News
SpaceX talks Moon mission as strategic stepping stone for Mars colony
Josh Brost, Senior Director of SpaceX’s Government Business Development was in attendance at a civil spaceflight conference in Washington D.C. yesterday, January 18, and provided a number of interesting details about SpaceX’s upcoming activities in 2018. Perhaps most intriguingly, he reiterated SpaceX’s interest in enabling exploration of the Moon and Mars, while also clarifying that the upcoming Falcon 9 upgrade will be the last major change to the vehicle for the indefinite future.
Although the audience may have been more focused on SpaceX’s potential lunar prospects, Brost provided a vision similar to CEO Elon Musk’s common-knowledge goal of Martian (and interplanetary) colonization. This lunar focus was in part evidenced by a pointed question from an audience member that triggered Brost’s subsequent suggestion that the Moon could be a more logical starting place for the company as it ramps up its deep space efforts and gradually slips beyond Earth orbit. This strategic and calculated extension of the aspirations of the launch company’s famous founder is a rational attempt to position SpaceX in ways that allow the company to derive as much value as possible from the US government’s recently revived interest in returning the US and its astronauts to the Moon.
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- SpaceX’s 2017 BFS (now Starship) delivers cargo to a large lunar base. (SpaceX)
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- Starship and a Martian city, circa 2017. (SpaceX)
To a large extent, his comments mesh with the vision Elon Musk reiterated at 2017’s September IAC.
SpaceX’s next-generation heavy-lift rocket and spaceship (BFR and BFS) are being designed to carry 150 metric tons into low Earth orbit while still recovering both the first and second stages, and will be purpose-built for rapid and complete reusability. BFR and BFS are also being intentionally designed to be relatively destination-agnostic. In other words, BFS will be capable of transporting cargo and eventually crew to a number of destinations in the solar system, be it the Moon, Mars, or beyond. The outer planets are almost certainly off limits for crew due to the sheer length of any journey beyond the orbit of Mars, but BFR, as it was discussed last year, would be capable of transporting unprecedented amounts of cargo almost anywhere in the solar system. Reusability is, of course, paramount to SpaceX’s operational intent with BFR/BFS; unless a very lucrative offer is made, it is highly unlikely that SpaceX will even consider expendable missions, thus partially limiting what the next-gen vehicle will be capable of.
Still, it will be an incredibly capable rocket even with full reusability. Add in the potential promise of mature in-situ resource utilization (ISRU), more simply the production of methane and oxygen propellant at the destination, and it will open a hundred entirely new worlds to serious scientific, exploratory, and economic prospecting throughout the solar system.
SpaceX’s massive BFR visualized taking to the sky. (SpaceX).
What’s next?
The question, then, is “when?” While Brost did not specifically provide any sort of timeline for BFR, aside from a brief statement on its readiness in “a few years,” he did describe in some detail the imminent end of serious Falcon 9 upgrades. A continual stream of upgrades and modifications has been one of the only real constants with SpaceX’s Falcon 9 rocket: the original Falcon 9 is in almost every respect a completely different rocket when compared to the Falcon 9 Full Thrust (FT/1.2) of the present. However, one final leap is expected for Falcon 9, this time almost exclusively intended to improve the vehicle’s reliability and reusability as SpaceX rapidly approaches its first flights of Crew Dragon and dreams of rapid and repeated booster reuse.
While it was a small detail in an obscure sentence of one of several hour-long discussions, Brost specifically stated this:
Brost: with Block 5, goal it to lock down the design and fly the vehicle at very high flight rates. Innovation will focus on designing and testing BFR.
— Jeff Foust (@jeff_foust) January 18, 2018
This is arguably the most exciting tidbit provided to us by SpaceX. While it was undeniably vague and rather less than crystal-clear, it can be interpreted as something like this: once Block 5 has been introduced and begun to fly and refly both regularly and successfully, the vast majority of SpaceX’s launch vehicle development expertise will begin to focus intensely on the development and testing of BFR and BFS.
Statements from just last week made by SpaceX President Gwynne Shotwell strengthen this intuitive leap considerably, because BFR and BFS are liable to require a considerable amount of attention as they proceed through design maturation and eventually begin physical hardware testing in Texas.
Shotwell’s comments implied that SpaceX’s Boca Chica launch facilities, currently under construction, would be ready to support “vehicle tests” as early as late 2018/early 2019. Comments from earlier in 2017 indicate that SpaceX (and Shotwell) perceive Boca Chica as a near-perfect location for BFR launches (and thus BFR testing, as well). Finally, Brost’s implication that SpaceX’s exceptional team of brilliant and innovative launch vehicle engineers would be refocused on BFR soon after Block 5 was stable also meshes with this rough timeline. If Falcon 9 Block 5 does indeed debut within the “next few months” as Brost stated, it will have likely reached some level of design and operational maturity by the end of 2018, assuming SpaceX’s expected launch cadence.
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- SpaceX’s Falcon 9 ahead of the launch of Zuma. (Tom Cross/Teslarati)
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- A Falcon 9 lifts off from LC-40 carrying the highly secretive Zuma spacecraft. Hispasat 30W will launch from the same pad in just a few days. (Tom Cross)
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- Falcon 9 1035 conducts its second landing after successfully launching CRS-13 on December 15. Improved reusability will be a huge focus of SpaceX in 2018. (NASA)
As of right now, SpaceX is already looking at a very busy February, and currently has as many as three commercial launches scheduled within a period of maybe three weeks (GovSat-1, PAZ, and Hispasat), maybe even four if Falcon Heavy completes its first static fire later this weekend. Musk estimated that SpaceX would complete 30 missions in 2018, and a cadence anywhere near three launches per month (let alone four) would easily push SpaceX past that goal and provide the company dozens of opportunities to test, launch, recover, and relaunch their new Block 5 version of Falcon 9. As such, while BFR is probably not going to reach fully integrated hardware development or testing in 2018, it is certainly a distinct possibility, and 2019 is far more promising for the company’s interplanetary aspirations.
For now, SpaceX’s 2018 focus is quite explicitly centered on ensuring the reliability of its Crew Dragon – set to debut NET August 2018 – and Falcon 9 as it strives to complete the development of both vehicles. Up next on the company’s busy schedule is another attempt at Falcon Heavy’s inaugural static fire on Saturday afternoon, as well as the flight-proven launch of GovSat-1/SES-16, currently NET January 30.
Follow along live as launch photographer Tom Cross and I cover these exciting proceedings live from both coasts.
Teslarati – Instagram – Twitter
Tom Cross – Instagram
Eric Ralph – Twitter
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
