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Tesla’s Elon Musk was offered a truck design by Nikola CEO right after Cybertruck unveiling

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Nikola Motors CEO Trevor Milton has offered a more traditional truck design to Elon Musk immediately following his presentation of Tesla’s “Blade Runner” inspired Cybertruck.

The unveiling of the all-electric Cybertruck brought on polarizing outlooks from across the automotive community. One such person was Nikola Motors CEO Trevor Milton. Taking to Twitter, Milton offered to “donate” a pickup truck design to Tesla that may “hit a broader market”, clearly suggesting that Cybertruck may be limited in its appeal.

“Hey @elonmusk we don’t build cars or trucks, but I’m happy to donate this truck design if your team wants to hit a broader market. My team designed it just in case and I’m happy to let you build it since we won’t. Let me know and we can talk,” noted Milton.

https://twitter.com/nikolatrevor/status/1197749716580093952?s=20

With a long-standing history between the two companies – Nikola Motors’ hydrogen-electric Semi truck and the Tesla Semi compete in the same market – the offer by Milton, to Musk, for a pickup truck design can be seen more as a jab at Cybertruck’s polarizing design versus an untimely outreach to do business.

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Unlike any traditional truck on the market, the Cybertruck gave those in search of an environmentally-sustainable, all-electric truck a fresh and futuristic outlook on America’s largest automotive market, led by Ford F-150 and Dodge Ram pickup trucks.

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Tesla has never been known for creating things that fit the norms of the automotive industry. The company’s goal was to drive consumers away from petrol-based automobiles, something that had not been accomplished by any car manufacturer before them. The aesthetic design of their highly successful Model S and Model 3 sedans fit the overall look of traditional luxury cars. However, the interiors of Tesla vehicles do not match those of its competitors. Utilizing no buttons or dials to control things like the climate inside the car, Tesla has gone with a simpler design, using a large dash screen in both of these vehicles.

Nikola Motors does not create sedans or trucks, but rather Semis and Utility Task Vehicles (UTVs). Nikola Motors will compete with Tesla’s all-electric Semi that has been purchased by many large companies, including Frito Lay. It will begin production in 2020. The Phoenix, Arizona-based Nikola Motors is not an all-electric manufacturer, but rather a hybrid truck company that utilizes battery-powered and hydrogen fuel cell vehicles. They have received financial backing from the U.S. Department of Energy to research fuel cell technology.

Tesla Cybertruck will be available in a single motor, dual-motor, and a tri-motor (Plaid powertrain) configuration. Starting at $39,900, Cybertruck is available for pre-order and has an anticipated production date of late 2021.

Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Tesla’s biggest rival in China reported a big profit decline once again

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(Credit: BYD)

Tesla’s biggest rival in China reported a big decline in its profitability for the second straight quarter, and a loss of one-third compared to the same quarter last year.

BYD overtook Tesla as the best-selling EV maker in China in the fourth quarter of 2023, finally surpassing the company in terms of sales in the region.

Is Tesla really losing to BYD, or just playing a different game?

The Chinese market is one of the most competitive in the world, especially for EVs, as the industry is healthy with young and scrappy companies looking to sell the best possible tech in their vehicles.

BYD reported its earnings on Thursday and said that its profit had slumped by 33 percent compared to the same quarter last year. For this year’s third quarter, BYD reported a net profit of 7.8 billion yuan ($1.1 billion), a 32.6 percent decrease compared to the same period in 2024.

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Its revenue was 195 billion yuan ($27.4 billion), which was only a 3 percent decrease compared to Q3 2024.

The drop in profits and revenue can mostly be attributed to the ongoing growth of competition in the Chinese market. The increased competition in China has pushed companies to turn to overseas markets in response, according to CnEVPost.

BYD is one of those companies, and it is attempting to push sales upward by entering new markets, especially in Europe, where the company sold more than 13,000 units in EU countries in September alone.

This was a 272 percent increase year over year, a major piece of evidence that it has a lot of potential in foreign markets.

The drop in financial figures is likely a short-term issue for BYD, as it has already established itself as a formidable competitor to many companies in many markets. In Q1, it reported an increase in profit by 100 percent compared to the same time span the year prior.

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As it works to expand to even more markets in the world, it will continue to build upon its already-solid reputation.

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GM takes latest step to avoid disaster as EV efforts get derailed

There was an even larger step taken this morning, as the Detroit Free Press reported that GM was idling its Factory Zero plant in Michigan until late November, placing about 1,200 workers on indefinite layoff status.

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Credit: GM

General Motors has taken its latest step to avoid financial disaster as its electric vehicle efforts have been widely derailed.

GM’s electric vehicle manufacturing efforts started off hot, and CEO Mary Barra seemed to have a real hold on how the industry and consumers were starting to evolve toward sustainable powertrains. Even former President Joe Biden commended her as being a major force in the global transition to EVs.

However, the company’s plans have not gone as they’ve drawn them up. GM has reported some underwhelming delivery figures in recent quarters, and with the loss of the $7,500 tax credit, the company is planning for what is likely a substantial setback in its entire EV division.

Earlier this month, the company reported it would include a $1.6 billion charge in its quarterly earnings results from EV investments. It was the first true sign that things with GM’s EV projects were going to slow down.

There was an even larger step taken this morning, as the Detroit Free Press reported that GM was idling its Factory Zero plant in Michigan until late November, placing about 1,200 workers on indefinite layoff status.

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This is in addition to the 280 employees it has already laid off after production cuts that happened earlier this year at the Detroit-Hamtramck plant.

After November 24, GM will bring back 3,200 people to work until January 5 to operate both shifts. On January 5, GM is expected to keep 1,200 workers on indefinite layoff.

GM is not the only legacy automaker to make a move like this, as Ford has also started to make a move that reflects a cautious tone regarding how far and how committed it can be to its EV efforts.

After the tax credit was lost, it seemed to be a game of who would be able to float their efforts longest without the government’s help. Tesla CEO Elon Musk long said that the loss of these subsidies would help the company and hurt its competitors, and so far, that is what we are seeing.

Elon Musk was right all along about Tesla’s rivals and EV subsidies

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However, Tesla still has some things to figure out, including how its delivery numbers will be without the tax credit. Its best quarter came in Q3 as the credit was expiring, but Tesla did roll out some more affordable models after the turn of the quarter.

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Tesla expands Robotaxi geofence, but not the garage

This has broadened its geofence to nearly three times the size of Waymo’s current service area, which is great from a comparative standpoint. However, there seems to be something that also needs to be expanded as the geofence gets larger: the size of the Robotaxi fleet.

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Credit: Joe Tegtmeyer | X

Tesla has expanded its Robotaxi geofence four times, once as recently as this week.

However, the company has seemingly kept its fleet size relatively small compared to the size of the service area, making some people — even pro-Tesla influencers — ask for more transparency and an expansion of the number of vehicles it has operating.

Over the past four months, Tesla has done an excellent job of maintaining growth with its service area in Austin as it continues to roll out the early stages of what is the Robotaxi platform.

The most recent expansion brought its size from 170 square miles (440.298 sq. km) to 243 square miles (629.367 sq. km).

Tesla sends clear message to Waymo with latest Austin Robotaxi move

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This has broadened its geofence to nearly three times the size of Waymo’s current service area, which is great from a comparative standpoint. However, there seems to be something that also needs to be expanded as the geofence gets larger: the size of the Robotaxi fleet.

Tesla has never revealed exactly how many Model Y vehicles it is using in Austin for its partially driverless ride-hailing service (We say partial because the Safety Monitor moves to the driver’s seat for freeway routes).

When it first launched Robotaxi, Tesla said it would be a small fleet size, between 10 and 20 vehicles. In late August, after its second expansion of the service area, it then said it “also increased the number of cars available by 50 percent.”

Tesla reveals it has expanded its Robotaxi fleet in Austin

The problem is, nobody knows how many cars were in the fleet to begin with, so there’s no real concrete figure on how many Robotaxis were available.

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This has caused some frustration for users, who have talked about the inability to get rides smoothly. As the geofence has gotten larger, there has only been one mentioned increase in the fleet.

Tesla did not reveal any new figures or expansion plans in terms of fleet size in the recent Q3 Earnings Call, but there is still a true frustration among many because the company will not reveal an exact figure.

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