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Tesla’s biggest competition lies within itself

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Tesla’s biggest competition is remarkably similar to the biggest competitors in our day-to-day lives: ourselves. In a way, this seems strange considering we wake up every morning and battle things like motivation, drive, determination, and ailments that can derail us from our goals. A car company has to battle things like product development, economic turmoil, parts shortages (like we saw this week in Fremont), and demand, among several other things. But ultimately, Tesla’s biggest competition in the future is itself because the company’s ability to expand the idea of the EV market is something that will be tough to keep up with, especially when frontman Elon Musk calls it quits.

Yet, headlines of mainstream media and others still suggest Tesla’s biggest competition lies within the hands of another automaker. For the last few years, we’ve all heard it: “This is a Tesla killer,” or “Tesla is doomed.” Here we are, in 2021, still with Tesla sitting atop the EV leaderboard with a considerable distance between gold and silver. In reality, Tesla really has to battle itself to keep growing, and here’s why.


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Tesla has no shortage of innovation. Let’s think about it for a second: a car company with almost no money 13 years ago still ended up creating one car, then another off of the profits of that, and now it is the most valuable car company in the world. It managed to turn the automotive industry’s focus to EVs instead of how the sector could make gas cars better. It turned the widely-successful automakers of the past century into the lost and unguided entities who are struggling to keep up. Lastly, it showed that, while business is serious, it’s not necessarily life or death. Make a good product that people believe in, and people will follow.

Every day when I wake up, one of the first things I do in the morning is go to Google and see what headlines are trending for Tesla. Every morning, at least one suggests that Tesla has met its match, and it is never a surprise to see that it is some legacy automaker who has claimed to have figured out all of the issues that have plagued them for years in terms of their EV development. For Volkswagen, it’s software. For Ford, it is product availability and a plan, and for GM, it’s just getting the ball rolling and expanding past the Chevy Bolt.

Even when those companies say they’ve figured it out, it is funny how in a span of days or weeks, there ends up being some unexpected bottleneck that ruins their chances of “catching up” to Tesla. It’s not going to happen, at least not anytime soon. These car companies have proven for months and years on end that they are all talk and little to no action. The EV industry ultimately lies within the hands of Tesla and other all-electric automakers once they begin production. Rivian and Lucid are sure to make some noise once their vehicles come out, which have already attracted a pretty loyal following. Tesla fans may not want to hear it, and I get it, but the EV movement isn’t going to be sprung forward by brands like VW and Ford, at least not anytime in the near future.

Tesla’s biggest challenger in the coming years will be itself. It will need to keep developing new and exciting products, like the $25,000 EV that will come in a few years. It will need to develop products that it has announced but haven’t been released yet, like the Cybertruck and the Roadster, and it will need to continue improving upon the already unbelievable foundation that it has built by improving its cars even further through OTA updates. Things like range and performance will get better with time, but it’s not to say that Tesla hasn’t already proven itself a worthy competitor in both of those categories. It is obviously the leader in them. However, technology will continue to develop, especially at the pace Tesla is moving, meaning things are only going to get better down the road.

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There isn’t any reason to believe that Tesla will be dethroned by any company within the next 5-10 years. Why? Because nobody has proven that they have the capability to do so, at least in my opinion. While I am supportive of other car companies, there is no denying that Tesla is in first place and it doesn’t seem like any company is going to take that from them at any point within the near future. Until companies like VW and Ford put a sole focus on EVs, they will not make up any ground on Tesla. And until companies like Rivian and Lucid come out and produce cars that prove to be wanted by car buyers, then things will lie in Tesla’s hands for the foreseeable future.

We have learned that it isn’t always about making some fancy new car with a million bells and whistles. Make a product people believe in, make it fun, and make the company about a mission people want to believe in, and the rest will take care of itself.

I use this newsletter to share my thoughts on what is going on in the Tesla world. If you want to talk to me directly, you can email me or reach me on Twitter. I don’t bite, be sure to reach out!

On behalf of the entire Teslarati team, we’re working hard behind the scenes on bringing you more personalized members benefits, and can’t thank you enough for your continued support!

Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Elon Musk

India tells Elon Musk’s X to “Follow the Law” in latest censorship update

Elon Musk says X now exposes government censorship, but India’s secrecy laws complicate that promise.

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Elon Musk’s promise to make government censorship requests on X “clearly visible” is running into a wall in India, where the law forbids the very disclosure Musk is promising.

On August 15, Musk responded to an update from X’s open-source algorithm team by writing “Any censorship required by governments is now clearly visible.” The claim referred to a change X pushed two days earlier to its public xai-org/x-algorithm repository, which now includes a controversial filter written directly into the code. The filter suppresses posts from 665 accounts flagged by Brazil’s Superior Electoral Court from appearing in the For You feed of any viewer located in Brazil, unless the viewer already follows the account. The election tied to the filter is scheduled for October 4.

India’s government wasn’t as impressed, and responded on Monday that “X will have to follow the law of the land,” in response to Musk’s transparency push covered by the Times of India. The problem is structural rather than political. India issues content blocking orders under Section 69A of its IT Act, and Rule 16 of the accompanying 2009 Blocking Rules requires those orders to stay confidential. Publishing an India equivalent of the Brazil filter, naming specific accounts and citing specific government orders, would itself violate Indian law. Government use of Section 69A has grown from roughly 6,000 orders a year between 2018 and 2023 to about 24,300 in 2025, according to a Tech Times report.

Elon Musk shares details on X vs. Brazil conflict

The contrast puts Musk’s transparency pledge in an odd spot. It works largely as advertised in Brazil, where electoral law requires disclosure and X can point to specific account IDs and a specific court order in public code. It cannot work the same way in India, where the law requires the opposite. X users in India will keep seeing content disappear from search and their feeds without any public accounting of why, even as X tells the rest of the world that its censorship compliance is now inspectable.

This isn’t the first time X’s fights with a national government have shaped how the platform operates. Brazil’s Supreme Court ordered X to suspend the accounts of sitting lawmakers and journalists in 2024, a standoff that cost X its Brazilian revenue for months and froze Starlink’s local accounts before the investigation into Musk and X was closed in March with no evidence of wrongdoing found. X also sued California over a state law requiring moderation disclosures, arguing the mandate itself violated the First Amendment.

Whether India’s government pursues anything beyond a public statement remains to be seen. For now, the mismatch between what X can legally publish and what different governments legally allow it to publish is the real story behind Musk’s seven word claim.

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Tesla’s driverless Cybercab just passed a big test with State Governor

Florida’s governor rode Tesla’s Cybercab at a closed test track and called the experience impressive.

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Florida Governor Ron DeSantis rode in a Tesla Cybercab on a closed test track this week and came away impressed, posting on X that the vehicle “successfully navigated all hazards — a kid running into the street, a crash with police stopping traffic, a Model S cutting us off, etc.” He called the ride “impressive.”

The stop was part of a broader event Monday at SunTrax, a 775 acre state owned proving ground in Auburndale that Florida built specifically to test autonomous and connected vehicles before they reach public roads. Standing next to a gold Cybercab, DeSantis described the car in plain terms: “You go in there and you just sit. You have a screen. There’s no steering wheel, no pedals. Clearly these things could be very beneficial.”

DeSantis paired the praise with a caveat that has followed autonomous vehicles since the category existed. “You don’t want to be in an autonomous vehicle and it drives you into a ditch. That would not be good,” he said, framing safety validation as the gate before wider deployment.

SunTrax, the 2.25 mile oval which the state calls the only high speed autonomous vehicle test track in the Southeast, can simulate rain, pedestrian crossings, hills and crowded urban conditions at highway speeds, letting companies push a car past what an early public rollout would risk. Tesla, Waymo and Beep all use the facility, and Florida’s regulatory approach, among the most permissive for autonomous vehicles in the country, doesn’t require a human operator inside a fully autonomous car.

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Tesla has reason to want the blessing of Florida and states beyond, as the Cybercab entered volume production at Gigafactory Texas this spring and has since self certified as SAE Level 4 under Texas law. Public road testing so far has kept a safety monitor in the passenger seat, and Florida is where Tesla has been expanding its existing Model Y based Robotaxi service instead, adding Miami in July and then Orlando and Tampa two weeks later. A closed track endorsement from a sitting governor doesn’t change any of that, but it does put Tesla’s newest hardware in front of a state that has already shown it will move fast on rules.

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Elon Musk

The real reason Elon Musk wants every car connected to space

Elon Musk says all cars will eventually need Starlink to handle massive AI bandwidth demand.

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Elon Musk is making the case that satellite internet, not fiber or cellular towers, will end up wired into every car on the road. In a string of posts on X, the SpaceX CEO wrote that all cars will have Starlink in the future and called satellite connectivity the only way to get super high bandwidth to billions of vehicles.

The posts started with Musk endorsing a Cloudflare forecast that traffic generated by autonomous AI agents will soon dwarf traffic generated by humans browsing the internet, a shift he described as not a close call at all. From there he narrowed the argument to infrastructure, writing that the only system that can support the insanely fast bandwidth growth needed by AI is Starlink, before extending the logic to cars specifically.


The timing lines up with Tesla’s own hardware decisions. On July 20, Tesla confirmed the Cybercab would ship with a Starlink V5 terminal built into its roof, the first time the company had put satellite hardware in a production vehicle. A day later, Tesla’s head of AI, Ashok Elluswamy, explained the connection wasn’t there for safety and that Cybercab’s driving stack runs entirely on onboard cameras and compute, while the satellite link exists for navigation, customer service, and fleet management instead. Musk followed with his own post about the feature, saying riders would be able to watch 4K streaming video during rides.

By July 22, Musk had already said Starlink would extend beyond Cybercab to Tesla’s full lineup. Sunday’s posts push that same logic outward again, this time framed as a requirement across the industry rather than a feature specific to Tesla, and tied directly to the bandwidth AI systems are expected to consume.

SpaceX’s newest Starmind will make earth data centers obsolete

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The AI argument has been building on SpaceX’s side for months. The company has an FCC filing pending for a third generation Starlink constellation, and it has separately proposed Starmind, a constellation of up to a million satellites designed to run AI computation directly in orbit rather than just relay data. Musk has said he expects space to become the cheapest place to deploy AI compute within two to three years. Starlink and Starmind serve different jobs inside that vision, one moving data and the other processing it, but Sunday’s posts treat vehicles as one more category of hardware that will eventually need both.

None of this changes anything for Tesla owners today. Cars already on the road keep running on LTE and Wi-Fi, and Tesla hasn’t outlined a retrofit path for existing vehicles. The July 22 commitment applies to future production, not the fleet already delivered. What Musk added on Sunday is the reasoning: satellite connectivity isn’t a Cybercab novelty, it’s a bet that ground based networks won’t keep up with how much data cars, robots, and AI systems are about to generate.

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