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Legacy auto needs a ‘Tesla Approach’ on EVs because it’s quality, not quantity, that buyers want

(Photo: Tesla Photographer/Instagram)

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5 years ago

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Amidst the automotive segment’s ongoing shift to electric cars, it is almost common to see a carmaker announcing dozens of EVs coming in the coming years. Yet while such announcements are great for headlines, it appears that the time is nigh for legacy auto to shift to a “Tesla Approach” when it comes to their EV strategy. Carmakers can do this by focusing not on quantity, but on the quality of their electric cars. 

Quantity Doesn’t Necessarily Mean Quality

Just recently, South Korean automaker Hyundai announced that it will have 23 global electric vehicles by 2025. This announcement is impressive, and it echoes the same theme as American automaker General Motors’ plan, which calls for 30 EVs by 2025. Even premium carmakers like BMW and Daimler seem to be taking the same approach, with the former pledging nine EVs by 2025 and the latter working on six electric vehicles today. 

Yet inasmuch as these announcements warrant a lot of praise, it is pertinent to note that not all of the EVs coming out of legacy auto will necessarily be on the level of Tesla’s electric cars. Take GM’s best-selling electric car today, for example, the Wuling Hongguang Mini EV, which is sold in China. The vehicle outsold the domestically-produced Model 3 in China several times this year, but it’s important to highlight that the Mini EV is a bare-bones electric car that doesn’t even have airbags installed. 

The Tesla Approach

Tesla’s approach to its electric cars is not unlike what tech giant Apple adopts. That is, the company releases only a few products, but each is extremely competitive in its respective segment. This could be seen in Tesla’s S3XY lineup, all of which could be described as premium electric vehicles in their own right. Critics could point out that the build quality and interior materials of Tesla’s electric cars are not yet in the level of veterans like Mercedes-Benz, but there’s no doubt that the Model S, Model 3, Model X, and Model Y are a cut above in terms of tech, performance, and features. 

Apart from releasing just a few good electric cars, Tesla also focuses heavily on software and vertical integration. Tesla’s vehicles are not the only ones that can receive over-the-air updates today, but they are arguably the ones that receive them most frequently. The vertical integration that Tesla applies to its operations is pretty insane as well, with the company now looking to produce its own batteries and hardware. 

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One Good Electric Car

What seems to be lost among some legacy automakers today is the fact that the EV market is growing, and as it grows, it probably will not require dozens upon dozens of EVs being offered to customers. This is especially true if some of those electric cars are substandard or underwhelming at best. Instead, it may be a better idea for veteran carmakers to focus on creating only a few electric cars, with each one being good enough to stand against leaders like the Model S, or upstarts like the Lucid Air and the Rivian R1T. Even one good electric car will be better than dozens of uninspired EVs, after all. 

Fortunately, this concept seems to be making its way to some carmakers now, albeit slowly. Porsche does not seem to be in a hurry to release a bunch of EVs, with the company focusing on the Taycan, the Taycan Cross Turismo, and the Macan EV. Ford seems to be focusing right now on the Mach-E and the F-150 Electric. These vehicles so far are being received pretty well by the electric vehicle community, with the Taycan and the Mach-E even receiving a personal welcome from Tesla CEO Elon Musk. 

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Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Tesla pushes crazy ‘Luxe’ incentive package on flagship Model S and X

Tesla is pushing more customers to the Model S and Model X with a new incentive package.

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41 minutes ago

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August 16, 2025

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Credit: Tesla

Tesla has pushed a crazy new incentive package, known as the “Luxe Package,” on the flagship Model S and Model X, along with a $10,000 price increase on each trim level.

The move aims to likely bolster margins for the company on the two cars while also giving those who choose to buy the Tesla lineup mainstays a variety of awesome advantages, including Free Supercharging, Full Self-Driving, and other add-ons.

Tesla is offering a crazy Supercharging incentive on its two ‘sentimental’ vehicles

Last night, Tesla launched the “Luxe Package” for the Model S and Model X, which includes the following four add-ons:

  • Full Self-Driving (Supervised) – Your car will be able to drive itself almost anywhere with minimal driver intervention
  • Four-Year Premium Service – Wheel and Tire Protection, Windshield Protection, and Recommended Maintenance
  • Supercharging – Charge for free at 70,000+ Superchargers worldwide
  • Premium Connectivity – Listen to music, stream movies, monitor live traffic, and more – no Wi-Fi needed

Full Self-Driving is priced at $8,000. Free Supercharging for the life of the car is between $10,000 and $15,000 over the life of the vehicle, although Tesla has valued it at $5,000 in recent promotions.

Free Premium Connectivity is roughly $1,000, and the four-year tire, wheel, windshield, and maintenance plan is about $3,200.

In all, the value is over $25,000, but this is loosely based on usage.

The Model S and Model X are low contributors to Tesla’s overall sales figures, as they make up less than five percent of sales from a quarterly perspective and have for some time.

As they are certainly the luxury choices in Tesla’s lineup, the Model 3 and Model Y are the bigger focus for the company, as a significantly larger portion of the company’s sales is made up of those vehicles.

The Luxe Package is an especially good idea for those who drive high-mileage and plan to use the Model S or Model X for commuting or long drives. The free Supercharging makes the deal worth it on its own.

As for the price bumps, each of the vehicles are now priced as follows:

  • Model S All-Wheel-Drive: $94,990
  • Model S Plaid: $109,990
  • Model X All-Wheel-Drive: $99,990
  • Model X Plaid: $114,990
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Tesla Roadster could have a formidable competitor with BYD’s 3000-HP supercar

The Roadster is one of the most anticipated vehicles of all time, especially because we’ve all had to wait so long for it. On its own, it will have a 1.9-second 0-60 MPH acceleration rate, which is projected to be better than the 2.3 seconds the U9 Track Edition will offer.

Published

2 hours ago

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August 16, 2025

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The Tesla Roadster is on the way, and yes, we know we’ve heard that for quite a few years. But when it comes, it might have a formidable competitor, and it might come from no one other than Chinese rival BYD.

BYD’s Yangwang U9 Track Edition is a new configuration of the U9 supercar that hit the Chinese Ministry of Information Technology (MIIT) database recently.

The vehicle was first spotted on the MIIT database by CarNewsChina. It will have a quad-motor powertrain, each dedicated to one wheel. Instead of the 1,287 horsepower that comes with the standard U9 configuration, the Track Edition will have 2,977.

There are only two cars that even come close in terms of horsepower: the Lotus Evija with 1,972 and the Rimac Nevera at 1,914 horsepower. The Tesla Roadster is expected to have somewhere around 1,000 horsepower.

The Roadster is one of the most anticipated vehicles of all time, especially because we’ve all had to wait so long for it. On its own, it will have a 1.9-second 0-60 MPH acceleration rate (without the SpaceX package, which brings the projection to 1.1 seconds), which is projected to be better than the 2.3 seconds the U9 Track Edition will offer.

The Roadster also beats the U9 Track Edition in projected top speed and range. The Roadster could top out at over 250 MPH, compared to the 217 conservative projection for the U9 Track Edition.

Range on the Roadster is 620 miles, beating 280 miles for the BYD.

The U9 Track Edition will also have some additional features compared to its base model. These include some aerodynamic additions, like a carbon fiber rear wing, diffuser, and an adjustable front splitter and adjustable rear wing.

The latter two are optional, but if you have enough scratch to drop on this car, you’re probably adding those two features as well.

We hope that both the Roadster and U9 Track Edition will hit a drag strip, road course, or even a superspeedway for some racing. It would truly be something for EV fans to drool over.

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Tesla is breaking even its own rules to cap off an intense Q3

Tesla is pulling out all the stops to have a strong Q3 as the EV tax credit will phase out.

Published

6 hours ago

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August 16, 2025

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Credit: MarcoRP | X

Tesla is breaking its own rules by advertising on various platforms in an effort to sell as many cars as possible before the end of the $7,500 electric vehicle tax credit.

Tesla has had a very polarizing perspective on advertising. Over the years, it has taken on different attitudes toward spending any money on marketing. It has instead put those dollars into research and development to make its vehicles more advanced.

Back in 2019, Tesla CEO Elon Musk talked about the company advertising its vehicles and energy products:

In 2021, in response to analyst Gary Black, who has pushed for Tesla to have a PR or marketing department, Musk said:

However, this did not hold as Tesla’s strategy for the long haul. While Musk did resist advertising for a long time, Tesla started placing ads on platforms like X, Google, and YouTube several years back. It’s pretty rare that Tesla pushes these ads, however.

Tesla launches advertising on X in the U.S., expanding ‘small scale’ strategy outlined by Musk

The company’s stance on setting aside capital for advertising seems to be circumstantial. Right now, it is working to sell as many vehicles as it can before the tax credit comes to a close.

As a result, it is pushing some ads on YouTube:

It’s a move that makes sense considering the timing. With just six weeks roughly left in the quarter, Tesla is going to work tirelessly to push as many cars into customer hands as possible. It will use every ounce of effort to get its products on people’s screens.

Tesla counters jab at lack of advertising with perfect response

Throw in one of the many incentives it is offering currently, and there will surely be some takers.

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