Lifestyle
Could Tesla’s ride sharing service make car ownership obsolete?
Everything from Elon’s Master Plan Part 2 is still resounding in my brain. I could go on about every single point. But for now, I just want to talk about the car sharing part.
I think it is safe to guess that there are a lot of people out there with similar thoughts. To me, a vehicle is a profound investment, done so exclusively for my family’s personal transportation. I keep my car clean. I get annoyed even when familiar and approved passengers have the audacity to push radio buttons or alter climate settings. I keep my kid’s car seats in there. Those are my sunglasses in there. For god’s sake, my sunglasses should not be victimized by some greasy stranger. My car is and should be calibrated to me, only me. It’s mine. I bought it. Me me me.
The idea of sharing my significant investment terrifies me, even if profit is involved. What kind of world is being proposed where I lose that sense of personal space and security of the vehicle for which I had set out and purchased? I get the concept. From a distance, I even like the concept. I could see myself as a respectful borrower of someone else’s car. It is just difficult to fathom the opposite arrangement. I understand that it will be completely optional. Still, I find it to be a strange concept. Tesla is not alone on this general idea. Google, ride sharing, and driving service companies have all suggested that they would like to replace privately owned vehicles with ones that are just a paid sharing service enhanced by autonomy.
“What kind of world is being proposed where I lose that sense of personal space and security of the vehicle for which I had set out and purchased?”
We should probably take a big step back and examine the bigger picture. I know I have likely jumped to some erroneous conclusions. Elon is very talented at teasing us and leaving out all detail. I would like to postulate that maybe Tesla’s version of car sharing won’t be as anonymous as I am fearing. Maybe we will get to select levels of availability for our cars. There may be a way to list pre-approved users of my vehicle that I know and can trust to not do weird things while sitting in it, unsupervised. Kind of like a social network of care sharing. Heck, you need a two-way mutual agreement on Facebook and LinkedIn to establish a connection. Can we expect the same idea with personal car sharing?
For example maybe my retired and aging parents could ditch their own cars and subscribe to using mine when it’s available. My elderly widow neighbor doesn’t need to be driving her own Buick anymore, she can use mine to get around. Then, when MY car comes to ME when needed, it should recognize me and adjust the seats and climate and radio to my preferences (as they already do). Maybe it can even lock up the glove box for everyone but me, keeping my sunglasses unmolested.
Ok, now I’m slowly warming up to the idea.
I know there are good and reputable people left in the world, but maybe they just need to pass my own background check prior to sitting in my Tesla. At the very least, I would expect there to be some sort of user rating system, where they can be refused service and fined for improper use. There may even be a built-in passenger facing camera that monitors other users in addition to my own driving attentiveness. My instincts say I should trust that Elon has the details worked out and that it won’t be the terrifying anonymous arrangements I’m fearing.
-
Sincerely,
Shawn Brandt
(Submitted via email to the Teslarati Network. Interested in sharing your thoughts to the greater Tesla community? Email it to us at info@teslarati.com)
Elon Musk escalated his monthslong feud with Christopher Nolan’s The Odyssey this week, pledging that his own AI video tool will produce a competing version before the year is out. Responding to a fan-made, AI-generated clip of the ancient epic, Musk wrote on X, “Before this year ends, Grok Imagine will make a full-length movie of The Odyssey that is historically accurate and true to the art of Homer.”
In June, Musk quoted an xAI-shared trailer built entirely with Grok Imagine Video 1.5, a two-minute-plus reimagining of The Odyssey styled after a 1970s classical Hollywood epic, and predicted “full movies by the end of the year,” as Teslarati reported at the time. That trailer, built from 36 consistent shots by a single creator, was Musk’s proof of concept. This week’s pledge turns that prediction into a specific commitment, tied directly to Homer’s text rather than a generic demo.
Before this year ends, Grok Imagine will make a full-length movie of The Odyssey that is historically accurate and true to the art of Homer https://t.co/bVHzUmY9WN
— Elon Musk (@elonmusk) July 22, 2026
When a fan separately proposed that Musk fund a live-action alternative, to “give Mel Gibson $100 million to film an Odyssey adaptation with painstakingly historically accurate ships, armour, weapons, and casting, with all dialogue taken straight from the original poem and delivered in Homeric Greek,” Musk replied with two words: “I’m down.”
The Grok Imagine pledge lands as the tool’s underlying infrastructure has changed hands. Grok is no longer a standalone product, it folded into SpaceXAI after SpaceX’s acquisition of xAI closed in February, meaning the compute behind any Odyssey production traces back to the same Colossus supercomputers now bundled into SpaceX’s pitch to investors. Musk has separately said SpaceX’s own engineering data is being fed into the next major Grok training run, a two trillion parameter model he’s called the “2T run.”
Whether Grok Imagine can sustain a feature length narrative, rather than a series of impressive individual shots, remains the open question.
-
Cybertruck
Tesla Mobile App gets a new feature that wrap fans are going to love
Tesla’s Summer Update removes the USB drive step from customizing your car’s digital wrap design.
Tesla’s latest 2026 Summer Update quietly closes out one of the more tedious steps in personalizing a Tesla’s digital appearance. Uploading a custom wrap design used to require a USB drive. Now it doesn’t.
The feature is listed in Tesla’s release notes as “Send Custom Wraps from Mobile App.” The company described it plainly: “Skip the USB drive and upload a custom wrap of your car from the mobile app. Instructions for creating a custom wrap here: github.com/teslamotors/custom-wraps.”
The digital wrap tool has been around since Tesla’s 2024 Holiday Update, when it launched for Cybertruck owners first, as Teslarati reported at the time. Getting a design onto the car meant formatting a USB drive, creating a folder named exactly “Wraps,” dropping in PNG files sized between 512×512 and 1024×1024 pixels and under 1 MB each, then plugging the drive in and applying the wrap through Toybox. Tesla expanded the tool to other models and renamed it from “Colorizer” to “Paint Shop” with the 2025 Holiday Update, while also adding license plate and window tint customization alongside the wraps.
Custom wraps via mobile app https://t.co/5OydZ26g9p pic.twitter.com/uexU0ZePxu
— Tesla (@Tesla) July 22, 2026
The latest Summer Update removes the USB step from that process. Owners will be able to pull a design from wherever they saved it, whether that’s a download from social media or something built from Tesla’s own GitHub templates, and push it to the car directly through the app.
Tesla reveals 2026 Summer Update with crazy fixes to Nav and more
-
It’s a small fix relative to the rest of this latest release, which also included expanded Grok voice commands, automatic navigation that learns regular routes, and self-driving stats inside the mobile app, all detailed in our rundown of the full Summer Update. The USB requirement was one of the more common complaints about Paint Shop since it launched. Tesla did not say when the wrap upload change would reach individual vehicles, only that the broader update is rolling out now in waves.
Elon Musk
Tesla Diner is throwing a birthday party with a Franz-signed special treat
Tesla Diner turns one on July 21 with Optimus, roller skates, and a Franz-signed hat.
Tesla is throwing its Hollywood Diner a first birthday party on July 21 and the celebration comes with a guest list of unique items, including a limited run of Tesla Diner birthday hats personally signed by Tesla Chief Designer Franz von Holzhausen for the first 50 customers who place an in-car order at midnight.
One year after lines wrapped around the block on Santa Monica Boulevard for a diner that most of the restaurant industry did not take seriously, Tesla is making the case that the concept was worth the years it took to build. The concept had been in Musk’s head since at least 2018, when he floated the idea of “an old school drive-in, roller skates and rock restaurant” on X, describing it years later as “‘Grease’ meets ‘The Jetsons’ with Supercharging.”
Tesla Optimus Gen 3 is coming to the Tesla Diner with new ambitions
What made the diner genuinely different from any restaurant that came before it was not the menu or the nostalgia. It was the ordering model. Tesla owners could place food orders directly from their vehicle’s touchscreen before arriving, a small feature that hints at something much larger on the horizon. As the Cybercab and unsupervised FSD expand across major cities, the diner model becomes a template for an entirely new kind of commerce. A robotaxi pulling in to charge does not need a human to walk up to a counter. The vehicle places the order, the food is ready on arrival, and the passenger never interrupts the experience of being driven somewhere else. It is the first glimpse of what drive-through commerce looks like when the car is doing the driving.
As Teslarati has reported, Musk signaled immediately after opening that the Hollywood location was only the beginning, posting that Tesla would expand the concept to major cities worldwide and along Supercharger corridors on long-distance routes if the first location proved successful. One year in, the birthday celebration on July 21 makes a strong case that it has. Tesla announced a full day of events including a Cybercab on display, a birthday menu, Optimus in attendance, face painting, a photo booth, roller skating servers, a light show, a Skypad DJ, and complimentary collectibles.
If Musk’s ambition holds, the Hollywood diner is year one of something much bigger. The birthday party is the proof of concept. The robotaxi fleet is the business model waiting behind it.
-
Tesla Diner is turning 1 on July 21st, so we’re throwing a party
Come swing by for a day full of fun:
– Cybercab on display
– Birthday menu
– @Tesla_Optimus
– Face painting for kids & adults
– Photo booth
– Servers on roller skates delivering your order
– Light show
– Skypad DJ… pic.twitter.com/TD8pOjihYs— Tesla North America (@tesla_na) July 18, 2026
SpaceX wants to catch Starship for launch 14, Elon Musk says
Tesla to open source Model S and Model X designs and software
