News
SpaceX isn’t giving up on catching rocket fairings, boat spotted with new net
SpaceX fairing recovery vessel Mr. Steven was spotted in Port of San Pedro on January 22nd performing tests with two fairings in its net, hinting at the challenging logistics of safely recovering both Falcon 9 fairing halves with one ship.
Although SpaceX engineers and technicians have yet to catch a parasailing Falcon 9 fairing (let alone two) after an actual operational launch, a series of controlled fairing drop tests – using a barge and a helicopter – have brought Mr. Steven agonizingly close to success, evidenced by an official video published by SpaceX earlier this month.
Two fairing halves, each in a separate net aboard Mr Steven this morning. #spacex pic.twitter.com/beYSFQwcYr
— Pauline Acalin (@w00ki33) January 23, 2019
Teslarati photographer Pauline Acalin managed to make it to Berth 240 in time to capture one section of SpaceX’s fairing recovery testing, in which Mr. Steven was loaded with two fairings, one on the large main net (the passive half) and one (the active half) atop a much smaller net slack on the vessel’s deck. By asymmetrically actuating each net’s separate electric motors, recovery technicians appear to be able to control fairing half orientation and shift their position in the net. It’s unclear how exactly Mr. Steven’s main (top) and secondary (bottom) nets are meant to interface insofar as it does not appear physically possible for a fairing half in the top net to make its way to the bottom net without the intervention of dockside cranes.
Perhaps more importantly, local photographer Jack Beyer was able to observe additional activities just prior to Pauline’s arrival, capturing what looked like a weighted parachute drop test onto either Mr. Steven’s net or the concrete docks beside the vessel.
So far they’ve placed one fairing half in the top net with another in the bottom, and done at least one drop test of a weight with a parachute. ? pic.twitter.com/MkWb9l9lqz
— Jack Beyer (@thejackbeyer) January 22, 2019
The goal of that parachute/weight drop test is entirely opaque. Regardless, Tuesday’s tests do seem to indicate that SpaceX is thinking about recovering both post-launch Falcon fairing halves with a single Mr. Steven, a capability upgrade that would make the incomplete challenge of catching fairings even more difficult. Assuming both fairing halves deploy their parafoils at roughly the same time, it might be possible for the autonomous parafoils to modify trajectories in such a way that a gap of seconds or even minutes could be created between both planned splashdowns, offering Mr. Steven a minute or two to free its net of the first captured half before gently catching the second.
Despite the fact that SpaceX has not yet had operational success in the ~12 months recovery engineers and technicians have been working with Mr. Steven, tests like those performed on Tuesday have continued to reliably occur. If anything, the fact that experiments with dual-fairing recovery operations are still on the table is an encouraging indication that fairing recovery and reuse – particularly with Mr. Steven in the loop – are still a priority at SpaceX, while also suggesting that the company’s engineers and technicians are extremely confident that repeatable success is just a matter of refinement.
This should not come as a much of a surprise given that Falcon 9 began propulsive soft landing attempts in September 2013, 27 months before the company’s first successful Falcon 9 booster recovery. Nevertheless, SpaceX attempted its first actual landing aboard a drone ship in January 2015, separating the first attempt from the first successful landing by just less than 12 months. Fairing recovery is clearly an entirely different beast but the gist of this analogy remains true regardless – SpaceX’s brilliant engineers and technicians are unlikely to give up until a given problem is solved or their efforts are redirected elsewhere as company priorities shift.
Recent fairing recovery test with Mr. Steven. So close! pic.twitter.com/DFSCfBnM0Y
— SpaceX (@SpaceX) January 8, 2019
Berth 240’s uncertain future
In the meantime, SpaceX may soon have to move Mr. Steven’s Port of San Pedro operations elsewhere according to a report from the LA Times that the company plans to “terminate [its] Terminal Island lease agreement.” SpaceX was unable to offer further insight beyond a statement provided about the future of BFR’s manufacturing, initially planned to occur at a dedicated factory that would have been built at Berth 240, which has also acted as Mr. Steven’s home for the last eight months.
Given the lack of official insight into the proceedings, it’s ambiguous if the terminated lease will be modified to allow for Mr. Steven to continue operating out of Berth 240. Prior to moving to Berth 240, SpaceX stationed Mr. Steven at Berth 52, home of drone ship Just Read The Instructions (JRTI) and support vessel NRC Quest. Space is already tight at that site, however, making it a suboptimal replacement for Berth 240.
While I feel crushed about #SpaceX pulling the #SuperHeavy out of the @PortofLA, I feel confident that other innovators will see the huge value they get in San Pedro. (1/2)
— Joe Buscaino (@JoeBuscaino) January 16, 2019
SpaceX signed its Berth 240 lease near the end of March 2018 and would have reached the first anniversary of its prospective BFR factory around two months from now. For now, only SpaceX seems to know where Mr. Steven’s operations and the first BFR (Starship/Super Heavy) production will ultimately be located.
News
Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
News
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
