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SpaceX Starlink satellite constellation aims to become world’s largest after next launch
In a sign of things to come next year, SpaceX’s next – and third – 60-satellite Starlink launch is officially on the books, and – if all goes as planned – could make the company the proud owner of the world’s largest operational satellite constellation.
On May 24th, Falcon 9 lifted off for the first time ever on a dedicated Starlink launch, placing 60 ‘v0.9’ prototype satellites in Low Earth Orbit (LEO), where they deployed solar arrays and fired up their own electric krypton thrusters to reach their operational ~550 km (340 mi) orbits. Of those 60 prototypes, several were intentionally deorbited while another handful suffered unintended failures, while 51 (85%) ultimately reached that final orbit and began operations.
Previously expected in mid-October, unspecified delays pushed SpaceX’s next Starlink launch – deemed Starlink-1, the first launch of ‘v1.0’ satellites – into November. On November 11th, Falcon 9 B1048 and a flight-proven payload fairing lifted off with 60 more Starlink satellites, also marking the first time a Falcon 9 booster completed four orbital launches and the first operational reuse of a recovered fairing. Upgraded with four times the overall bandwidth, improved structures, new Ka-band antennas, and more steerable ‘beams’ on each of those antennas, those 60 Starlink v1.0 satellites rapidly came online and began raising their orbits.
This time around, SpaceX received FCC approval to test satellites at a substantially lower altitude of ~350 km (220 mi) and launched to a parking orbit of just 280 km (175 mi), ensuring that any debris or failed spacecraft will reenter Earth’s atmosphere in just a matter of months while also completely avoiding added risk to the International Space Station (ISS) (~400 km). After a brisk ten or so days of active propulsion, 55 of those 60 satellites have raised their orbits to ~350 km, while ~20 of those 55 appear to be aiming for a final altitude somewhat higher, likely the start of a separate orbital plane.
The moment that Starlink-1 satellites began to arrive and stabilize at their 350-km operational orbits, nearly all of SpaceX’s 50 operational v0.9 satellites began lowering their orbits, potentially signaling a move down to Starlink-1’s operational altitude, or even an intentional deorbit of the entire prototype tranche (far less likely).
From nothing to #1
The same day that several dozen Starlink-1 satellites finished the climb up to their operational orbits, SpaceX announced media accreditation for its next Starlink launch, presumed to be Starlink-2. According to SpaceX, the mission is targeted for the last two weeks of December 2019, a schedule that will tighten as it gets closer. Previously expected to launch in early November, as few as two weeks after Starlink-1, Starlink-2 has suffered similar delays but still appears to be on track for 2019.
It’s assumed that Starlink-2 – like both dedicated missions preceding it – will launch 60 Starlink satellites. If that is, in fact, the case, the mission could mark a surprising but fully-expected milestone: with >170 functional satellites in orbit, SpaceX might become the proud owner of the world’s largest operational satellite constellation. Excluding two Tintin prototypes launched in February 2018 and 8 failed Starlink v0.9 spacecraft, a perfect Starlink-2 launch would raise SpaceX’s operational constellation to 172 satellites.
The only satellite operator anywhere close to those numbers is Planet Labs, an Earth observation analytics and satellite production company that has launched >400 satellites in its lifetime. Of those ~400 spacecraft, it’s believed that ~150 were operational as of October 2019 and Planet has another 12 Dove observation satellites scheduled to launch on November 27th. In simple terms, this means that SpaceX may become the world’s largest satellite operator after Starlink-2 and it all but guarantees that that will be the case after Starlink-3, a mission that will likely follow just weeks later.
Once SpaceX passes that milestone, it’s all but guaranteed that Starlink will retain the title of world’s largest satellite constellation for the indefinite future. According to SpaceX COO and President Gwynne Shotwell, as many as 24 Starlink launches are planned for 2020, and SpaceX’s burgeoning Washington-state satellite factory may soon be capable of supporting the unprecedented volume of production such a cadence will require. Even assuming rocky development, it’s hard to picture SpaceX’s next-generation Starship rocket taking more than two additional years to be ready for routine orbital missions to LEO, each of which should be able to place 400 Starlink satellites in orbit.
OneWeb is by far the closest thing SpaceX has to a serious Starlink competitor and its first operational launch of ~30 satellites has recently suffered delays, moving from December to late-January or February 2020. Roughly monthly launches (each with ~30 satellites) will nominally follow that first launch. After Starlink-2 or Starlink-3, the only conceivable ways that SpaceX could ever lose the title of world’s largest satellite operator would require catastrophic failure(s) grounding Falcon 9 and/or Starship for >1 year or outright bankruptcy and liquidation, neither of which seem particularly likely.
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Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
