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SpaceX talks Moon mission as strategic stepping stone for Mars colony
Josh Brost, Senior Director of SpaceX’s Government Business Development was in attendance at a civil spaceflight conference in Washington D.C. yesterday, January 18, and provided a number of interesting details about SpaceX’s upcoming activities in 2018. Perhaps most intriguingly, he reiterated SpaceX’s interest in enabling exploration of the Moon and Mars, while also clarifying that the upcoming Falcon 9 upgrade will be the last major change to the vehicle for the indefinite future.
Although the audience may have been more focused on SpaceX’s potential lunar prospects, Brost provided a vision similar to CEO Elon Musk’s common-knowledge goal of Martian (and interplanetary) colonization. This lunar focus was in part evidenced by a pointed question from an audience member that triggered Brost’s subsequent suggestion that the Moon could be a more logical starting place for the company as it ramps up its deep space efforts and gradually slips beyond Earth orbit. This strategic and calculated extension of the aspirations of the launch company’s famous founder is a rational attempt to position SpaceX in ways that allow the company to derive as much value as possible from the US government’s recently revived interest in returning the US and its astronauts to the Moon.
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- SpaceX’s 2017 BFS (now Starship) delivers cargo to a large lunar base. (SpaceX)
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- Starship and a Martian city, circa 2017. (SpaceX)
To a large extent, his comments mesh with the vision Elon Musk reiterated at 2017’s September IAC.
SpaceX’s next-generation heavy-lift rocket and spaceship (BFR and BFS) are being designed to carry 150 metric tons into low Earth orbit while still recovering both the first and second stages, and will be purpose-built for rapid and complete reusability. BFR and BFS are also being intentionally designed to be relatively destination-agnostic. In other words, BFS will be capable of transporting cargo and eventually crew to a number of destinations in the solar system, be it the Moon, Mars, or beyond. The outer planets are almost certainly off limits for crew due to the sheer length of any journey beyond the orbit of Mars, but BFR, as it was discussed last year, would be capable of transporting unprecedented amounts of cargo almost anywhere in the solar system. Reusability is, of course, paramount to SpaceX’s operational intent with BFR/BFS; unless a very lucrative offer is made, it is highly unlikely that SpaceX will even consider expendable missions, thus partially limiting what the next-gen vehicle will be capable of.
Still, it will be an incredibly capable rocket even with full reusability. Add in the potential promise of mature in-situ resource utilization (ISRU), more simply the production of methane and oxygen propellant at the destination, and it will open a hundred entirely new worlds to serious scientific, exploratory, and economic prospecting throughout the solar system.
SpaceX’s massive BFR visualized taking to the sky. (SpaceX).
What’s next?
The question, then, is “when?” While Brost did not specifically provide any sort of timeline for BFR, aside from a brief statement on its readiness in “a few years,” he did describe in some detail the imminent end of serious Falcon 9 upgrades. A continual stream of upgrades and modifications has been one of the only real constants with SpaceX’s Falcon 9 rocket: the original Falcon 9 is in almost every respect a completely different rocket when compared to the Falcon 9 Full Thrust (FT/1.2) of the present. However, one final leap is expected for Falcon 9, this time almost exclusively intended to improve the vehicle’s reliability and reusability as SpaceX rapidly approaches its first flights of Crew Dragon and dreams of rapid and repeated booster reuse.
While it was a small detail in an obscure sentence of one of several hour-long discussions, Brost specifically stated this:
Brost: with Block 5, goal it to lock down the design and fly the vehicle at very high flight rates. Innovation will focus on designing and testing BFR.
— Jeff Foust (@jeff_foust) January 18, 2018
This is arguably the most exciting tidbit provided to us by SpaceX. While it was undeniably vague and rather less than crystal-clear, it can be interpreted as something like this: once Block 5 has been introduced and begun to fly and refly both regularly and successfully, the vast majority of SpaceX’s launch vehicle development expertise will begin to focus intensely on the development and testing of BFR and BFS.
Statements from just last week made by SpaceX President Gwynne Shotwell strengthen this intuitive leap considerably, because BFR and BFS are liable to require a considerable amount of attention as they proceed through design maturation and eventually begin physical hardware testing in Texas.
Shotwell’s comments implied that SpaceX’s Boca Chica launch facilities, currently under construction, would be ready to support “vehicle tests” as early as late 2018/early 2019. Comments from earlier in 2017 indicate that SpaceX (and Shotwell) perceive Boca Chica as a near-perfect location for BFR launches (and thus BFR testing, as well). Finally, Brost’s implication that SpaceX’s exceptional team of brilliant and innovative launch vehicle engineers would be refocused on BFR soon after Block 5 was stable also meshes with this rough timeline. If Falcon 9 Block 5 does indeed debut within the “next few months” as Brost stated, it will have likely reached some level of design and operational maturity by the end of 2018, assuming SpaceX’s expected launch cadence.
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- SpaceX’s Falcon 9 ahead of the launch of Zuma. (Tom Cross/Teslarati)
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- A Falcon 9 lifts off from LC-40 carrying the highly secretive Zuma spacecraft. Hispasat 30W will launch from the same pad in just a few days. (Tom Cross)
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- Falcon 9 1035 conducts its second landing after successfully launching CRS-13 on December 15. Improved reusability will be a huge focus of SpaceX in 2018. (NASA)
As of right now, SpaceX is already looking at a very busy February, and currently has as many as three commercial launches scheduled within a period of maybe three weeks (GovSat-1, PAZ, and Hispasat), maybe even four if Falcon Heavy completes its first static fire later this weekend. Musk estimated that SpaceX would complete 30 missions in 2018, and a cadence anywhere near three launches per month (let alone four) would easily push SpaceX past that goal and provide the company dozens of opportunities to test, launch, recover, and relaunch their new Block 5 version of Falcon 9. As such, while BFR is probably not going to reach fully integrated hardware development or testing in 2018, it is certainly a distinct possibility, and 2019 is far more promising for the company’s interplanetary aspirations.
For now, SpaceX’s 2018 focus is quite explicitly centered on ensuring the reliability of its Crew Dragon – set to debut NET August 2018 – and Falcon 9 as it strives to complete the development of both vehicles. Up next on the company’s busy schedule is another attempt at Falcon Heavy’s inaugural static fire on Saturday afternoon, as well as the flight-proven launch of GovSat-1/SES-16, currently NET January 30.
Follow along live as launch photographer Tom Cross and I cover these exciting proceedings live from both coasts.
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Tom Cross – Instagram
Eric Ralph – Twitter
SpaceX executed its first Falcon 9 launch since going public on June 15, a routine yet symbolically powerful Starlink mission from Vandenberg Space Force Base in California.
Liftoff of the Falcon 9 booster B1093, on its 14th flight, occurred at approximately 8:34 a.m. PDT from Space Launch Complex 4E (SLC-4E), deploying 24 Starlink V2 Mini Optimized satellites into low-Earth orbit.
The first stage successfully landed on the droneship “Of Course I Still Love You” in the Pacific Ocean, underscoring the company’s unmatched reusability track record.
Watch Falcon 9 launch 24 @Starlink satellites to orbit from California https://t.co/meDwb05qOE
— SpaceX (@SpaceX) June 15, 2026
This mission comes just three days after SpaceX’s historic IPO on June 12, which shattered records as the largest ever. The company raised $75 billion by pricing shares at $135, with trading under ticker SPCX on Nasdaq opening at $150 and closing at $160.95—a 19 percent gain—valuing SpaceX at over $2.1 trillion.
The launch highlights the seamless transition from private innovator to public powerhouse. SpaceX, founded in 2002, has revolutionized access to space with over 650 Falcon 9 flights and a massive Starlink constellation now serving millions globally.
As a public company, it faces new pressures: quarterly earnings, shareholder scrutiny, and expectations to accelerate Starship development for Mars ambitions and deeper NASA partnerships. Yet the market response signals strong confidence in its dominance, as launch costs are slashed by 95 percent, rapid satellite deployment, and a backlog of government and commercial contracts.
SpaceX maintains bold advertising push for Starlink, contrasting Tesla’s minimalistic approach
Analysts view today’s flight as business as usual, but it carries extra weight. With shares volatile in early trading days, successful operations reassure investors that core capabilities remain unaffected by public status.
SpaceX now operates under heightened transparency, potentially unlocking capital for ambitious goals like Starship orbital tests and global broadband expansion.
Challenges loom, including regulatory hurdles for megaconstellations, competition in reusable rockets, and orbital debris concerns. Nevertheless, this morning’s flawless execution reinforces SpaceX’s trajectory.
As Musk often notes, the company’s mission—to make humanity multiplanetary—now aligns with Wall Street’s growth demands. The stars, it seems, are aligning for both.
Renowned investor Ron Baron, founder and CEO of Baron Capital, has once again demonstrated his unwavering faith in Elon Musk’s ventures.
Just after SpaceX’s record-breaking IPO, Baron announced he purchased an additional $1 billion in SpaceX (NASDAQ: SPCX) shares. This move pushes Baron Capital’s total holdings in the company to a staggering $25 billion in market value, underscoring one of the most successful private-to-public investment stories in recent history.
Baron’s relationship with SpaceX dates back to 2017, when his firm began investing approximately $1.75–2 billion through secondary markets and employee tender offers at valuations around $20–22 billion.
By the time of the IPO, which valued SpaceX at over $2 trillion with shares closing near $161, those early stakes had generated more than $13 billion in unrealized gains. Post-IPO, Baron’s position ballooned further, reflecting the company’s meteoric rise driven by reusable rocketry, Starlink’s global satellite internet constellation, Starshield defense applications, and ambitious plans for orbital infrastructure.
In a recent interview, Baron articulated his bullish outlook with characteristic enthusiasm.
Ron Baron said today that he bought $1 billion of @SpaceX IPO shares last Friday, and said that all of Baron Capital’s $SPCX holdings are now worth $25 billion.
“I think we’re going to make hundreds of billions of dollars; If you read the prospectus, you realize what they… pic.twitter.com/U8F471KtJS
— Sawyer Merritt (@SawyerMerritt) June 15, 2026
“I think we’re going to make hundreds of billions of dollars,” he stated, emphasizing that SpaceX’s achievements in rocketry and satellite technology are “not possible for anyone else to accomplish.” He envisions the company as a cornerstone of humanity’s multi-planetary future, potentially reaching valuations of $10–30 trillion within 10–15 years.
Baron has repeatedly affirmed he has no plans to sell, viewing SpaceX as a “lifetime investment” alongside Tesla.
Tesla bull Ron Baron reveals $100M SpaceX investment, sees 3-5x return on TSLA
This conviction stems from SpaceX’s unparalleled execution. The company has revolutionized access to space with Falcon 9 reusability, deployed thousands of Starlink satellites, and is advancing Starship for Mars missions and point-to-point Earth transport.
Baron highlights emerging opportunities like space-based AI data centers and direct-to-cell satellite connectivity, positioning SpaceX at the forefront of a new space economy projected to generate trillions in value.
Critics may question the lofty projections amid high valuations and execution risks, but Baron’s track record speaks volumes. His Tesla holdings, initiated in the mid-2010s, have also delivered outsized returns. As one of the largest institutional holders of SpaceX pre-IPO, Baron Capital’s funds, such as Baron Partners, benefited immensely from valuation markups.
Baron’s $1 billion IPO purchase signals deep confidence in SpaceX’s post-IPO trajectory. In an era of short-term market noise, his strategy exemplifies patient capital: backing visionary leadership and transformative technology.
For investors watching the space sector, it serves as a powerful endorsement that the final frontier may indeed yield the next great wealth-creation engine. As Baron puts it, SpaceX isn’t just building rockets—it’s trying to “save humanity” by expanding our horizons beyond Earth.
SpaceX and Tesla, the two flagship companies under Elon Musk’s leadership, share a commitment to groundbreaking technology yet pursue dramatically different paths in how they connect with customers.
Tesla has built its brand through a philosophy of minimal traditional advertising, trusting that exceptional products will generate their own momentum.
SpaceX, by contrast, has embraced high-visibility paid advertising for its Starlink satellite internet service, placing prominent spots during major live sporting events such as the Super Bowl and the recent UFC Freedom 250. This divergence highlights how each company tailors its marketing to the unique demands of its products and target markets.
Tesla’s approach stems directly from Musk’s long-held conviction that superior engineering sells itself. Musk has repeatedly explained that the company redirects resources into research and development rather than endorsements or television commercials.
Tesla’s growth has relied instead on organic channels: enthusiastic owner referrals, viral product reveals like the Cybertruck, extensive media coverage of launches and achievements, and the sheer visibility of its vehicles on roads everywhere.
Even as the company has tested more social media promotions in response to fluctuating demand, its overall strategy remains restrained and digital-focused compared to legacy automakers that pour hundreds of millions into marketing annually.
SpaceX has taken a more assertive route with Starlink to drive widespread consumer awareness. In February of this year, SpaceX aired its first-ever Super Bowl advertisement, marking the initial time any Musk-led enterprise invested in the massive event.
The thirty-second spot emphasized fast and affordable internet available nearly anywhere on the planet, blending inspiring footage of Falcon 9 and Starship landings with narration drawn from science fiction visionary Arthur C. Clarke. United Airlines complemented this with its own Super Bowl commercial showcasing Starlink-enabled high-speed Wi-Fi on flights.
🚨 Starlink Super Bowl ad! https://t.co/pEdH1KevBj pic.twitter.com/01onakkoqX
— TESLARATI (@Teslarati) February 9, 2026
But that is not all SpaceX has done to get word out about its internet service.
Just last night, Starlink branding appeared prominently on the octagon and during the broadcast of UFC Freedom 250, the high-profile event staged on the White House South Lawn. These placements represent a strategic investment in reaching massive, engaged audiences.
🚨 Starlink ads have appeared on the UFC Freedom 250 broadcast on Paramount+ pic.twitter.com/VPAAhDR6LI
— TESLARATI (@Teslarati) June 15, 2026
The rationale behind SpaceX’s advertising push lies in Starlink’s distinct position as a consumer broadband service. Unlike Tesla’s visually striking cars that act as mobile billboards for early-adopter enthusiasts, Starlink must overcome awareness gaps in rural, remote, and mobile markets where traditional internet infrastructure falls short.
Starlink now serves as SpaceX’s leading revenue generator, with ambitions tied to future growth and potential public offerings. Targeted advertising during sports broadcasts efficiently demonstrates real-world reliability for applications ranging from home connectivity to aviation and live event broadcasting.
Partnerships with airlines and mobile providers further extend its reach, while high-profile placements help convert curiosity into subscriptions amid competition and regulatory considerations.
Ultimately, these contrasting strategies reflect the different maturity levels and competitive landscapes each business navigates. Tesla benefits from built-in visibility and a passionate community that amplifies its message at little cost.
Starlink, operating in the more fragmented broadband sector, requires deliberate efforts to educate and attract mainstream users. By leveraging the spectacle of major sporting events where Tesla once declined to participate, SpaceX is accelerating Starlink toward global ubiquity.
This flexibility underscores a key lesson: even the most innovative companies must adapt their tactics to the practical realities of their markets and customer acquisition challenges.
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