News
SpaceX will transition all launches to Falcon 9 Block 5 rockets after next mission
SpaceX’s 13th reuse of a Falcon 9 booster marked the second-to-last orbital mission of older boosters before the rocket’s highly reusable Block 5 upgrade takes over all future commercial launches.
If only for the staggering rise of SpaceX’s program of reusable rockets, June 4’s Falcon 9 launch was novel and thrilling in part because its flight-proven booster was intentionally stripped of all reuse-related hardware to bestow as much performance as possible on the mission’s large geostationary communications satellite payload, named SES-12. While this practice of intentionally expending non-Block 5 flight-proven boosters after launch has actually been fairly common over the course of the last seven Falcon 9 reflights, excluding Falcon Heavy – SpaceX is, in essence, betting heavily on the viability and success of the rocket’s quasi-final Block 5 upgrade.
SpaceX’s second to last commercial launch with a non-Block 5 Falcon 9 was completed around 1 am EST June 4. It’s once flight-proven booster ended its life in the Atlantic soon after liftoff. (Tom Cross)
Following June 4’s SES-12 launch, after which Falcon 9 S1 (B1040, previously flown on the September 2017 launch of a classified X-37B spaceplane) arced down its final parabola into the Atlantic, SpaceX has just a single commercial launch of a Block 4 booster scheduled. In fact, that launch happens to be next up on the company’s manifest: currently no earlier than (NET) June 28, CRS-15 will see the same booster (B1045) that launched NASA’s TESS exoplanet observatory scarcely ten weeks prior send a refurbished Cargo Dragon to the International Space Station. After CRS-15, which will also see its booster expended in the Atlantic, just one flightworthy Block 4 rocket will remain in SpaceX’s fleet, and that Falcon 9 booster is understood to be undergoing refurbishment for its final reflight. That mission, however, is a suborbital demonstration designed to prove that SpaceX’s Crew Dragon spacecraft can wrest its human passengers out of harm’s way in the event of a launch vehicle failure during flight (SpaceX already proved it can accomplish the same task while the rocket is still on the launch pad in a 2015 demo).
https://twitter.com/_TomCross_/status/1003509362906853376
No turning back now
While a critical path for SpaceX’s future of reliably delivering crew to orbit, its suborbital nature makes categorically distinct from past and future Falcon launches, all of which have been conducted with the intent of placing payload(s) into Earth orbit. Thus we arrive back at B1045 and CRS-15, currently scheduled as both SpaceX’s next launch and the final orbital mission before Falcon 9/Heavy Block 5 becomes the company’s only operational route to space for at least the next two years, give or take half a year. It’s thus somewhat poetic that the booster tasked with CRS-15 will easily smash SpaceX’s previous record for refurbishment (135 days) by almost a factor of two, going from drone ship recovery to reflight in as few as 71 days. Whatever it becomes, that refurbishment record will likely be broken by the first Block 5 reflight, a trend that will almost certainly continue until SpaceX reaches Musk’s fabled 24-hour turnaround, perhaps before the end of next year.
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- A flight-proven Falcon 9, B1040, looking particularly well-done before its second and final launch on June 4. (Tom Cross)
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- SES-12’s Block 4 booster roars into the air on its final flight. (SpaceX)
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- Falcon 9 Block 5 completed its first launch on May 11, carrying the Bangabandhu-1 communications satellite to geostationary transfer orbit. (Tom Cross)
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- It may not immediately look like a major departure from past versions, but Block 5 could theoretically usher in 10-100 reflights of a single rocket booster. (SpaceX)
Extrapolating from the launch company’s recent history, the culmination of CRS-15 will potentially leave SpaceX with as few as two Falcon 9 Block 5 boosters as its entire flight-ready rocket fleet, despite anywhere from 12 to 16 launches remaining on the second half of the company’s 2018 manifest. Currently standing at six boosters produced in 2018, roughly eight to be completed before the end of the year per COO and President Gwynne Shotwell (in this case likely boosters B1048-1056), an achievement that would grow the ranks of the company’s fleet of new Block 5 boosters to ten total. But, assuming a core is delivered from the Hawthorne factory every month, SpaceX will need to reuse Block 5 boosters as early as July to prevent considerable delays to their 2018 manifest, delays that would undoubtedly push multiple missions into 2019.
Here’s to hoping that the Block 5 upgrade is as incredible of a success as SpaceX has designed it to be. Follow the Teslarati team for real-time updates, glimpses behind the scenes, and photos from Teslarati’s East and West Coast photographers.
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News
Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
News
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
