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Legacy auto needs a ‘Tesla Approach’ on EVs because it’s quality, not quantity, that buyers want

(Photo: Tesla Photographer/Instagram)

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Amidst the automotive segment’s ongoing shift to electric cars, it is almost common to see a carmaker announcing dozens of EVs coming in the coming years. Yet while such announcements are great for headlines, it appears that the time is nigh for legacy auto to shift to a “Tesla Approach” when it comes to their EV strategy. Carmakers can do this by focusing not on quantity, but on the quality of their electric cars. 

Quantity Doesn’t Necessarily Mean Quality

Just recently, South Korean automaker Hyundai announced that it will have 23 global electric vehicles by 2025. This announcement is impressive, and it echoes the same theme as American automaker General Motors’ plan, which calls for 30 EVs by 2025. Even premium carmakers like BMW and Daimler seem to be taking the same approach, with the former pledging nine EVs by 2025 and the latter working on six electric vehicles today. 

Yet inasmuch as these announcements warrant a lot of praise, it is pertinent to note that not all of the EVs coming out of legacy auto will necessarily be on the level of Tesla’s electric cars. Take GM’s best-selling electric car today, for example, the Wuling Hongguang Mini EV, which is sold in China. The vehicle outsold the domestically-produced Model 3 in China several times this year, but it’s important to highlight that the Mini EV is a bare-bones electric car that doesn’t even have airbags installed

The Tesla Approach

Tesla’s approach to its electric cars is not unlike what tech giant Apple adopts. That is, the company releases only a few products, but each is extremely competitive in its respective segment. This could be seen in Tesla’s S3XY lineup, all of which could be described as premium electric vehicles in their own right. Critics could point out that the build quality and interior materials of Tesla’s electric cars are not yet in the level of veterans like Mercedes-Benz, but there’s no doubt that the Model S, Model 3, Model X, and Model Y are a cut above in terms of tech, performance, and features. 

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Apart from releasing just a few good electric cars, Tesla also focuses heavily on software and vertical integration. Tesla’s vehicles are not the only ones that can receive over-the-air updates today, but they are arguably the ones that receive them most frequently. The vertical integration that Tesla applies to its operations is pretty insane as well, with the company now looking to produce its own batteries and hardware. 

One Good Electric Car

What seems to be lost among some legacy automakers today is the fact that the EV market is growing, and as it grows, it probably will not require dozens upon dozens of EVs being offered to customers. This is especially true if some of those electric cars are substandard or underwhelming at best. Instead, it may be a better idea for veteran carmakers to focus on creating only a few electric cars, with each one being good enough to stand against leaders like the Model S, or upstarts like the Lucid Air and the Rivian R1T. Even one good electric car will be better than dozens of uninspired EVs, after all. 

Fortunately, this concept seems to be making its way to some carmakers now, albeit slowly. Porsche does not seem to be in a hurry to release a bunch of EVs, with the company focusing on the Taycan, the Taycan Cross Turismo, and the Macan EV. Ford seems to be focusing right now on the Mach-E and the F-150 Electric. These vehicles so far are being received pretty well by the electric vehicle community, with the Taycan and the Mach-E even receiving a personal welcome from Tesla CEO Elon Musk. 

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Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Elon Musk

SpaceX’s newest logo confirms everything about what it’s become

SpaceX officially absorbed xAI under the SpaceXAI brand, completing the largest private merger in history.

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SpaceX made its corporate transformation official in May 2026 when Elon Musk posted on X that xAI would cease to exist as a standalone company. “xAI will be dissolved as a separate company, so it will just be SpaceXAI, the AI products from SpaceX,” he wrote.

A new SpaceXAI logo was announced today, visually embedding the xAI letters inside the SpaceX identity, which can be seen as a deliberate design choice that signals the merger is not a partnership but a full absorption and XAi a core function of the same company. The same way Starlink is not a separate brand but a SpaceX product. The announcement closed the loop on a process that began February 2, 2026, when SpaceX acquired xAI in the largest private merger in history, valued at $1.25 trillion. SpaceX at $1 trillion and xAI at $250 billion.


The reason SpaceX bought xAI was stated plainly by Musk at the time of the deal: to build orbital data centers. SpaceX had simultaneously filed with the FCC to launch up to one million satellites designed to function as AI compute nodes in low Earth orbit, escaping what Musk described as the energy constraints limiting AI development on Earth.

xAI provided the AI software stack, with Grok, the X platform, and the Colossus supercomputer infrastructure in Memphis with over 220,000 NVIDIA GPUs, while SpaceX provided the rockets, Starlink, and the capital base to fund it. The two companies needed each other. xAI was burning $2.5 billion in losses on $250 million in revenue. SpaceX was generating an estimated $8 billion in profit on $15 billion in revenue and needed an AI narrative to command the valuation it was targeting for its IPO.

SpaceXAI just launched into your kitchen with their new app

What SpaceX has done, regardless of how the orbital AI vision ultimately plays out, is walk into a public market as something no company has been before: a rocket manufacturer, satellite internet provider, AI software company, social media platform, and supercomputer operator under one ticker. Whether that combination is worth $2 trillion depends entirely on which of those businesses you believe in most.

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Tesla flexes how it will help the blind with Cybercab

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Credit: Tesla

Tesla brought its innovative Cybercab robotaxi to the National Federation of the Blind (NFB) Annual Convention in Austin, Texas, on July 3 at the JW Marriott Austin.

The hands-on demonstration highlighted the vehicle’s thoughtful design for blind and visually impaired users, underscoring Tesla’s commitment to inclusive autonomous mobility. Attendees, many using white canes or accompanied by service dogs, experienced the steering-wheel-free Cybercab firsthand.

The showcase emphasized practical features tailored to the needs of the blind community. Braille lettering appears on physical controls, including door releases and emergency buttons, allowing users to navigate interfaces independently through touch. Generous interior space accommodates service animals and assistive devices such as canes, guide dogs, or mobility aids without compromising comfort.

Wheelchair-height seating facilitates easier transfers for users with additional mobility challenges. Photos from the event captured blind attendees approaching the vehicle confidently, service dogs relaxing inside, and hands exploring Braille-equipped handles.

Tesla Robotaxi’s official account detailed these elements, noting the Cybercab’s focus on accessibility, especially noting the Braille lettering and additional space for service animals.

How Tesla Will Transform Mobility for the Blind

Autonomous vehicles like the Cybercab promise revolutionary independence for the roughly 2.2 million visually impaired Americans. Traditional barriers—reliance on sighted drivers, costly paratransit, or limited public transit—often restrict spontaneous travel. Tesla Full Self-Driving aims to eliminate the need for a human operator, enabling on-demand, door-to-door rides via simple app hailing with voice guidance.

Users gain freedom to work, socialize, shop, or attend events anytime without scheduling hassles or safety concerns. This reduces isolation, boosts employment opportunities, and enhances quality of life, turning mobility from a dependency into true personal autonomy.

The NFB demonstration not only gathered valuable feedback but also generated excitement about a future where technology levels the playing field. By prioritizing inclusive design, Tesla advances a vision of transportation that serves everyone, potentially reshaping daily life for blind individuals and setting a standard for the autonomous industry.

As Cybercab deployment scales, these accessibility innovations could mark a significant step toward equitable mobility.

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Investor's Corner

Tesla challenges startups to score a gig inside its most advanced European factory

Tesla is challenging startups to bring their best battery tech directly to Gigafactory Berlin.

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Tesla has issued an open challenge to startups across Europe, inviting them to bring their best battery technology directly to the floor of Gigafactory Berlin. The program, called the JUNI x Tesla Battery Cell Giga Challenge, opened applications this month with a deadline of July 24, 2026, and is targeting startups with solutions that can make battery cell manufacturing faster, cheaper, safer, and more scalable at an industrial level.

The timing of the challenge is directly tied to Tesla’s most aggressive European battery investment yet. On May 12, 2026, Giga Berlin plant manager André Thierig announced a $250 million investment to scale the factory’s annual 4680 cell production capacity from 8 GWh to 18 GWh, more than doubling the previous target set just months earlier in December 2025. Thierig confirmed the expansion on X, saying the investment “will enable 18 GWh of annual 4680 cell production and create more than 1,500 new jobs.” Combined with a previously announced battery investment at the Grunheide site now approaches $1.2 billion.


The challenge is looking specifically for startups with proven solutions across five categories: materials, equipment, operations, automation, and artificial intelligence. Applications are screened directly by Tesla’s cell manufacturing team in Grunheide, and the strongest submissions move through technical discussions, a pitch day in front of Tesla stakeholders, and potentially a paid pilot project with the cell team. Tesla is not looking for ideas at concept stage. The program requires applicants to demonstrate working prototypes, test data, or prior pilots before being considered.

The historical context matters here. Elon Musk first announced plans for what he called the world’s largest battery cell production facility alongside the Giga Berlin car factory back in 2020, targeting up to 250 GWh of annual capacity. Those plans were shelved in 2022 when Tesla shifted its battery investment focus to the United States to take advantage of Inflation Reduction Act incentives. The revival of cell production at Giga Berlin, now backed by over $1 billion in committed capital, represents a return to an ambition that was set aside for three years. As Teslarati has reported, the 4680 format is central to Tesla’s long-term cost reduction strategy across vehicles, energy storage, including the Tesla Semi and Cybercab.

By opening the challenge to outside startups, Tesla is acknowledging that reaching 18 GWh at Grunheide will require technology it does not currently have in-house, and it is willing to pay for the right solutions. For a startup in the battery supply chain, a paid pilot with Tesla’s European cell team is as close to a direct commercial path as the industry offers.

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