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Tesla nabs three brand loyalty awards, revealing EV maker’s growing influence

(Credit: Tesla)

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IHT Markit gave Tesla three manufacturer awards in its 2020 Automotive Loyalty Awards. Tesla received awards for Asian Market Loyalty to Make, Highest Conquest Percentage, and Highest Alternative Powertrain Loyalty to Make. 

Tesla won the Highest Conquest Percentage award for the second consecutive year. The award relates to a brand’s ability to capture non-loyal sales and convert them to loyal customers. Tesla was able to capture 16% of eligible volume in the segments it entered. 

Due to OEMs’ increasing investments in green technologies, IHS Markit added the Alternative Powertrain Loyalty to Make category. Tesla scored the highest in the new category with a loyalty rate of 55%, partly due to its BEV-exclusive lineup. The addition of the Alternative Powertrain Loyalty award suggests an ongoing shift in the global car market. 

“We hear a lot of people talk about the next generation of buyers and how ‘everything’s changing,’” said IHS Markit automotive business line leader Joe LeFeir. 

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“This is nowhere more evident than in the loyalty rates we see with companies like Tesla. They’ve created a cult-like following of their brand, and it’s showing up in the way their consumers are coming back and staying loyal to them,” LeFeir said, according to Car and Driver.

Tesla also won the award for Asian Loyalty to Make for the first time with a 55% loyalty rate. The EV maker beat Toyota, which won the Ethnic Market Loyalty to Make award in 2019, and the Asian Market Loyalty to make award in 2018.

According to IHS Markit’s associate director of industry analysis and loyalty solutions, Tom Libby, one of the key factors that engender brand loyalty are refreshed and redesigned models. In 2020, Tesla released the Model 3 refresh, which inspired a resurge of interest in the electric sedan. At the beginning of 2021, Tesla announced the release of the Model S Plaid/Plaid+ and the Model X Plaid/Plaid+, which has also revived interest in the flagship vehicles. 

Tesla still has a few vehicles to produce in the next few years, including the Tesla Semi and the Cybertruck. There is also talk of Tesla releasing a car that is even more affordable than the Model 3 in China and Europe, which may increase the brand’s conquest percentage.

Automotive Loyalty WinnersList 2021 by Maria Merano on Scribd

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Do you have anything to share with the Teslarati Team? We’d love to hear from you, email us at tips@teslarati.com or reach out to me at maria@teslarati.com.

Maria--aka "M"-- is an experienced writer and book editor. She's written about several topics including health, tech, and politics. As a book editor, she's worked with authors who write Sci-Fi, Romance, and Dark Fantasy. M loves hearing from TESLARATI readers. If you have any tips or article ideas, contact her at maria@teslarati.com or via X, @Writer_01001101.

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Tesla China extends its 7-year financing promotion once more

The move marks Tesla’s second extension of the program this year.

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Credit: Tesla Asia/X

Tesla has extended its seven-year ultra-low-interest and five-year interest-free financing programs in China once more, pushing the offers through March 31, the end of the first quarter.

The move marks Tesla’s second extension of the program this year. The financing plan was first introduced on January 6 as a strategy aimed at offsetting higher ownership costs ahead of China’s planned 5% NEV purchase tax in 2026.

The original promotion was set to expire at the end of January but was extended to the end of February. This has now been extended again through March.

The repeated extensions reflect growing competitive pressure. Tesla’s 2025 retail sales in China totaled 625,698 units, representing a 4.78% year-on-year decline, as per data compiled by CNEV Post. That being said, this decline is partly caused by the Model Y’s changeover to its new variant in Q1 2025, which resulted in lower sales during the quarter. 

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In early 2026, the Model Y also lost its position as China’s top-selling EV in January to Xiaomi’s YU7, though this was also a month when Tesla primarily exported vehicles to foreign territories, which pushed local delivery numbers lower.

During January 2026, Tesla China exported 50,644 vehicles, roughly 1.7 times higher than the same month a year ago and more than 15 times higher than December’s level.

Tesla’s financing push has not gone unanswered. BYD this week introduced its own seven-year low-interest plan across its Ocean lineup and Fang Cheng Bao sub-brand, also valid through March 31. Other competitors including NIO, XPeng, Li Auto, and Geely Auto have already rolled out extended-term loan programs as well.

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Tesla China focuses on local deliveries as Q1 enters final month

Tesla’s estimated delivery times for all variants of the Model 3 and Model Y in China were listed at just one to three weeks.

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Credit: Tesla Malaysia/X

Tesla’s delivery wait times in China have dropped to some of their shortest levels in years, an apparent hint that Giga Shanghai has largely cleared its order backlog and currently has strong production capacity.

As of February 26, estimated delivery times for all variants of the Model 3 and Model Y in China were listed at just one to three weeks, as per observations of Tesla China’s official webpages by CNEV Post

That marks a notable shift from the several-week or even two-month waits seen late last year.

The one-to-three-week delivery window suggests that Giga Shanghai is likely focusing on the local market, at least for now as the company enters the final month of the first quarter. Tesla China typically spends the first half of the quarter catering to markets that import vehicles from Giga Shanghai. 

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Historically, when Tesla’s wait times in China compress to their shortest levels, the company often follows with fresh market actions.

In past cycles, shortened delivery timelines were followed by promotional activity. After delivery windows narrowed to one to three weeks in early 2024, for example, Tesla later introduced an RMB 10,000 instant discount on Model Y final payments that year.

To spur local demand, Tesla recently extended its seven-year ultra-low-interest and five-year interest-free financing offers through March 31. This marks the second extension of the policy this year.

So far, posts from the Tesla community suggest that interest in the company’s vehicles among consumers in China is still strong. Videos of busy delivery centers across China have been shared on social media.

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China’s competitive EV landscape has evolved as of late. With regulators discouraging aggressive price wars, automakers are increasingly leaning on financing incentives instead of direct price cuts. Major players including BYD, NIO, XPeng, and Li Auto have introduced similar loan extensions and promotional financing packages.

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Elon Musk’s The Boring Company closes Tunnel Vision Challenge

The Tunnel Vision Challenge invited individuals, companies, and governments to propose a tunnel project up to one mile long.

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Credit: The Boring Company/X

Elon Musk’s The Boring Company has officially closed submissions for its Tunnel Vision Challenge, confirming that a total of 487 entries were received before the deadline.

In a post on X, the company wrote, “Tunnel Vision Challenge is closed! 487 entries received – TBC team is excited to go through them all!” The company added that “We will select the top ~15 in the next week, and reach out with follow-up questions,” and that an “overall winner will be announced on March 23.”

The Tunnel Vision Challenge invited individuals, companies, and governments to propose a tunnel project up to one mile long with a 12-foot inner diameter. The winning entry will have its tunnel constructed free of charge.

Submissions could range from Loop passenger tunnels to freight, pedestrian, utility, or water tunnels. The only requirement was that the project clearly demonstrate how tunneling would meaningfully improve transportation or infrastructure between two points.

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Just days before the deadline, the company provided an interim update noting that 407 entries had already been received. “Update on the Tunnel Vision Challenge – 1 mile of free tunnel! With 3 days left to submit, 407 entries have been received. Great to see enthusiasm for tunnels!” The Boring Company wrote at the time on X. By the close of submissions, the total had grown closer to 500 entries, hinting at strong interest in underground transportation solutions.

Entries are being evaluated on usefulness, stakeholder engagement, and technical, economic, and regulatory feasibility. Applicants were required to quantify projected benefits, such as time saved per rider or cost savings per shipment, and provide maps showing proposed alignments and other details. Submissions that included geotechnical or subsurface data are expected to receive additional consideration.

The Boring Company will fund the tunnel’s construction itself, though related infrastructure costs may be discussed with the winning team. The company also retains discretion to modify or cancel the challenge.

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