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Porsche Taycan debut set for September 4, top facts about upcoming sports EV emerge
Porsche has confirmed that the formal debut of its first modern all-electric car, the Taycan, is set for September 4, 2019 at 9 a.m. EST. The vehicle will be launched at three locations: one in Canada, one in Germany, and another in China. With the Taycan’s launch, Porsche would be breaching a premium EV market that is so far dominated by Tesla and increasingly populated by veteran automakers such as Jaguar, Audi, and Mercedes-Benz.
The Taycan’s unveiling is only a few weeks away, and Porsche has been notably more open about giving access to its highly-secretive vehicle to the media. So far, the vehicle has been received extremely well. Fifth Gear presenter and Fully Charged host Jonny Smith, for one, was allowed to test the repeatability of the Taycan Turbo’s maximum performance during launches. The vehicle proved impressive for the host, as he was able to launch at max power 26 times with nary a drop in the car’s 0-60 mph performance.
Motoring publication Car and Driver was also able to experience the Porsche Taycan Turbo. Together with Porsche product line director for EVs Robert Meier, the publication was able to get some unique insights on the upcoming vehicle. The Taycan pre-production prototype, behind all its camouflage, was equipped with active anti-roll bars, carbon-ceramic brake rotors, rear-wheel steering, air springs, and a 21″ wheel and tire setup.
During Car and Driver‘s ride-along, Meier noted that the Taycan, thanks to its floor-mounted battery pack, actually has the lowest center of gravity in the company’s entire lineup. Comfort was a key portion of the Taycan’s development process as well, considering that the vehicle will be marketed as a four-door sedan that’s a step beneath the Panamera (and in turn, the Tesla Model S) in size. Highlighting the Taycan’s quickness, the Porsche executive noted that the vehicle will not see a drop in performance even when the battery is discharged past 50%.
Also notable is that the Taycan, unlike Tesla’s offerings like the Model 3 Performance, features a two-speed gearbox on its rear axle. This marks one of the first times that a production EV will be equipped with a two-speed gearbox, and it should provide a sizable benefit in both performance and efficiency. It would be interesting to see how Porsche manages the Taycan’s gearbox, considering Tesla’s experience with the original Roadster. During Tesla’s early days, the company equipped the original Roadster with a two-speed gearbox, but the components just kept breaking since the gearboxes could not handle the punishment from the vehicle’s electric motor.
Porsche states that the Taycan will have a range of 500 km (311 miles), though Car and Driver notes that this figure is based on the European NEDC cycle, which is far more generous than the more stringent and real-world accurate EPA cycle. During its ride-along with the vehicle, the publication noted that the Taycan showed a predicted 234 miles of range on a full charge, which reportedly seemed accurate considering that the trip’s route consisted of twisty mountain roads and 70-mph highway cruising. Meier’s comments to the publication’s team about being “conservative” with the Taycan’s range figure further adds to the idea of the vehicle having a US range rating that’s likely closer to 200 than 300 miles.
The Taycan has other notable quirks, including, but not limited to, two charging ports, its lack of one-pedal driving, and its sound, which could be heard especially at low speeds. This was particularly audible during Fully Charged host Jonny Smith’s first drive of the vehicle. With its low, bass-filled whine, the Taycan sounds not unlike those futuristic vehicles in sci-fi films.
Watch Fully Charged‘s experience with the Porsche Taycan Turbo in the video below.
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Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden.
The United Auto Workers (UAW) has publicly expressed solidarity with Swedish union IF Metall as its strike against Tesla continues, adding international attention to the extended labor dispute in the European country.
UAW supports IF Metall’s strike
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden. UAW Region 8 Director Tim Smith stated that the union fully supports IF Metall’s efforts to secure a collective bargaining agreement with the automaker.
“UAW stands with IF Metall workers on strike against Tesla, fighting for a collective bargaining agreement. UAW Region 8 Director Tim Smith pledged the UAW’s full support and solidarity,” the UAW International Union stated in its post.
IF Metall launched its strike against Tesla Sweden in late 2023 over the electric car maker’s refusal to sign a collective agreement. The action has since been supported by other unions through sympathy strikes affecting ports, logistics, and service operations.
Tesla Sweden has maintained that it complies with Swedish labor laws and offers competitive pay and benefits, though the company has not publicly commented on the UAW’s latest show of support.
Tesla owners get union attention
Pro-union groups in Sweden have recently expanded their outreach beyond Tesla’s facilities and workforce. Activists have begun distributing informational leaflets against the EV maker directly on Tesla vehicles parked across Stockholm, as per a report from Swedish outlet Dagens Arbete.
The yellow slips, designed to resemble parking notices, urge regular Tesla owners to pressure the company into signing a collective agreement. Organizers involved in the effort have argued that the leaflets are intended to simply inform consumers rather than single out individual owners. When owners are present, however, activists stated that they explain the dispute verbally.
Tesla has not issued a public response regarding the leaflet distribution campaign as of writing.
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Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
