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Mercedes EQG spotted completing winter testing
The upcoming Mercedes EQG, the electric variant of the historic G-Class SUV, has been spotted completing winter testing in Germany.
The Mercedes G Class SUV is one of the oldest model names in the automotive industry, and despite its long heritage, it has changed in design and purpose very little. It remains a boxy offroading SUV that offers the driver and passengers unparalleled comfort. As Mercedes electrifies its lineup, the electrified version of the vehicle, the EQG, has been seen testing ahead of a possible launch this year or next.
The Mercedes EQG was spotted in Germany by the car spotting Instagram, @race356:
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The two pictures show a surprisingly uncamouflaged electric G class, identified not only by its electric circuit-themed wrap, but by its lack of tailpipe and covered grill.
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-->The concept/prototype version of the Mercedes EQG was first revealed in 2021 when the chief designer, Emmerich Schiller, outlined some basic but intriguing technical specifications of the vehicle. Mr. Schiller stated that the vehicle would use a quad-motor all-wheel-drive system paired with a unique ladder frame, an integrated battery, and an intricate 2-speed “transfer case” (for lack of a better term). One central point was made clear by these upgrades; the electric G wagon would not lose its offroading capabilities as it changed its drivetrain.
Other specifications, including pricing, electric range, and more, have not yet been made public by Mercedes, but they may be predicted with reasonable estimates.
The upcoming electric Mercedes should obviously not be expected to come in at a budget-friendly starting price. The gas version of the Mercedes G Class starts at an eye-watering $139,900. Considering the price of other electric models has closely mimicked similar Mercedes gas offerings, it would be surprising to see the vehicle start for less than $140,000.
Considering the range of options and trims that Mercedes makes available, including AMG variants, a Mercedes EQG could be priced from the low $140,000 range to close to $200,000 for a top-trim AMG version.
In terms of performance specifications, it should be noted that Mercedes’ next-gen EV platform is just around the corner. Mercedes has promised better motor efficiency, higher battery density, and improved performance specifications with the new platform. Nonetheless, you can still get a good idea of the minimum specifications by using the specifications of the parts available today.
-->If Mercedes used parts from the EQS SUV, the EQG would be fitted with a 107.8kWh battery. This battery, which gives the EQS SUV a range of 305 miles, would likely be strained in the larger, more powerful, and far less aerodynamic EQG. Hence, even if the EQG saw a modest 20% drop in efficiency compared to the EQS SUV, it would only be capable of a range between 200 and 250 miles.
Regarding its output numbers, considering the vehicle uses four motors, the EQG could produce between 1000 and 1400 cumulative horsepower and between 1200 and 1600 pound-feet of torque if it used motors found within the EQS SUV.
Despite the German luxury brand’s numerous videos on the EQG concept, the company has not yet clarified when the vehicle will be launched. Yet with the company completing testing on what is no longer a first-gen prototype vehicle, many anticipate that the vehicle could be revealed in production form later this year or next.
Luckily, due to America’s never-ending demand for SUVs over the past few years, Mercedes is more incentivized than ever to release the vehicle as quickly as possible. Hopefully, this demand, compounded with the company’s drive towards electrification, will mean the historic G wagon becomes electric sooner rather than later.
What do you think of the article? Do you have any comments, questions, or concerns? Shoot me an email at william@teslarati.com. You can also reach me on Twitter @WilliamWritin. If you have news tips, email us at tips@teslarati.com!
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News
Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager
Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand.
Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand. While registrations in some countries such as Sweden have fallen sharply this year, the company’s sales in other key territories have been rising.
Giga Berlin shifts to two shifts
Giga Berlin factory manager André Thierig told the DPA that the facility has been running two shifts since September to manage a surge in global orders. And due to the tariff dispute with the United States, vehicles that are produced at Giga Berlin are now being exported to Canada.
“We deliver to well over 30 markets and definitely see a positive trend there,” Thierig said.
Despite Giga Berlin now having two shifts, the facility’s production still needs to ramp up more. This is partly due to the addition of the Tesla Model Y Performance and Standard, which are also being produced in the Grunheide-based factory. Interestingly enough, Giga Berlin still only produces the Model Y, unlike other factories like Gigafactory Texas, the Fremont Factory, and Gigafactory Shanghai, which produce more than one type of vehicle.
Norway’s momentum
Norway, facing an imminent tax increase on cars, has seen a historic spike in Tesla purchases as buyers rush to secure deliveries before the change takes effect, as noted in a CarUp report. As per recent reports, Tesla has broken Norway’s all-time annual sales record this month, beating Volkswagen’s record that has stood since 2016.
-->What is rather remarkable is the fact that Tesla was able to achieve so much in Norway with one hand practically tied behind its back. This is because the company’s biggest sales draw, FSD, remains unavailable in the country. Fortunately, Tesla is currently hard at work attempting to get FSD approved for Europe, a notable milestone that should spur even more vehicle sales in the region.
Tesla is launching a crazy Full Self-Driving free trial, which will enable owners who have not purchased the suite outright to try it for 30 days.
There are a handful of stipulations that will be needed in order for you to qualify for the free trial, which was announced on Thursday night.
Tesla said the trial is for v14, the company’s latest version of the Full Self-Driving suite, and will be available to new and existing Model S, Model 3, Model X, Model Y, and Cybertruck owners, who will have the opportunity to try the latest features, including Speed Profiles, Arrival Options, and other new upgrades.
🚨 Tesla is launching a free 30-day trial of Full Self-Driving in North America for owners.
It includes every model, but you need v14.2 or later, and you cannot have already purchased the suite outright. https://t.co/8CNmxxOkVl
— TESLARATI (@Teslarati) November 27, 2025
You must own one of the five Tesla models, have Full Self-Driving v14.2 or later, and have an eligible vehicle in the United States, Puerto Rico, Mexico, or Canada.
The company said it is a non-transferable trial, which is not redeemable for cash. Tesla is reaching out to owners via email to give them the opportunity to enable the Full Self-Driving trial.
Those who are subscribed to the monthly Full Self-Driving program are eligible, so they will essentially get a free month of the suite.
Once it is installed, the trial will begin, and the 30-day countdown will begin.
Tesla is making a major push to increase its Full Self-Driving take rate, as it revealed that about 12 percent of owners are users of the program during its recent earnings call.
Tesla CFO Vaibhav Taneja said during the call:
“We feel that as people experience the supervised FSD at scale, demand for our vehicles, like Elon said, would increase significantly. On the FSD adoption front, we’ve continued to see decent progress. However, note that the total paid FSD customer base is still small, around 12% of our current fleet.”
Earlier today, we reported on Tesla also launching a small-scale advertising campaign on X for the Full Self-Driving suite, hoping to increase adoption.
Tesla Full Self-Driving warrants huge switch-up on essential company strategy
It appears most people are pretty content with the subscription program. It costs just $99 a month, in comparison to the $8,000 fee it is for the outright purchase.
Tesla Full Self-Driving has warranted a huge switch-up on an essential company strategy as the automaker is hoping to increase the take rate of the ADAS suite.
Unlike other automotive companies, Tesla has long been an outlier, as it has famously ditched a traditional advertising strategy in favor of organic buzz, natural word-of-mouth through its production innovation, and utilizing CEO Elon Musk’s huge social media presence to push its products.
Tesla has taken the money that it would normally spend on advertising and utilized it for R&D purposes. For a long time, it yielded great results, and ironically, Tesla saw benefits from other EV makers running ads.
Tesla counters jab at lack of advertising with perfect response
However, in recent years, Tesla has decided to adjust this strategy, showing a need to expand beyond its core enthusiast base, which is large, but does not span over millions and millions as it would need to fend off global EV competitors, which have become more well-rounded and a better threat to the company.
In 2024 and 2025, Tesla started utilizing ads to spread knowledge about its products. This is continuing, as Full Self-Driving ads are now being spotted on social media platforms, most notably, X, which is owned by Musk:
NEWS: Tesla is running paid advertisements on X about FSD (Supervised). Here’s an ad they started running yesterday: pic.twitter.com/IHVywLMyTd
— Sawyer Merritt (@SawyerMerritt) November 25, 2025
Interestingly, Tesla’s strategy on FSD advertising is present in Musk’s new compensation package, as the eleventh tranche describes a goal of achieving 10 million active paid FSD subscriptions.
Full Self-Driving is truly Tesla’s primary focus moving forward, although it could be argued that it also has a special type of dedication toward its Optimus robot project. However, FSD will ultimately become the basis for the Robotaxi, which will enable autonomous ride-sharing across the globe as it is permitted in more locations.
Tesla has been adjusting its advertising strategy over the past couple of years, and it seems it is focused on more ways to spread awareness about its products. It will be interesting to see if the company will expand its spending even further, as it has yet to put on a commercial during live television.
We wouldn’t put it out of the question, at least not yet.
Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager
Tesla launches crazy Full Self-Driving free trial: here’s how you can get it
