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What Tesla has in store for 2017: Model 3, Model Y, Solar Roof and more

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Tesla CEO Elon Musk revealed his vision of the future through the company’s Master Plan Part Deux on July 20, 2016. Filled with predictions about his complex and detailed plan to marry self-driving electric vehicles covering all segments, with solar rooftops and integrated battery storage units, 2017 should be the year when many of them begin to come into focus in a way the public can visualize.

Tesla Model 3 Deliveries

Arguably the most anticipated product on Tesla’s roadmap is its affordable mass market Model 3 mid-size sedan which will see first deliveries take place at the end of 2017. The car has been in “pencils down mode” since summer, meaning the final design has been locked in and the process of getting it ready for production has begun. Elon has hinted that plans call for a volume production date that would begin sometime near the summer of 2017.

Silver Model 3 seen at Tesla’s employee-only Q3 celebration party in San Jose, CA

Goals should always exceed one’s grasp and Musk recognizes that starting volume production on Model 3 by the end of July is going to be next to impossible. He was chastened a bit by the roll out of the Model X, which began in September, 2015. A number of production glitches delayed full production of that car until well into the second quarter of 2016.

That experience tempered Elon’s irrepressible optimism with a dose of real world experience. Even assuming production did begin next summer, it would result in relatively few cars being produced. Those would get into the hands of customers living near the factory in Fremont, California so that any post-production issues can be addressed quickly and efficiently. The lessons learned would then be used to improve the quality of the cars to come.

Machines That Builds Machines, Come to Life

A main area of focus for Musk and Tesla’s production arm is devising ways to reap significant benefits from a total rethinking of the manufacturing process by “building the machine that builds the machine”. Having recently acquired a leading engineering firm in Germany focused on building advanced automation tools, Tesla believes that a properly designed factory could operate at 5 to 10 times the speed of today’s production facilities.

Drone video of Tesla’s Gigafactory shows the battery factory more than doubling in size

“Tesla engineering has transitioned to focus heavily on designing the machine that makes the machine — turning the factory itself into a product. A first principles physics analysis of automotive production suggests that somewhere between a 5 to 10 fold improvement is achievable by version 3 on a roughly 2 year iteration cycle.”, said Musk at the Tesla Gigafactory Grand Opening celebration.

Plans to nearly double the size of Tesla’s Fremont, Calif. factory were recently approved by the city. Tesla plans to build as many as 500,000 cars a year, most of them Model 3s, by the end of 2018.

Tesla Model Y Compact SUV and Tesla Pickup Truck Unveiling

An electric compact SUV based on the Model 3 chassis, dubbed Model Y, will round out Tesla’s S-E-X-Y range of vehicles. That, along with a Tesla pickup and a Tesla ‘minibus’, will fulfill the major automotive segments the Silicon Valley automaker and energy company aims to cover with its upcoming fleet of electric cars. Expect prototypes to be unveiled sometime in 2017

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“In addition to consumer vehicles, there are two other types of electric vehicle needed: heavy-duty trucks and high passenger-density urban transport. Both are in the early stages of development at Tesla and should be ready for unveiling next year.”, reads Tesla’s blog post.

Tesla Model Y Compact SUV rendering [Source: RM Car Design]

Musk also says Tesla is already working on a semi-truck for hauling. Heavy trucks account for about 50% of the emissions from transportation. With Musk’s focus on creating a sustainable society, trucks will need to be big part of the picture. Both  the pickup truck and the Tesla Semi are expected to be revealed in concept form during the coming year.

In addition, Tesla is thinking about creating a self driving minibus that could transport up to 10 passengers, according to Musk’s Master Plan Part Deux. It would be based on the Model X chassis. Passengers could summon the bus to their location and it would deliver them to their destination with little or no walking required — something traditional public transportation vehicles cannot do.

Tesla job openings reveal that developments for future vehicles are already being planned for.

Roll Out of Autopilot 2.0 and Self-Driving Features

2017 is also the year when Tesla’s Enhanced Autopilot should become fully operational. All cars produced after October 19 are equipped with the hardware 2 package of cameras, radar, and advanced ultrasound sensors that will allow them to operate without human input. All that remains to be done is accumulate enough human logged driving miles to flush out the confidence level for the company’s self-driving algorithms.

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Tesla has already accumulated more than 1.2 billion miles of driving history and is adding 3 million more miles every day. Elon believes it will require a total of 6 billion miles of driving experience before autonomous driving is reliable enough to convince regulators to allow self-driving cars to be allowed on public roads. He is also aware that approval will vary widely from jurisdiction to jurisdiction, both within the United States and in other countries.

Tesla demonstrates the capabilities of a Full Self-Driving Model X

Musk plans to showcase a fully autonomous trip from Los Angeles to New York by the end of 2017. According to Musk, the cross country journey in a Full Self-Driving Tesla would take place “without the need for a single touch” from a human driver, including recharging the car’s battery.

“Our goal is, we’ll to be able to do a demonstration drive of full autonomy all the way from LA to New York,” According to Musk, the trip would be “from home in LA, to dropping you off in Times Square, and then the car will go park itself.”

Tesla Will Begin Solar Roof Sales

Now that SolarCity has officially become part of Tesla Motors, the Solar Roof products introduced in October will become available next year to customers throughout the US. Tesla is revamping its retail stores to include information about its solar products and the Powerwall 2, its latest residential energy storage product. Musk envisions a seamless, pain-free process that will allow solar customers to order a Solar Roof and all the details are handled completely by Tesla.

Combining energy production with local energy storage will permit more homeowners to reduce their reliance on the local utility company, which will insulate them against future rate hikes. It will also mean fewer carbon emissions from generating electricity, reinforcing Musk’s goal of a sustainable future.

The Solar Roof will be offered in four styles and the anticipated to go on sale during the summer of 2017, starting with the most popular style first. Other styles will become available at the rate of one additional style every three months.

 

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"I write about technology and the coming zero emissions revolution."

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SpaceX’s Starfall just went from secret to storefront

SpaceX now pitches Starfall missions with 1,000 kg payloads, weeks of microgravity, and Starlink connectivity.

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An artist’s illustration of a SpaceX Starfall capsule reentering Earth’s atmosphere. (Image: SpaceX)

SpaceX has put up a dedicated commercial page for Starfall, its disk shaped reentry capsule, laying out for the first time what customers actually get when they book a flight. The page, live at spacex.com/starfall, pitches “affordable, routine access to microgravity” and invites companies to get in touch about flying manufacturing, research or testing payloads.

The specs are short and specific. Each Starfall mission carries up to 1,000 kg of payload, supplies 1 kW of power and connects through an Ethernet interface. Mission length is tailored to the customer, and the payload stays online the entire time through Starlink, which means researchers can pull data from an experiment while it is still in orbit instead of waiting for splashdown.

SpaceX is launching a secret spacecraft that could change how things are made in space

SpaceX is aiming the service at three markets. Biomedical customers are told they can grow stem cell organoids, replacement tissue and layered biomaterials. Pharmaceutical companies are pitched on protein and small molecule drug crystals, which form smaller and more uniform shapes without gravity driven convection. Materials science rounds out the list, with semiconductors and other next generation materials grown in vacuum and microgravity.

The page also makes clear which rocket SpaceX is counting on. “By launching on Starship, Starfall brings a reliable and scalable cadence previously unavailable to the market,” the company wrote, contrasting weeks of continuous microgravity with the seconds offered by drop towers and parabolic flights. No price or first operational flight date is listed.

The commercial push is a sharp turn from how Starfall started. SpaceX said almost nothing about the capsule ahead of its first flight in June, and nearly everything known came from FAA and FCC filings describing a disk about 10.2 feet wide and 2.5 feet tall that can return 2,200 pounds of cargo. By its second flight on the Bandwagon-5 rideshare in October, Starfall was listed by name on the mission page, though SpaceX still did not say what it carried.

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Customers appear to be lining up. SpaceX said in its third quarter results that it signed three commercial Starfall missions during the quarter. On the earnings call, President Gwynne Shotwell described the capsule as providing “routine relatively low cost access to microgravity environments for scientific research, including improving our understanding of diseases like cancer and diabetes,” and said the three new missions would fly on Starship.

The branding effort extends past the website. SpaceX added a Starfall T-shirt to its online store on Monday as part of a batch of new merchandise, giving the program a place next to Starship, Starlink and Starshield in the company’s lineup.

The move also puts SpaceX in more direct competition with companies it launches. Varda Space Industries, which has built much of the in-space manufacturing market so far, flew its W-Series 7 capsule on the same Bandwagon-5 mission as Starfall in October. Varda’s capsules are roughly three times smaller than Starfall, and SpaceX controls the ride to orbit for both.

Starfall’s near term cadence depends on Starship. SpaceX is preparing for Flight 15 after completing static fires of Ship 42 and its Super Heavy booster in late October, and is aiming to catch both stages with the launch tower on that flight.

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Grok Bot users hit with weekly limits early, Elon Musk explains what happened

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Credit: Grok Bot

Elon Musk said weeks ago during SpaceX’s third-quarter earnings call that the company’s Grok Bot, its autonomous AI Agent platform, was showing “the fastest growth of a product” that he’d ever seen in his life.

Now, SpaceXSI is scaling back Grok Bot users’ weekly limits, much to the surprise of those who have relied on it to take away monotonous tasks in their lives.

Elon Musk’s terse November 1 reply on X captured a sharp tension in the early days of agentic AI. Responding to a user who asked for a Grok Bot usage reset after hitting 100 percent with four days still left on the weekly cycle, Musk wrote: “The cost of serving Grok Bot was unsustainably high relative to revenue.”

The post arrived amid a wave of similar complaints from paying subscribers whose meters had jumped unexpectedly toward or to the limit, sometimes overnight and with little corresponding activity. It also stood in clear contrast to statements Musk had made only days and weeks earlier.

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On the SpaceX third-quarter earnings call in mid-to-late October, Musk had described Grok Bot in almost the opposite terms. He called it “the fastest growth of a product that I’ve ever seen in my life” and said he had “never seen anything grow this fast.”

Company figures put paid weekly users at roughly 800,000 earlier in the month, more than doubling over the prior period. Daily active users had climbed from under 100,000 in early September to over 600,000 by late October.

Musk emphasized that the product has no free tier and that users appear to be getting real value beyond what they pay. In other remarks, he noted that usage per user was rising rather than declining, the opposite of the usual decay pattern for new software.

Grok Bot, launched around August, functions as an always-available agent with its own persistent cloud computer; it can schedule, research, shop, browse, and execute multi-step workflows even after the user steps away. Access is bundled into X subscription tiers (roughly $30, $100, and $200 per month) and certain Cursor plans, drawing from shared weekly usage pools whose exact sizes have not been publicly detailed.

The economics of that model are what Musk’s November 1 post put in the spotlight. Agentic systems burn far more compute than ordinary chatbot exchanges. Each task can trigger repeated model calls, tool use, web actions, and sustained background work.

When growth is as rapid as Musk celebrated, the absolute compute bill scales quickly even if average revenue per user stays fixed under flat monthly subscriptions. Industry observers noted the opportunity cost as well: the same GPUs can be rented to other AI labs at higher rates.

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A simple back-of-the-envelope comparison circulating after the post illustrated the gap: if every reported daily user paid the top tier, annualized subscription revenue would still be modest relative to the scale of compute infrastructure SpaceX is building and leasing to companies like Anthropic.

Some users also reported possible dashboard anomalies around the same period, though Musk’s framing treated the underlying cost-revenue imbalance as the core issue rather than a pure metering glitch.

The juxtaposition is the core of this exchange. Within roughly two weeks of publicly framing Grok Bot as an unprecedented success with strong unit economics and no free tier, Musk acknowledged that serving the same product had become unsustainable relative to the revenue it generates.

For the broader industry, the episode underscores a structural challenge of the agent era: demand is real and growing faster than many expected, yet the cost of fulfilling that demand through always-on, multi-step agents can outrun subscription pricing before companies can adjust limits, introduce metered billing, or raise prices.

Musk’s reply did not promise an immediate reset or higher allowances; it simply stated the constraint. In doing so, it supplied a rare, explicit public data point on the unit economics of a high-profile AI agent just as adoption numbers were still being celebrated as the fastest in Musk’s experience.

The tension between rapid, paid growth and the compute required to deliver it is now on the record.

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Tesla owners who tap Emergency Drive Away for fun are in for a surprise

Tapping Activate on Tesla’s Emergency Drive Away reportedly triggers a $539 service bill without moving.

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Tesla owners who press Activate on Emergency Drive Away may be on the hook for a service bill even if their car never leaves the Supercharger stall.

Yaro, who posts about Tesla service cases on X as @Tutrifour, said a customer called after tapping Activate while still plugged into a Supercharger. The owner was about to pull away, remembered the cable was still connected and stopped. The car never moved, but the touchscreen showed a red alert reading “Emergency Drive Away has been activated” with “Service is required” underneath. A Service Mode screenshot showed the active alert BMS_a228_EmergencyDriveAwayServiceRequired, which Yaro said only Tesla Service can clear.


The cost of clearing it was the bigger surprise. “Don’t press Activate on the new Emergency Drive Away feature on your Tesla because service charges $539 to inspect the charge port and to clear the alert. Yes, even if you didn’t move the car an inch,” Yaro wrote.  The $539 figure comes from that single case, and Tesla has not published a set price for the inspection or commented on the post. Yaro also noted that the car would still charge with the alert on screen.

Tesla launched Emergency Drive Away on October 1 with software update 2026.38.3, letting drivers pull away from a U.S. Supercharger with the cable still attached, as Teslarati reported. To use it, a driver shifts into Drive while connected, holds the brake and taps Activate. The prompt warns that driving with the cable connected will damage the vehicle and the Supercharger, and that short camera recordings will be shared with Tesla.

Tesla Charging has been clear about what follows a real activation. Repairs to a Supercharger stall can run up to $25,000 depending on the site, a service visit for the car’s charge port is mandatory, and deliberate misuse “will invoke additional penalties.” What the company had not spelled out is that the service requirement is triggered the moment Activate is pressed, not the moment the cable breaks away.

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From an engineering standpoint, that is the cautious choice. Once Activate is pressed, the car cannot be sure the charge port latch was not stressed, so flagging it for inspection removes the guesswork. It also means the button carries a price on its own, which is a stronger deterrent against casual use than any warning screen.


The report follows the feature’s first known real world use, when a driver in Austin during F1 weekend appeared to trigger it by accident and dragged the Supercharger cable along with the car. The Reddit user who filmed it said the driver seemed to have only half read the prompts.

For owners, the takeaway is to treat the red prompt as a stop sign. If it appears after shifting out of Park by mistake, shift back and unplug the normal way from the touchscreen, the Tesla app or the button on the charge handle. Activate is meant for moments when staying at the stall is the bigger risk, and Tesla is now pricing it that way.

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