News
What Tesla has in store for 2017: Model 3, Model Y, Solar Roof and more
Tesla CEO Elon Musk revealed his vision of the future through the company’s Master Plan Part Deux on July 20, 2016. Filled with predictions about his complex and detailed plan to marry self-driving electric vehicles covering all segments, with solar rooftops and integrated battery storage units, 2017 should be the year when many of them begin to come into focus in a way the public can visualize.
Tesla Model 3 Deliveries
Arguably the most anticipated product on Tesla’s roadmap is its affordable mass market Model 3 mid-size sedan which will see first deliveries take place at the end of 2017. The car has been in “pencils down mode” since summer, meaning the final design has been locked in and the process of getting it ready for production has begun. Elon has hinted that plans call for a volume production date that would begin sometime near the summer of 2017.

Silver Model 3 seen at Tesla’s employee-only Q3 celebration party in San Jose, CA
Goals should always exceed one’s grasp and Musk recognizes that starting volume production on Model 3 by the end of July is going to be next to impossible. He was chastened a bit by the roll out of the Model X, which began in September, 2015. A number of production glitches delayed full production of that car until well into the second quarter of 2016.
That experience tempered Elon’s irrepressible optimism with a dose of real world experience. Even assuming production did begin next summer, it would result in relatively few cars being produced. Those would get into the hands of customers living near the factory in Fremont, California so that any post-production issues can be addressed quickly and efficiently. The lessons learned would then be used to improve the quality of the cars to come.
Machines That Builds Machines, Come to Life
A main area of focus for Musk and Tesla’s production arm is devising ways to reap significant benefits from a total rethinking of the manufacturing process by “building the machine that builds the machine”. Having recently acquired a leading engineering firm in Germany focused on building advanced automation tools, Tesla believes that a properly designed factory could operate at 5 to 10 times the speed of today’s production facilities.

Drone video of Tesla’s Gigafactory shows the battery factory more than doubling in size
“Tesla engineering has transitioned to focus heavily on designing the machine that makes the machine — turning the factory itself into a product. A first principles physics analysis of automotive production suggests that somewhere between a 5 to 10 fold improvement is achievable by version 3 on a roughly 2 year iteration cycle.”, said Musk at the Tesla Gigafactory Grand Opening celebration.
Plans to nearly double the size of Tesla’s Fremont, Calif. factory were recently approved by the city. Tesla plans to build as many as 500,000 cars a year, most of them Model 3s, by the end of 2018.
Tesla Model Y Compact SUV and Tesla Pickup Truck Unveiling
An electric compact SUV based on the Model 3 chassis, dubbed Model Y, will round out Tesla’s S-E-X-Y range of vehicles. That, along with a Tesla pickup and a Tesla ‘minibus’, will fulfill the major automotive segments the Silicon Valley automaker and energy company aims to cover with its upcoming fleet of electric cars. Expect prototypes to be unveiled sometime in 2017
“In addition to consumer vehicles, there are two other types of electric vehicle needed: heavy-duty trucks and high passenger-density urban transport. Both are in the early stages of development at Tesla and should be ready for unveiling next year.”, reads Tesla’s blog post.
Musk also says Tesla is already working on a semi-truck for hauling. Heavy trucks account for about 50% of the emissions from transportation. With Musk’s focus on creating a sustainable society, trucks will need to be big part of the picture. Both the pickup truck and the Tesla Semi are expected to be revealed in concept form during the coming year.Model Y (compact SUV) off Model 3 chassis. Tesla Bus/Minibus/Spacebus off Model X.
— Elon Musk (@elonmusk) July 31, 2016
In addition, Tesla is thinking about creating a self driving minibus that could transport up to 10 passengers, according to Musk’s Master Plan Part Deux. It would be based on the Model X chassis. Passengers could summon the bus to their location and it would deliver them to their destination with little or no walking required — something traditional public transportation vehicles cannot do.
Tesla job openings reveal that developments for future vehicles are already being planned for.
Roll Out of Autopilot 2.0 and Self-Driving Features
2017 is also the year when Tesla’s Enhanced Autopilot should become fully operational. All cars produced after October 19 are equipped with the hardware 2 package of cameras, radar, and advanced ultrasound sensors that will allow them to operate without human input. All that remains to be done is accumulate enough human logged driving miles to flush out the confidence level for the company’s self-driving algorithms.
Tesla has already accumulated more than 1.2 billion miles of driving history and is adding 3 million more miles every day. Elon believes it will require a total of 6 billion miles of driving experience before autonomous driving is reliable enough to convince regulators to allow self-driving cars to be allowed on public roads. He is also aware that approval will vary widely from jurisdiction to jurisdiction, both within the United States and in other countries.

Tesla demonstrates the capabilities of a Full Self-Driving Model X
Musk plans to showcase a fully autonomous trip from Los Angeles to New York by the end of 2017. According to Musk, the cross country journey in a Full Self-Driving Tesla would take place “without the need for a single touch” from a human driver, including recharging the car’s battery.
“Our goal is, we’ll to be able to do a demonstration drive of full autonomy all the way from LA to New York,” According to Musk, the trip would be “from home in LA, to dropping you off in Times Square, and then the car will go park itself.”
Tesla Will Begin Solar Roof Sales
Now that SolarCity has officially become part of Tesla Motors, the Solar Roof products introduced in October will become available next year to customers throughout the US. Tesla is revamping its retail stores to include information about its solar products and the Powerwall 2, its latest residential energy storage product. Musk envisions a seamless, pain-free process that will allow solar customers to order a Solar Roof and all the details are handled completely by Tesla.
Combining energy production with local energy storage will permit more homeowners to reduce their reliance on the local utility company, which will insulate them against future rate hikes. It will also mean fewer carbon emissions from generating electricity, reinforcing Musk’s goal of a sustainable future.
The Solar Roof will be offered in four styles and the anticipated to go on sale during the summer of 2017, starting with the most popular style first. Other styles will become available at the rate of one additional style every three months.
News
Tesla Roadster gets an update, but not the one fans were looking for
Tesla has quietly filed a new trademark application for its next-generation Roadster, giving enthusiasts their first official glimpse of fresh branding for the long-teased electric supercar.
Tesla has been slow to show its hand regarding the massive project that is the Roadster, but it is now coming forth with a new update.
However, it is probably not the one fans were looking for.
Tesla has quietly filed a new trademark application for its next-generation Roadster, giving enthusiasts their first official glimpse of fresh branding for the long-teased electric supercar.
The February 3 filing includes an inverted triangular badge with the word “ROADSTER” centered above four vertical lines that, according to the application, represent “speed, propulsion, heat, or wind.”
A sleek, angular wordmark and a minimalist curved-line silhouette hinting at the car’s aerodynamic shape round out the trio of marks.
I found something cool. Tesla has filed a new trademark application for its next-generation Roadster. It could be the new Roadster logo/badge.
The filing says the lines depict speed, propulsion, heat or wind.
(I took the liberty of making the logo red. Trademark filings are… pic.twitter.com/W9JSDwTRL7
— Sawyer Merritt (@SawyerMerritt) May 6, 2026
For a program that began with Elon Musk’s 2017 reveal, this is tangible forward motion. The original Roadster proved EVs could be thrilling; the next generation aims higher, with promises of sub-two-second 0-60 mph acceleration and, in its most extreme configuration, optional SpaceX cold-gas thrusters for rocket-like thrust.
The new trademarks suggest Tesla is now locking down the visual identity that will accompany those headline specs, as well as a small hint that maybe we’re finally getting close. However, the company has not revealed any progress on the vehicle itself or its specs to the public.
It continues to tease with developments like this one.
That said, the update lands with a familiar bittersweet note. Fans have waited nearly a decade since the initial unveiling. Production was once eyed for 2020, then 2021, then later still. In the intervening years, Tesla has delivered the Model Y, Cybertruck, Semi, and major autonomy advances while scaling its energy business.
The Roadster has taken a back seat, and the delays have been genuinely disappointing. Many longtime supporters have grown frustrated watching renderings and hearsay while other marques roll out ever-faster electric sports cars.
Yet, the Roadster program itself still sparks genuine excitement. It represents the purest expression of Tesla’s “accelerate the world’s transition to sustainable energy” mission—pushing performance boundaries to prove EVs can outperform anything with an engine.
The new branding, modest as it is, keeps that promise alive. It tells owners and prospective buyers that Tesla hasn’t forgotten the car that started it all.
No one would blame fans for wanting more than a logo right now. But in an industry where many concepts never leave the drawing board, the fact that Tesla continues to invest in and protect the Roadster’s identity is reason for measured optimism.
The wait has tested patience, but when the next-generation Roadster finally arrives, the new badge may well adorn one of the most exciting cars ever built. For those who have followed the journey this far, that payoff still feels worth it.
News
Tesla gets a massive order for the Semi: 370 units and $100M
WattEV, a leading provider of electric freight operations and charging infrastructure in the United States, has announced one of the largest deployments of electric Class 8 trucks in California history: an order for 370 Tesla Semi vehicles.
Tesla just got a massive order for the Semi, and it is its largest by a long shot.
WattEV, a leading provider of electric freight operations and charging infrastructure in the United States, has announced one of the largest deployments of electric Class 8 trucks in California history: an order for 370 Tesla Semis.
Valued at approximately $100 million, this marks the state’s biggest single electric truck order to date and signals accelerating momentum for zero-emission long-haul freight.

Credit: Tesla
Deliveries are set to begin with the first 50 Tesla Semis in 2026, with the full fleet operational by the end of 2027. More than 300 of these trucks will support a joint program with the Port of Oakland, helping electrify drayage and regional freight routes. The initiative aligns with California’s ambitious goals to transition to carbon-neutral freight operations.
Salim Youssefzadeh, CEO of WattEV, said at the annual ACT Expo industry event that the Semi was the easiest choice:
“We selected the Tesla Semi based on cost, performance, and availability after issuing a public request for proposals…With the Tesla Semi now entering mass production and drawing strong reviews from fleet operators nationwide, WattEV’s vertically integrated model – combining vehicle deployment, megawatt-class charging infrastructure, and full-service leasing – offers a turn-key path for carriers without any capital risk.”
Critical to the rollout are new Megawatt Charging System (MCS) hubs in Oakland, Fresno, Stockton, and Sacramento. These stations will deliver up to 300 miles of range in roughly 30 minutes—comparable to a traditional diesel fill-up. The Oakland depot, where WattEV recently broke ground, will serve as a cornerstone for northern and central California corridors, connecting ports to inland hubs and beyond.
This deployment builds on WattEV’s existing experience. The company has already logged millions of electric miles in Southern California, including early Tesla Semi deployments at the Ports of Long Beach and Los Angeles. By combining high-efficiency electric trucks with strategically placed fast-charging depots, WattEV aims to prove that battery-electric long-haul trucking can match—or exceed—diesel economics while slashing emissions.
The order arrives as Tesla ramps up Semi production at its Nevada factory, targeting higher volumes in 2026. Fleet operators nationwide have praised the Semi’s real-world performance, including strong torque, low operating costs, and advanced safety features. For California, the project supports air quality improvements around ports and highways while demonstrating scalable infrastructure for heavy-duty electrification.
Industry observers see this as a pivotal step toward broader adoption. With diesel trucks facing rising fuel and regulatory costs, turnkey electric solutions like WattEV’s could accelerate the shift. As the first 50 Semis hit the road in 2026, they will not only move freight but also help build the charging network that paves the way for even larger fleets.
This landmark order underscores Tesla’s growing footprint in commercial trucking and California’s leadership in sustainable transportation. For WattEV and its partners, it’s more than a vehicle purchase—it’s the foundation of a zero-emission freight network connecting Northern and Central California.
News
Tesla begins factoring international designs in Full Self-Driving visualization
Tesla has begun incorporating region-specific vehicle designs into its Full Self-Driving (FSD) visualization system, marking a quiet but meaningful step toward global readiness. In software update 2026.14, released as part of the Spring Update, European Tesla owners are now seeing flat-fronted, cab-over European-style semi-trucks rendered accurately on their center displays.
Tesla has begun factoring international designs into its Full Self-Driving (Supervised) visualizations, marking a tremendous step in how the company plans to roll out its driver assistance tech in areas outside North America.
Tesla has begun incorporating region-specific vehicle designs into its Full Self-Driving (FSD) visualization system, marking a quiet but meaningful step toward global readiness. In software update 2026.14, released as part of the Spring Update, European Tesla owners are now seeing flat-fronted, cab-over European-style semi-trucks rendered accurately on their center displays.
The change, first spotted by Not a Tesla App, adds a second 3D model alongside the traditional North American long-nose semi-trucks that have been standard until now. Vehicles can detect and display both styles depending on what’s in front of them, and the feature requires no FSD subscription—every Tesla owner in Europe sees it immediately.
The European semi-truck visualization was actually added to the vehicle software back in October alongside roughly fifteen new visual assets.
Tesla held it in reserve, activating it only once fleet data confirmed the AI could recognize these trucks with high confidence. This mirrors recent rollouts for horses and golf carts, where Tesla similarly waited for reliable detection before enabling the graphics. The result is a more realistic on-screen representation tailored to local roads, where cab-over designs dominate heavy transport.
The significance of this update extends far beyond a simple graphics tweak, which is really what people need to be paying attention to. These small, incremental steps forward continue to show Tesla’s intent for global expansion.
For the first time, Tesla is explicitly factoring international vehicle designs into its visualization engine, signaling a deliberate push to make FSD feel native in international markets.
In Europe, where cab-over semis are commonplace, seeing an accurate rendering builds immediate driver trust—the critical bridge between the car’s AI perception and the human behind the wheel. Accurate visualizations reinforce that the system truly understands its surroundings, reducing range anxiety and skepticism that have slowed autonomous adoption abroad.
Regulators in the EU have repeatedly emphasized human-AI transparency; by customizing visuals to match local reality, Tesla strengthens its case for broader FSD approvals and smoother regulatory reviews.
This move also highlights Tesla’s data-driven engineering philosophy. Rather than rushing generic models worldwide, the company is leveraging its global fleet to learn regional nuances before flipping the switch.
It accelerates FSD’s international expansion while improving safety—misidentified vehicles could erode confidence or, in edge cases, affect decision-making. For a company aiming to deploy robotaxis and unsupervised FSD globally, tailoring visualizations to European, Asian, or other markets is no longer optional; it’s foundational.
Early European owners report the change feels more intuitive, making the car’s “mind” easier to read in daily traffic.
As Tesla continues enabling the remaining visual assets added last year, the pattern is clear: localization is now baked into the FSD roadmap. What began as a small graphics update in Europe could soon appear in other regions, turning the visualization display into a truly worldwide language of autonomy.
With this step, Tesla isn’t just showing trucks differently—it’s proving it’s serious about making FSD work everywhere, one culturally accurate pixel at a time.

