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SpaceX sets new goals for Falcon booster reuse goals after ten-flight milestone
Speaking virtually at Barcelona’s 2021 Mobile World Congress (MWC), CEO Elon Musk says that SpaceX has already set its sights on even more ambitious reusability goals for Falcon rocket boosters.
Less than two months prior, booster B1051 sent 60 satellites and an upper stage on their way to orbit, simultaneously becoming the first Falcon 9 first stage to ace ten orbital-class launches and landings, crossing a mostly symbolic – but still significant – milestone years in the making. SpaceX competitors – most notably the United Launch Alliance – have often held the ten-flight mark over its head as the latest in a long line of moving goalposts used to discredit, demean, and look down upon reusable rockets and SpaceX’s efforts to realize them.
Not long before it was clear that SpaceX would hit that 10-flight target with at least one Falcon booster, competitors working overtime to rationalize a lack of substantial investment into reusable rockets shifted their goalposts again, expanding rationales to require a fleetwide average of ten flights. Instead of explaining why SpaceX’s reusability plans could never work, as many dozens of aerospace executives have assuredly done over the last 5-10 years, the new attitude du jour is to claim that SpaceX’s ability to achieve its reuse goals was never actually in doubt and that the economics of full booster reuse simply can’t make economic sense!
Now, five and half years after Falcon 9’s first successful booster landing, four years after SpaceX’s first successful booster reuse, and seven weeks after a Falcon 9 first stage’s first ten-flight milestone, Elon Musk says that some of the company’s fleet of boosters are already “slated to fly 20 or possibly 30 times.” Never one to personally rest or allow his companies to rest on their laurels, SpaceX now has a new target to strive for as teams work to ramp and sustain Falcon 9’s launch cadence at record-breaking levels.
Back before Falcon 9’s Block 5 upgrade debuted in May 2018, Musk held a press conference in which he made it abundantly clear that it was SpaceX’s “unequivocal intent” to launch new Falcon boosters up to 10 times without refurbishment. Three years later, although SpaceX ultimately abandoned plans to recover and reuse Falcon 9’s upper stage to prioritize Starship development, Musk’s dream of cutting the cost of launch by a full magnitude has almost been realized.
Technically, if SpaceX had developed a reusable upper stage, Falcon 9 as it stands today could feasibly cost just ~10% of its list price (~$6 million. Factoring in the cost of a new expendable upper stage for each mission, the actual cost of a modern Falcon 9 launch with a flight-proven booster and payload fairing is closer to ~$18M. However, in the same June 2021 interview, Musk confirmed that the cost of Falcon 9 operations – as in refurbishment, recovery, consumables, and any other recurring work – is just 10% of the cost of launch, effectively confirming that Falcon 9’s Block 5 upgrade really did create a rocket booster that requires virtually no refurbishment.
Back in Musk’s 2018 conference call, he also noted that beyond plans for up to ten flights without refurbishment, Falcon boosters could feasibly be made to fly dozens or even 100+ times with occasional in-depth maintenance – not unlike modern aircraft. Three years later, Musk is now talking about launching certain Falcon boosters 20 or 30 times, while something approximating the recurring maintenance he once described has yet to crop up.
It’s possible, in other words, that SpaceX has found that Falcon 9 Block 5 boosters – which do need some small amount of refurbishment and inspection after each launch – can actually be flown 20 or 30 times without major rework. Ultimately, only time will tell, but Falcon 9 B1051’s 11th flight is expected – this time from the West Coast – as early as late July or August 2021, carrying SpaceX’s first or second dedicated batch of polar Starlink satellites. B1051 arrived at Vandenberg Air/Space Force Base (VAFB) in late June about a month after Falcon 9 B1049 – likely set to become the second booster to complete ten launches.
Tesla recently received its largest order for the all-electric Semi from Einride, a Swedish transport service, for 500 units, a groundbreaking invoice to receive before the first deliveries begin.
Even more remarkable, Einride CEO Roozbeh Charli said in a recent interview that he expects his company to take delivery of all 500 — the entire order — before the end of 2027. He even expects to have 75 Tesla Semi units in the Einride fleet before the end of this year.
🚨 Einride CEO Roozbeh Charli on the Tesla Semi partnership:
“If we start with the Amazon announcement that we did earlier this year, that was on the back of having gone through a proving period together with them and proving out our technology. Then we took that next step in… pic.twitter.com/oazkXjwoig
— TESLARATI (@Teslarati) August 28, 2026
Charli said the Tesla partnership was part of a broader push, along with its earlier partnership with Amazon. Einride is assisting Amazon with the use of its Saga AI platform, which helps eliminate questions about budgeting and forecasting for logistics companies.
The Semi, as well as Tesla’s production and subsequent delivery of the units to Einride, will help the company “to have a good supply of vehicles that we can deploy on the [Saga AI] platform,” Charli said. “Tesla is also a relationship we’ve had for a while, and as the Tesla Semi deliveries are firming up, we decided to do a larger commitment to that and deploy that on our platform.”
In its initial announcement, Einride said it anticipated taking delivery of the trucks over the next two years, but now it appears the company is expecting all 500 units within the next 16 months.
Built at a dedicated factory in Sparks, Nevada, the Tesla Semi has been perhaps the biggest and most intensive testing process the company has ever had for a single vehicle model. For the past several years, Tesla has been working with many companies, most notably Frito-Lay and PepsiCo, to gain knowledge on the performance on regional routes.
Tesla plans to launch the Semi officially on September 24, five months after production started ramping.
Additionally, drivers have said they are happy about the Semi’s performance and that its numerous safety and productivity features have made their jobs and routes much easier.
Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.
Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.
This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.
🚨 Tesla is using different light bar colors to help riders understand which vehicle is theirs
Pretty cool strategy pic.twitter.com/eGMpEMeRpc
— TESLARATI (@Teslarati) August 27, 2026
Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.
Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.
Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.
Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.
Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.
Tesla has said goodbye to one customization option for its vehicles: the wrap service it launched several years ago.
After launching an in-house wrap service in August 2020 for the first time in China. In the U.S., it launched in October 2023. Tesla continued to expand the program and adjust it with better pricing and fewer options for the Cybertruck.
By December 2023, it was giving owners of the Model 3, Model Y, and the Cybertruck the opportunity to give their vehicle a fresh look with a vinyl wrap.
Tesla revamps in-house vinyl wrap service with better pricing
It was only available in five locations: Costa Mesa, Oceanside, Santa Clara, West Covina, all in California, and Seattle, Washington.
However, Tesla made some big adjustments to its shop, and the wrap service is officially gone:
Tesla has made a LOT of changes to its online shop recently — price increases, price cuts, new options, and several products being removed entirely.
Some of the biggest increases are wheel covers. 👀
📈 PRICE INCREASES
• 2017-2023 | Model 3 Aero Wheel Cover — Style: Refresh…— Phoenix Self-Driving 🐦🔥 (@PhoenixFSD) August 25, 2026
Wraps are very popular across the Tesla lineup, especially since the company offers relatively few colors. Many choose to wrap their Teslas with interesting colors, patterns, or even finishes, turning their cars from glossy to satin or matte.
However, Tesla’s wrap service was so limited geographically that it never really had a chance to get off the ground or compete with local shops. Every area in the United States is now overflowing with detailing shops, mobile detailers, and other automotive specialists, many of whom perform wrap services.
Tesla’s service was confined to the Pacific time zone and only spanned across two states. It was never going to be something Tesla was a major competitor in, nor was it going to disrupt the wrapping industry. Now that the program has ended, it seems pretty ideal to believe it was always going to be a short-term thing.
Along with the wrap service, Tesla removed several other products, but nothing too crazy. The Model 3 Door Pocket and Cupholder Liners, the Model S 19″ Magnetite Wheel and Winter Tire Package, Model X/Y Ski/Snowboard Carrier for Hitch Rack, Tesla’s Electric Summer Party Tee, and the Electric Summer Tee were the other items the company totally eliminated from its online shop.
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