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Nickel expert calls on Musk, Farley, others to demand Nickel sourcing in North America
Surging prices of nickel, a potentially major influence in the future of the global electric vehicle market, have encouraged one mining expert in the field to call on automotive CEOs to demand more attention toward sourcing the metal in North America.
Nickel and its appeal to EVs
Nickel has been a significant talking point of many automotive CEOs for about two years as its wide availability could alleviate battery manufacturing bottlenecks for cells containing either controversial or hard-to-obtain rare earth metals. Tesla CEO Elon Musk first discussed nickel mining during an Earnings Call in mid-2020. Musk pledged a massive contract to any company that could supply nickel to Tesla, as long as it was sourced efficiently and sustainably.
“Well, I’d just like to reemphasize, any mining companies out there, please mine more nickel, OK?” Musk said on the call. “Wherever you are in the world, please mine more nickel, and don’t wait for nickel to go back to some long — some high point that you experienced some five years ago or whatever. Go for efficiency, as environmentally friendly, nickel mining at high volume. Tesla will give you a giant contract for a long period of time if you mine nickel efficiently and in an environmentally sensitive way. So hopefully, this message goes out to all mining companies.”
Tesla CEO Elon Musk called on companies to mine more nickel, promising a “massive contract” during the Q2 2020 Earnings Call.
Musk eventually landed a nickel supply deal with Minnesota-based Talon Metals in January. It was the first major nickel supply deal Tesla landed and could be a monumental development in the production of EV battery cells.
Nickel increases energy density and therefore driving range, which is an essential metric for EV owners. Despite Elon Musk’s recent claim that too much EV range is counterproductive because it takes away from the performance, a small poll I ran on Twitter seemed to show that people were more concerned about range than performance. Two-thirds of respondents claimed they would sacrifice performance for more range. Despite Tesla’s high-range cars, which are only eclipsed by the Lucid Air’s premier Dream Edition trim, cold weather climates have shown to be one of EV range’s biggest foes, consistently trimming range estimations due to inefficient battery heating.
Soaring prices: $30k to $100k in the blink of an eye
Following a short squeeze on Nickel on the London Metals Exchange, the cost of a metric ton of the metal surged $70,000. Trent Mell, critical mineral expert and CEO of Electra Battery Materials, spoke to Teslarati last week regarding the price surges, which have him ready to make a proposal to automotive CEOs. “I would encourage the big names: Musk, Farley, Barra, to start demanding Nickel sourcing in North America,” Mell said.
-->According to Statista, Canada is the sixth-biggest producer of nickel globally, with 130,000 metric tons of the element produced in 2021. The United States ranked tenth on the list, with 18,000 metric tons. Mell believes, while North America has a low contribution rate to the global primary nickel supply, there is potential for extreme growth.
“North America currently only contributes around 4% of global primary nickel,” Mell said. “There is no immediate North American solution to growing nickel demand, but we anticipate that the construction of processing capacity on the continent will act as a catalyst to bring more primary nickel, in the form of mining operations, online in coming years so that North America can become increasingly self-reliant on domestically sourced raw materials. There are ample, good-quality nickel projects in North America.”
Nickel is highly-available in Russia, which has had numerous sanctions set by the United States and other governments due to the invasion of Ukraine. According to Mell, nickel in Russia, the third-most available region in the world, is Class 1, which means it is of the highest quality, which is eventually used in EV batteries, among other products. Mell said Nornickel, the country’s leading miner of the metal, exports 96 percent of its product, with 45 percent of that going to Europe.
(Credit: Teslarati) Data provided by Statista
Nickel is going to be a major factor in EV batteries in the coming years. However, automakers have had to adopt different strategies to keep their vehicles flowing off production lines and into customers’ garages. For standard range vehicles, many companies have adopted lithium-iron-phosphate, or LFP, batteries, which are available in wide supply in other markets and offer less range but more affordability. Tesla started transitioning some U.S. Standard Range Model 3 vehicles to LFP cells late last year, as it would reduce wait times. Eventually, it revealed all Standard Range vehicles would equip the LFP chemistry.
However, Mell does not believe LFP is a solution in the long term.
“We used to refer to LFP cells as ‘golf cart batteries,’” he said. Referring to the cell as a “half-hearted solution,” Mell understands the use of LFP for entry-level vehicles but knows nickel is the real solution, which led him to consider proposing industry-leading CEOs to push President Joe Biden to discuss more options in either domestic or, at least, North American mining projects.
-->Nickel is also easier to recycle and can be easily refined into new cells. Swedish company Northvolt successfully built a cell from recycled nickel last year.
What can consumers expect from the Nickel price hikes?
Mell is adamant that the current levels of nickel on the LME are not sustainable. “I would encourage consumers to wait about six months. Then we’ll see prices drop back to normal levels,” he said. However, as some analysts pointed out, the spikes in price could add between $750 and $1,000 per vehicle in the short term.
Musk said earlier this week that “significant inflationary pressure” was affecting both Tesla and SpaceX, which hinted toward price increases on the company’s vehicles. Last night, Tesla applied price increases to all four of its all-electric vehicles, with the Model X Plaid variant receiving the most substantial surge: $12,500.
I’d love to hear from you! If you have any comments, concerns, or questions, please email me at joey@teslarati.com. You can also reach me on Twitter @KlenderJoey, or if you have news tips, you can email us at tips@teslarati.com.
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Tesla is launching a crazy Full Self-Driving free trial, which will enable owners who have not purchased the suite outright to try it for 30 days.
There are a handful of stipulations that will be needed in order for you to qualify for the free trial, which was announced on Thursday night.
Tesla said the trial is for v14, the company’s latest version of the Full Self-Driving suite, and will be available to new and existing Model S, Model 3, Model X, Model Y, and Cybertruck owners, who will have the opportunity to try the latest features, including Speed Profiles, Arrival Options, and other new upgrades.
🚨 Tesla is launching a free 30-day trial of Full Self-Driving in North America for owners.
It includes every model, but you need v14.2 or later, and you cannot have already purchased the suite outright. https://t.co/8CNmxxOkVl
— TESLARATI (@Teslarati) November 27, 2025
You must own one of the five Tesla models, have Full Self-Driving v14.2 or later, and have an eligible vehicle in the United States, Puerto Rico, Mexico, or Canada.
The company said it is a non-transferable trial, which is not redeemable for cash. Tesla is reaching out to owners via email to give them the opportunity to enable the Full Self-Driving trial.
Those who are subscribed to the monthly Full Self-Driving program are eligible, so they will essentially get a free month of the suite.
Once it is installed, the trial will begin, and the 30-day countdown will begin.
-->Tesla is making a major push to increase its Full Self-Driving take rate, as it revealed that about 12 percent of owners are users of the program during its recent earnings call.
Tesla CFO Vaibhav Taneja said during the call:
“We feel that as people experience the supervised FSD at scale, demand for our vehicles, like Elon said, would increase significantly. On the FSD adoption front, we’ve continued to see decent progress. However, note that the total paid FSD customer base is still small, around 12% of our current fleet.”
Earlier today, we reported on Tesla also launching a small-scale advertising campaign on X for the Full Self-Driving suite, hoping to increase adoption.
Tesla Full Self-Driving warrants huge switch-up on essential company strategy
-->It appears most people are pretty content with the subscription program. It costs just $99 a month, in comparison to the $8,000 fee it is for the outright purchase.
Tesla Full Self-Driving has warranted a huge switch-up on an essential company strategy as the automaker is hoping to increase the take rate of the ADAS suite.
Unlike other automotive companies, Tesla has long been an outlier, as it has famously ditched a traditional advertising strategy in favor of organic buzz, natural word-of-mouth through its production innovation, and utilizing CEO Elon Musk’s huge social media presence to push its products.
Tesla has taken the money that it would normally spend on advertising and utilized it for R&D purposes. For a long time, it yielded great results, and ironically, Tesla saw benefits from other EV makers running ads.
Tesla counters jab at lack of advertising with perfect response
However, in recent years, Tesla has decided to adjust this strategy, showing a need to expand beyond its core enthusiast base, which is large, but does not span over millions and millions as it would need to fend off global EV competitors, which have become more well-rounded and a better threat to the company.
-->In 2024 and 2025, Tesla started utilizing ads to spread knowledge about its products. This is continuing, as Full Self-Driving ads are now being spotted on social media platforms, most notably, X, which is owned by Musk:
NEWS: Tesla is running paid advertisements on X about FSD (Supervised). Here’s an ad they started running yesterday: pic.twitter.com/IHVywLMyTd
— Sawyer Merritt (@SawyerMerritt) November 25, 2025
Interestingly, Tesla’s strategy on FSD advertising is present in Musk’s new compensation package, as the eleventh tranche describes a goal of achieving 10 million active paid FSD subscriptions.
Full Self-Driving is truly Tesla’s primary focus moving forward, although it could be argued that it also has a special type of dedication toward its Optimus robot project. However, FSD will ultimately become the basis for the Robotaxi, which will enable autonomous ride-sharing across the globe as it is permitted in more locations.
-->Tesla has been adjusting its advertising strategy over the past couple of years, and it seems it is focused on more ways to spread awareness about its products. It will be interesting to see if the company will expand its spending even further, as it has yet to put on a commercial during live television.
We wouldn’t put it out of the question, at least not yet.
Tesla was nice enough to hook us up with the new Model Y “Standard” trim for a few days, and while we’ll be sure to fill you in on the full experience in the coming days, there are a lot of differences we noticed right off the bat, which make the ownership experience different from the “Premium” configuration level.
I purchased a Model Y Long Range All-Wheel-Drive back in August and took delivery just two weeks later. Through the first three months of owning my car, I’ve come to love so many things about the Tesla experience.
I traded my ICE vehicle for a Tesla Model Y: here’s how it went
However, I was interested in experiencing the affordable trim and seeing whether I would miss any of the voided features of the “Premium” Model Y.
Through the first 24 hours, here are my first impressions of the Model Y Standard as a Premium trim level owner:
-->Overall Aesthetic
The lack of a light bar is not something that is a dealbreaker. In fact, I would argue that the Model Y Standard’s more traditional headlight design is just as pleasing from an aesthetic standpoint.
The car is great looking from top to bottom; there are not a substantial number of differences besides the lack of a lightbar on both the front and the back of the car.
Overall, it is a very sleek vehicle, but the major changes are obviously with the interior.
Interior Changes
This is where the big differences are, and some of the things I’ve gotten used to in the Premium are not included. If I didn’t have a Premium Model Y already, I’m not sure I’d miss some of the things that are not present in the Standard trim, but I believe I’d get annoyed with it.
First impressions:
✅ Interior is excellent. I definitely miss the additional storage already that is available in my Premium. I could definitely get over it though
✅ Noticeable step down in sound system. Long Time by Boston absolutely cranks in the Premium; it’s still very… https://t.co/JNWvxTd8p1
— TESLARATI (@Teslarati) November 25, 2025
Storage
The Premium has a large storage compartment between the cupholders and the wireless charger, which is not present in the Standard trim. Instead, it is more like the Cybertruck, as there is a pass-through and floor storage.
I think that the pass-through is nice, but the additional storage is something I take advantage of, especially as someone who films Full Self-Driving videos, which requires hauling mounts, GoPros, and other accessories.
-->The sleekness of the Premium trim is also something I prefer; I really enjoy having the ability to close those compartments and cover the cupholders.
Obviously, this is a really trivial issue and not something that is substantially impactful from an ownership experience. If I weren’t already an owner, I am not sure I’d even have something to complain about.
Material Differences
The Premium trim seats are completely Vegan Leather, which I really do like, even as someone who doesn’t really love leather seats due to their temperature dependency.
The Standard trim features a Textile and Vegan hybrid, which has half of the seat a different material than the other.
The material is very similar to what I had in my previous car, a Bronco Sport. It was very durable, easy to clean, dried quickly, and hid a lot of things that leather does not, like oils from your skin, which constantly require attention to keep your interior looking fresh.
-->The wireless charger is also a different material, as the Premium features an Alcantara material on that. The Standard has a rubberized and textured backing, which looks good, too. They’re both more than suitable.
Other Missing Features
The Standard lacks a few minor things, most noticeably is the ambient lighting. The biggest change, however, and something I really miss, is the glass roof.
A lot of people told me that when I got my Model Y, I wouldn’t even notice the glass roof after a few weeks. That could not be further from the truth. I look out of it all the time, and it’s one of my family’s favorite parts of the car.
My Fiancè and I really love parking and watching Netflix when we pick food up, especially when it’s raining, because the glass roof gives such a great view.
We also loved it as Fall arrived, because it was great to look at the foliage.
-->Buy the Tesla.
Enjoy the glass roof. pic.twitter.com/r2GDyOEEWu
— TESLARATI (@Teslarati) October 28, 2025
Bigger Differences
There are also a handful of very noticeable differences from the overall cabin experience, especially with the sound system.
Much Weaker Sound System
The Model Y Standard has just 7 speakers and 1 amp, with no subwoofer. This is a significant step down from the 13-15 speakers in the Premium Long Range AWD Model Y, the 2 amps it comes with, and 1 subwoofer in the trunk.
-->I usually like to listen to Long Time by Boston to test out a sound system, and it was noticeably weaker in the Standard. It was missing a big portion of the umph that is provided by the Premium’s sound system.
Cabin Noise
It feels like the Cabin Noise is definitely more noticeable in the Standard, which is something I really love about my Model Y. It is able to dampen so much road noise from louder cars, and I don’t feel as if it is very quiet in the Standard.
This is perhaps the biggest make-or-break for me with this car. I truly have been spoiled by how quiet the cabin is in the Premium, and it’s due to the lack of acoustic-lined glass in the Standard.
I will be doing a more in-depth review of the Model Y Standard, especially with ride quality, later this week.
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Tesla launches crazy Full Self-Driving free trial: here’s how you can get it
Tesla Full Self-Driving warrants huge switch-up on essential company strategy
