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Porsche Taycan debut set for September 4, top facts about upcoming sports EV emerge

A render of the Porsche Taycan's production version. (Photo: Dee/TaycanForum.com)

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Porsche has confirmed that the formal debut of its first modern all-electric car, the Taycan, is set for September 4, 2019 at 9 a.m. EST. The vehicle will be launched at three locations: one in Canada, one in Germany, and another in China. With the Taycan’s launch, Porsche would be breaching a premium EV market that is so far dominated by Tesla and increasingly populated by veteran automakers such as Jaguar, Audi, and Mercedes-Benz. 

The Taycan’s unveiling is only a few weeks away, and Porsche has been notably more open about giving access to its highly-secretive vehicle to the media. So far, the vehicle has been received extremely well. Fifth Gear presenter and Fully Charged host Jonny Smith, for one, was allowed to test the repeatability of the Taycan Turbo’s maximum performance during launches. The vehicle proved impressive for the host, as he was able to launch at max power 26 times with nary a drop in the car’s 0-60 mph performance. 

Motoring publication Car and Driver was also able to experience the Porsche Taycan Turbo. Together with Porsche product line director for EVs Robert Meier, the publication was able to get some unique insights on the upcoming vehicle. The Taycan pre-production prototype, behind all its camouflage, was equipped with active anti-roll bars, carbon-ceramic brake rotors, rear-wheel steering, air springs, and a 21″ wheel and tire setup. 

During Car and Driver‘s ride-along, Meier noted that the Taycan, thanks to its floor-mounted battery pack, actually has the lowest center of gravity in the company’s entire lineup. Comfort was a key portion of the Taycan’s development process as well, considering that the vehicle will be marketed as a four-door sedan that’s a step beneath the Panamera (and in turn, the Tesla Model S) in size. Highlighting the Taycan’s quickness, the Porsche executive noted that the vehicle will not see a drop in performance even when the battery is discharged past 50%. 

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Also notable is that the Taycan, unlike Tesla’s offerings like the Model 3 Performance, features a two-speed gearbox on its rear axle. This marks one of the first times that a production EV will be equipped with a two-speed gearbox, and it should provide a sizable benefit in both performance and efficiency. It would be interesting to see how Porsche manages the Taycan’s gearbox, considering Tesla’s experience with the original Roadster. During Tesla’s early days, the company equipped the original Roadster with a two-speed gearbox, but the components just kept breaking since the gearboxes could not handle the punishment from the vehicle’s electric motor. 

Porsche states that the Taycan will have a range of 500 km (311 miles), though Car and Driver notes that this figure is based on the European NEDC cycle, which is far more generous than the more stringent and real-world accurate EPA cycle. During its ride-along with the vehicle, the publication noted that the Taycan showed a predicted 234 miles of range on a full charge, which reportedly seemed accurate considering that the trip’s route consisted of twisty mountain roads and 70-mph highway cruising. Meier’s comments to the publication’s team about being “conservative” with the Taycan’s range figure further adds to the idea of the vehicle having a US range rating that’s likely closer to 200 than 300 miles. 

The Taycan has other notable quirks, including, but not limited to, two charging ports, its lack of one-pedal driving, and its sound, which could be heard especially at low speeds. This was particularly audible during Fully Charged host Jonny Smith’s first drive of the vehicle. With its low, bass-filled whine, the Taycan sounds not unlike those futuristic vehicles in sci-fi films.

Watch Fully Charged‘s experience with the Porsche Taycan Turbo in the video below.

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Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Elon Musk

SpaceX just forced Verizon, AT&T and T-Mobile to team up for the first time in history

AT&T, T-Mobile, and Verizon just joined forces for one reason: Starlink is winning.

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Starlink D2D direct to device vs Verizon, AT&T (Concept render by Grok)

America’s three largest wireless carriers, AT&T, T-Mobile, and Verizon, announced on On May 14, 2026 that they had agreed in principle to form a joint venture aimed at pooling their spectrum resources to expand satellite-based direct-to-device (D2D) connectivity across the United States in what can be seen as a direct response to SpaceX’s Starlink initiative. D2D, in plain terms, is technology that lets a standard smartphone connect directly to a satellite in orbit, the same way it connects to a cell tower, with no extra hardware required.

The alliance is widely seen as a means to slow Starlink’s rapid expansion in the satellite internet and mobile markets. SpaceX’s Starlink Mobile service launched commercially in July 2025 through a partnership with T-Mobile, starting with messaging before expanding to broadband data. SpaceX secured access to valuable wireless spectrum through its $17 billion deal with EchoStar, paving the way for significantly faster satellite-to-phone speeds.

The FCC just said ‘No’ to SpaceX for now

SpaceX was not shy about its reaction. SpaceX president and COO Gwynne Shotwell responded on X: “Weeeelllll, I guess Starlink Mobile is doing something right! It’s David and Goliath (X3) all over again — I’m bettin’ on David.” SpaceX’s VP of Satellite Policy David Goldman went further, flagging potential antitrust concerns and asking whether the DOJ would even allow three dominant competitors to coordinate in a market where a new rival is actively entering.


Financial analysts at LightShed Partners were blunt, saying the announcement showed the three carriers are “nervous,” and pointed to the timing: “You announce an agreement in principle when the point is the announcement, not the deal. The timing, weeks ahead of the SpaceX roadshow, was the point.”

As Teslarati reported, SpaceX’s next generation Starlink V2 satellites will deliver up to 100 times the data density of the current system, with custom silicon and phased array antennas enabling around 20 times the throughput of the first generation. The carriers’ JV, which has no definitive agreement, no financial structure, and no deployment timeline yet, will need to move quickly to matter.

Elon Musk’s SpaceX is targeting a Nasdaq listing as early as June 12, aiming for what would be the largest IPO in history. With Starlink now serving over 9 million subscribers across 155 countries, holding 59 carrier partnerships globally, and now powering Air Force One, the carriers’ joint venture announcement landed at exactly the wrong time to look like anything other than a defensive move.

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Tesla Model Y prices just went up for the first time in two years

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Credit: Tesla Asia | X

Tesla just raised Model Y prices for the first time in two years, with the largest increase being $1,000.

The move signals shifting dynamics in the competitive electric vehicle market as the company continues to work on balancing demand, profitability, and accessibility.

The new pricing affects premium trims while leaving entry-level options unchanged. The Model Y Premium Rear-Wheel Drive (RWD) now starts at $45,990, a $1,000 increase.

The Model Y Premium All-Wheel Drive (AWD)—previously referred to in the post as simply “Model Y AWD”—rises to $49,990, also up $1,000. The top-tier Model Y Performance sees a more modest $500 bump, bringing its starting price to $57,990.

Base models remain untouched to preserve affordability. The entry-level Model Y RWD holds steady at $39,990, and the base Model Y AWD stays at $41,990. This selective approach keeps the crossover accessible for budget-conscious buyers while extracting more revenue from higher-margin configurations.

After years of aggressive price cuts to stimulate volume amid slowing EV adoption and rising competition from rivals like BYD, Ford, and GM, Tesla appears confident in underlying demand. Recent lineup refreshes for the 2026 Model Y, including refreshed styling and efficiency gains, have helped maintain its status as America’s best-selling EV.

By protecting base prices, Tesla avoids alienating price-sensitive customers while improving margins on the more popular variants.

Tesla Model Y ownership review after six months: What I love and what I don’t

For consumers, the changes are relatively modest—under 3% on affected trims—and still position the Model Y competitively against gas-powered SUVs in the same class. Federal tax credits and potential state incentives may further offset costs for eligible buyers.

This marks a subtle but notable shift from the deep discounting era that defined much of 2024 and 2025. As the EV market matures into 2026, Tesla’s pricing strategy will be closely watched for clues about production ramps, new variants like the rumored longer-wheelbase Model Y, and broader profitability goals.

In short, today’s adjustment reflects a company that remains dominant yet pragmatic—willing to test higher pricing where demand supports it. It is unlikely to deter consumers from choosing other options.

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Elon Musk explains why he cannot be fired from SpaceX

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Credit: SpaceX

Elon Musk cannot be fired from SpaceX, and there’s a reason for that.

In a blunt post on X on Friday, Elon Musk confirmed plans to structurally shield his leadership at SpaceX, ensuring he cannot be fired while tying a potential trillion-dollar compensation package to the company’s long-term goal of establishing a self-sustaining colony on Mars.

The revelation stems from a Financial Times report detailing SpaceX’s intention to restructure its governance and compensation framework. The moves are designed to protect Musk’s control and align his incentives with the company’s founding mission rather than short-term financial pressures. Musk’s reply left no ambiguity:

“Yes, I need to make sure SpaceX stays focused on making life multiplanetary and extending consciousness to the stars, not pandering to someone’s bullshit quarterly earnings bonus!”

He added that success in this “absurdly difficult goal” would generate value “many orders of magnitude more than the economy of Earth,” though he cautioned that the journey will not be smooth. “Don’t expect entirely smooth sailing along the way,” Musk wrote.

The strategy reflects Musk’s deep concerns about how public-market expectations could derail SpaceX’s core objective. Founded in 2002, SpaceX has repeatedly stated its purpose is to reduce the cost of space travel and ultimately make humanity a multiplanetary species.

Unlike Tesla, which went public in 2010 and has faced repeated battles over Musk’s compensation and board influence, SpaceX remains privately held. Musk has long resisted taking the rocket company public precisely to avoid the quarterly earnings treadmill that forces most CEOs to prioritize short-term stock performance over ambitious, high-risk projects.

By embedding protections against his removal and linking any outsized pay package to verifiable milestones—such as a functioning Mars colony—SpaceX aims to insulate its leadership from activist investors or board members who might demand faster profits or safer bets.

SpaceX Board has set a Mars bonus for Elon Musk

Musk has referenced past experiences, including his ouster from OpenAI and shareholder lawsuits at Tesla, as cautionary tales. In those cases, he argued, external pressures risked diluting the original vision.

Critics may view the arrangement as excessive, especially given Musk’s already substantial voting power and wealth. Supporters, however, argue it is a necessary safeguard for a company pursuing goals measured in decades rather than quarters. Achieving a Mars colony would require sustained investment in Starship development, orbital refueling, life-support systems, and in-situ resource utilization—technologies that may deliver no immediate financial return.

Musk’s post underscores a broader philosophical point: true breakthrough innovation often demands tolerance for volatility and a willingness to ignore conventional business wisdom. As SpaceX prepares for increasingly ambitious Starship test flights and eventual crewed missions, the new governance structure signals that the company’s North Star remains unchanged—humanity’s expansion beyond Earth.

Whether the trillion-dollar package materializes depends on execution, but Musk’s message is clear: SpaceX exists to reach the stars, not to chase the next earnings beat. For investors or employees who share that vision, the protections are not a perk—they are a prerequisite for success.

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