Rivian has opened another new retail store this month, this time outside of Denver, Colorado’s River North (RiNo) district.
The site’s announcement was first posted on Rivian’s website, and it opened on Friday at 2763 Blake Street in the neighborhood of Clayton. The company notes in the announcement that its so-called “Spaces” are meant to be thought of as “playgrounds” rather than “showrooms,” with the automaker encouraging visitors to climb into its R1T and R1S vehicles, kick the tires and more in the interactive center.
The Friday opening event featured Halloween festivities and coffee from Huckleberry Roasters. The Denver store is over 4,500 square feet, according to Axios, and it features interactive paint color samples, wheel and tire displays and a wide range of merch sporting the brand. Users can also schedule a demo drive of the company’s vehicles online, and this particular showroom is open Mondays through Sundays.
Our Denver community provided a very warm welcome at our new space in the RiNo Art District. Thanks to Stacey Shepard for the great drone shot of our space at night! Looking for some Halloween fun this weekend? Find a Rivian space near you: https://t.co/Gdy7xwIC6O pic.twitter.com/Y6kryERbVH
— Rivian (@Rivian) October 28, 2023
The news comes just after Colorado announced a target of making 82 percent of its car sales electric by 2032, and amidst continued electric vehicle (EV) adoption in the state. Rivian sales have increased 145 percent in 2023 so far compared to last year, according to data from the Colorado Automobile Dealers Association.
It also comes as Rivian continues to expand its network of retail spaces, with the EV automaker having added new showrooms in both Atlanta, Georgia and Nashville, Tennessee, earlier this month.
The company is also continuing to ramp up production of the R1T electric pickup, and CEO RJ Scaringe said just weeks ago that Rivian is progressing toward profitability. The statement came just a few days after Rivian reported its third-quarter deliveries, in which the automaker beat analyst delivery estimates and showed continued growth at its production plant in Normal, Illinois.
What are your thoughts? Let me know at zach@teslarati.com, find me on X at @zacharyvisconti, or send your tips to us at tips@teslarati.com.
News
Tesla to lose 64 Superchargers on New Jersey Turnpike in controversial decision
Tesla is set to lose 64 Superchargers on the extremely busy and congested New Jersey Turnpike.

Tesla is going to lose 64 Superchargers on the New Jersey Turnpike after a decision by the Turnpike’s governing body was made not to renew its contract with the automaker.
On Friday, Tesla revealed that the New Jersey Turnpike Authority (NJTA) had officially decided to choose a sole third-party provider for its electric vehicle infrastructure. This resulted in the NJTA not renewing its contract to keep Tesla Superchargers on the toll road.
The NJTA also requested, with its decision not to renew with Tesla, that the company decommission all 64 Supercharger stalls, an unprecedented decision that will remove these plugs from the turnpike, making charging more scarce on the busy roadway.
The New Jersey Turnpike Authority (“NJTA”) has chosen a sole third-party charging provider to serve the New Jersey Turnpike and is not allowing us to co-locate. As a result, NJTA requested 64 existing Supercharger stalls on the New Jersey Turnpike to not be renewed and be… pic.twitter.com/sosNIwMfYu
— Tesla Charging (@TeslaCharging) May 30, 2025
Tesla detailed the situation on Friday:
“The New Jersey Turnpike Authority (“NJTA”) has chosen a sole third-party charging provider to serve the New Jersey Turnpike and is not allowing us to co-locate. As a result, NJTA requested 64 existing Supercharger stalls on the New Jersey Turnpike to not be renewed and be decommissioned.”
Tesla said it has been preparing for the potential that the Turnpike Authority would make this decision for three years by building 116 Superchargers nearby to still supply drivers with reliable charging infrastructure.
The company also noted that its Trip Planner would adjust automatically.
There were also efforts to maintain a relationship that would benefit both the Turnpike and EV drivers who use it.
Tesla said it offered the NJTA various “above-market commercial items,” like an offer to build Superchargers at all New Jersey Service Plazas with equipment upgrades like screens and adapters for those companies who have gained access to its charging piles but need to utilize the NACS and CCS1 plugs.
The decision is one that seemed to baffle the company, especially as infrastructure is one of the biggest concerns among EV skeptics:
“Tesla always advocates for more infrastructure and co-location with additional third-party charging providers. This drives down costs through optionality, and accelerates EV adoption by having sufficient capacity to shoulder peaks. We expect that ~30 times more fast-charging capacity is needed to get to full EV adoption. NJTA’s decision to remove, rather than add, critical charging infrastructure is a setback for New Jersey’s EV adoption goals of 100% Zero-Emission New Car Sales by 2035. It removes Turnpike access to the most reliable (99.9% uptime), least congested (<1% waiters) and cost-effective (~30% lower $/kWh) charging. “
The company said it was more than willing to invest in Turnpike sites if the Authority or New Jersey Governor Phil Murphy wanted to reverse the decision.
News
SpaceX hit with mishap investigation by FAA for Starship Flight 9
Starship’s ninth test flight has the FAA requiring a mishap investigation from SpaceX.

SpaceX has been hit with yet another mishap investigation by the Federal Aviation Administration (FAA) related to the company’s ninth test flight of Starship earlier this week.
The FAA said the mishap investigation is “focused only on the loss of the Starship vehicle, which did not complete its launch or reentry as planned.” The agency said the loss of the Super Heavy booster is covered by one of the FAA’s approved test induced damage exceptions requested by SpaceX.
All of Starship and Super Heavy booster debris landed within the designated hazard areas, the FAA confirmed.
It said it activated a Debris Response Area out of an abundance of caution as the booster “experienced its anomaly over the Gulf of America during its flyback toward Texas. The FAA subsequently determined the debris did not fall outside of the hazard area. During the event there were zero departure delays, one flight was diverted, and one airborne flight was held for 24 minutes. ”
SpaceX has become accustomed to mishap investigations by the FAA, as they have been impacted by them on several occasions in the past, including on Flight 8. However, they are a precautionary measure and usually are resolved within a few weeks.
Flight 9 was one of SpaceX’s most eventful, as there were several discoveries during the launch. First, it was SpaceX’s first time reusing a Super Heavy booster, as the one utilized for Flight 9 was also used on Flight 7 in January.
Contact with the booster and Starship were both lost during Flight 9. SpaceX said the booster was lost “shortly after the start of landing burn when it experienced a rapid unscheduled disassembly approximately 6 minutes after launch.”
Meanwhile, Starship was set to make a splashdown in the Indian Ocean, but the vehicle was lost about 46 minutes into the flight, SpaceX said in a mission recap.
It was an improvement from the previous two flights, as both 7 and 8 resulted in the loss of Starship after just a few minutes. Flight 9 lasted considerably longer. These flights are also not intended to make it to Mars, despite what other reports might try to tell you.
These are ways to gain information for when SpaceX eventually tries to get Starship to Mars.
Investor's Corner
Tesla bull writes cautious note on Robotaxi launch: ‘Keep expectations well contained’
Morgan Stanley’s Adam Jonas is more cautious about Tesla’s upcoming Robotaxi launch.

Tesla analyst Adam Jonas of Morgan Stanley is telling investors to be wary of the Robotaxi details CEO Elon Musk revealed this week, after a report seemed to land on the prospective launch date of the platform in June.
Earlier this week, a report from Bloomberg indicated Tesla had internally landed on a tentative date of June 12 for its Robotaxi launch in Austin. Shortly after, Musk detailed the successful testing Tesla has already performed without anyone in the driver’s seat.
He also indicated Teslas would self-deliver to customers in June.
Analysts are now sending out investor notes on the announcement Musk made, along with the Bloomberg report. Jonas’s note is more cautious than others.
Jonas believes Tesla needs to shed more details before investors and fans of the company get too excited. He believes there is more information that could be released, but until then, he is suggesting investors “keep expectations well contained.”
He wrote:
“As is typical for highly anticipated Tesla events, we would keep expectations well contained for the (reported) June 12th Cybercab launch event in Austin. However, we would look for a continued stream of updates for the performance and growth of the network thereafter (numbers of cars, miles, trips, etc.) in the days and weeks that follow.”
The tone of Jonas’s note contradicts that of Wedbush’s Dan Ives, who believes the “golden age of autonomous” lies in Tesla’s hands. He seems to believe Tesla will come through on its June 12 launch.
Tesla set for ‘golden age of autonomous’ as Robotaxi nears, ‘dark chapter’ ends: Wedbush
Morgan Stanley’s note is slightly more
Jonas is obviously still bullish, but is much more tentative to move forward with an attitude that communicates skepticism about what Tesla has revealed.
Jonas and Morgan Stanley have a $410 price target on Tesla shares with a ‘Buy’ rating. Tesla stock is trading at around $358 at 12:15 p.m. on the East Coast.
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