the presentation.

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Rolls-Royce makes shocking move on its EV future

When Rolls-Royce unveiled its first all-electric model, the Spectre, in 2022, former CEO Torsten Müller-Ötvös declared the brand would cease production of internal combustion engine vehicles by the end of the decade.

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Rolls Royce Wheels
Credit: BMW Group

Rolls-Royce made a shocking move on its EV future after planning to go all-electric by the end of the decade. Now, the company is tempering its expectations for electric vehicles, and its CEO is aiming to lean on its legacy of high-powered combustion engines to lead it into the future.

In a significant reversal, Rolls-Royce Motor Cars has scrapped its ambitious plan to become an all-electric manufacturer by 2030. The luxury British marque announced the decision amid sustained customer demand for traditional combustion engines and shifting regulatory landscapes.

When Rolls-Royce unveiled its first all-electric model, the Spectre, in 2022, former CEO Torsten Müller-Ötvös declared the brand would cease production of internal combustion engine vehicles by the end of the decade.

The move aligned with the industry’s broader push toward electrification, promising silent, effortless power befitting the “Rolls-Royce of cars.”

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However, new CEO Chris Brownridge, who assumed the role in late 2023, has reversed course. “We can respond to our client demand … we build what is ordered,” Brownridge stated.

The company will continue offering its iconic V12 engines, which remain a cornerstone of its heritage and appeal to discerning buyers who appreciate the distinctive sound and character. He noted the original pledge was “right at the time,” but “the legislation has changed.”

While not abandoning electric vehicles entirely, the Spectre remains in production, with an electric Cullinan option forthcoming; the decision marks the end of a strict all-EV timeline. Relaxed emissions regulations and slowing EV demand, evidenced by a 47 percent drop in Spectre sales to 1,002 units in 2025, forced the reconsideration.

It was a sign that perhaps Rolls-Royce owners were not inclined to believe that the company’s all-EV future was the right move.

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Rolls Royce customers want more EVs, says company CEO

Rolls-Royce joins a growing roster of automakers reevaluating aggressive electrification targets.

Fellow luxury brand Bentley has pushed its full electrification from 2030 to 2035, while continuing to offer hybrids and ICE models. Mercedes-Benz walked back its 2030 all-EV goal, now aiming for about 50% electrified sales while keeping combustion engines into the 2030s. Porsche has abandoned its 80% EV sales target by 2030, delaying models and extending hybrids.

Mainstream giants are following suit. Honda canceled its U.S. EV plans, including the 0-Series and Acura RSX, facing a $15.7 billion hit as it doubles down on hybrids. Ford and General Motors have incurred tens of billions in writedowns, canceling models and pivoting to hybrids amid an industry total exceeding $70 billion in charges.

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This trend reflects a pragmatic shift driven by infrastructure gaps, consumer preferences, and policy changes. In the ultra-luxury segment, where emotional connection reigns, automakers are prioritizing flexibility over rigid deadlines, ensuring brands like Rolls-Royce evolve without alienating their core clientele.

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Elon Musk teases expectations for Tesla’s AI6 self-driving chip

This optimistic timeline for tape-out—the stage where chip design is finalized before manufacturing—signals Tesla’s push to rapidly advance its silicon capabilities.

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Credit: Grok

Tesla CEO Elon Musk is outlining expectations for the AI6 self-driving chip, which is still two generations away. Despite this, it is already in the plans of the company and its serial entrepreneur CEO, who has high expectations for it.

Musk provided fresh details on the company’s aggressive AI hardware roadmap, spotlighting the upcoming AI6 chip designed to supercharge Tesla’s self-driving tech, humanoid robots, and data center operations.

In a post on X dated March 19, Musk stated, “With some luck and acceleration using AI, we might be able to tape out AI6 in December.”

This optimistic timeline for tape-out—the stage where chip design is finalized before manufacturing—signals Tesla’s push to rapidly advance its silicon capabilities.

The announcement builds on progress with the predecessor AI5. Earlier in January, Musk announced that the AI5 design was “in good shape” and “almost done,” describing it as an “existential” project for the company that demanded his personal attention on weekends.

He characterized AI5 as roughly equivalent to Nvidia’s Hopper class performance in a single system-on-chip (SoC) and Blackwell-level as a dual configuration, but at significantly lower cost and power usage.

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Elon Musk is setting high expectations for Tesla AI5 and AI6 chips

Musk highlighted that AI5 “will punch far above its weight” thanks to Tesla’s co-designed AI software and hardware stack, making maximal use of every circuit. While capable of data center training tasks, it is primarily optimized for edge computing in Optimus robots and Robotaxi vehicles.

For AI6, Musk envisions substantial gains. “In the same half reticle and same process node, we think a single AI6 chip has the potential to match a dual SoC AI5,” he explained.

The company is targeting ambitious nine-month development cycles for future chips, allowing rapid iteration to AI7, AI8, and beyond. AI5/AI6 engineering remains Musk’s top time allocation at Tesla, with the CEO calling AI5 “good” and AI6 “great.”

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Samsung is expected to manufacture the AI6 chips, following deals worth billions, while AI5 will leverage TSMC and Samsung production. These chips will form the backbone of Tesla’s Full Self-Driving system, enabling safer and more capable autonomy, alongside powering dexterous movements in Optimus bots and efficient inference in expanding data centers.

Tesla to discuss expansion of Samsung AI6 production plans: report

Musk has also restarted work on the Dojo 3 supercomputer project now that AI5 is progressing. Long-term plans include in-house manufacturing via the Terafab facility.

By accelerating chip development with AI tools, Tesla aims to reduce dependence on third-party GPUs and deliver high-performance, energy-efficient solutions tailored to its ecosystem. Success with AI6 could mark a major milestone in Tesla’s journey toward full autonomy and robotics leadership, though timelines remain subject to manufacturing realities.

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