News
TX fire chief slams inaccurate Tesla crash coverage with firsthand details on Model S fire
Immediately following the fatal Tesla crash in Texas this weekend, reports from both local and national media outlets emerged citing the statements of Harris County Pct. 4 Constable Mark Herman, who remarked that police were 100% certain that there was no one in the driver seat of the ill-fated Model S when it crashed. Herman also commented that the Tesla fire was so severe that it took over 30,000 gallons of water and four hours to extinguish the flames from the crash, and that firefighters had to reach out to the EV maker for help in battling the fire.
These statements have since been debunked (at least to some degree) by Tesla CEO Elon Musk, who noted that data logs that have been recovered so far from the ill-fated Model S indicate that Autopilot was not enabled during the crash, and that the vehicle did not have any Full Sell-Driving functions activated. Musk’s update essentially threw a wrench on the pervading narrative that Autopilot likely caused the tragic crash.
Your research as a private individual is better than professionals @WSJ!
Data logs recovered so far show Autopilot was not enabled & this car did not purchase FSD.
Moreover, standard Autopilot would require lane lines to turn on, which this street did not have.
— Elon Musk (@elonmusk) April 19, 2021
And now, even the reports about the Tesla fire have been thrown into question–by the man whose team extinguished the blaze no less. In a statement to the Houston Chronicle, Palmer Buck, fire chief for The Woodlands Township Fire Department, noted that contrary to some reports in the media, the Tesla Model S fire did not burn out of control for four hours.
Interestingly enough, Buck remarked that his team actually managed to put down the fire within two to three minutes, which was enough for authorities to see that there were occupants in the vehicle. After these first two to three minutes, it was only a matter of keeping the batteries as cool as possible by pouring small amounts of water into the damaged battery pack. Buck described the fire department’s strategy in the following statement.
“With respect to the fire fight, unfortunately, those rumors grew way out of control. It did not take us four hours to put out the blaze. Our guys got there and put down the fire within two to three minutes, enough to see the vehicle had occupants. After that, it was simply cooling the car as the batteries continued to have a chain reaction due to damage.
“We could not tear it apart or move it around to get ‘final extinguishment’ because the fact that we had two bodies in there and it was then an investigation-slash-crime scene. We had to keep it cool, were on scene for four hours, but we were simply pouring a little bit of water on it. It was not because flames were coming out. It was a reaction in the battery pan. It was not an active fire,” Buck said.
As for the rumors that the fire department had to call a Tesla hotline for tips on how to handle a battery fire, the Fire Chief stated that these reports were untrue. “We did not (call Tesla), and I do not know where (that rumor) came from. There is a chance someone else did, maybe the Harris County Fire Marshal, but we did not call (Tesla). Tesla has an emergency manual for first responders,” Buck said. He also noted that he is not aware of Tesla having a hotline for tips on how to control a battery fire.
Buck also provided some new details about the Model S crash and how the fire department was involved. According to the fire chief, the first calls about the incident did not involve reports about a car at all. Instead, initial reports were about a fire in the woods. And while the Model S fire was notable when the firefighters arrived, it only took minutes to control the blaze from the vehicle.
“The first calls that came in were a fire in the woods. Then we got at 9:30 p.m. where we got the first call when someone said, ‘I see a car in a tree, and it is on fire. They reported a car hit a tree, and it had exploded… That is when we added extra units (to the response). There is a big lake, and (the accident) was just to the left of the lake, closer to the exiting part of the street, not the end of the cul de sac. It was at an undeveloped lot.
“(The Tesla) was heavily involved in flames. When the fire was put out, it was noticed there were two bodies (inside), and they were deceased. They continued extinguishment of the woods around (the car), putting out the trees and pine needles and what have you. I was there probably five to 10 minutes after that and at that point, every once in a while, the (battery) reaction would flame and it was mainly keeping water pouring on the battery,” Buck explained, adding that this was a process recommended by Tesla in cases of burning batteries.
While a number of the initial reports about the tragic Tesla crash this weekend have been debunked by Elon Musk and now, the fire chief for The Woodlands Township Fire Department, the incident continues to attract some degree of drama. As per recent reports, Harris County Pct. 4 Constable Mark Herman has stated that investigators would be serving a search warrant on Tesla to gain all data from the ill-fated Model S. Federal regulators from the NHTSA and NTSB have also launched an investigation into the crash.
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News
Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
News
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
