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SpaceX sets new goals for Falcon booster reuse goals after ten-flight milestone
Speaking virtually at Barcelona’s 2021 Mobile World Congress (MWC), CEO Elon Musk says that SpaceX has already set its sights on even more ambitious reusability goals for Falcon rocket boosters.
Less than two months prior, booster B1051 sent 60 satellites and an upper stage on their way to orbit, simultaneously becoming the first Falcon 9 first stage to ace ten orbital-class launches and landings, crossing a mostly symbolic – but still significant – milestone years in the making. SpaceX competitors – most notably the United Launch Alliance – have often held the ten-flight mark over its head as the latest in a long line of moving goalposts used to discredit, demean, and look down upon reusable rockets and SpaceX’s efforts to realize them.
Not long before it was clear that SpaceX would hit that 10-flight target with at least one Falcon booster, competitors working overtime to rationalize a lack of substantial investment into reusable rockets shifted their goalposts again, expanding rationales to require a fleetwide average of ten flights. Instead of explaining why SpaceX’s reusability plans could never work, as many dozens of aerospace executives have assuredly done over the last 5-10 years, the new attitude du jour is to claim that SpaceX’s ability to achieve its reuse goals was never actually in doubt and that the economics of full booster reuse simply can’t make economic sense!
Now, five and half years after Falcon 9’s first successful booster landing, four years after SpaceX’s first successful booster reuse, and seven weeks after a Falcon 9 first stage’s first ten-flight milestone, Elon Musk says that some of the company’s fleet of boosters are already “slated to fly 20 or possibly 30 times.” Never one to personally rest or allow his companies to rest on their laurels, SpaceX now has a new target to strive for as teams work to ramp and sustain Falcon 9’s launch cadence at record-breaking levels.
Back before Falcon 9’s Block 5 upgrade debuted in May 2018, Musk held a press conference in which he made it abundantly clear that it was SpaceX’s “unequivocal intent” to launch new Falcon boosters up to 10 times without refurbishment. Three years later, although SpaceX ultimately abandoned plans to recover and reuse Falcon 9’s upper stage to prioritize Starship development, Musk’s dream of cutting the cost of launch by a full magnitude has almost been realized.
Technically, if SpaceX had developed a reusable upper stage, Falcon 9 as it stands today could feasibly cost just ~10% of its list price (~$6 million. Factoring in the cost of a new expendable upper stage for each mission, the actual cost of a modern Falcon 9 launch with a flight-proven booster and payload fairing is closer to ~$18M. However, in the same June 2021 interview, Musk confirmed that the cost of Falcon 9 operations – as in refurbishment, recovery, consumables, and any other recurring work – is just 10% of the cost of launch, effectively confirming that Falcon 9’s Block 5 upgrade really did create a rocket booster that requires virtually no refurbishment.

Back in Musk’s 2018 conference call, he also noted that beyond plans for up to ten flights without refurbishment, Falcon boosters could feasibly be made to fly dozens or even 100+ times with occasional in-depth maintenance – not unlike modern aircraft. Three years later, Musk is now talking about launching certain Falcon boosters 20 or 30 times, while something approximating the recurring maintenance he once described has yet to crop up.
It’s possible, in other words, that SpaceX has found that Falcon 9 Block 5 boosters – which do need some small amount of refurbishment and inspection after each launch – can actually be flown 20 or 30 times without major rework. Ultimately, only time will tell, but Falcon 9 B1051’s 11th flight is expected – this time from the West Coast – as early as late July or August 2021, carrying SpaceX’s first or second dedicated batch of polar Starlink satellites. B1051 arrived at Vandenberg Air/Space Force Base (VAFB) in late June about a month after Falcon 9 B1049 – likely set to become the second booster to complete ten launches.
Elon Musk
SpaceX’s newest logo confirms everything about what it’s become
SpaceX officially absorbed xAI under the SpaceXAI brand, completing the largest private merger in history.
SpaceX made its corporate transformation official in May 2026 when Elon Musk posted on X that xAI would cease to exist as a standalone company. “xAI will be dissolved as a separate company, so it will just be SpaceXAI, the AI products from SpaceX,” he wrote.
A new SpaceXAI logo was announced today, visually embedding the xAI letters inside the SpaceX identity, which can be seen as a deliberate design choice that signals the merger is not a partnership but a full absorption and XAi a core function of the same company. The same way Starlink is not a separate brand but a SpaceX product. The announcement closed the loop on a process that began February 2, 2026, when SpaceX acquired xAI in the largest private merger in history, valued at $1.25 trillion. SpaceX at $1 trillion and xAI at $250 billion.
We are now @SpaceXAI. pic.twitter.com/ema66xDWC9
— SpaceXAI (@SpaceXAI) July 6, 2026
The reason SpaceX bought xAI was stated plainly by Musk at the time of the deal: to build orbital data centers. SpaceX had simultaneously filed with the FCC to launch up to one million satellites designed to function as AI compute nodes in low Earth orbit, escaping what Musk described as the energy constraints limiting AI development on Earth.
xAI provided the AI software stack, with Grok, the X platform, and the Colossus supercomputer infrastructure in Memphis with over 220,000 NVIDIA GPUs, while SpaceX provided the rockets, Starlink, and the capital base to fund it. The two companies needed each other. xAI was burning $2.5 billion in losses on $250 million in revenue. SpaceX was generating an estimated $8 billion in profit on $15 billion in revenue and needed an AI narrative to command the valuation it was targeting for its IPO.
What SpaceX has done, regardless of how the orbital AI vision ultimately plays out, is walk into a public market as something no company has been before: a rocket manufacturer, satellite internet provider, AI software company, social media platform, and supercomputer operator under one ticker. Whether that combination is worth $2 trillion depends entirely on which of those businesses you believe in most.
News
Tesla flexes how it will help the blind with Cybercab
Tesla brought its innovative Cybercab robotaxi to the National Federation of the Blind (NFB) Annual Convention in Austin, Texas, on July 3 at the JW Marriott Austin.
The hands-on demonstration highlighted the vehicle’s thoughtful design for blind and visually impaired users, underscoring Tesla’s commitment to inclusive autonomous mobility. Attendees, many using white canes or accompanied by service dogs, experienced the steering-wheel-free Cybercab firsthand.
Cybercab at the National Federation of the Blind’s Annual Convention in Austin for a hands-on experience of its accessibility features for blind or visually impaired customers⁰⁰For example:⁰– Braille lettering on physical controls
– Space for service animals & assistive… pic.twitter.com/8wrJcDHkw7— Tesla Robotaxi (@robotaxi) July 6, 2026
The showcase emphasized practical features tailored to the needs of the blind community. Braille lettering appears on physical controls, including door releases and emergency buttons, allowing users to navigate interfaces independently through touch. Generous interior space accommodates service animals and assistive devices such as canes, guide dogs, or mobility aids without compromising comfort.
Wheelchair-height seating facilitates easier transfers for users with additional mobility challenges. Photos from the event captured blind attendees approaching the vehicle confidently, service dogs relaxing inside, and hands exploring Braille-equipped handles.
Tesla Robotaxi’s official account detailed these elements, noting the Cybercab’s focus on accessibility, especially noting the Braille lettering and additional space for service animals.
How Tesla Will Transform Mobility for the Blind
Autonomous vehicles like the Cybercab promise revolutionary independence for the roughly 2.2 million visually impaired Americans. Traditional barriers—reliance on sighted drivers, costly paratransit, or limited public transit—often restrict spontaneous travel. Tesla Full Self-Driving aims to eliminate the need for a human operator, enabling on-demand, door-to-door rides via simple app hailing with voice guidance.
Users gain freedom to work, socialize, shop, or attend events anytime without scheduling hassles or safety concerns. This reduces isolation, boosts employment opportunities, and enhances quality of life, turning mobility from a dependency into true personal autonomy.
The NFB demonstration not only gathered valuable feedback but also generated excitement about a future where technology levels the playing field. By prioritizing inclusive design, Tesla advances a vision of transportation that serves everyone, potentially reshaping daily life for blind individuals and setting a standard for the autonomous industry.
As Cybercab deployment scales, these accessibility innovations could mark a significant step toward equitable mobility.
Investor's Corner
Tesla challenges startups to score a gig inside its most advanced European factory
Tesla is challenging startups to bring their best battery tech directly to Gigafactory Berlin.
Tesla has issued an open challenge to startups across Europe, inviting them to bring their best battery technology directly to the floor of Gigafactory Berlin. The program, called the JUNI x Tesla Battery Cell Giga Challenge, opened applications this month with a deadline of July 24, 2026, and is targeting startups with solutions that can make battery cell manufacturing faster, cheaper, safer, and more scalable at an industrial level.
The timing of the challenge is directly tied to Tesla’s most aggressive European battery investment yet. On May 12, 2026, Giga Berlin plant manager André Thierig announced a $250 million investment to scale the factory’s annual 4680 cell production capacity from 8 GWh to 18 GWh, more than doubling the previous target set just months earlier in December 2025. Thierig confirmed the expansion on X, saying the investment “will enable 18 GWh of annual 4680 cell production and create more than 1,500 new jobs.” Combined with a previously announced battery investment at the Grunheide site now approaches $1.2 billion.
Today, we announced a $ 250m investment for our Giga Berlin Cell factory. This will enable 18GWh of annual 4680 cell production and create more than 1500 new jobs. Good news during challenging times for the German industry. pic.twitter.com/ou4SWMfWh9
— André Thierig (@AndrThie) May 12, 2026
The challenge is looking specifically for startups with proven solutions across five categories: materials, equipment, operations, automation, and artificial intelligence. Applications are screened directly by Tesla’s cell manufacturing team in Grunheide, and the strongest submissions move through technical discussions, a pitch day in front of Tesla stakeholders, and potentially a paid pilot project with the cell team. Tesla is not looking for ideas at concept stage. The program requires applicants to demonstrate working prototypes, test data, or prior pilots before being considered.
The historical context matters here. Elon Musk first announced plans for what he called the world’s largest battery cell production facility alongside the Giga Berlin car factory back in 2020, targeting up to 250 GWh of annual capacity. Those plans were shelved in 2022 when Tesla shifted its battery investment focus to the United States to take advantage of Inflation Reduction Act incentives. The revival of cell production at Giga Berlin, now backed by over $1 billion in committed capital, represents a return to an ambition that was set aside for three years. As Teslarati has reported, the 4680 format is central to Tesla’s long-term cost reduction strategy across vehicles, energy storage, including the Tesla Semi and Cybercab.
By opening the challenge to outside startups, Tesla is acknowledging that reaching 18 GWh at Grunheide will require technology it does not currently have in-house, and it is willing to pay for the right solutions. For a startup in the battery supply chain, a paid pilot with Tesla’s European cell team is as close to a direct commercial path as the industry offers.