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What Tesla has in store for 2017: Model 3, Model Y, Solar Roof and more
Tesla CEO Elon Musk revealed his vision of the future through the company’s Master Plan Part Deux on July 20, 2016. Filled with predictions about his complex and detailed plan to marry self-driving electric vehicles covering all segments, with solar rooftops and integrated battery storage units, 2017 should be the year when many of them begin to come into focus in a way the public can visualize.
Tesla Model 3 Deliveries
Arguably the most anticipated product on Tesla’s roadmap is its affordable mass market Model 3 mid-size sedan which will see first deliveries take place at the end of 2017. The car has been in “pencils down mode” since summer, meaning the final design has been locked in and the process of getting it ready for production has begun. Elon has hinted that plans call for a volume production date that would begin sometime near the summer of 2017.
Silver Model 3 seen at Tesla’s employee-only Q3 celebration party in San Jose, CA
Goals should always exceed one’s grasp and Musk recognizes that starting volume production on Model 3 by the end of July is going to be next to impossible. He was chastened a bit by the roll out of the Model X, which began in September, 2015. A number of production glitches delayed full production of that car until well into the second quarter of 2016.
That experience tempered Elon’s irrepressible optimism with a dose of real world experience. Even assuming production did begin next summer, it would result in relatively few cars being produced. Those would get into the hands of customers living near the factory in Fremont, California so that any post-production issues can be addressed quickly and efficiently. The lessons learned would then be used to improve the quality of the cars to come.
Machines That Builds Machines, Come to Life
A main area of focus for Musk and Tesla’s production arm is devising ways to reap significant benefits from a total rethinking of the manufacturing process by “building the machine that builds the machine”. Having recently acquired a leading engineering firm in Germany focused on building advanced automation tools, Tesla believes that a properly designed factory could operate at 5 to 10 times the speed of today’s production facilities.
Drone video of Tesla’s Gigafactory shows the battery factory more than doubling in size
“Tesla engineering has transitioned to focus heavily on designing the machine that makes the machine — turning the factory itself into a product. A first principles physics analysis of automotive production suggests that somewhere between a 5 to 10 fold improvement is achievable by version 3 on a roughly 2 year iteration cycle.”, said Musk at the Tesla Gigafactory Grand Opening celebration.
Plans to nearly double the size of Tesla’s Fremont, Calif. factory were recently approved by the city. Tesla plans to build as many as 500,000 cars a year, most of them Model 3s, by the end of 2018.
Tesla Model Y Compact SUV and Tesla Pickup Truck Unveiling
An electric compact SUV based on the Model 3 chassis, dubbed Model Y, will round out Tesla’s S-E-X-Y range of vehicles. That, along with a Tesla pickup and a Tesla ‘minibus’, will fulfill the major automotive segments the Silicon Valley automaker and energy company aims to cover with its upcoming fleet of electric cars. Expect prototypes to be unveiled sometime in 2017
“In addition to consumer vehicles, there are two other types of electric vehicle needed: heavy-duty trucks and high passenger-density urban transport. Both are in the early stages of development at Tesla and should be ready for unveiling next year.”, reads Tesla’s blog post.
Tesla Model Y Compact SUV rendering [Source: RM Car Design]
Model Y (compact SUV) off Model 3 chassis. Tesla Bus/Minibus/Spacebus off Model X.
— Elon Musk (@elonmusk) July 31, 2016
In addition, Tesla is thinking about creating a self driving minibus that could transport up to 10 passengers, according to Musk’s Master Plan Part Deux. It would be based on the Model X chassis. Passengers could summon the bus to their location and it would deliver them to their destination with little or no walking required — something traditional public transportation vehicles cannot do.
Tesla job openings reveal that developments for future vehicles are already being planned for.
Roll Out of Autopilot 2.0 and Self-Driving Features
2017 is also the year when Tesla’s Enhanced Autopilot should become fully operational. All cars produced after October 19 are equipped with the hardware 2 package of cameras, radar, and advanced ultrasound sensors that will allow them to operate without human input. All that remains to be done is accumulate enough human logged driving miles to flush out the confidence level for the company’s self-driving algorithms.
Tesla has already accumulated more than 1.2 billion miles of driving history and is adding 3 million more miles every day. Elon believes it will require a total of 6 billion miles of driving experience before autonomous driving is reliable enough to convince regulators to allow self-driving cars to be allowed on public roads. He is also aware that approval will vary widely from jurisdiction to jurisdiction, both within the United States and in other countries.
Tesla demonstrates the capabilities of a Full Self-Driving Model X
Musk plans to showcase a fully autonomous trip from Los Angeles to New York by the end of 2017. According to Musk, the cross country journey in a Full Self-Driving Tesla would take place “without the need for a single touch” from a human driver, including recharging the car’s battery.
“Our goal is, we’ll to be able to do a demonstration drive of full autonomy all the way from LA to New York,” According to Musk, the trip would be “from home in LA, to dropping you off in Times Square, and then the car will go park itself.”
Tesla Will Begin Solar Roof Sales
Now that SolarCity has officially become part of Tesla Motors, the Solar Roof products introduced in October will become available next year to customers throughout the US. Tesla is revamping its retail stores to include information about its solar products and the Powerwall 2, its latest residential energy storage product. Musk envisions a seamless, pain-free process that will allow solar customers to order a Solar Roof and all the details are handled completely by Tesla.
Combining energy production with local energy storage will permit more homeowners to reduce their reliance on the local utility company, which will insulate them against future rate hikes. It will also mean fewer carbon emissions from generating electricity, reinforcing Musk’s goal of a sustainable future.
The Solar Roof will be offered in four styles and the anticipated to go on sale during the summer of 2017, starting with the most popular style first. Other styles will become available at the rate of one additional style every three months.
News
Tesla puts Giga Berlin in Plaid Mode with new massive investment
The facility, Tesla’s first in Europe, opened in 2022 and has become a cornerstone for Model Y production and, increasingly, in-house battery manufacturing. Recent announcements highlight a dual focus on scaling vehicle output and advancing vertical integration through 4680 battery cells.
Tesla is pushing forward with significant upgrades at its Gigafactory Berlin-Brandenburg in Grünheide, Germany, signaling renewed confidence in its European operations despite past market challenges.
The facility, Tesla’s first in Europe, opened in 2022 and has become a cornerstone for Model Y production and, increasingly, in-house battery manufacturing. Recent announcements highlight a dual focus on scaling vehicle output and advancing vertical integration through 4680 battery cells.
In April, plant manager André Thierig announced a 20 percent increase in Model Y production starting in July, following a record Q1 output of more than 61,000 vehicles. To support the ramp-up, Tesla plans to hire approximately 1,000 new employees beginning in May and convert 500 temporary workers to permanent positions.
The move is expected to lift weekly production significantly, addressing rebounding demand in Europe after a challenging 2025.
Today, we announced a $ 250m investment for our Giga Berlin Cell factory. This will enable 18GWh of annual 4680 cell production and create more than 1500 new jobs. Good news during challenging times for the German industry. pic.twitter.com/ou4SWMfWh9
— André Thierig (@AndrThie) May 12, 2026
The expansion builds on earlier progress. In 2025, Tesla secured partial approvals to add roughly 2 million square feet of factory space, raising potential annual vehicle capacity from around 500,000 toward 800,000 units, with longer-term ambitions approaching one million vehicles per year. Logistical improvements, new infrastructure, and battery-related facilities are already underway on company-owned land.
Battery production is the latest major focus. On May 12, Thierig revealed an additional $250 million investment in the on-site cell factory. This more than doubles the planned 4680 battery cell capacity to 18 gigawatt-hours annually—up from the 8 GWh target set in December 2025—while creating over 1,500 new battery-related jobs.
Total cell investments at the site now exceed previous figures, bringing the factory closer to full vertical integration: cells, packs, and vehicles produced under one roof. Tesla describes this as unique in Europe and a step toward stronger supply chain resilience.
The plans come amid regulatory and community hurdles. Earlier expansion proposals faced protests over environmental concerns and water usage, leading to phased approvals beginning in 2024. Tesla has navigated these by emphasizing sustainable practices and economic benefits, including thousands of local jobs in Brandenburg.
With nearly 12,000 employees already on site and production steadily climbing, Gigafactory Berlin is poised for growth. The combined vehicle and battery expansions position the plant as a key hub for Tesla’s European ambitions, potentially making it one of the continent’s largest manufacturing complexes if local support continues.
As EV demand recovers, these investments underscore Tesla’s commitment to scaling efficiently in Germany while addressing regional supply chain needs.
News
Honda gives up on all-EV future: ‘Not realistic’
Mibe believes the demand for its gas vehicles is certainly strong enough and has changed “beyond expectations.” As many drivers went for EVs a few years back, hybrids are becoming more popular for consumers as they offer the best of both worlds.
Honda has given up on a previous plan to completely changeover to EVs by 2040, a new report states. The company’s CEO, Toshihiro Mibe, said that the idea is “not realistic.”
Mibe believes the demand for its gas vehicles is certainly strong enough and has changed “beyond expectations.” As many drivers went for EVs a few years back, hybrids are becoming more popular for consumers as they offer the best of both worlds.
Mibe said (via Motor1):
“Because of the uncertainty in the business environment and also the customer demand, is changing beyond our expectation and, therefore, we have judged that it’ll be difficult to achieve. That ratio [100-percent electric in 2040] is not realistic as of now. We have withdrawn this target.”
Instead of going all-electric, Honda still wants to oblige by its hopes to be net carbon neutral by 2050. It will do this by focusing on those popular hybrid powertrains, planning to launch 15 of them by March 2030.
Honda will invest 4.4 trillion yen, or almost $28 billion, to build hybrid powertrains built around four and six-cylinder gas engines.
There are so many companies abandoning their all-electric ambitions or even slowing their roll on building them so quickly. Ford, General Motors, Mercedes, and Nissan have all retreated from aggressive EV targets by either cancelling, delaying, or pausing the development of electric models.
Hyundai’s 2030 targets rely on mixed offerings of electric, hybrid & hydrogen vehicles
Early-decade pledges from multiple brands proved overly ambitious as infrastructure lags, battery costs remain high in some markets, and many buyers prefer hybrids for their convenience and range. Toyota has long championed hybrids, while others have quietly extended internal-combustion timelines.
For Honda—historically known for reliable gasoline engines—this shift leverages its core strengths while buying time to refine electric technology. Whether the hybrid-heavy strategy will protect market share in an increasingly competitive landscape remains to be seen, but one thing is clear: the gas engine is far from dead at Honda, unfortunately.
Elon Musk
Delta Airlines rejects Starlink, and the reason will probably shock you
In a pointed exchange on X, Elon Musk defended SpaceX’s uncompromising approach to Starlink’s in-flight internet service, explaining why Delta Air Lines walked away from a deal.
SpaceX frontman Elon Musk explained on Wednesday why commercial airline Delta got cold feet over offering Starlink for stable internet on its flights — and the reason will probably shock you.
In a pointed exchange on X, Elon Musk defended SpaceX’s uncompromising approach to Starlink’s in-flight internet service, explaining why Delta Air Lines walked away from a deal.
Delta rejected Starlink because it insisted on routing all connectivity through its branded “Delta Sync” portal rather than allowing a simple Starlink experience.
Instead, the airline partnered with Amazon’s Project Kuiper—rebranded as Amazon Leo—for high-speed Wi-Fi on up to 500 aircraft, with rollout targeted for 2028. At the time of the announcement, Kuiper had roughly 300 satellites in orbit, while Starlink operated more than 10,400.
The use of the “Delta Sync” portal would not work for SpaceX, as Musk went on to say that:
“SpaceX requires that there be no annoying ‘portal’ to use Starlink. Starlink WiFi must just work effortlessly every time, as though you were at home. Delta wanted to make it painful, difficult and expensive for their customers. Hard to see how that is a winning strategy.”
Musk doubled down in a follow-up post:
“Yes, SpaceX deliberately accepted lower revenue deals with airlines in exchange for making Starlink super easy to use and available to all passengers.”
Not exactly. SpaceX requires that there be no annoying “portal” to use Starlink.
Starlink WiFi must just work effortlessly every time, as though you were at home.
Delta wanted to make it painful, difficult and expensive for their customers. Hard to see how that is a winning…
— Elon Musk (@elonmusk) May 13, 2026
SpaceX has structured its airline agreements to prioritize zero-friction access—no captive portals, no SkyMiles logins, no paywalls or ads blocking basic connectivity.
While this means forgoing higher-margin deals that would let carriers monetize the service more aggressively, it ensures Starlink feels like home broadband at 35,000 feet. Passengers on partner airlines such as United, Qatar Airways, and Air France have already praised the service for enabling seamless video calls, streaming, and work mid-flight without interruptions.
Delta’s choice reflects a different philosophy. By keeping Wi-Fi behind its Delta Sync ecosystem, the airline aims to drive loyalty program engagement and control the digital passenger journey. Yet, critics argue this short-term control comes at the expense of immediate competitiveness.
Airlines already installing Starlink are pulling ahead in customer satisfaction surveys, while Delta passengers face years of reliance on slower, legacy systems until Leo launches.
SpaceX’s decision to trade revenue for simplicity will pay off in the longer term, as Starlink is already positioning itself as the default high-speed option for carriers that value passenger satisfaction over incremental fees.
Musk’s focus on creating not only a great service but also a reasonable user experience highlights SpaceX’s prowess with Starlink as it continues to expand across new partners and regions.
Tesla puts Giga Berlin in Plaid Mode with new massive investment
Honda gives up on all-EV future: ‘Not realistic’
