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Elon Musk: SpaceX’s first orbital Starship launch “highly likely” in Q1 2023
SpaceX’s first Starship orbital launch mount (OLM) appears to have passed a busy week of stress-testing, clearing the way for the company to transport a finished Super Heavy booster to the pad.
Using the same launch mount, that Starship booster is expected to attempt to complete some of the riskiest and most challenging tests SpaceX has ever conducted at its Starbase rocket development facilities. The schedule for that testing is unclear, but after an unusually drawn-out period of qualification testing, Super Heavy Booster 7 (B7) could soon attempt a full static fire test of all 33 of its Raptor 2 engines. Either before or after that crucial test, SpaceX is also expected to install Ship 24 (S24) on top of Super Heavy B7 for Starship’s first full-stack “wet dress rehearsal.”
Ultimately, if that testing produces the results SpaceX wants to see, CEO Elon Musk says that Starship could attempt its first orbital launch as early as late February or March 2023.
We have a real shot at late February. March launch attempt appears highly likely.— Elon Musk (@elonmusk) January 8, 2023
The update that's rolling out to the fleet makes full use of the front and rear steering travel to minimize turning circle. In this case a reduction of 1.6 feet just over the air— Wes (@wmorrill3) April 16, 2024
Booster 7
Super Heavy B7 first left SpaceX’s Starbase factory in March 2022 and has been in a continuous flux of testing, repairs, upgrades, and more testing in the nine months since. The 69-meter-tall (~225 ft), 9-meter-wide (~30 ft) steel rocket was severely damaged at least twice in April and July, requiring weeks of substantial repairs. But neither instance permanently crippled the Starship booster, and Booster 7 testing has been cautious but largely successful since the rocket’s last close call.
Following its return to the OLS in early August, Super Heavy B7 has completed six static fire tests of anywhere from one to fourteen of its 33 Raptor engines. It has almost certainly dethroned Falcon Heavy to become the most powerful SpaceX rocket ever tested. And on January 8th, 2023, SpaceX rolled the rocket back to Starbase’s orbital launch site (OLS) for the seventh time. According to statements made by CEO Elon Musk and a presentation from a NASA official, the last major standalone test between Booster 7 and flight readiness is a full 33-engine static fire. Together, B7’s 33 Raptor 2 engines could produce up to 7600 tons (16.7 million lbf) of thrust at sea level, likely making Starship the most powerful rocket stage in the history of spaceflight.
Ship 24
Starship prototype S24’s path has been a bit less rocky. The ship has needed some less obvious repairs, particularly right after its first tests in May 2022. Since August 2022, Ship 24 has completed three static fire tests – all seemingly successful. Most importantly, one of those tests ignited all six of S24’s Raptor engines, potentially qualifying it for an orbital launch attempt. Most recently, SpaceX completed a series of mysterious repairs, replaced and static-fired one of S24’s engines, and removed the Starship from its test stand.
With Booster 7 now awaiting installation on Starbase’s orbital launch mount and Ship 24 near-simultaneously removed from its test stand, it appears that SpaceX may attempt a different test before Super Heavy’s full static fire. Instead, SpaceX could start by stacking Ship 24 and Booster 7 and conducting a full-stack wet dress rehearsal (WDR) before shifting focus to Booster 7’s riskier static fire.
A wet dress rehearsal is a routine test conducted before a rocket launch and is generally designed to simulate every aspect of a launch save for engine ignition and liftoff. Most importantly, that involves fully filling the rocket with propellant and passing all of the checks the same rocket would need to pass to be cleared for launch. For Starship, the largest rocket ever built, a full propellant load means filling both stages with an extraordinary ~5000 tons of liquid oxygen and liquid methane propellant. SpaceX also needs to fill the rocket fast enough to keep that propellant supercool, which increases its density and overall performance.
The first full-stack WDR will thus test Starbase’s launch facilities just as much as Booster 7 and Ship 24. SpaceX has conducted many several Starship WDRs, but not with Ship 24. It’s also never fully filled a Super Heavy booster with real propellant, let alone both stages at once. It’s likely that issues will be discovered as SpaceX pushes the envelope, likely requiring multiple attempts.
OLS
In the spirit of caution, SpaceX has even taken the unusual step of stress-testing Starship’s orbital launch mount with a custom jig. In the first week of 2023, SpaceX used that jig to load pairs of the OLM’s 20 hold-down clamps with hundreds of tons of ballast, ensuring that they can withstand the immense weight of a fully-fueled Starship. Proof tests of Super Heavy B4 and B7 have likely subjected the OLM to 2000+ tons of force, but a full Starship will weigh more than double the maximum weight the OLM has experienced to date.
Plenty of risk remains and SpaceX is trading speed for caution, but this extra-cautious step has likely reduced the risk of the launch mount’s structure failing during wet-dress and static fire testing. According to Musk, SpaceX has a “real shot” at preparing Starship for a “late February” orbital launch attempt. Nonetheless, Musk also implied that a full-stack WDR and 33-engine static fire would “probably” be completed “in a few weeks” in September 2022. What is clear is that SpaceX is more committed than ever before to avoiding a catastrophic failure during Starship’s first orbital launch attempt.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
