News
SpaceX hints at mystery Falcon 9 missions with record breaking launch target
Speaking at the 2019 Smallsat Symposium, SpaceX Vice President of Commercial Sales Jonathan Hofeller announced that the company will try to break the launch record it set last year in 2019. That record stands at 21 successful missions, while President and COO Gwynne Shotwell stated in a May 2018 interview that she was anticipating 24-28 launches in 2018 and ~18 in 2019.
Ranging from Crew Dragon transporting astronauts and a duo of Falcon Heavy missions to perhaps ten commercial satellite launches, 2019 will undoubtedly be full of major events for SpaceX. However, SpaceX’s publicly-available launch manifest suggests that there will be no more than 18 government and commercial missions ready for the company to place in orbit before 2019 is out, implying that Hofeller may be hinting at launches that are not yet public.
Last May, SpaceX Prez Gwynne Shotwell was projecting 24 to 28 launches for 2018 but more like 18 for 2019. 21+ may be an “aspirational goal,” unless they’re counting Starship Hopper: https://t.co/RDbdPLA2Z7
— Alan Boyle (@b0yle) February 7, 2019
In just the last two years (24 months), SpaceX has successfully launched Falcon 9 and Falcon Heavy an astounding 40 times, averaging approximately one launch every 2.5 weeks. In 2017, SpaceX demolished its own prior cadence record with 18 launches, a record the company’s exceptional workforce summarily proceeded to beat in 2018 with 21 successful missions launched. A vast majority of those 40 missions (27 to be precise) were the result of competitive, commercial contracts that SpaceX has been extremely successful at winning, thanks largely to the nearly unbeatable pricing of Falcon 9 and Heavy.
Much like most other launch providers, SpaceX plays its manifest extremely close to the chest, rarely revealing more than a blanket status update. For example, SpaceX’s website states that it has “has secured over 100 missions to its manifest, representing over $12 billion on contract.” Thanks to the general drought of official manifest information, the closest approximation to a real SpaceX manifest has traditionally been maintained by members of spaceflight fan communities like /r/SpaceX and NASASpaceflight.com, using the best aspects of organized crowdsourcing to create an extremely reliable snapshot of launch contracts scheduled within ~24 months.
However, compared to SpaceX’s claimed manifest of 100+ missions at an average cost per launch of ~$120M (twice Falcon 9’s $62M list price), crowdsourced SpaceX manifests – based on mostly public information – show fewer than 60 possible launch contracts between now and the end of 2024, a majority of which are for the US government (Crew and Cargo Dragon, Air Force GPS launches, and a few NASA spacecraft). Given SpaceX’s confident use of “secured” and “on contract”, the massive gap between public manifests and SpaceX’s claims leaves more than 40 launches almost completely in the dark.
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- Falcon 9 B1046 lifts off for the third time with Spaceflight’s SSO-A rideshare mission. (Pauline Acalin)
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- Falcon 9 B1047 lifts off from Pad 39A, November 2018. (Tom Cross)
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- Falcon 9 B1048 appears out of the fog prior to its second orbital-class launch. (Pauline Acalin)
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- Falcon 9 B1050 is seen here just after liftoff. GPS III SV01’s Falcon 9 will feature no grid fins or landing legs. ☹ (Tom Cross)
A Big Falcon Mystery
Hofeller’s Feb. 6th comment is thus just a tiny taste of SpaceX’s potential mystery manifest, indicating that the company has more than 21 payloads to launch in 2019 while public info reveals no more than 17-18 likely to be ready. Where, then, might Hofeller find an extra 4-5 missions that public observers would not normally be aware of?
The simplest answer least reminiscent of a conspiracy theory is Starlink, SpaceX’s global constellation of at least 4425 satellites. While it would be an extraordinary achievement, Reuters reported in October 2018 that CEO Elon Musk had gone as far as firing multiple senior managers of the young satellite program to install new managers with a singleminded goal: begin launching operational Starlink satellites by mid-2019. A little over six months after Musk’s Starlink shake-up, SpaceX has pivoted towards rapidly building and launching around ~1500 first-generation satellites with more conservative capabilities to lower orbits relative to the original Starlink specification.
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- One of the first two prototype Starlink satellites separates from Falcon 9’s upper stage, February 2018. (SpaceX)
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- SpaceX’s first two Starlink prototype satellites are pictured here before their inaugural Feb. 2018 launch, showing off a utilitarian design. (SpaceX)
SpaceX also received a major Starlink contract from the US Air Force Research Laboratory worth almost $29 million, $19.1M of which was dispersed to SpaceX in October 2018. As of late 2018, the company’s Starlink branch had already pivoted toward ramping up production of the first several batches of operational Starlink satellites. According to a number of employees, SpaceX’s first two Starlink prototype satellites – known as Tintin A and B – were a programmatic success and continue to operate in orbit today after proving out a number of critical Starlink technologies. As such, it’s not out of the question for operational Starlink launches to begin as early as mid-2019, although Musk’s aggressive schedule is likely more than a little overly optimistic.
Assuming Starlink is greeted with a perfect production ramp and the first 10-20 spacecraft make it to orbit in good health by June 2019, it’s at least not inconceivable that a second and third launch could follow, perhaps with a 3-month launch cadence (June/September/December). The chances of this happening are probably about as slim as they come, but it does offer one possible way for SpaceX’s apparent ~18-launch manifest to jump up to 21 or more missions. The next most probable route to 21+ launches involves at least one or two Starlink-specific launches, followed by another one or two launches for a secretive US government customer like the National Reconnaissance Office (NRO).
The top secret Zuma spacecraft could be alive and well doing exactly what it was intended to: https://t.co/bK6x38KyIL
— Tyler Rogoway (@Aviation_Intel) January 12, 2018
In January 2018, SpaceX successfully launched a spacecraft called Zuma with no known customer aside from a generic US military agency. Despite an ambiguous potential failure of the satellite – attributed to a Northrop Grumman deployment mechanism – just days after launch, a variety of anonymous sources indicated that Zuma was just the first in a series of new military satellites with a focus on SpaceX as the primary launch provider. The value of the intensely-secretive program was estimated to be in the billions of dollars, implying a veritable constellation of mystery satellites that could provide SpaceX several additional launch contracts.
Now a little over 12 months distant from Zuma’s bizarre debut, it’s conceivable that the next phase of the secretive satellite program is scheduled sometime in 2019. Ultimately, the general public is unlikely to learn about any potential mystery SpaceX launches until they are imminent, barring comments from executives or sourced leaks making their way into the news. For now, we wait.
Check out Teslarati’s newsletters for prompt updates, on-the-ground perspectives, and unique glimpses of SpaceX’s rocket launch and recovery processes!
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
