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Tesla Cybertruck wins “Coolest Car” at Golden Steering Wheel 2024 awards

Credit: Tesla Cybertruck/X

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The Tesla Cybertruck was deemed the “Coolest Car” at The Golden Steering Wheel 2024 awards from Bild am Sonntag and Auto Bild. The award was celebrated by the electric vehicle maker on social media. 

As noted in a press release from Axel Springer, the winners of The Golden Steering Wheel 2024 awards were very diverse this year, though a number of all-electric vehicles came away with accolades. These include the Porsche Taycan Turbo GT, which won the “Luxury Class” award, and the Kia EV3, which won the “Best Car Under €40,000” award.

The Cybertruck’s “Coolest Car” award was announced by the electric vehicle maker on its Tesla Europe & Middle East social media account on X. In its post, Tesla tagged the Cybertruck’s official handle and stated that Auto Bild and Bild am Sonntag had given the all-electric pickup truck an award. The official Cybertruck handle on X responded to the post, stating that it would display its golden steering wheel in the bed.

What is quite interesting about the Cybertruck’s win at The Golden Steering Wheel 2024 awards is the fact that the all-electric pickup truck is not even sold in Europe today. Thus, it would appear that the “Coolest Car” award was given to the Cybertruck just because it is a legitimately cool vehicle. 

This certainly seems to be the case, as Bild am Sonntag and Auto Bild gave the Cybertruck a squircle-shaped award, unlike its usual trophies, which are shaped like conventional steering wheels.

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Tesla Managing Director for Central Europe Simon Zwahlen was in attendance at The Golden Steering Wheel 2024 awards. The awards were presented on Thursday evening, November 7, 2024 in Berlin. 

Don’t hesitate to contact us with news tips. Just send a message to simon@teslarati.com to give us a heads up.

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Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Tesla threatened in France with claims of ‘deceptive’ practices

Tesla has been threatened by the Competition, Consumer Affairs, and Fraud Control Office in France after the agency said it is participating in “deceptive business practices” related to its semi-autonomous driving capabilities.

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(Credit: Tesla)

Tesla has been threatened by the Competition, Consumer Affairs, and Fraud Control Office in France after the agency said it is participating in “deceptive business practices” related to its semi-autonomous driving capabilities.

Investigators in the government office said that Tesla has engaged in deceptive commercial practices over the capabilities of its cars. In the past, other agencies and even some skeptics have said that Tesla’s use of the phrases “Autopilot” and “Full Self-Driving” is inaccurate in terms of its capabilities.

Tesla Autopilot gets stone cast in its direction by Pete Buttigieg

However, Tesla has been transparent with consumers and regulatory agencies that its cars are not yet fully autonomous, meaning drivers could sleep, play on their phones, or pay no attention to the road. The car would take care of steering and speed.

Tesla has never maintained that its cars are capable of this. On its website and in its Owner’s Manuals, it says that drivers are required to pay attention and be prepared to take over in case of an emergency.

The office began the investigation back in 2023 and, this week, ordered Tesla to comply with regulations within the next four months. If it does not, it will face fines of €50,000 per day.

This is not the first time Tesla has had some pushback from regulators regarding the naming of its semi-autonomous driving platforms. Back in 2023, then Secretary of Transportation in the United States, Pete Buttigieg, said the name “Autopilot” was not accurate because it is still a hands-on system:

“I don’t think that something should be called, for example, an Autopilot, when the fine print says you need to have your hands on the wheel and eyes on the road at all times. We call balls and strikes. I view it as something where it’s very important to be very objective. But anytime a company does something wrong or a vehicle needs to be recalled or a design isn’t safe, we’re going to be there.”

He then said that Autopilot and its interaction with the person operating the car is a “real concern.”

 

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Tesla Robotaxi launch draws attention from regulators, mainstream media milks it

The Tesla Robotaxi launch has resulted in some questions from the NHTSA, a typical thing for early launches. Media is milking it as a huge thing.

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Credit: @AdanGuajardo/X

Tesla launched its Robotaxi platform in a limited capacity earlier this week in Austin, Texas, and after hundreds of rides have been taken, some instances have caught the attention of the National Highway Traffic Safety Administration (NHTSA).

However, the information the NHTSA is requesting is routine and totally normal for the early stages of a rollout of this magnitude. But that did not stop mainstream media from milking it into something controversial, when it really is not.

Tesla Robotaxi riders tout ‘smooth’ experience in first reviews of driverless service launch

Various outlets reported on the NHTSA’s request to Tesla for additional information regarding things seen in videos online.

The NHTSA said it is “aware of the referenced incidents and is in contact with the manufacturer to gather additional information.” Bloomberg initially reported on the NHTSA’s request for information.

The thing is, the NHTSA has often reached out to companies right after it launches a driverless vehicle service. Both Waymo and GM’s Cruise, as well as Amazon’s Zoox, have had the NHTSA reach out to them regarding the launch of their driverless ride-hailing services.

The headlines for Tesla are significantly different:

Reviews from riders in Austin have stated the Robotaxi platform is “smooth” and “comfortable,” with many ranting and raving about the advantages the new ride-hailing service has over others. Not only is it being monitored by a safety monitor in the passenger seat, but there are also other things that make it unique.

One of the most notable is that your Robotaxi will automatically sync entertainment and streaming settings.

The sensationalism that the media tends to use with Tesla is a big reason the company did not invite mainstream outlets to the event. Instead, reporters were seen waiting for Early Access invitees to exit their cars to ask them questions.

Many denied the inquiries:

Elon Musk responded to that video by saying “Lmao,” an acronym for “laughing my ass off.”

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Starlink Cellular’s T-Mobile service to grow with third-party app data

From Oct 2025, T-Satellite will enable third-party apps in dead zones! WhatsApp, X, AccuWeather + more coming soon.

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(Credit: T-Mobile)

Starlink Cellular’s T-Mobile service will expand with third-party app data support starting in October, enhancing connectivity in cellular dead zones.

T-Mobile’s T-Satellite, supported by Starlink, launches officially on July 23. Following its launch, T-Mobile’s Starlink Cellular service will enable data access for third-party apps like WhatsApp, X, Google, Apple, AccuWeather, and AllTrails on October 1, 2025.

T-Mobile’s Starlink Cellular is currently in free beta. T-Satellite will add MMS support for Android phones on July 23, with iPhone support to follow. MMS support allows users to send images and audio clips alongside texts. By October, T-Mobile will extend emergency texting to all mobile users with compatible phones, beyond just T-Mobile customers, building on its existing 911 texting capability. The carrier also provides developer tools to help app makers integrate their software with T-Satellite’s data service, with plans to grow the supported app list.

T-Mobile announced these updates during an event celebrating an Ookla award naming it the best U.S. phone network, a remarkable turnaround from its last-place ranking a decade ago.

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“We not only dream about going from worst to best, we actually do it. We’re a good two years ahead of Verizon and AT&T, and I believe that lead is going to grow,” said T-Mobile’s Chief Operating Officer Srini Gopalan.

T-Mobile unveiled two promotions for its Starlink Cellular services to attract new subscribers. A free DoorDash DashPass membership, valued at $10/month, will be included with popular plans like Experience Beyond and Experience More, offering reduced delivery and service fees. Meanwhile, the Easy Upgrade promotion targets Verizon customers by paying off their phone balances and providing flagship devices like the iPhone 16, Galaxy S25, or Pixel 9.

T-Mobile’s collaboration with SpaceX’s Starlink Cellular leverages orbiting satellites to deliver connectivity where traditional networks fail, particularly in remote areas. Supporting third-party apps underscores T-Mobile’s commitment to enhancing user experiences through innovative partnerships. As T-Satellite’s capabilities grow, including broader app integration and emergency access, T-Mobile is poised to strengthen its lead in the U.S. wireless market.

By combining Starlink’s satellite technology with strategic promotions, T-Mobile is redefining mobile connectivity. The upcoming third-party app data support and official T-Satellite launch mark a significant step toward seamless communication, positioning T-Mobile as a trailblazer in next-generation wireless services.

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