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Tesla’s 20 million EV goal for 2030 can be equated to the Manhattan Project: expert
For the longest time, Tesla has played the role of a disruptor, a force in the auto industry that pushes other companies to change and acknowledge the legitimacy of battery electric vehicles. But with the company’s 20 million EV goal for 2030, Tesla is trying to go far beyond disruption — it’s trying to fundamentally remake the global auto industry and the battery sector at the same time.
If successful, Tesla could become the world’s largest company. Billionaire investor and longtime Tesla bull Ron Baron mentioned this recently when he noted that the only company that could probably follow the EV maker is Elon Musk’s private space firm, SpaceX. Selling 20 million vehicles in 2030 would also make Tesla an automaker that matches Toyota and Volkswagen’s sales today combined, holding about 20% of the global vehicle market.
Needless to say, Tesla’s goals are extremely ambitious. For the company to achieve this, Tesla should see a 14-fold increase over the estimated 1.4 million or so vehicles that it is hoping to sell this year. It will also cost hundreds of billions of dollars, as per a Reuters analysis of Tesla’s financial disclosures and forecasts on the electric vehicle sector as a whole.
Michael Tracy of The Agile Group, a manufacturing expert, noted that Tesla’s 20 million EV goal for 2030 is so ambitious, it could be equated to the Manhattan Project, the United States’ massive effort in the Second World War that paved the way to the creation of nuclear weapons. “I’d equate this with the Manhattan Project in World War Two,” Tracy said.
Tesla has been growing fast, but it will have to grow at an unprecedented rate in the coming years if it wishes to hit its 2030 target. Tesla would have to construct about seven or eight more Gigafactories every 12 months or so in the coming years. It would also need to secure about 30 times as much battery capacity to supply its operations. Reuters estimated that it would cost an estimated $400 billion over the next eight years to build Tesla’s manufacturing footprint across the globe and another $200 billion to build or purchase batteries.
Benchmark Mineral Intelligence, which tracks the worldwide EV battery segment, noted that Tesla would likely have to secure 2.0 million tons of lithium, 1.3 million tons of nickel, 0.2 million tons of cobalt, and 3.5 million tons of graphite to support its 20 million EV goal in 2030. This is about four times as much lithium and nickel, about twice as much cobalt, and seven times as much graphite as the entire electric vehicle segment is looking to consume this year.
Tesla has been busy pursuing its ambitious 2030 goal. Former Tesla executives interviewed by the publication noted that Tesla had started signing offtake agreements with miners and refiners over a decade ago. The former Tesla executives reportedly noted that the company currently has deals with over 20 materials suppliers across the globe.
While experts today have stated that the raw material capacity needed to support Tesla’s 20 million EV goal for 2030 does not exist for now, the electric vehicle maker has a reputation for having great foresight. It may seem inconceivable now, but Tesla was considered insane in the past when it decided to build Gigafactory Nevada to prepare for the Model 3’s ramp. Back then, experts also questioned whether such a massive investment was warranted because the demand for EVs was still uncertain. But as history would show, Tesla was eventually proven right.
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Tesla debuts hands-free Grok AI with update 2025.26: What you need to know
All new Tesla vehicles delivered on or after July 12, 2025, will include Grok AI out of the box

Tesla has begun rolling out Grok, an in-car conversational AI assistant developed by xAI, to eligible vehicles starting July 12. The feature marks the most direct integration yet between Elon Musk’s artificial intelligence startup and Tesla’s consumer product lineup, offering drivers hands-free access to a chat-style companion while on the road.
Grok comes pre-installed on new vehicles
According to Tesla’s FAQ page for the feature, all new vehicles delivered on or after July 12, 2025, will include Grok AI out of the box. Owners of older vehicles may gain access through an over-the-air update, provided their vehicle meets a few hardware and software requirements.
Specifically, Grok is currently only supported on Tesla models equipped with an AMD infotainment processor and running vehicle software version 2025.26 and higher. Compatible models include the Model S, Model 3, Model X, Model Y, and Cybertruck. A Premium Connectivity subscription or active Wi-Fi connection is also required.
Tesla notes that additional vehicle compatibility may arrive in future software updates.
Grok’s features and limitations for now
Drivers can engage with Grok using the App Launcher or by pressing and holding the voice command button on the steering wheel. Grok is designed to answer questions and hold conversations using natural language, offering responses tailored to its chosen personality—ranging from “Storyteller” to the more eccentric “Unhinged.”
For fun, Tesla posted a demonstration of Grok likely running on “Unhinged” talking about what it would do to Optimus when they are on a date, much to the shock of the humanoid robot’s official social media account.
It should be noted, however, that Grok cannot currently issue commands to the vehicle itself, at least for now. Traditional voice commands for tasks like climate control, navigation, or media remain separate from Grok as of writing.
The feature is being released in Beta and does not require a Grok account or xAI subscription to activate, although that policy may change over time.
Grok privacy and in-car experience
Tesla emphasizes that interactions with Grok are securely processed by xAI and not linked to a user’s Tesla account or vehicle. Conversations remain anonymous unless a user signs into Grok separately to sync their history across devices.
Tesla has also begun promoting Grok directly on its official vehicle webpages, showcasing the feature as part of its in-car experience, further highlighting the company’s increasing focus on AI and infotainment features on its all-electric vehicles.
News
Tesla cleared in Canada EV rebate investigation
Tesla has been cleared in an investigation into the company’s staggering number of EV rebate claims in Canada in January.

Canadian officials have cleared Tesla following an investigation into a large number of claims submitted to the country’s electric vehicle (EV) rebates earlier this year.
Transport Canada has ruled that there was no evidence of fraud after Tesla submitted 8,653 EV rebate claims for the country’s Incentives for Zero-Emission Vehicles (iZEV) program, as detailed in a report on Friday from The Globe and Mail. Despite the huge number of claims, Canadian authorities have found that the figure represented vehicles that had been delivered prior to the submission deadline for the program.
According to Transport Minister Chrystia Freeland, the claims “were determined to legitimately represent cars sold before January 12,” which was the final day for OEMs to submit these claims before the government suspended the program.
Upon initial reporting of the Tesla claims submitted in January, it was estimated that they were valued at around $43 million. In March, Freeland and Transport Canada opened the investigation into Tesla, noting that they would be freezing the rebate payments until the claims were found to be valid.
READ MORE ON ELECTRIC VEHICLES: EVs getting cleaner more quickly than expected in Europe: study
Huw Williams, Canadian Automobile Dealers Association Public Affairs Director, accepted the results of the investigation, while also questioning how Tesla knew to submit the claims that weekend, just before the program ran out.
“I think there’s a larger question as to how Tesla knew to run those through on that weekend,” Williams said. “It doesn’t appear to me that we have an investigation into any communication between Transport Canada and Tesla, between officials who may have shared information inappropriately.”
Tesla sales have been down in Canada for the first half of this year, amidst turmoil between the country and the Trump administration’s tariffs. Although Elon Musk has since stepped back from his role with the administration, a number of companies and officials in Canada were calling for a boycott of Tesla’s vehicles earlier this year, due in part to his association with Trump.
News
Tesla Semis to get 18 new Megachargers at this PepsiCo plant
PepsiCo is set to add more Tesla Semi Megachargers, this time at a facility in North Carolina.

Tesla partner PepsiCo is set to build new Semi charging stations at one of its manufacturing sites, as revealed in new permitting plans shared this week.
On Friday, Tesla charging station scout MarcoRP shared plans on X for 18 Semi Megacharging stalls at PepsiCo’s facility in Charlotte, North Carolina, coming as the latest update plans for the company’s increasingly electrified fleet. The stalls are set to be built side by side, along with three Tesla Megapack grid-scale battery systems.
The plans also note the faster charging speeds for the chargers, which can charge the Class 8 Semi at speeds of up to 1MW. Tesla says that the speed can charge the Semi back to roughly 70 percent in around 30 minutes.
You can see the site plans for the PepsiCo North Carolina Megacharger below.

Credit: PepsiCo (via MarcoRPi1 on X)

Credit: PepsiCo (via MarcoRPi1 on X)
READ MORE ON THE TESLA SEMI: Tesla to build Semi Megacharger station in Southern California
PepsiCo’s Tesla Semi fleet, other Megachargers, and initial tests and deliveries
PepsiCo was the first external customer to take delivery of Tesla’s Semis back in 2023, starting with just an initial order of 15. Since then, the company has continued to expand the fleet, recently taking delivery of an additional 50 units in California. The PepsiCo fleet was up to around 86 units as of last year, according to statements from Semi Senior Manager Dan Priestley.
Additionally, the company has similar Megachargers at its facilities in Modesto, Sacramento, and Fresno, California, and Tesla also submitted plans for approval to build 12 new Megacharging stalls in Los Angeles County.
Over the past couple of years, Tesla has also been delivering the electric Class 8 units to a number of other companies for pilot programs, and Priestley shared some results from PepsiCo’s initial Semi tests last year. Notably, the executive spoke with a handful of PepsiCo workers who said they really liked the Semi and wouldn’t plan on going back to diesel trucks.
The company is also nearing completion of a higher-volume Semi plant at its Gigafactory in Nevada, which is expected to eventually have an annual production capacity of 50,000 Semi units.
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