IHT Markit gave Tesla three manufacturer awards in its 2020 Automotive Loyalty Awards. Tesla received awards for Asian Market Loyalty to Make, Highest Conquest Percentage, and Highest Alternative Powertrain Loyalty to Make.
Tesla won the Highest Conquest Percentage award for the second consecutive year. The award relates to a brand’s ability to capture non-loyal sales and convert them to loyal customers. Tesla was able to capture 16% of eligible volume in the segments it entered.
Due to OEMs’ increasing investments in green technologies, IHS Markit added the Alternative Powertrain Loyalty to Make category. Tesla scored the highest in the new category with a loyalty rate of 55%, partly due to its BEV-exclusive lineup. The addition of the Alternative Powertrain Loyalty award suggests an ongoing shift in the global car market.
“We hear a lot of people talk about the next generation of buyers and how ‘everything’s changing,’” said IHS Markit automotive business line leader Joe LeFeir.
“This is nowhere more evident than in the loyalty rates we see with companies like Tesla. They’ve created a cult-like following of their brand, and it’s showing up in the way their consumers are coming back and staying loyal to them,” LeFeir said, according to Car and Driver.
Tesla also won the award for Asian Loyalty to Make for the first time with a 55% loyalty rate. The EV maker beat Toyota, which won the Ethnic Market Loyalty to Make award in 2019, and the Asian Market Loyalty to make award in 2018.
According to IHS Markit’s associate director of industry analysis and loyalty solutions, Tom Libby, one of the key factors that engender brand loyalty are refreshed and redesigned models. In 2020, Tesla released the Model 3 refresh, which inspired a resurge of interest in the electric sedan. At the beginning of 2021, Tesla announced the release of the Model S Plaid/Plaid+ and the Model X Plaid/Plaid+, which has also revived interest in the flagship vehicles.
Tesla still has a few vehicles to produce in the next few years, including the Tesla Semi and the Cybertruck. There is also talk of Tesla releasing a car that is even more affordable than the Model 3 in China and Europe, which may increase the brand’s conquest percentage.
Automotive Loyalty WinnersList 2021 by Maria Merano on Scribd
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Elon Musk
Elon Musk says xAI has a chance to reach AGI with Grok 5
The comment came after Grok 4 posted strong results on the ARC-AGI benchmark.

Elon Musk suggested this week that his artificial intelligence startup xAI has the potential to reach artificial general intelligence (AGI) with the next version of its large language model, Grok 5.
The comment came after Grok 4 posted strong results on the ARC-AGI benchmark, which tests reasoning and problem-solving ability.
Musk sees Grok 5 as AGI candidate
In a post on X, user @amXFreeze shared the latest results of the ARC-AGI leaderboard, which showed Grok 4 outpacing rival systems such as OpenAI’s ChatGPT in problem-solving and open program synthesis tasks.
Musk reacted to the performance by stating that “I now think xAI has a chance of reaching AGI with Grok 5. Never thought that before.”
Artificial General Intelligence (AGI) refers to an AI system that is capable of matching or surpassing human-level intelligence across tasks such as thinking, reasoning, and other domains by a notable margin, as noted in a report from Benzinga. AI companies today are actively pursuing AGI.
xAI’s speed
While xAI was only established in March 2023, the startup has grown aggressively. Since its founding, it has rapidly risen in the AI segment and its Grok large language model has become a mainstream option for everyday users, especially on social media platform X. The company is still growing aggressively, and it is currently expanding its Colossus supercomputer cluster in Memphis.
During xAI’s Engineering Open House event in San Francisco in its early days, Elon Musk highlighted that speed would be the company’s primary competitive edge. To highlight this, Musk stated that “No SR-71 Blackbird was ever shot down and it only had one strategy: to accelerate.” So far, xAI is definitely playing this role very well.
News
Tesla lands new partnership with Uber as Semi takes center stage
Tesla and Uber will work together, using the company’s all-electric Semi, to make sustainable Class 8 electric trucks more affordable with three main strategies: Subsidized Pricing, Predictable Growth, and Optimization of Utilization.

The Tesla Semi has led to a new partnership between the company and Uber, as the two are launching a program that aims to revolutionize logistics by making sustainable commercial vehicles more accessible.
Uber announced on Tuesday that it was planning to launch the Dedicated EV Fleet Accelerator Program in a new partnership with Tesla. Uber’s Freight division is mainly responsible for the new program, which it calls a “first-of-its-kind buyer’s program designed to make electric freight more affordable and accessible by addressing key adoption barriers.”
Tesla and Uber will work together, using the company’s all-electric Semi, to make sustainable Class 8 electric trucks more affordable with three main strategies: Subsidized Pricing, Predictable Growth, and Optimization of Utilization.
- Subsidized Price: Fleets purchasing Tesla Semis through this program will receive a subsidy on the purchase price.
- Predictable Growth: Fleets will integrate their Tesla Semis into Uber Freight’s dedicated solutions for shippers for a pre-determined period. This creates an opportunity for carriers to forecast revenue with confidence, while shippers gain consistent access to reliable, zero-emission capacity.
- Optimize Utilization: Uber Freight taps into its extensive freight network to match carriers with consistent, high-quality freight from our strong shipper base—helping ensure the addition of these Tesla Semis stay fully utilized and carriers see dedicated, real, measurable returns from the start
Tesla will work directly with interested companies to iron out technical details about the Semi, as well as its cost of ownership based on the tailored needs of their business. Fleets can expect savings on the first day, Uber says, as they will avoid diesel fuel costs and reduced maintenance, a widely known advantage of EVs.
Uber announced that it had partnered with select carriers to pilot the Dedicated EV Fleet Accelerator Program prior to its launch:
“During the 2-month pilot program, the Tesla Semis showcased both reliability and efficiency for Uber Freight’s shipper network. Over 394 hours of drive time, carriers covered 12,377 miles. With an average net energy consumption of just 1.72 kWh per mile and only 60 hours of total charge time, these results highlight the operational viability of Tesla Semis on demanding freight lanes. “
In its press release launching the program, Uber effectively highlights how the use of the Semi can impact a company’s margins and profitability through fuel savings, reduced maintenance costs, and lower total cost of ownership.
This is something that turns so many people away from gas cars and toward EVs, so it’s no surprise that Uber wanted to emphasize this point on a larger scale with a company that utilizes a fleet of vehicles.
Tesla Semi shows strong results in ArcBest’s real-world freight trial
Tesla has been experimenting with a select group of companies, as well. It partnered with PepsiCo. several years ago, in an effort to launch a pilot program for the Semi. It had excellent results, showing higher efficiency, lower costs, and an exceptional ability to handle long runs.
Drivers have had a lot of positive things to say:
The Semi will enter mass production next year, but we anticipate that some companies will commit to Uber’s new platform well before then.
Energy
Tesla recalls Powerwall 2 units in Australia

Tesla will recall Powerwall 2 units in Australia after a handful of property owners reported fires that caused “minor property damage.” The fires were attributed to cells used by Tesla in the Powerwall 2.
Tesla Powerwall is a battery storage unit that retains energy from solar panels and is used by homeowners and businesses to maintain power in the event of an outage. It also helps alleviate the need to rely on the grid, which can help stabilize power locally.
Powerwall owners can also enroll in the Virtual Power Plant (VPP) program, which allows them to sell energy back to the grid, helping to reduce energy bills. Tesla revealed last year that over 100,000 Powerwalls were participating in the program.
Tesla announces 100k Powerwalls are participating in Virtual Power Plants
The Australia Competition and Consumer Commission said in a filing that it received several reports from owners of fires that led to minor damage. The Australian government agency did not disclose the number of units impacted by the recall.
The issue is related to the cells, which Tesla sources from a third-party company.
Anyone whose Powerwall 2 unit is impacted by the recall will be notified through the Tesla app, the company said.
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