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Tesla’s $40M loan that kept the lights on, and what it teaches all of us
Oftentimes, many of us forget to look around and realize how fortunate we are to have what we have. In times where tensions are relatively high based on the current election, a pandemic, and a string of bad luck that we have all seemed to adopt throughout 2020, there are a few appropriate moments that allow us to look back and realize how truly grateful we should be, even when things aren’t looking very promising.
A perfect example of this came earlier this week on November 3rd. On that day, just twelve short years ago, we were reminded that Tesla secured a $40 million loan that kept the lights on and gave the small and unlikely-successful automaker a chance to succeed. It was “the last hour of the last day possible,” CEO Elon Musk said on Twitter. “We were 3 days away from bankruptcy.”
The story of Musk and Tesla’s near destruction twelve years ago puts a lot into perspective. For me, it is reminiscent of an old saying, “It ain’t over until the fat lady sings.” While comical, it is true, and it shows that anything can happen while there is still time.
Musk and Tesla were trying to build a car company in arguably the most challenging time for American auto in the country’s history. Numerous companies were seeking government assistance to keep their doors open, jobs were disappearing, and the once-roaring American economy was crippled by the Financial Crisis of 2008.
Not only was it one of the worst times financially to start a car company, but Tesla wasn’t aiming to build a run-of-the-mill gas car. It wanted to completely change the tune of what a car was in the United States. Battery-powered cars were not popular, nor were they widely accepted. They were a dream of many, but never did anyone think they would be a successful passenger transportation source shortly.
Well, everyone but Elon Musk and his team of engineers at Tesla.
Musk acknowledges the hardships of the time head-on. “Extremely difficult to raise money for an electric car startup (considered super quirky back then), while stalwarts like GM & Chrysler were going bankrupt,” he added to his chain of Tweets regarding the situation. And while he was suffering to keep Tesla’s lights on, Musk concluded that the only way would be to put the last of his money into the failing company. “I put in my last money, even though I thought we would still fail. But, it was either that or certain death for Tesla.”
Fast forward a few years to 2017. Tesla is doing well, but it’s working to ramp up the mass-production efforts of the Model 3. Finally, an EV that can fit the budgets of many people worldwide, Tesla was working to create a battery-powered car that had good performance and acceptable range ratings. But it wasn’t easy, and it almost resulted in the company going bankrupt.
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When asked about the Model 3 ramp, Musk said that Tesla was “about a month” away from going broke once again. “The Model 3 ramp was extreme stress & pain for a long time — from mid-2017 to mid-2019. Production & logistics hell,” Musk added.
A few more years forward: let’s look at 2020.
Tesla is the most valuable car company in the world. It has recorded five straight profitable quarters. It is coming off of the most deliveries and production numbers for a quarter ever. It is building more Gigafactories.
Most importantly, Tesla is influencing the automotive industry. Companies that never believed in EVs are being forced to develop them. If they don’t, they’ll inevitably fall behind.
Through all the tough times and adversity that Tesla faced, it always came through. An unlikely competitor entering a market with new technology in a time when companies were hellbent on keeping their doors open by any means necessary, Tesla somehow survived.
In times where the country is almost equally divided on who they would like to run the United States for the next four years, conflicting opinions on a global pandemic are voiced regularly, and other social issues are talked about daily, it is always important to remember stories like these. With almost a negative chance of winning, Tesla somehow pulled through on two separate occasions. Patience, hard work, and a little bit of luck took the unlikely car company from the depths of Chapter 11 to superstardom in the car industry.
If this is the only bit of positivity you read this week, I truly hope it helps you realize how grateful you should be in the grand scheme of things. Sometimes, the cards just aren’t in your favor, and you have a few downswings that make you question whether what you are doing is the right thing. The dark times certainly are tough, but without darkness, then the light would mean nothing to us.
I use this newsletter to share my thoughts on what is going on in the Tesla world. If you want to talk to me directly, you can email me or reach me on Twitter. I don’t bite, be sure to reach out!
Tesla has taken home the “Overall Loyalty to Make” award from S&P Global Mobility for the fourth consecutive year, reinforcing Tesla owners’ willingness to come back. The 2025 awards are based on S&P Global Mobility’s analysis of 13.6 million new retail vehicle registrations in the U.S. from October 2024 through September 2025. The complete list of 2025 winners includes General Motors for Overall Loyalty to Manufacturer, Tesla for Overall Loyalty to Make, Chevrolet Equinox for Overall Loyalty to Model, Mini for Most Improved Make Loyalty, Subaru for Overall Loyalty to Dealer, and Tesla again for both Ethnic Market Loyalty to Make and Highest Conquest Percentage.
Tesla’s streak in this category started in 2022, and the brand has now won the Highest Conquest Percentage award for six straight years, meaning it keeps pulling buyers away from other brands at a rate no competitor has matched. Tesla’s retention among Asian households reached 63.6% and among Hispanic households 61.9%, rates that significantly outpace national averages for those groups. That breadth of appeal across demographics adds a layer of significance to a win that some might dismiss as routine.
The timing matters too. After several consecutive quarters of decline, Tesla’s share of U.S. EV sales jumped to 59% in Q4 2025. That rebound, arriving just as competitors were flooding the market with new models and incentives, suggests Tesla’s loyalty numbers are not simply the result of limited alternatives. Buyers are still choosing it when they have plenty of other options.
What keeps Tesla owners coming back has a lot to do with the and convenience of charging. The Supercharger network is the most straightforward example. With over 65,000 Superchargers globally, it remains the largest and most reliable fast-charging network in the world, and owners who have built their routines around it face a real practical cost when considering a switch. Competitors have made progress, but the consistency, speed, and availability of Tesla’s network is still the benchmark the rest of the industry is chasing. Then there is the software side. Tesla has built a model where the car you own today is functionally different from the car you bought two years ago, through over-the-air updates that add continuous game-changing improvements such as Full Self-Driving that has moved from a driver-assist feature to an increasingly capable autonomous system. For many Tesla owners, leaving the brand means starting over with a car that will not get meaningfully better over time, and that is a trade-off fewer and fewer are willing to make.
Tesla Robotaxi services in Austin have been operating since last Summer, but Tesla has admittedly been delayed in its expansion of the geofence, fleet size, and other details in a bid to prioritize safety as new technology rolls out.
But those barriers are being broken with new guardrails being removed from the program.
Tesla has achieved a significant advancement in its autonomous ride-hailing program. As of May 4, the Robotaxi fleet in Austin, Texas, has begun operating unsupervised during evening hours for the first time. This expansion moves beyond previous limitations that restricted unsupervised service to daylight hours, typically ending in mid-afternoon.
Tesla Robotaxi in Austin is operating unsupervised in the evenings for the first time today.
Previously in Austin, unsupervised operation ended mid-afternoon
— Robotaxi Tracker (@RtaxiTracker) May 4, 2026
The change brings Austin in line with operations in Dallas and Houston. Those cities have supported evening unsupervised runs since their initial launches in April, and both recently received additions of new unsupervised vehicles to their fleets. This coordinated progress across Texas strengthens Tesla’s regional presence and provides a broader testing ground for the technology.
This milestone carries substantial weight in the development of autonomous vehicles. Extending operations into low-light conditions meaningfully expands the Robotaxi’s operational design domain (ODD)—the specific environments and scenarios in which the system is approved to operate safely without human intervention.
Nighttime driving presents unique technical demands: diminished visibility, headlight glare from oncoming traffic, reduced contrast for identifying pedestrians and lane markings, and greater variability in camera sensor exposure.
Tesla’s pure vision approach, powered by neural networks trained on vast real-world datasets rather than lidar or pre-mapped routes, must handle these variables reliably. Demonstrating consistent unsupervised performance after sunset validates the robustness of the end-to-end AI stack and its ability to generalize across diverse lighting conditions.
Beyond technical validation, the expansion holds important operational and economic implications. Evening hours often coincide with peak urban demand for rides, including commutes, dining, and entertainment outings.
Enabling service during these periods increases daily vehicle utilization, allowing each Robotaxi to generate more revenue while gathering additional high-value training data. Higher utilization accelerates the virtuous cycle of data collection, model improvement, and further ODD growth.
Looking ahead, this step paves the way for more ambitious rollouts. Success in low-light environments positions Tesla to pursue near-24-hour operations, potentially integrating highways and expanding into varied weather patterns. Regulators worldwide frequently demand evidence of safe performance across day-night cycles before granting wider approvals.
Proven capability in Texas could expedite deployments in planned cities such as Phoenix, Miami, Orlando, Tampa, and Las Vegas during the first half of 2026.
Tesla confirms Robotaxi expansion plans with new cities and aggressive timeline
Moreover, scaling evening service supports Tesla’s long-term vision of a high-efficiency robotaxi network. Greater fleet productivity lowers the cost per mile, making autonomous mobility more accessible and competitive against traditional ride-hailing.
As the company iterates on software updates informed by nighttime data, reliability is expected to compound rapidly, unlocking denser urban coverage and longer-distance trips.
In summary, the introduction of an unsupervised evening Robotaxi service in Austin represents more than an incremental schedule adjustment. It signals a critical maturation of the underlying technology and sets the foundation for broader geographic and temporal expansion.
With Texas operations gaining momentum, Tesla is steadily advancing toward transforming urban transportation at scale.
Cybertruck
Tesla Cybercab just rolled through Miami inside a glass box
Tesla paraded a Cybercab in a glass display at Miami’s F1 Grand Prix event this week.
Tesla set up an “Autonomy Pop-Up” at Lummus Park in Miami Beach from April 29 through May 3, 2026, embedded within the official F1 Miami Grand Prix Fan Fest. The centerpiece was a Cybertruck towing the Cybercab inside a glass display case marked “Future is Autonomous,” rolling through the beachfront crowd.
Miami is on Tesla’s confirmed list of cities for robotaxi expansion in the first half of 2026, making the promotion a strategic promotion that lays groundwork in a target market.
This was not Tesla’s first time using Miami as a showcase city. In December 2025, Tesla hosted “The Future of Autonomy Visualized” at its Miami Design District showroom, coinciding with Art Basel Miami Beach. That event featured the Cybercab prototype and Optimus robots interacting with attendees. The F1 pop-up this week marks Tesla’s return to Miami and follows a pattern Tesla has been running since early 2026. Just two weeks before Miami, Tesla stationed Optimus at the Tesla Boston Boylston Street showroom on April 19 and 20, directly on the final stretch of the Boston Marathon, letting tens of thousands of runners and spectators meet the robot for free, generating massive earned media at zero advertising cost.
Tesla is sending its humanoid Optimus robot to the Boston Marathon
Tesla has confirmed plans to expand its robotaxi service to seven cities in the first half of 2026, including Dallas, Houston, Phoenix, Miami, Orlando, Tampa, and Las Vegas, building on the unsupervised service already running in Austin. Musk has said he expects robotaxis to cover between a quarter and half of the United States by end of year. On the production side, Musk told shareholders that the Cybercab manufacturing process could eventually produce up to 5 million vehicles per year, targeting a cycle time of one unit every ten seconds. Scaling robotaxis to 10 million operational units over the next ten years is a key condition of his compensation package, alongside selling 20 million passenger vehicles.
As for the Cybercab’s price, Musk has said buyers will be able to purchase one for under $30,000, with an average operating cost around $0.20 per mile. Whether those numbers hold through full production remains to be seen.
Cybercab at F1 Fan Fest in Miami
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Tesla owners keep coming back for more
Tesla Robotaxi service in Austin achieves monumental new accomplishment
