News
What Tesla has in store for 2017: Model 3, Model Y, Solar Roof and more
Tesla CEO Elon Musk revealed his vision of the future through the company’s Master Plan Part Deux on July 20, 2016. Filled with predictions about his complex and detailed plan to marry self-driving electric vehicles covering all segments, with solar rooftops and integrated battery storage units, 2017 should be the year when many of them begin to come into focus in a way the public can visualize.
Tesla Model 3 Deliveries
Arguably the most anticipated product on Tesla’s roadmap is its affordable mass market Model 3 mid-size sedan which will see first deliveries take place at the end of 2017. The car has been in “pencils down mode” since summer, meaning the final design has been locked in and the process of getting it ready for production has begun. Elon has hinted that plans call for a volume production date that would begin sometime near the summer of 2017.
Silver Model 3 seen at Tesla’s employee-only Q3 celebration party in San Jose, CA
Goals should always exceed one’s grasp and Musk recognizes that starting volume production on Model 3 by the end of July is going to be next to impossible. He was chastened a bit by the roll out of the Model X, which began in September, 2015. A number of production glitches delayed full production of that car until well into the second quarter of 2016.
That experience tempered Elon’s irrepressible optimism with a dose of real world experience. Even assuming production did begin next summer, it would result in relatively few cars being produced. Those would get into the hands of customers living near the factory in Fremont, California so that any post-production issues can be addressed quickly and efficiently. The lessons learned would then be used to improve the quality of the cars to come.
Machines That Builds Machines, Come to Life
A main area of focus for Musk and Tesla’s production arm is devising ways to reap significant benefits from a total rethinking of the manufacturing process by “building the machine that builds the machine”. Having recently acquired a leading engineering firm in Germany focused on building advanced automation tools, Tesla believes that a properly designed factory could operate at 5 to 10 times the speed of today’s production facilities.
Drone video of Tesla’s Gigafactory shows the battery factory more than doubling in size
“Tesla engineering has transitioned to focus heavily on designing the machine that makes the machine — turning the factory itself into a product. A first principles physics analysis of automotive production suggests that somewhere between a 5 to 10 fold improvement is achievable by version 3 on a roughly 2 year iteration cycle.”, said Musk at the Tesla Gigafactory Grand Opening celebration.
Plans to nearly double the size of Tesla’s Fremont, Calif. factory were recently approved by the city. Tesla plans to build as many as 500,000 cars a year, most of them Model 3s, by the end of 2018.
Tesla Model Y Compact SUV and Tesla Pickup Truck Unveiling
An electric compact SUV based on the Model 3 chassis, dubbed Model Y, will round out Tesla’s S-E-X-Y range of vehicles. That, along with a Tesla pickup and a Tesla ‘minibus’, will fulfill the major automotive segments the Silicon Valley automaker and energy company aims to cover with its upcoming fleet of electric cars. Expect prototypes to be unveiled sometime in 2017
“In addition to consumer vehicles, there are two other types of electric vehicle needed: heavy-duty trucks and high passenger-density urban transport. Both are in the early stages of development at Tesla and should be ready for unveiling next year.”, reads Tesla’s blog post.
-
Tesla Model Y Compact SUV rendering [Source: RM Car Design]
Model Y (compact SUV) off Model 3 chassis. Tesla Bus/Minibus/Spacebus off Model X.
— Elon Musk (@elonmusk) July 31, 2016
In addition, Tesla is thinking about creating a self driving minibus that could transport up to 10 passengers, according to Musk’s Master Plan Part Deux. It would be based on the Model X chassis. Passengers could summon the bus to their location and it would deliver them to their destination with little or no walking required — something traditional public transportation vehicles cannot do.
Tesla job openings reveal that developments for future vehicles are already being planned for.
Roll Out of Autopilot 2.0 and Self-Driving Features
2017 is also the year when Tesla’s Enhanced Autopilot should become fully operational. All cars produced after October 19 are equipped with the hardware 2 package of cameras, radar, and advanced ultrasound sensors that will allow them to operate without human input. All that remains to be done is accumulate enough human logged driving miles to flush out the confidence level for the company’s self-driving algorithms.
Tesla has already accumulated more than 1.2 billion miles of driving history and is adding 3 million more miles every day. Elon believes it will require a total of 6 billion miles of driving experience before autonomous driving is reliable enough to convince regulators to allow self-driving cars to be allowed on public roads. He is also aware that approval will vary widely from jurisdiction to jurisdiction, both within the United States and in other countries.
Tesla demonstrates the capabilities of a Full Self-Driving Model X
Musk plans to showcase a fully autonomous trip from Los Angeles to New York by the end of 2017. According to Musk, the cross country journey in a Full Self-Driving Tesla would take place “without the need for a single touch” from a human driver, including recharging the car’s battery.
“Our goal is, we’ll to be able to do a demonstration drive of full autonomy all the way from LA to New York,” According to Musk, the trip would be “from home in LA, to dropping you off in Times Square, and then the car will go park itself.”
-
Tesla Will Begin Solar Roof Sales
Now that SolarCity has officially become part of Tesla Motors, the Solar Roof products introduced in October will become available next year to customers throughout the US. Tesla is revamping its retail stores to include information about its solar products and the Powerwall 2, its latest residential energy storage product. Musk envisions a seamless, pain-free process that will allow solar customers to order a Solar Roof and all the details are handled completely by Tesla.
Combining energy production with local energy storage will permit more homeowners to reduce their reliance on the local utility company, which will insulate them against future rate hikes. It will also mean fewer carbon emissions from generating electricity, reinforcing Musk’s goal of a sustainable future.
The Solar Roof will be offered in four styles and the anticipated to go on sale during the summer of 2017, starting with the most popular style first. Other styles will become available at the rate of one additional style every three months.
Elon Musk
SpaceX’s next trillion dollar bet has nothing to do with rockets, Musk tells staff
Elon Musk told SpaceX staff AI revenue will soon dwarf rockets and Starlink combined entirely.
Elon Musk told SpaceX employees this week that artificial intelligence, not rockets, will soon carry the company’s revenue. In a roughly 29 minute internal address posted on SpaceX’s X account on Tuesday, Musk said AI revenue will pass every other line of business at SpaceX “probably in September” and pull further ahead by the fourth quarter.
The numbers he gave are specific. SpaceX currently runs 1.4 gigawatts of AI compute capacity. Musk wants that at 10 gigawatts by the end of 2027, a jump he tied directly to revenue: “if we bring 10GW of AI online by the end of next year, it will be $300 billion to $500 billion a year in revenue.” He called those “big numbers,” which undersells a projection larger than what most countries produce in a year.
We made rockets reusable and are rebuilding the internet in space. The next challenge: making life multiplanetary and understanding the true nature of the universe
Watch @ElonMusk deliver a company update to @SpaceX employees pic.twitter.com/5c8rxoCQfu
— SpaceX (@SpaceX) August 11, 2026
Musk went further on where AI fits into SpaceX’s future. “Probably in four or five years, AI will be 99% of the value of SpaceX,” he told staff, adding that digital intelligence would eventually run “a trillion times” ahead of biological intelligence as computing scales. He tied that growth to the company’s founding mission, telling employees “we must win on AI, because the future is overwhelmingly AI and robots,” with the payoff meant to help fund Starship and a Mars program that increasingly runs through Terafab, the joint Tesla, SpaceX and xAI chip plant.
Elon Musk launches TERAFAB: The $25B Tesla-SpaceXAI chip factory that will rewire the AI industry
-
None of this is entirely new territory. SpaceX told investors much the same story during its first earnings call as a public company on August 4, where Musk moved the company’s $1 trillion revenue target up a year to 2030 and said Starlink could someday carry a majority of the world’s internet. What the all hands video adds is a hard deadline and a specific power figure Musk had not given publicly before, along with a franker pitch to his own workforce that AI, not launch cadence, is now the thing SpaceX is betting its future on.
The AI revenue itself is not coming from SpaceX training its own models. It is largely Starlink acting as the network layer for xAI’s workloads, plus SpaceX renting out compute capacity directly, the same approach behind the roughly $16 billion the company spent on AI infrastructure in a single quarter.
Musk closed the video with a pitch aimed at recruiting and retention rather than investors, telling employees that anyone who helps SpaceX win the AI race will eventually get the chance to go to the moon or Mars themselves. Whether SpaceX can turn 1.4 gigawatts into 10 in seventeen months is the more immediate question, and one that will show up in quarterly numbers well before anyone leaves Earth.
In a new note to investors on Tuesday, Morgan Stanley analyst Andrew Percoco said that Tesla has one big financial question to answer for investors regarding its Robotaxi rollout, Full Self-Driving software, and Optimus.
Percoco said in the note that, for the most part, investors are still very positive about the direction the company is headed. However, there are some things the firm would like to see, and they have to do with financials.
Tesla (TSLA) Q2 2026 earnings results: miss on EPS, beat on revenue
Tesla bulls are more than convinced that the company’s Full Self-Driving software is proof it can develop physical AI. Financially, however, there are still some questions, especially on elevated spending, which CEO Elon Musk said would occur as the company works to roll out Robotaxi faster and continue developing its Optimus robot.
The latter two are where Tesla will have to prove progress to investors, as Percoco writes that both projects “will require clearer evidence that Robotaxi is scaling and more tangible Optimus proof points to support the ROI on elevated capex.”
Percoco said the second quarter earnings call did not change his long-term thesis of where Tesla is positioned in the AI race, which is out in front. However, there are concerns that weaker gross margins and higher R&D spend will stress financials, and that has “sharpened our (and investors’) focus on measurable progress across Robotaxi and Optimus.”
Additionally, Robotaxi still needs to be proven with more operation in existing cities while maintaining safety but improving how many rides it gives in any given time, he said. For Optimus, Percoco wrote that he is “still looking for evidence beyond commentary around SOP.”
-
Morgan Stanley put Percoco in charge of covering Tesla after long-time analyst Adam Jonas transitioned to the automotive side.
Currently, Morgan Stanley has a $415 price target on Tesla and a ‘Hold’ rating on the stock. It is trading at around $330 at the time of publication, which was 2:30 P.M. on the East Coast.
SpaceX’s massive investment in AI will make it a big winner, Argus Research said after the company’s successful earnings call last week.
The firm also upgraded shares to a Buy from Hold and set a $160 price target.
SpaceX (NASDAQ: SPCX) is currently recovering from its heavy AI infrastructure investments, as it spent nearly $16 billion in Q2 alone. The company did this primarily by monetizing high-demand GPU compute capacity at a much faster pace than traditional data center economics would suggest.
Company CFO Bret Johnsen said that SpaceX would be able to pay back anything on new deployments within a year.
There are plenty of ways the company can do this:
Leasing excess compute capacity through contracts
SpaceX has already built Colossus and Colossus II, largely for its own model training. However, much of that capacity is already rented out to third parties. It already has major deals with Anthropic, Google, and Reflection AI. These partnerships are adding billions per month to SpaceX’s spreadsheet.
-
High utilization driven by industry-wide scarcity
The demand for advanced AI training and inference capacity continues to exceed what is available for use. SpaceX can fill new racks quickly after they come online, so the capital deployed converts into revenue with minimal idle time.
Additionally, management and outside observers have described the new compute capital as behaving more like a cost-of-goods-sold than traditional multi-year capex, especially because of this rapid monetization pattern.
Capacity has already scaled from ~0.4 GW a year to 1.4 GW annually by the end of Q2. There are targets of more than 2 GW by year-end.
High incremental margins on the rental business once capacity is online
GPU cloud providers often operate at strong gross margins. SpaceX can monetize capacity that was already partially built or can be added efficiently. This means that incremental EBITDA margins on the rental revenue are usually high. This accelerates cash recovery relative to the gross capital outlay.
Parallel monetization of its own AI software and applications
Beyond pure infrastructure rental, SpaceX also generates revenue from Grok through subscriptions and usage, from X through ads, data, and other related services, enterprise APIs, and the planned integration of the Cursor coding tools acquisition.
These application layers ride on the same compute infrastructure and provide additional high-margin streams that could offset build-out costs. AI-segment revenue overall rose sharply to about $2.6 billion in Q2, according to Motley Fool. This was driven primarily by the infrastructure contracts, but the software side is also partially responsible.
Efficient, large-scale deployment and vertical integration advantages
SpaceX has emphasized the rapid construction of power and cooling infrastructure and favorable cost-per-megawatt economics relative to industry benchmarks in some disclosures.
-
Combined with its ability to scale capacity aggressively and the fact that many contracts start generating revenue within months of capacity coming online, the effective payback compresses dramatically compared with more conventional multi-year data-center projects.
SpaceX’s dominant near-term recovery path will turn the AI clusters into a hyperscale-style compute rental business for other leading AI companies while still using a portion for internal models.
SpaceX’s next trillion dollar bet has nothing to do with rockets, Musk tells staff
Tesla has one big financial question to answer for investors: Morgan Stanley
