News
SpaceX hints at mystery Falcon 9 missions with record breaking launch target
Speaking at the 2019 Smallsat Symposium, SpaceX Vice President of Commercial Sales Jonathan Hofeller announced that the company will try to break the launch record it set last year in 2019. That record stands at 21 successful missions, while President and COO Gwynne Shotwell stated in a May 2018 interview that she was anticipating 24-28 launches in 2018 and ~18 in 2019.
Ranging from Crew Dragon transporting astronauts and a duo of Falcon Heavy missions to perhaps ten commercial satellite launches, 2019 will undoubtedly be full of major events for SpaceX. However, SpaceX’s publicly-available launch manifest suggests that there will be no more than 18 government and commercial missions ready for the company to place in orbit before 2019 is out, implying that Hofeller may be hinting at launches that are not yet public.
Last May, SpaceX Prez Gwynne Shotwell was projecting 24 to 28 launches for 2018 but more like 18 for 2019. 21+ may be an “aspirational goal,” unless they’re counting Starship Hopper: https://t.co/RDbdPLA2Z7
— Alan Boyle (@b0yle) February 7, 2019
In just the last two years (24 months), SpaceX has successfully launched Falcon 9 and Falcon Heavy an astounding 40 times, averaging approximately one launch every 2.5 weeks. In 2017, SpaceX demolished its own prior cadence record with 18 launches, a record the company’s exceptional workforce summarily proceeded to beat in 2018 with 21 successful missions launched. A vast majority of those 40 missions (27 to be precise) were the result of competitive, commercial contracts that SpaceX has been extremely successful at winning, thanks largely to the nearly unbeatable pricing of Falcon 9 and Heavy.
-->Much like most other launch providers, SpaceX plays its manifest extremely close to the chest, rarely revealing more than a blanket status update. For example, SpaceX’s website states that it has “has secured over 100 missions to its manifest, representing over $12 billion on contract.” Thanks to the general drought of official manifest information, the closest approximation to a real SpaceX manifest has traditionally been maintained by members of spaceflight fan communities like /r/SpaceX and NASASpaceflight.com, using the best aspects of organized crowdsourcing to create an extremely reliable snapshot of launch contracts scheduled within ~24 months.
However, compared to SpaceX’s claimed manifest of 100+ missions at an average cost per launch of ~$120M (twice Falcon 9’s $62M list price), crowdsourced SpaceX manifests – based on mostly public information – show fewer than 60 possible launch contracts between now and the end of 2024, a majority of which are for the US government (Crew and Cargo Dragon, Air Force GPS launches, and a few NASA spacecraft). Given SpaceX’s confident use of “secured” and “on contract”, the massive gap between public manifests and SpaceX’s claims leaves more than 40 launches almost completely in the dark.
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- Falcon 9 B1046 lifts off for the third time with Spaceflight’s SSO-A rideshare mission. (Pauline Acalin)
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- Falcon 9 B1047 lifts off from Pad 39A, November 2018. (Tom Cross)
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- Falcon 9 B1048 appears out of the fog prior to its second orbital-class launch. (Pauline Acalin)
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- Falcon 9 B1050 is seen here just after liftoff. GPS III SV01’s Falcon 9 will feature no grid fins or landing legs. ☹ (Tom Cross)
A Big Falcon Mystery
Hofeller’s Feb. 6th comment is thus just a tiny taste of SpaceX’s potential mystery manifest, indicating that the company has more than 21 payloads to launch in 2019 while public info reveals no more than 17-18 likely to be ready. Where, then, might Hofeller find an extra 4-5 missions that public observers would not normally be aware of?
The simplest answer least reminiscent of a conspiracy theory is Starlink, SpaceX’s global constellation of at least 4425 satellites. While it would be an extraordinary achievement, Reuters reported in October 2018 that CEO Elon Musk had gone as far as firing multiple senior managers of the young satellite program to install new managers with a singleminded goal: begin launching operational Starlink satellites by mid-2019. A little over six months after Musk’s Starlink shake-up, SpaceX has pivoted towards rapidly building and launching around ~1500 first-generation satellites with more conservative capabilities to lower orbits relative to the original Starlink specification.
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- One of the first two prototype Starlink satellites separates from Falcon 9’s upper stage, February 2018. (SpaceX)
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- SpaceX’s first two Starlink prototype satellites are pictured here before their inaugural Feb. 2018 launch, showing off a utilitarian design. (SpaceX)
-->SpaceX also received a major Starlink contract from the US Air Force Research Laboratory worth almost $29 million, $19.1M of which was dispersed to SpaceX in October 2018. As of late 2018, the company’s Starlink branch had already pivoted toward ramping up production of the first several batches of operational Starlink satellites. According to a number of employees, SpaceX’s first two Starlink prototype satellites – known as Tintin A and B – were a programmatic success and continue to operate in orbit today after proving out a number of critical Starlink technologies. As such, it’s not out of the question for operational Starlink launches to begin as early as mid-2019, although Musk’s aggressive schedule is likely more than a little overly optimistic.
Assuming Starlink is greeted with a perfect production ramp and the first 10-20 spacecraft make it to orbit in good health by June 2019, it’s at least not inconceivable that a second and third launch could follow, perhaps with a 3-month launch cadence (June/September/December). The chances of this happening are probably about as slim as they come, but it does offer one possible way for SpaceX’s apparent ~18-launch manifest to jump up to 21 or more missions. The next most probable route to 21+ launches involves at least one or two Starlink-specific launches, followed by another one or two launches for a secretive US government customer like the National Reconnaissance Office (NRO).
The top secret Zuma spacecraft could be alive and well doing exactly what it was intended to: https://t.co/bK6x38KyIL
— Tyler Rogoway (@Aviation_Intel) January 12, 2018
In January 2018, SpaceX successfully launched a spacecraft called Zuma with no known customer aside from a generic US military agency. Despite an ambiguous potential failure of the satellite – attributed to a Northrop Grumman deployment mechanism – just days after launch, a variety of anonymous sources indicated that Zuma was just the first in a series of new military satellites with a focus on SpaceX as the primary launch provider. The value of the intensely-secretive program was estimated to be in the billions of dollars, implying a veritable constellation of mystery satellites that could provide SpaceX several additional launch contracts.
-->Now a little over 12 months distant from Zuma’s bizarre debut, it’s conceivable that the next phase of the secretive satellite program is scheduled sometime in 2019. Ultimately, the general public is unlikely to learn about any potential mystery SpaceX launches until they are imminent, barring comments from executives or sourced leaks making their way into the news. For now, we wait.
Check out Teslarati’s newsletters for prompt updates, on-the-ground perspectives, and unique glimpses of SpaceX’s rocket launch and recovery processes!
Tesla Full Self-Driving has warranted a huge switch-up on an essential company strategy as the automaker is hoping to increase the take rate of the ADAS suite.
Unlike other automotive companies, Tesla has long been an outlier, as it has famously ditched a traditional advertising strategy in favor of organic buzz, natural word-of-mouth through its production innovation, and utilizing CEO Elon Musk’s huge social media presence to push its products.
Tesla has taken the money that it would normally spend on advertising and utilized it for R&D purposes. For a long time, it yielded great results, and ironically, Tesla saw benefits from other EV makers running ads.
Tesla counters jab at lack of advertising with perfect response
However, in recent years, Tesla has decided to adjust this strategy, showing a need to expand beyond its core enthusiast base, which is large, but does not span over millions and millions as it would need to fend off global EV competitors, which have become more well-rounded and a better threat to the company.
-->In 2024 and 2025, Tesla started utilizing ads to spread knowledge about its products. This is continuing, as Full Self-Driving ads are now being spotted on social media platforms, most notably, X, which is owned by Musk:
NEWS: Tesla is running paid advertisements on X about FSD (Supervised). Here’s an ad they started running yesterday: pic.twitter.com/IHVywLMyTd
— Sawyer Merritt (@SawyerMerritt) November 25, 2025
Interestingly, Tesla’s strategy on FSD advertising is present in Musk’s new compensation package, as the eleventh tranche describes a goal of achieving 10 million active paid FSD subscriptions.
Full Self-Driving is truly Tesla’s primary focus moving forward, although it could be argued that it also has a special type of dedication toward its Optimus robot project. However, FSD will ultimately become the basis for the Robotaxi, which will enable autonomous ride-sharing across the globe as it is permitted in more locations.
-->Tesla has been adjusting its advertising strategy over the past couple of years, and it seems it is focused on more ways to spread awareness about its products. It will be interesting to see if the company will expand its spending even further, as it has yet to put on a commercial during live television.
We wouldn’t put it out of the question, at least not yet.
Tesla was nice enough to hook us up with the new Model Y “Standard” trim for a few days, and while we’ll be sure to fill you in on the full experience in the coming days, there are a lot of differences we noticed right off the bat, which make the ownership experience different from the “Premium” configuration level.
I purchased a Model Y Long Range All-Wheel-Drive back in August and took delivery just two weeks later. Through the first three months of owning my car, I’ve come to love so many things about the Tesla experience.
I traded my ICE vehicle for a Tesla Model Y: here’s how it went
However, I was interested in experiencing the affordable trim and seeing whether I would miss any of the voided features of the “Premium” Model Y.
Through the first 24 hours, here are my first impressions of the Model Y Standard as a Premium trim level owner:
-->Overall Aesthetic
The lack of a light bar is not something that is a dealbreaker. In fact, I would argue that the Model Y Standard’s more traditional headlight design is just as pleasing from an aesthetic standpoint.
The car is great looking from top to bottom; there are not a substantial number of differences besides the lack of a lightbar on both the front and the back of the car.
Overall, it is a very sleek vehicle, but the major changes are obviously with the interior.
Interior Changes
This is where the big differences are, and some of the things I’ve gotten used to in the Premium are not included. If I didn’t have a Premium Model Y already, I’m not sure I’d miss some of the things that are not present in the Standard trim, but I believe I’d get annoyed with it.
First impressions:
✅ Interior is excellent. I definitely miss the additional storage already that is available in my Premium. I could definitely get over it though
✅ Noticeable step down in sound system. Long Time by Boston absolutely cranks in the Premium; it’s still very… https://t.co/JNWvxTd8p1
— TESLARATI (@Teslarati) November 25, 2025
Storage
The Premium has a large storage compartment between the cupholders and the wireless charger, which is not present in the Standard trim. Instead, it is more like the Cybertruck, as there is a pass-through and floor storage.
I think that the pass-through is nice, but the additional storage is something I take advantage of, especially as someone who films Full Self-Driving videos, which requires hauling mounts, GoPros, and other accessories.
-->The sleekness of the Premium trim is also something I prefer; I really enjoy having the ability to close those compartments and cover the cupholders.
Obviously, this is a really trivial issue and not something that is substantially impactful from an ownership experience. If I weren’t already an owner, I am not sure I’d even have something to complain about.
Material Differences
The Premium trim seats are completely Vegan Leather, which I really do like, even as someone who doesn’t really love leather seats due to their temperature dependency.
The Standard trim features a Textile and Vegan hybrid, which has half of the seat a different material than the other.
The material is very similar to what I had in my previous car, a Bronco Sport. It was very durable, easy to clean, dried quickly, and hid a lot of things that leather does not, like oils from your skin, which constantly require attention to keep your interior looking fresh.
-->The wireless charger is also a different material, as the Premium features an Alcantara material on that. The Standard has a rubberized and textured backing, which looks good, too. They’re both more than suitable.
Other Missing Features
The Standard lacks a few minor things, most noticeably is the ambient lighting. The biggest change, however, and something I really miss, is the glass roof.
A lot of people told me that when I got my Model Y, I wouldn’t even notice the glass roof after a few weeks. That could not be further from the truth. I look out of it all the time, and it’s one of my family’s favorite parts of the car.
My Fiancè and I really love parking and watching Netflix when we pick food up, especially when it’s raining, because the glass roof gives such a great view.
We also loved it as Fall arrived, because it was great to look at the foliage.
-->Buy the Tesla.
Enjoy the glass roof. pic.twitter.com/r2GDyOEEWu
— TESLARATI (@Teslarati) October 28, 2025
Bigger Differences
There are also a handful of very noticeable differences from the overall cabin experience, especially with the sound system.
Much Weaker Sound System
The Model Y Standard has just 7 speakers and 1 amp, with no subwoofer. This is a significant step down from the 13-15 speakers in the Premium Long Range AWD Model Y, the 2 amps it comes with, and 1 subwoofer in the trunk.
-->I usually like to listen to Long Time by Boston to test out a sound system, and it was noticeably weaker in the Standard. It was missing a big portion of the umph that is provided by the Premium’s sound system.
Cabin Noise
It feels like the Cabin Noise is definitely more noticeable in the Standard, which is something I really love about my Model Y. It is able to dampen so much road noise from louder cars, and I don’t feel as if it is very quiet in the Standard.
This is perhaps the biggest make-or-break for me with this car. I truly have been spoiled by how quiet the cabin is in the Premium, and it’s due to the lack of acoustic-lined glass in the Standard.
I will be doing a more in-depth review of the Model Y Standard, especially with ride quality, later this week.
-->News
Tesla takes a step towards removal of Robotaxi service’s safety drivers
Tesla watchers are speculating that the implementation of in-camera data sharing could be a step towards the removal of the Robotaxi service’s safety drivers.
Tesla appears to be preparing for the eventual removal of its Robotaxi service’s safety drivers.
This was hinted at in a recent de-compile of the Robotaxi App’s version 25.11.5, which was shared on social media platform X.
In-cabin analytics
As per Tesla software tracker @Tesla_App_iOS, the latest update to the Robotaxi app featured several improvements. These include Live Screen Sharing, as well as a feature that would allow Tesla to access video and audio inside the vehicle.
According to the software tracker, a new prompt has been added to the Robotaxi App that requests user consent for enhanced in-cabin data sharing, which comprise Cabin Camera Analytics and Sound Detection Analytics. Once accepted, Tesla would be able to retrieve video and audio data from the Robotaxi’s cabin.
Video and audio sharing
A screenshot posted by the software tracker on X showed that Cabin Camera Analytics is used to improve the intelligence of features like request support. Tesla has not explained exactly how the feature will be implemented, though this might mean that the in-cabin camera may be used to view and analyze the status of passengers when remote agents are contacted.
-->Sound Detection Analytics is expected to be used to improve the intelligence of features like siren recognition. This suggests that Robotaxis will always be actively listening for emergency vehicle sirens to improve how the system responds to them. Tesla, however, also maintained that data collected by Robotaxis will be anonymous. In-cabin data will not be linked to users unless they are needed for a safety event or a support request.
Tesla watchers are speculating that the implementation of in-camera data sharing could be a step towards the removal of the Robotaxi service’s safety drivers. With Tesla able to access video and audio feeds from Robotaxis, after all, users can get assistance even if they are alone in the driverless vehicle.
Tesla Full Self-Driving warrants huge switch-up on essential company strategy
Tesla Model Y Standard: first impressions from a Premium owner
