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First close look at Rivian’s R1T ahead of LA Auto Show debut

[Credit: Teslarati]

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On the grounds of the historic Griffith Observatory in Los Angeles on Monday night, Rivian, a US-based electric vehicle startup, unveiled its first vehicle to a small, quaint crowd. Food was served, and calming music befitting a Four Seasons Hotel serenaded members of the press and the event’s guests, which included social media influencers and even a number of celebrities from Hollywood. Amidst the chill vibe, though, a sense of excitement permeated the air, thanks to the centerpiece of the night’s event — a futuristic, rugged, vehicle that has the potential to disrupt the US’ highly lucrative pickup truck market. 

The Rivian R1T, with its large off-road wheels, imposing stance, and adventure-themed design flourishes almost stood as a stark contrast to the unveiling’s quaint atmosphere. Quite unlike Tesla, whose unveiling events feature large numbers of people and a modern, high-energy setting, Rivian’s unveiling event for its R1T pickup truck was composed and almost restrained. The enthusiasm in the air, though, was palpable. 

The R1T could be described as a luxury adventure vehicle. The pickup truck is designed from the ground up to be at home both on the pavement and off the beaten path, but the vehicle maintains an air of sophistication nonetheless. While Rivian did not allow test drives during the event, the truck on display was very well put together. It was evident that a lot of thought went into the vehicle’s interior design, from its luxurious seats, its all digital instrument panel, and its unique floormats which were made from a lightweight, thin material that almost seemed like carbon fiber.

Rivian unveils its R1T all-electric pickup truck. [Credit: Teslarati]

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Speaking before an audience comprised mainly of Rivian employees, select media and even some A-list celebs, CEO RJ Scaringe presented the R1T’s key features and capabilities. Rivian confirmed that they are using 2170 battery cells for the R1T pickup truck and the R1S SUV, which is set to be unveiled on Tuesday. The company noted that it would not be producing its own batteries at this stage of its operations, though their long-term strategy also includes the possibility of establishing a dedicated battery manufacturing facility like Tesla’s Gigafactory 1. Rivian aims to be a battery manufacturer like Tesla eventually, and it aims to license and sell its cells to other manufacturers in the future.

There’s no question that the vehicle’s target demographic are buyers who love luxury and the outdoors. As such, we were impressed by some of the pickup truck’s features that are aimed at making the ownership experience effortless. Among these were its automatic liftgate, and a thin, black lining that automatically protects cargo on the bed with the press of a button. We also found some of the R1T’s quirks — such as headlights that double as a green progress bar when the vehicle is charging — clever and fun. Finally, we liked the vehicle’s storage options, from its “gear tunnel” to its 11.7 cubic foot (330 liter) frunk, which is larger than those found in other premium electric vehicles like the Tesla Model S and Model X.

Rivian noted that it intends to develop self-driving capabilities for the R1T. As such, the truck is equipped with the hardware necessary to make this a reality. These include a suite of cameras, ultrasonic sensors, radar, high-precision GPS technologies, and even a LiDAR. In the future, the company notes that the vehicle should be able to meet its driver at the end of a hiking trail or river run. The company did not provide details as to how it intends to accomplish this, though considering its focus on the outdoors, there is a good possibility that Rivian could be mapping popular trails across the country.

Rivian unveils its R1T all-electric pickup truck. [Credit: Teslarati]

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After operating in stealth for the most part of the past decade, Rivian has decided to come out with a bang, renting out one of the most historic landmarks in LA to unveil a vehicle that could very well be equally historic if produced and ramped successfully. The R1T starts at $69,000 for its base trim, which is equipped with four electric motors and a 230+ mile range from its 105 kWh battery. The all-electric truck is still pricier than mainstays of the US’ pickup truck market such as the Ford F-150, which starts at a more affordable $29,650. That said, Rivian CEO RJ Scaringe made it clear that the company is going for a very specific niche with its first two vehicles — those that love the outdoors, and those that love luxury. For this niche of buyers, the Rivian R1T might just be the perfect vehicle.

Production of the Rivian R1T is expected to begin in 2020 in the company’s factory in Normal, Il, which it acquired from Mitsubishi in January 2017 for $16 million. The company plans to manufacture the pickup truck’s higher-end variants first, followed by the R1T’s $69,000 version within 12 months from the start of production. Rivian has also started accepting pre-orders for the R1T, with interested buyers being required to place a refundable deposit of $1,000 for the vehicle.

With assistance from Christian Prenzler.

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Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Tesla Cybercab production begins: The end of car ownership as we know it?

While this could unlock unprecedented mobility abundance — cheaper rides, reduced congestion, freed-up urban space, and massive environmental gains — it risks massive job displacement in ride-hailing, taxi services, and related sectors, forcing society to confront whether the benefits of AI-driven autonomy will outweigh the human costs.

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Credit: Tesla | X

The first Tesla Cybercab rolled off of production lines at Gigafactory Texas yesterday, and it is more than just a simple manufacturing milestone for the company — it’s the opening salvo in a profound economic transformation.

Priced at under $30,000 with volume production slated for April, the steering-wheel-free, pedal-less Robotaxi-geared vehicle promises to make personal car ownership optional for many, slashing transportation costs to as little as $0.20 per mile through shared fleets and high utilization.

While this could unlock unprecedented mobility abundance — cheaper rides, reduced congestion, freed-up urban space, and massive environmental gains — it risks massive job displacement in ride-hailing, taxi services, and related sectors, forcing society to confront whether the benefits of AI-driven autonomy will outweigh the human costs.

Let’s examine the positives and negatives of what the Cybercab could mean for passenger transportation and vehicle ownership as we know it.

The Promise – A Radical Shift in Transportation Economics

Tesla has geared every portion of the Cybercab to be cheaper and more efficient. Even its design — a compact, two-seater, optimized for fleets and ride-sharing, the development of inductive charging, around 300 miles of range on a small battery, half the parts of the Model 3, and revolutionary “unboxed” manufacturing — is all geared toward rapid production.

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Operating at a fraction of what today’s rideshare prices are, the Cybercab enables on-demand autonomy for a variety of people in a variety of situations.

Tesla ups Robotaxi fare price to another comical figure with service area expansion

It could also be the way people escape expensive and risky car ownership. Buying a vehicle requires expensive monthly commitments, including insurance and a payment if financed. It also immediately depreciates.

However, Cybercab could unlock potential profitability for owning a car by adding it to the Robotaxi network, enabling passive income. Cities could have parking lots repurposed into parks or housing, and emissions would drop as shared electric vehicles would outnumber gas cars (in time).

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The first step of Tesla’s massive production efforts for the Cybercab could lead to millions of units annually, turning transportation into a utility like electricity — always available, cheap, and safe.

The Dark Side – Job Losses and Industry Upheaval

With Robotaxi and Cybercab, they present the same negatives as broadening AI — there’s a direct threat to the economy.

Uber, Lyft, and traditional taxis will rely on human drivers. Robotaxi will eliminate that labor cost, potentially displacing millions of jobs globally. In the U.S. alone, ride-hailing accounts for billions of miles of travel each year.

There are also potential ripple effects, as suppliers, mechanics, insurance adjusters, and even public transit could see reduced demand as shared autonomy grows. Past automation waves show job creation lags behind destruction, especially for lower-skilled workers.

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Gig workers, like those who are seeking flexible income, face the brunt of this. Displaced drivers may struggle to retrain amid broader AI job shifts, as 2025 estimates bring between 50,000 and 300,000 layoffs tied to artificial intelligence.

It could also bring major changes to the overall competitive landscape. While Waymo and Uber have partnered, Tesla’s scale and lower costs could trigger a price war, squeezing incumbents and accelerating consolidation.

Balancing Act – Who Wins and Who Loses

There are two sides to this story, as there are with every other one.

The winners are consumers, Tesla investors, cities, and the environment. Consumers will see lower costs and safer mobility, while potentially alleviating themselves of awkward small talk in ride-sharing applications, a bigger complaint than one might think.

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Elon Musk confirms Tesla Cybercab pricing and consumer release date

Tesla investors will be obvious winners, as the launch of self-driving rideshare programs on the company’s behalf will likely swell the company’s valuation and increase its share price.

Cities will have less traffic and parking needs, giving more room for housing or retail needs. Meanwhile, the environment will benefit from fewer tailpipes and more efficient fleets.

A Call for Thoughtful Transition

The Cybercab’s production debut forces us to weigh innovation against equity.

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If Tesla delivers on its timeline and autonomy proves reliable, it could herald an era of abundant, affordable mobility that redefines urban life. But without proactive policies — retraining, safety nets, phased deployment — this revolution risks widening inequality and leaving millions behind.

The real question isn’t whether the Cybercab will disrupt — it’s already starting — it’s whether society is prepared for the economic earthquake it unleashes.

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Tesla Model 3 wins Edmunds’ Best EV of 2026 award

The publication rated the Model 3 at an 8.1 out of 10, and with its most recent upgrades and changes, Edmunds says, “This is the best Model 3 yet.”

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Credit: Tesla

The Tesla Model 3 has won Edmunds‘ Top Rated Electric Car of 2026 award, beating out several other highly-rated and exceptional EV offerings from various manufacturers.

This is the second consecutive year the Model 3 beat out other cars like the Model Y, Audi A6 Sportback E-tron, and the BMW i5.

The car, which is Tesla’s second-best-selling vehicle behind the popular Model Y crossover, has been in the company’s lineup for nearly a decade. It offers essentially everything consumers could want from an EV, including range, a quality interior, performance, and Tesla’s Full Self-Driving suite, which is one of the best in the world.

The publication rated the Model 3 at an 8.1 out of 10, and with its most recent upgrades and changes, Edmunds says, “This is the best Model 3 yet.”

In its Top Rated EVs piece on its website, it said about the Model 3:

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“The Tesla Model 3 might be the best value electric car you can buy, combining an Edmunds Rating of 8.1 out of 10, a starting price of $43,880, and an Edmunds-tested range of 338 miles. This is the best Model 3 yet. It is impressively well-rounded thanks to improved build quality, ride comfort, and a compelling combination of efficiency, performance, and value.”

Additionally, Jonathan Elfalan, Edmunds’ Director of Vehicle Testing, said:

“The Model 3 offers just about the perfect combination of everything — speed, range, comfort, space, tech, accessibility, and convenience. It’s a no-brainer if you want a sensible EV.”

The Model 3 is the perfect balance of performance and practicality. With the numerous advantages that an EV offers, the Model 3 also comes in at an affordable $36,990 for its Rear-Wheel Drive trim level.

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Elon Musk’s xAI celebrates nearly 3,000 headcount at Memphis site

The update came in a post from the xAI Memphis account on social media platform X.

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Credit: xAI Memphis

xAI has announced that it now employs nearly 3,000 people in Memphis, marking more than two years of local presence in the city amid the company’s supercomputing efforts. 

The update came in a post from the xAI Memphis account on social media platform X.

In a post on X, xAI’s Memphis branch stated it has been part of the community for over two years and now employs “almost 3,000 locally to help power Grok.” The post was accompanied by a photo of the xAI Memphis team posing for a rather fun selfie. 

“xAI is proud to be a member of the Memphis community for over two years. We now employ almost 3,000 locally to help power @Grok. From electricians to engineers, cooks to construction — we’re grateful for everyone on our team!” the xAI Memphis’ official X account wrote. 

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xAI’s Memphis facilities are home to Grok’s foundational supercomputing infrastructure, including Colossus, a large-scale AI training cluster designed to support the company’s advanced models. The site, located in South Memphis, was announced in 2024 as the home of one of the world’s largest AI compute facilities.

The first phase of Colossus was built out in record time, reaching its initial 100,000 GPU operational status in just 122 days. Industry experts such as Nvidia CEO Jensen Huang noted that this was significantly faster than the typical 2-to-4-year timeline for similar projects.

xAI chose Memphis for its supercomputing operations because of the city’s central location, skilled workforce, and existing industrial infrastructure, as per the company’s statements about its commitment to the region. The initiative aims to create hundreds of permanent jobs, partner with local businesses, and contribute to economic and educational efforts across the area.

Colossus is intended to support a full training pipeline for Grok and future models, with xAI planning to scale the site to millions of GPUs.

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