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Stellantis CEO: EV transition costs are “beyond the limits” the auto industry can sustain
Stellantis CEO Carlos Taveres stated that the pressure for legacy automakers to accelerate the shift to electric vehicles could threaten jobs and vehicle quality as traditional carmakers struggle to manage the higher costs of producing EVs.
Taveres said that the costs of transitioning to electric vehicle production are “beyond the limits” of what the current auto industry can sustain in an interview with Reuters Next. He also highlighted the pressure legacy OEMs get from governments and investors to speed up the transition to electric vehicles.
“What has been decided is to impose on the automotive industry electrification that brings 50% additional costs against a conventional vehicle,” he said.” “There is no way we can transfer 50% of additional costs to the final consumer because most parts of the middle class will not be able to pay.”
He noted that traditional automakers would have to either charge higher prices and make fewer cars or accept lower profit margins to keep up with the additional costs of transitioning to electric vehicles. Taveres emphasized that both paths lead to cutbacks.
Many union leaders in Europe and North America agree that thousands of people could lose their jobs if the auto industry transitioned to EV production. US President Joe Biden is trying to tread the line between pushing legacy OEMS towards transitioning to EVs and providing job security in the auto industry.
Biden has openly supported the Detroit Big Three’s — Ford, General Motors, and Stellantis — EV goals, while puzzlingly ignoring Tesla’s role in the current electric vehicle revolution. The US President seems keen on only promoting automakers that are affiliated with unions in his bid to make the United States of America a powerhouse in the global electric vehicle market, all while ignoring the powerhouse that is Tesla, which already operates within the country.
In the summer, the Detroit Big Three announced their commitment to increase each of their electric vehicle sales by about 40% by 2030. Some may argue that the Detroit Big Three’s EV transition goals go against the current tides, considering that a few countries have already committed to banning fossil fuel cars by the end of this decade, while others are seriously considering the move.
In his recent interview, Tavares noted that automakers need time to test and ensure electric vehicle technology works. He said that speeding up the process “is just going to be counterproductive. It will lead to quality problems. It will lead to all sorts of problems.”
So far, Ford seems to be the only automaker in the Detroit Big Three taking serious steps to becoming an electric vehicle producer. The Ford Mustang Mach-E has proven to be quite a favorite amongst the OEM’s customers. The Mustang Mach-E is still far from perfect, though, as some owners do have critiques about the vehicle and its infrastructure support.
However, Ford seems to be failing forward and learning from its mistakes and improving on the fly — similar to Tesla in some ways. As for Stellantis, it has invested €30 billion into its electrification strategy. On Tuesday, the company invested in solid-state battery startup Factorial.
“We can invest more and go deeper in the value chain,” Tavares said. “There may be other (investments) in the near future.”
In July, the company held Stellantis EV Day 2021, where it announced intentions to become a market leader in low emissions vehicles (LEV) by 2030. Stellantis aims to make over 70% of its sales in Europe and 40% in the United States be comprised of LEVs. The company also stated that all 14 of its brands are committed to offering best-in-class fully electrified solutions.
“Over the next five years, we have to digest 10% productivity a year … in an industry which is used to delivering 2 to 3% productivity” improvement, Tavares said.
It wasn’t clear whether he was referring to productivity in electric vehicle development only. Stellantis stills seem adamant in slowly transitioning into an electric vehicle producer. However, the CEO did get one thing right on the bullseye.
“The future will tell us who is going to be able to digest this and who will fail,” Tavares said. “We are putting the industry on the limits.”
The Teslarati team would appreciate hearing from you. If you have any tips, reach out to me at maria@teslarati.com or via Twitter @Writer_01001101.
Elon Musk
Tesla reveals major info about the Semi as it heads toward ‘mass production’
Some information, like trim levels and their specs were not revealed by Tesla, but now that the Semi is headed toward mass production this year, the company finally revealed those specifics.
Tesla has revealed some major information about the all-electric Semi as it heads toward “mass production,” according to CEO Elon Musk.
The Semi has been working toward a wider production phase after several years of development, pilot programs, and the construction of a dedicated production facility that is specifically catered to the manufacturing of the vehicle.
However, some information, like trim levels and their specs were not revealed by Tesla, but now that the Semi is headed toward mass production this year, the company finally revealed those specifics.
Tesla Semi undergoes major redesign as dedicated factory preps for deliveries
Tesla plans to build a Standard Range and Long Range Trim level of the Semi, and while the range is noted in the company’s newly-released spec list, there is no indication of what battery size will be equipped by them. However, there is a notable weight difference between the two of roughly 3,000 lbs, and the Long Range configuration has a lightning-fast peak charging speed of 1.2 MW.
This information is not available for the Standard Range quite yet.
The spec list is as follows:
- Standard Range:
- 325 miles of range (at 82,000 lbs gross combination weight
- Curb Weight: <20,000
- Energy Consumption: 1.7 kWh per mile
- Powertrain: 3 independent motors on rear axles
- Charging: Up to 60% of range in 30 minutes
- Charge Type: MCS 3.2
- Drive Power: Up to 800 kW
- ePTO (Electric Power Take Off): Up to 25 kW
- Long Range:
- Range: 500 miles (at 82,000 lbs gross combination weight)
- Curb Weight: 23,000 lbs
- Energy Consumption: 1.7 kWh per mile
- Powertrain: 3 independent motors on rear axles
- Charging: Up to 60% of range in 30 minutes
- Charge Type: MCS 3.2
- Peak charging speed: 1.2MW (1,200kW)
- Drive Power: Up to 800 kW
- ePTO (Electric Power Take Off): Up to 25 kW
It is important to keep in mind that the Semi is currently spec’d for local runs, and Tesla has not yet released or developed a sleeper cabin that would be more suitable for longer trips, cross-country hauls, and overnight travel.
Tesla Semi sleeper section and large side storage teased in new video
Instead, the vehicle will be initially used for regional deliveries, as it has in the pilot programs for Pepsi Co. and Frito-Lay for the past several years.
It will enter mass production this year, Musk confirmed on X over the weekend.
Now that the company’s dedicated Semi production facility in Sparks, Nevada, is standing, the timeline seems much more realistic as the vehicle has had its mass manufacturing date adjusted on several occasions.
Ferrari, the Italian supercar maker, has revealed the name, interior, and interface design of its first-ever electric vehicle project, the Luce, initiating a new chapter in the rich history of the company’s automotive books.
This is the first time Ferrari has revealed such intimate details regarding its introductory EV offering, which has been in the realm of possibility for several years.
As more companies continue to take on EV projects, and some recede from them, supercar companies like Ferrari and Lamborghini are preparing to offer electric powertrains, offering super-fast performance and a new era of speed and acceleration.
Luce – a New Chapter in Ferrari
The company said that the name Luce is “more than a name. It is a vision.” Instead of looking at its first EV offering as a means to enter a new era of design, engineering, and imagination. The company did not want to compromise any of its reputation, high standards, or performance with this new project. It sees it as simply a page turn, and not the closing of a book:
“This new naming strategy reflects how the Ferrari Luce marks a significant addition to the Prancing Horse’s line-up, embodying the seamless expression of tradition and innovation. With its cutting-edge technology, unique design, and best-in-class driving thrills, it unites Ferrari’s racing heritage, the timeless spirit of its sports cars, and the evolving reality of contemporary lifestyles. It testifies to Ferrari’s determination to go beyond expectations: to imagine the future, and to dare. Because leading means illuminating the path ahead – and Luce embodies that mindset.”
Ferrari Luce Design
Ferrari collaborated with LoveFrom, a creative collective founded by Sir Jony Ive and Marc Newson. The pair has been working with Ferrari for five years on the Luce design; everything from materials, ergonomics, interface, and user experience has been designed by the two entities.
The big focus with the interior was to offer “a first, tangible insight into the design philosophy…where innovation meets craftsmanship and cutting-edge design. The team focused on perfecting and refining every solution to its purest form — not to reinvent what already works, but to create a new, carefully considered expression of Ferrari.”
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The company also said:
“Ultimately, the design of the Ferrari Luce’s interior is a synthesis of meticulous craftsmanship, respect for tradition, and thoughtful innovation. It offers a new choice for Ferrari enthusiasts – one that honours the past while embracing the future, and exemplifies the brand’s enduring commitment to quality, performance, and cultural significance.”
The appearance of the elements that make up the interior are both an ode to past designs, like the steering wheel, which is a reinterpretation of the iconic 1950s and 1960s wooden three-spoke Nardi wheel, and fresh, new designs, which aim to show the innovation Ferrari is adopting with this new project.
Interior Highlights
Steering Wheel
The Ferrari Luce is a shout-out to the Nardi wheel from the 1950s and 60s. It is constructed of 100% recycled aluminum, and the alloy was developed specifically for the vehicle to “ensure mechanical resistance and a superb surface quality for the anodisation process.”
It weighs 400 grams less than a standard Ferrari steering wheel:
Credit: Ferrari
It features two analogue control modules, ensuring both functionality and clarity, Ferrari said. The carmaker drew inspiration from Formula One single-seaters, and every button has been developed to provide “the most harmonious combination of mechanical and acoustic feedback based on more than 20 evaluation tests with Ferrari test drivers.”
Instrument Cluster and Displays
There are three displays in the Luce — a driver binnacle, control panel, and rear control panel, which have all been “meticulously designed for clarity and purpose.”
The binnacle moves with the steering wheel and is optimized for the driver’s view of the instrumentation and supporting driver performance.
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- Credit: Ferrari
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- Credit: Ferrari
Displays are crafted by Samsung and were specifically designed for the car, using a “world first – three large cutouts strategically reveal the information generated by a second display behind the top panel, creating a fascinating visual depth that captures the eye.”
Samsung Display engineers created an ultra-light, ultra-thin OLED panel for the vehicle.
Credit: Ferrari
Pricing is still what remains a mystery within the Luce project. Past reports have speculated that the price could be at least €500,000, or $535,000.
Elon Musk
Elon Musk pivots SpaceX plans to Moon base before Mars
The shift, Musk explained, is driven by launch cadence and the urgency of securing humanity’s long-term survival beyond Earth, among others.
Elon Musk has clarified that SpaceX is prioritizing the Moon over Mars as the fastest path to establishing a self-growing off-world civilization.
The shift, Musk explained, is driven by launch cadence and the urgency of securing humanity’s long-term survival beyond Earth, among others.
Why the Moon is now SpaceX’s priority
In a series of posts on X, Elon Musk stated that SpaceX is focusing on building a self-growing city on the Moon because it can be achieved significantly faster than a comparable settlement on Mars. As per Musk, a Moon city could possibly be completed in under 10 years, while a similar settlement on Mars would likely require more than 20.
“For those unaware, SpaceX has already shifted focus to building a self-growing city on the Moon, as we can potentially achieve that in less than 10 years, whereas Mars would take 20+ years. The mission of SpaceX remains the same: extend consciousness and life as we know it to the stars,” Musk wrote in a post on X.
Musk highlighted that launch windows to Mars only open roughly every 26 months, with a six-month transit time, whereas missions to the Moon can launch approximately every 10 days and arrive in about two days. That difference, Musk stated, allows SpaceX to iterate far more rapidly on infrastructure, logistics, and survival systems.
“The critical path to a self-growing Moon city is faster,” Musk noted in a follow-up post.
Mars still matters, but runs in parallel
Despite the pivot to the Moon, Musk stressed that SpaceX has not abandoned Mars. Instead, Mars development is expected to begin in about five to seven years and proceed alongside the company’s lunar efforts.
Musk explained that SpaceX would continue launching directly from Earth to Mars when possible, rather than routing missions through the Moon, citing limited fuel availability on the lunar surface. The Moon’s role, he stated, is not as a staging point for Mars, but as the fastest achievable location for a self-sustaining off-world civilization.
“The Moon would establish a foothold beyond Earth quickly, to protect life against risk of a natural or manmade disaster on Earth,” Musk wrote.
Tesla reveals major info about the Semi as it heads toward ‘mass production’
Ferrari Luce EV: Italian supercar maker reveals interior and interface design
