News
SpaceX isn’t giving up on catching rocket fairings, boat spotted with new net
SpaceX fairing recovery vessel Mr. Steven was spotted in Port of San Pedro on January 22nd performing tests with two fairings in its net, hinting at the challenging logistics of safely recovering both Falcon 9 fairing halves with one ship.
Although SpaceX engineers and technicians have yet to catch a parasailing Falcon 9 fairing (let alone two) after an actual operational launch, a series of controlled fairing drop tests – using a barge and a helicopter – have brought Mr. Steven agonizingly close to success, evidenced by an official video published by SpaceX earlier this month.
Two fairing halves, each in a separate net aboard Mr Steven this morning. #spacex pic.twitter.com/beYSFQwcYr
— Pauline Acalin (@w00ki33) January 23, 2019
Teslarati photographer Pauline Acalin managed to make it to Berth 240 in time to capture one section of SpaceX’s fairing recovery testing, in which Mr. Steven was loaded with two fairings, one on the large main net (the passive half) and one (the active half) atop a much smaller net slack on the vessel’s deck. By asymmetrically actuating each net’s separate electric motors, recovery technicians appear to be able to control fairing half orientation and shift their position in the net. It’s unclear how exactly Mr. Steven’s main (top) and secondary (bottom) nets are meant to interface insofar as it does not appear physically possible for a fairing half in the top net to make its way to the bottom net without the intervention of dockside cranes.
Perhaps more importantly, local photographer Jack Beyer was able to observe additional activities just prior to Pauline’s arrival, capturing what looked like a weighted parachute drop test onto either Mr. Steven’s net or the concrete docks beside the vessel.
So far they’ve placed one fairing half in the top net with another in the bottom, and done at least one drop test of a weight with a parachute. ? pic.twitter.com/MkWb9l9lqz
— Jack Beyer (@thejackbeyer) January 22, 2019
The goal of that parachute/weight drop test is entirely opaque. Regardless, Tuesday’s tests do seem to indicate that SpaceX is thinking about recovering both post-launch Falcon fairing halves with a single Mr. Steven, a capability upgrade that would make the incomplete challenge of catching fairings even more difficult. Assuming both fairing halves deploy their parafoils at roughly the same time, it might be possible for the autonomous parafoils to modify trajectories in such a way that a gap of seconds or even minutes could be created between both planned splashdowns, offering Mr. Steven a minute or two to free its net of the first captured half before gently catching the second.
Despite the fact that SpaceX has not yet had operational success in the ~12 months recovery engineers and technicians have been working with Mr. Steven, tests like those performed on Tuesday have continued to reliably occur. If anything, the fact that experiments with dual-fairing recovery operations are still on the table is an encouraging indication that fairing recovery and reuse – particularly with Mr. Steven in the loop – are still a priority at SpaceX, while also suggesting that the company’s engineers and technicians are extremely confident that repeatable success is just a matter of refinement.
This should not come as a much of a surprise given that Falcon 9 began propulsive soft landing attempts in September 2013, 27 months before the company’s first successful Falcon 9 booster recovery. Nevertheless, SpaceX attempted its first actual landing aboard a drone ship in January 2015, separating the first attempt from the first successful landing by just less than 12 months. Fairing recovery is clearly an entirely different beast but the gist of this analogy remains true regardless – SpaceX’s brilliant engineers and technicians are unlikely to give up until a given problem is solved or their efforts are redirected elsewhere as company priorities shift.
Recent fairing recovery test with Mr. Steven. So close! pic.twitter.com/DFSCfBnM0Y
— SpaceX (@SpaceX) January 8, 2019
Berth 240’s uncertain future
In the meantime, SpaceX may soon have to move Mr. Steven’s Port of San Pedro operations elsewhere according to a report from the LA Times that the company plans to “terminate [its] Terminal Island lease agreement.” SpaceX was unable to offer further insight beyond a statement provided about the future of BFR’s manufacturing, initially planned to occur at a dedicated factory that would have been built at Berth 240, which has also acted as Mr. Steven’s home for the last eight months.
Given the lack of official insight into the proceedings, it’s ambiguous if the terminated lease will be modified to allow for Mr. Steven to continue operating out of Berth 240. Prior to moving to Berth 240, SpaceX stationed Mr. Steven at Berth 52, home of drone ship Just Read The Instructions (JRTI) and support vessel NRC Quest. Space is already tight at that site, however, making it a suboptimal replacement for Berth 240.
While I feel crushed about #SpaceX pulling the #SuperHeavy out of the @PortofLA, I feel confident that other innovators will see the huge value they get in San Pedro. (1/2)
— Joe Buscaino (@JoeBuscaino) January 16, 2019
SpaceX signed its Berth 240 lease near the end of March 2018 and would have reached the first anniversary of its prospective BFR factory around two months from now. For now, only SpaceX seems to know where Mr. Steven’s operations and the first BFR (Starship/Super Heavy) production will ultimately be located.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
