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Rivian is looking to produce 1 million vehicles annually by the end of the decade
Rivian may only be starting its initial production activities, but the company has already announced some of its ambitious goals for the end of the decade. As per CEO RJ Scaringe in an interview ahead of the company’s market debut on the Nasdaq, Rivian is planning to build at least one million vehicles annually by the end of 2030.
“We better be growing at least that quick; certainly before the end of the decade is how we think about it,” Scaringe said.
Rivian priced its initial public offering at $78 per share, which gave the electric truck maker a valuation of over $77 billion. As of writing, however, Rivian’s stock has soared 60%, with the company trading up to $122 per share. That’s equal to a valuation of about $104 billion, larger than veterans in the auto sector such as Ford Motor Company and General Motors, whose market caps stand at $79.21 billion and $87.01 billion as of writing.
So far, Rivian has a working electric vehicle plant in Normal, Illinois, though the company has announced its intentions to launch a second US factory in the future. Production facilities in Europe and China are also planned, though no specifics about the upcoming factories have been shared so far.
Rivian’s Illinois plant has an annual capacity of 150,000 vehicles for now, though the company has stated that it intends to increase the factory’s output to 200,000 vehicles annually by 2023. And while the R1T and R1S are sold out into 2023 with over 55,000 orders, Scaringe has noted that things are just beginning.
“It really serves to open our brand umbrella, under which we can add a whole host of different products, different form factors, different segments, different price points, lower price points, and very much the same way we’re doing that with the commercial van space,” the Rivian CEO said.
Considering the company’s goal for its Illinois facility, one could assume that Rivian’s planned electric vehicle production facilities in the United States, Europe, and China would be more optimized and capable of larger outputs. This is quite similar to the strategy employed by fellow EV maker Tesla, whose Gigafactory Shanghai is more optimized than its Fremont Factory in California, which, like Rivian’s Illinois site, was only repurposed for premium EV production.
The coming years would likely be challenging for Rivian, especially as the company takes on the task of learning how to master the art of manufacturing vehicles at scale while keeping operations as efficient as possible. Considering the results of its IPO, as well as the overall sentiment in the electric vehicle sector, however, Rivian definitely seems to have the wind on its back, and in the grand scheme of things, that’s really good news for the auto sector and the sustainability movement as a whole.
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Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden.
The United Auto Workers (UAW) has publicly expressed solidarity with Swedish union IF Metall as its strike against Tesla continues, adding international attention to the extended labor dispute in the European country.
UAW supports IF Metall’s strike
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden. UAW Region 8 Director Tim Smith stated that the union fully supports IF Metall’s efforts to secure a collective bargaining agreement with the automaker.
“UAW stands with IF Metall workers on strike against Tesla, fighting for a collective bargaining agreement. UAW Region 8 Director Tim Smith pledged the UAW’s full support and solidarity,” the UAW International Union stated in its post.
IF Metall launched its strike against Tesla Sweden in late 2023 over the electric car maker’s refusal to sign a collective agreement. The action has since been supported by other unions through sympathy strikes affecting ports, logistics, and service operations.
Tesla Sweden has maintained that it complies with Swedish labor laws and offers competitive pay and benefits, though the company has not publicly commented on the UAW’s latest show of support.
Tesla owners get union attention
Pro-union groups in Sweden have recently expanded their outreach beyond Tesla’s facilities and workforce. Activists have begun distributing informational leaflets against the EV maker directly on Tesla vehicles parked across Stockholm, as per a report from Swedish outlet Dagens Arbete.
The yellow slips, designed to resemble parking notices, urge regular Tesla owners to pressure the company into signing a collective agreement. Organizers involved in the effort have argued that the leaflets are intended to simply inform consumers rather than single out individual owners. When owners are present, however, activists stated that they explain the dispute verbally.
Tesla has not issued a public response regarding the leaflet distribution campaign as of writing.
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Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
