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Porsche Taycan debut set for September 4, top facts about upcoming sports EV emerge
Porsche has confirmed that the formal debut of its first modern all-electric car, the Taycan, is set for September 4, 2019 at 9 a.m. EST. The vehicle will be launched at three locations: one in Canada, one in Germany, and another in China. With the Taycan’s launch, Porsche would be breaching a premium EV market that is so far dominated by Tesla and increasingly populated by veteran automakers such as Jaguar, Audi, and Mercedes-Benz.
The Taycan’s unveiling is only a few weeks away, and Porsche has been notably more open about giving access to its highly-secretive vehicle to the media. So far, the vehicle has been received extremely well. Fifth Gear presenter and Fully Charged host Jonny Smith, for one, was allowed to test the repeatability of the Taycan Turbo’s maximum performance during launches. The vehicle proved impressive for the host, as he was able to launch at max power 26 times with nary a drop in the car’s 0-60 mph performance.
Motoring publication Car and Driver was also able to experience the Porsche Taycan Turbo. Together with Porsche product line director for EVs Robert Meier, the publication was able to get some unique insights on the upcoming vehicle. The Taycan pre-production prototype, behind all its camouflage, was equipped with active anti-roll bars, carbon-ceramic brake rotors, rear-wheel steering, air springs, and a 21″ wheel and tire setup.
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$19.99 USDDuring Car and Driver‘s ride-along, Meier noted that the Taycan, thanks to its floor-mounted battery pack, actually has the lowest center of gravity in the company’s entire lineup. Comfort was a key portion of the Taycan’s development process as well, considering that the vehicle will be marketed as a four-door sedan that’s a step beneath the Panamera (and in turn, the Tesla Model S) in size. Highlighting the Taycan’s quickness, the Porsche executive noted that the vehicle will not see a drop in performance even when the battery is discharged past 50%.
Also notable is that the Taycan, unlike Tesla’s offerings like the Model 3 Performance, features a two-speed gearbox on its rear axle. This marks one of the first times that a production EV will be equipped with a two-speed gearbox, and it should provide a sizable benefit in both performance and efficiency. It would be interesting to see how Porsche manages the Taycan’s gearbox, considering Tesla’s experience with the original Roadster. During Tesla’s early days, the company equipped the original Roadster with a two-speed gearbox, but the components just kept breaking since the gearboxes could not handle the punishment from the vehicle’s electric motor.
Porsche states that the Taycan will have a range of 500 km (311 miles), though Car and Driver notes that this figure is based on the European NEDC cycle, which is far more generous than the more stringent and real-world accurate EPA cycle. During its ride-along with the vehicle, the publication noted that the Taycan showed a predicted 234 miles of range on a full charge, which reportedly seemed accurate considering that the trip’s route consisted of twisty mountain roads and 70-mph highway cruising. Meier’s comments to the publication’s team about being “conservative” with the Taycan’s range figure further adds to the idea of the vehicle having a US range rating that’s likely closer to 200 than 300 miles.
The Taycan has other notable quirks, including, but not limited to, two charging ports, its lack of one-pedal driving, and its sound, which could be heard especially at low speeds. This was particularly audible during Fully Charged host Jonny Smith’s first drive of the vehicle. With its low, bass-filled whine, the Taycan sounds not unlike those futuristic vehicles in sci-fi films.
Watch Fully Charged‘s experience with the Porsche Taycan Turbo in the video below.
Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.
Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.
This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.
🚨 Tesla is using different light bar colors to help riders understand which vehicle is theirs
Pretty cool strategy pic.twitter.com/eGMpEMeRpc
— TESLARATI (@Teslarati) August 27, 2026
Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.
Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.
Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.
Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.
Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.
Tesla has said goodbye to one customization option for its vehicles: the wrap service it launched several years ago.
After launching an in-house wrap service in August 2020 for the first time in China. In the U.S., it launched in October 2023. Tesla continued to expand the program and adjust it with better pricing and fewer options for the Cybertruck.
By December 2023, it was giving owners of the Model 3, Model Y, and the Cybertruck the opportunity to give their vehicle a fresh look with a vinyl wrap.
Tesla revamps in-house vinyl wrap service with better pricing
It was only available in five locations: Costa Mesa, Oceanside, Santa Clara, West Covina, all in California, and Seattle, Washington.
However, Tesla made some big adjustments to its shop, and the wrap service is officially gone:
Tesla has made a LOT of changes to its online shop recently — price increases, price cuts, new options, and several products being removed entirely.
Some of the biggest increases are wheel covers. 👀
📈 PRICE INCREASES
• 2017-2023 | Model 3 Aero Wheel Cover — Style: Refresh…— Phoenix Self-Driving 🐦🔥 (@PhoenixFSD) August 25, 2026
Wraps are very popular across the Tesla lineup, especially since the company offers relatively few colors. Many choose to wrap their Teslas with interesting colors, patterns, or even finishes, turning their cars from glossy to satin or matte.
However, Tesla’s wrap service was so limited geographically that it never really had a chance to get off the ground or compete with local shops. Every area in the United States is now overflowing with detailing shops, mobile detailers, and other automotive specialists, many of whom perform wrap services.
Tesla’s service was confined to the Pacific time zone and only spanned across two states. It was never going to be something Tesla was a major competitor in, nor was it going to disrupt the wrapping industry. Now that the program has ended, it seems pretty ideal to believe it was always going to be a short-term thing.
Along with the wrap service, Tesla removed several other products, but nothing too crazy. The Model 3 Door Pocket and Cupholder Liners, the Model S 19″ Magnetite Wheel and Winter Tire Package, Model X/Y Ski/Snowboard Carrier for Hitch Rack, Tesla’s Electric Summer Party Tee, and the Electric Summer Tee were the other items the company totally eliminated from its online shop.
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Tesla Robotaxi fleet gets a brain upgrade ahead of Cybercab launch event
Tesla’s Robotaxi service now runs longer hours nationwide as its unsupervised fleet quietly grows larger.
Tesla’s Robotaxi service just got easier to catch, with the company’s official Robotaxi account noting that rides are now available from 6 a.m. to 10 p.m., seven days a week, across its operating footprint. The account also said its unsupervised fleet is “a lot bigger” than before, though without specifics. The bigger change is what Tesla says upgraded intelligence in vehicle distribution and routing is what’s actually cutting wait times, not a new Full Self-Driving version.
While Tesla did not name the team behind the upgrade, the language points to its AI and fleet software group rather than the driving stack itself. Vehicle distribution and routing in Robotaxi has functioned mostly as a dispatch problem with the software deciding which idle car goes to which rider, and how far it has to travel to get there. “Upgraded intelligence” suggests a smarter version of that dispatch logic, likely using demand forecasting to position idle cars near where riders are about to request them rather than reacting once a request comes in. Tesla’s AI division has built similar prediction systems for other parts of the business, including the neural networks that power FSD itself, so applying that same approach to fleet logistics would be a natural extension rather than a new discipline for the team.
Robotaxi now runs 6am to 10pm, 7 days/week
Unsupervised fleet is a lot bigger
Also, upgraded intelligence in vehicle distribution & routing means you wait less pic.twitter.com/UFZ4bqg2dZ
— Tesla Robotaxi (@robotaxi) August 26, 2026
Tesla is also about a week away from a separate robotaxi milestone. The company plans to launch Cybercab, its purpose built two seat robotaxi with no steering wheel or pedals, in Austin on September 3. Cybercab has been giving employees rides on public and private roads for weeks, and the September event is expected to fold those vehicles into the existing Robotaxi fleet within days of the launch.
Thank you so much @Tesla for inviting us to the Cybercab launch in Austin! 🤠 pic.twitter.com/F1rAR8zd5O
— TESLARATI (@Teslarati) August 22, 2026
Austin previously ran Robotaxi from 6 a.m. to 2 a.m. as of last September, a schedule set before the service expanded into Dallas, Houston, Miami, Tampa, Orlando and the Bay Area. Wednesday’s post did not specify whether that extended overnight window still applies in Austin specifically or whether 6 a.m. to 10 p.m. is now the standard across every market. Tesla’s post, visible on its official Robotaxi account, framed the change simply as fewer riders waiting around for a car.
Whether the wider hours hold once Cybercab enters the fleet next week is the next thing worth watching. Tesla has tended to expand Robotaxi in increments, first geofence, then hours, then fleet size, and each step so far has arrived without much advance notice.
Tesla Cybercab uses a unique strategy for picking up the right rider
Tesla ends in-house wrap service that always seemed like a short-term program
