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Tesla 3D labeling is the next big leap for Autopilot

Tesla Autopilot (Source: Elon Musk | Twitter)

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Tesla’s 3D labeling efforts are integral to the development of its Full Self-Driving suite. Using over 2.2 billion miles of real-world driving data from its electric vehicle fleet, the electric car maker has a treasure trove of information about how human drivers behave.

Elon Musk recently confirmed that Tesla is finishing work on Autopilot core foundation code and 3D labeling, and once these are done, users can expect the electric carmaker to roll out more functionalities in a potentially more efficient manner. More advanced features such as Reverse Summon will also be rolled out.

Tesla 3D Labeling: The Next Big Thing

The Tesla CEO has tagged 3D labeling as the next big thing for the company’s efforts to achieve full self-driving. “In terms of labeling, labeling with video in all eight cameras simultaneously. This is a really, I mean in terms of labeling efficiency, arguably like a three order of magnitude improvement in labeling efficiency where Tesla vehicles use all of its eight cameras simultaneously, and that the company has improved significantly in terms of labeling efficiency,” Musk said during the Q4 2019 earnings call.

During Autonomy Day last year, Tesla’s AI head Andrej Karpathy gave the electric vehicle community an idea of how labeling is done. He said annotating data is a very expensive process that initially involved people processing data, but Tesla has also been using information from its fleet to automate the process of labeling using different mechanisms.

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For example, in predicting cut-ins, Tesla taps into its fleet for data on such incidents. This information is then automatically annotated and used to train the neural network, which in turn learns from recognizable patterns. This information is then spun until the neural network is trained enough. Improvements in the neural network can then be rolled out as an update for Autopilot.

The same is true according to Karpathy when it comes to object detection. Tesla sources data from its fleet to learn more about different objects and anomalies on the road. With automated 3D labeling, the neural network can more efficiently process the information and learn even about the rarest things one can encounter on the road.

Karpathy and Musk explained how annotations from its fleet help with path prediction. Using trajectories collected from the real-world, the neural network can improve its driving behavior, say while approaching a corner that it doesn’t actively see. This smarter neural network is perfectly demonstrated by an older Model X with early-gen Autopilot negotiating a muddy rural backroad recently, after a storm in the United Kingdom.

All of these things form part of the equation to achieve Full Self-Driving capabilities. Likely through 3D labeling improvements in the past year or so, Tesla has immensely improved driving visualizations in vehicles equipped with Hardware 3, which now identify traffic lights, garbage cans, and detailed road markings, among others. Thus, Elon Musk’s explanation about rewriting the Autopilot foundational code and 3D labeling could be a way of emphasizing that Tesla owners’ investment in the company’s Full Self-Driving suite would be proven worth it and more soon.

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Tesla’s FSD computer and autonomy software will transform how humans travel. The company’s vehicles will be smart enough to drive like humans and eventually make the roads a few times safer for everyone. This may also pave the way for Robotaxis and help achieve Musk’s vision of Teslas earning for their owners while they are busy with work or even while relaxing at home. Tesla Robotaxis would be an attractive form of transportation as they will be more cost-efficient compared to driving personal cars, as predicted by ARK Invest.

Autonomy As Key To Profitability

Autonomy will spell profits for Tesla, as Elon Musk explained during the company’s Q4 2019 earnings call. In order to achieve sustained profitability, Tesla needs to produce high volume units with high margins. Musk appears to consider autonomy as key to Tesla’s high margins as well.

“As we’re close to Full Self-Driving, that is just going to become more and more compelling. So that’s for our financial standpoint, that’s the real mind-blowing situation is high-volume, high-margin because of autonomy,” Musk said.

With FSD capabilities, Tesla adds more value proposition that can help sway even more customers to purchase its electric vehicles from the Model 3, Model Y, Model S, Model X, or the Cybertruck. Depending on regulations in specific regions, Tesla can tap into most of its earnings potential, which bodes well since the company has current plans to expand its presence worldwide with Gigafactories in multiple regions.

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Tesla’s path to autonomy is only one of the aspects that make it the leader in the electric vehicle industry. Add to that its advancements on car connectivity and battery technology and one will complete the equation why legacy carmakers with the deepest of pockets can only watch in amazement as a relatively young electric car maker dominates the emerging EV industry.

A curious soul who keeps wondering how Elon Musk, Tesla, electric cars, and clean energy technologies will shape the future, or do we really need to escape to Mars.

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Tesla loses Director who designed one of the company’s best features

Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.

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Credit: Tesla

Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.

Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:

“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”

It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:

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“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”

The move was first reported by NotaTeslaApp.

Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.

The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.

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However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.

It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”

That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.

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Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry

Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.

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Credit: Tesla China

Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.

According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.

The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.

It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.

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Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.

South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.

Tesla Model Y lineup expansion signals an uncomfortable reality for consumers

But for U.S. fans, things are not looking good for a launch in the market.

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CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.

For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.

The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.

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Tesla is ramping up its advertising strategy on social media

Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.

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tesla cybertruck
Tesla CEO Elon Musk unveils futuristic Cybertruck in Los Angeles, Nov. 21, 2019 (Photo: Teslarati)

Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.

However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.

On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:

Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.

In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.

Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”

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The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.

Tesla counters jab at lack of advertising with perfect response

This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.

The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.

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These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.

This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.

If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.

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