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Auto expert dubs Tesla Cybertruck as Elon Musk’s boldest, greatest creation yet
The Tesla Cybertruck’s design has been teased by Elon Musk long before it was unveiled, yet the vehicle still dropped jaws when it rolled out on stage during its unveiling event. The Cybertruck has notably polarized the car community, but if a veteran auto expert is any indication, the vehicle may very well be one of Elon Musk’s boldest, greatest creations yet.
In an extensive discussion on his YouTube channel and an accompanying blog post, auto expert Jack Rickard covered several aspects of the Tesla Cybertruck, from its design to the underlying disruption that it would likely trigger in America’s pickup market. Rickard noted that despite its less-than-stellar unveiling, he believes that the Cybertruck may very well be the “most brilliant thing” Elon Musk has ever done, and the “most brilliant design” that Franz von Holfhausen has ever issued.
Rickard argued that with the Cybertruck, Tesla has effectively gone for the pickup market’s jugular by releasing a vehicle that is competitive in cost but exceeding its rivals in terms of toughness and durability, power, spaciousness, and off-road capability. With this particular combination in mind, Rickard noted that he believes the Cybertruck would be “astonishingly successful.”
Pickup trucks, apart from vehicles that are used for work, are also vehicles that invoke toughness. This is evident in the way each of the Big Three in the US promotes their flagship pickups: the F-150, Silverado, and Ram are tough vehicles that can tow and take punishment, but Rickard notes that over the years, these trucks have reached a point where it has become difficult to take them through punishing conditions. “Since some of the larger more tricked out trucks can run $60-$80k, you don’t want to be squeamish about taking it offroad. But the gentle brush of a few branches and that stunning paint job turns to a scratched up mess,” Rickard wrote.
This is where the Cybertruck excels in. With its stainless steel exoskeleton, Tesla has pretty much hit the ball out of the park. The Cybertruck is unpainted and domineering, and it can literally take a sledgehammer without missing a beat. Its thin lights are even designed in such a way that it would be very difficult to break them. Much of this has to do with its origami-like XY design, which Rickard notes have been floated around for a long time but never attempted by mainstream manufacturers due to its challenges. “I predict that the shock of that design will be replaced by the genius of it,” the auto expert remarked.
The Cybertruck also excels in power and towing, two key features that are important for real pickup truck buyers. The tug-of-war demo between the Cybertruck and a screaming Ford F-150 spoke volumes: electric motors are more than capable of besting the internal combustion engine. Apart from this, the Cybertruck also has a cavernous interior, which pickup truck buyers would likely love. Six seats, ample legroom at the rear, and arguably the most massive center console in the market are things that the pickup market would not ignore.
Yet, perhaps the one thing that was largely ignored even in the Cybertruck’s unveiling was its off-road capability, which Rickard states are key to the pickup market. This is because when it comes to pickups, a vehicle must have ample off-road capability, even if it never goes beyond the road in its lifetime. In this regard, Rickard notes that Tesla seems to have knocked the ball out of the park once more. The auto veteran noted that the all-electric pickup reminds him of the Hummer H1, a true rough-and-tough vehicle before its line was toned down with the H2 and H3.
“This thing’s a Hummer. A Ford F-150, the tricked out 4×4 Supercrew cab, has 9.6” of ground clearance. This has 16” – that’s like a Hummer. I think the Hummer H1 was 16. So it makes a big difference in off-roading And underneath that, I’m told it’s all armored, it’s all covered, you can’t get at the motors, you can’t get at the batteries, it’s a skidplate. So specifically, on the things that define a pickup truck, and I’m surprised Elon Musk even knew what those were, but he’s got it, and that’s this offroad capability, and this kind of tough, durable, manly kind of gig,” Rickard remarked.
Overall, the Cybertruck may very well remain a polarizing vehicle for years to come, and some may never really grow to like its origami-style XY look. Despite this, Rickard believes that the vehicle hits all the right notes when it comes to price and features that are essential to the pickup buyer. In conclusion, the auto expert noted that some time from now, Tesla Chief Designer Franz von Holfhausen would probably be inducted into the design hall of fame for actually pulling off an XY design. As for CEO Elon Musk, this may be his most brilliant vehicle yet.
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“He hit all the right notes, on here is a truck you can take a sledgehammer to, and you can beat this truck all you want and it doesn’t even show damage. And it has an off-road capability in case you ever roll it up onto the front lawn of your house,” Rickard noted.
In a new note to investors on Tuesday, Morgan Stanley analyst Andrew Percoco said that Tesla has one big financial question to answer for investors regarding its Robotaxi rollout, Full Self-Driving software, and Optimus.
Percoco said in the note that, for the most part, investors are still very positive about the direction the company is headed. However, there are some things the firm would like to see, and they have to do with financials.
Tesla (TSLA) Q2 2026 earnings results: miss on EPS, beat on revenue
Tesla bulls are more than convinced that the company’s Full Self-Driving software is proof it can develop physical AI. Financially, however, there are still some questions, especially on elevated spending, which CEO Elon Musk said would occur as the company works to roll out Robotaxi faster and continue developing its Optimus robot.
The latter two are where Tesla will have to prove progress to investors, as Percoco writes that both projects “will require clearer evidence that Robotaxi is scaling and more tangible Optimus proof points to support the ROI on elevated capex.”
Percoco said the second quarter earnings call did not change his long-term thesis of where Tesla is positioned in the AI race, which is out in front. However, there are concerns that weaker gross margins and higher R&D spend will stress financials, and that has “sharpened our (and investors’) focus on measurable progress across Robotaxi and Optimus.”
Additionally, Robotaxi still needs to be proven with more operation in existing cities while maintaining safety but improving how many rides it gives in any given time, he said. For Optimus, Percoco wrote that he is “still looking for evidence beyond commentary around SOP.”
Morgan Stanley put Percoco in charge of covering Tesla after long-time analyst Adam Jonas transitioned to the automotive side.
Currently, Morgan Stanley has a $415 price target on Tesla and a ‘Hold’ rating on the stock. It is trading at around $330 at the time of publication, which was 2:30 P.M. on the East Coast.
SpaceX’s massive investment in AI will make it a big winner, Argus Research said after the company’s successful earnings call last week.
The firm also upgraded shares to a Buy from Hold and set a $160 price target.
SpaceX (NASDAQ: SPCX) is currently recovering from its heavy AI infrastructure investments, as it spent nearly $16 billion in Q2 alone. The company did this primarily by monetizing high-demand GPU compute capacity at a much faster pace than traditional data center economics would suggest.
Company CFO Bret Johnsen said that SpaceX would be able to pay back anything on new deployments within a year.
There are plenty of ways the company can do this:
Leasing excess compute capacity through contracts
SpaceX has already built Colossus and Colossus II, largely for its own model training. However, much of that capacity is already rented out to third parties. It already has major deals with Anthropic, Google, and Reflection AI. These partnerships are adding billions per month to SpaceX’s spreadsheet.
High utilization driven by industry-wide scarcity
The demand for advanced AI training and inference capacity continues to exceed what is available for use. SpaceX can fill new racks quickly after they come online, so the capital deployed converts into revenue with minimal idle time.
Additionally, management and outside observers have described the new compute capital as behaving more like a cost-of-goods-sold than traditional multi-year capex, especially because of this rapid monetization pattern.
Capacity has already scaled from ~0.4 GW a year to 1.4 GW annually by the end of Q2. There are targets of more than 2 GW by year-end.
High incremental margins on the rental business once capacity is online
GPU cloud providers often operate at strong gross margins. SpaceX can monetize capacity that was already partially built or can be added efficiently. This means that incremental EBITDA margins on the rental revenue are usually high. This accelerates cash recovery relative to the gross capital outlay.
Parallel monetization of its own AI software and applications
Beyond pure infrastructure rental, SpaceX also generates revenue from Grok through subscriptions and usage, from X through ads, data, and other related services, enterprise APIs, and the planned integration of the Cursor coding tools acquisition.
These application layers ride on the same compute infrastructure and provide additional high-margin streams that could offset build-out costs. AI-segment revenue overall rose sharply to about $2.6 billion in Q2, according to Motley Fool. This was driven primarily by the infrastructure contracts, but the software side is also partially responsible.
Efficient, large-scale deployment and vertical integration advantages
SpaceX has emphasized the rapid construction of power and cooling infrastructure and favorable cost-per-megawatt economics relative to industry benchmarks in some disclosures.
Combined with its ability to scale capacity aggressively and the fact that many contracts start generating revenue within months of capacity coming online, the effective payback compresses dramatically compared with more conventional multi-year data-center projects.
SpaceX’s dominant near-term recovery path will turn the AI clusters into a hyperscale-style compute rental business for other leading AI companies while still using a portion for internal models.
Tesla headlights have caused a recall of over 20,000 of the company’s two most popular vehicles, the Model 3 and Model Y, due to the low-beam bulb exceeding the maximum allowed intensity according to federal standards.
Tesla initiated the recall with the National Highway Traffic Safety Administration (NHTSA) this morning, stating that the low-beam output “exceeds the maximum allowed intensity in the outer upper-right and outer upper-left areas of the 10U and 90U zone, as prescribed in FMVSS No. 108.”
Tesla sourced the impacted headlights from Marelli Automotive Lighting, a Mexico-based company. The recall impacts 2020-2023 Model Y vehicles and 2017-2023 Model 3 vehicles. It is estimated that every VIN in this recall is impacted by the defect.
🚨 Tesla is recalling 20,349 2020-23 Model Y vehicles and 2017-23 Model 3 vehicles due to an excessively bright headlamp low beam.
Currently, there is no remedy plan in place, as it is still being developed. pic.twitter.com/y34cIO2U0B
— TESLARATI (@Teslarati) August 11, 2026
Typically, Tesla would remedy recalls of this nature through an Over-the-Air software update, which has been a major focus of criticism by the company and its supporters because the NHTSA still refers to it as a “recall,” even though it requires no action by the vehicle owner. The fix is shipped over the internet and downloaded to the car.
However, there appears to be a potentially different solution for this problem. Tesla has not developed a remedy for this issue, so it could potentially be on the way. The big issue appears to be the fact that these recalled lamps are out of production, and this is an old body style for both vehicles. The headlights and front-end designs are completely different.
Tesla switched to another supplier when the affected headlight design was discontinued. It plans to begin notifying owners of their remedy options by September 15.
Tesla filed a petition protesting the recall to fix the vehicles’ headlight issue, but the NHTSA denied it. Now, Tesla will come up with a solution to fix it.
Tesla has one big financial question to answer for investors: Morgan Stanley
SpaceX AI investment gamble will make it a big winner, firm says
