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Auto expert dubs Tesla Cybertruck as Elon Musk’s boldest, greatest creation yet
The Tesla Cybertruck’s design has been teased by Elon Musk long before it was unveiled, yet the vehicle still dropped jaws when it rolled out on stage during its unveiling event. The Cybertruck has notably polarized the car community, but if a veteran auto expert is any indication, the vehicle may very well be one of Elon Musk’s boldest, greatest creations yet.
In an extensive discussion on his YouTube channel and an accompanying blog post, auto expert Jack Rickard covered several aspects of the Tesla Cybertruck, from its design to the underlying disruption that it would likely trigger in America’s pickup market. Rickard noted that despite its less-than-stellar unveiling, he believes that the Cybertruck may very well be the “most brilliant thing” Elon Musk has ever done, and the “most brilliant design” that Franz von Holfhausen has ever issued.
Rickard argued that with the Cybertruck, Tesla has effectively gone for the pickup market’s jugular by releasing a vehicle that is competitive in cost but exceeding its rivals in terms of toughness and durability, power, spaciousness, and off-road capability. With this particular combination in mind, Rickard noted that he believes the Cybertruck would be “astonishingly successful.”
Pickup trucks, apart from vehicles that are used for work, are also vehicles that invoke toughness. This is evident in the way each of the Big Three in the US promotes their flagship pickups: the F-150, Silverado, and Ram are tough vehicles that can tow and take punishment, but Rickard notes that over the years, these trucks have reached a point where it has become difficult to take them through punishing conditions. “Since some of the larger more tricked out trucks can run $60-$80k, you don’t want to be squeamish about taking it offroad. But the gentle brush of a few branches and that stunning paint job turns to a scratched up mess,” Rickard wrote.
This is where the Cybertruck excels in. With its stainless steel exoskeleton, Tesla has pretty much hit the ball out of the park. The Cybertruck is unpainted and domineering, and it can literally take a sledgehammer without missing a beat. Its thin lights are even designed in such a way that it would be very difficult to break them. Much of this has to do with its origami-like XY design, which Rickard notes have been floated around for a long time but never attempted by mainstream manufacturers due to its challenges. “I predict that the shock of that design will be replaced by the genius of it,” the auto expert remarked.
The Cybertruck also excels in power and towing, two key features that are important for real pickup truck buyers. The tug-of-war demo between the Cybertruck and a screaming Ford F-150 spoke volumes: electric motors are more than capable of besting the internal combustion engine. Apart from this, the Cybertruck also has a cavernous interior, which pickup truck buyers would likely love. Six seats, ample legroom at the rear, and arguably the most massive center console in the market are things that the pickup market would not ignore.
Yet, perhaps the one thing that was largely ignored even in the Cybertruck’s unveiling was its off-road capability, which Rickard states are key to the pickup market. This is because when it comes to pickups, a vehicle must have ample off-road capability, even if it never goes beyond the road in its lifetime. In this regard, Rickard notes that Tesla seems to have knocked the ball out of the park once more. The auto veteran noted that the all-electric pickup reminds him of the Hummer H1, a true rough-and-tough vehicle before its line was toned down with the H2 and H3.
“This thing’s a Hummer. A Ford F-150, the tricked out 4×4 Supercrew cab, has 9.6” of ground clearance. This has 16” – that’s like a Hummer. I think the Hummer H1 was 16. So it makes a big difference in off-roading And underneath that, I’m told it’s all armored, it’s all covered, you can’t get at the motors, you can’t get at the batteries, it’s a skidplate. So specifically, on the things that define a pickup truck, and I’m surprised Elon Musk even knew what those were, but he’s got it, and that’s this offroad capability, and this kind of tough, durable, manly kind of gig,” Rickard remarked.
Overall, the Cybertruck may very well remain a polarizing vehicle for years to come, and some may never really grow to like its origami-style XY look. Despite this, Rickard believes that the vehicle hits all the right notes when it comes to price and features that are essential to the pickup buyer. In conclusion, the auto expert noted that some time from now, Tesla Chief Designer Franz von Holfhausen would probably be inducted into the design hall of fame for actually pulling off an XY design. As for CEO Elon Musk, this may be his most brilliant vehicle yet.
“He hit all the right notes, on here is a truck you can take a sledgehammer to, and you can beat this truck all you want and it doesn’t even show damage. And it has an off-road capability in case you ever roll it up onto the front lawn of your house,” Rickard noted.
Elon Musk clapped back at France’s decision to withhold the approval for Tesla’s Full Self-Driving (FSD) Supervised system, projecting a clear and blunt message to French Transport Minister Phillippe Tabarot, after he publicly rejected the technology in its current form.
Tabarot outlines several concerns with Tesla Full Self-Driving in a detailed video statement, where he said, “The safety trade-offs are not yet sufficient to authorize it as it currently stands,” he said. He emphasized that FSD is not a true self-driving system and that the driver remains fully responsible.
Key issues Tabarot also brought up included allowing speeding when surrounding traffic exceeds limits and what he believes are insufficient guarantees of driver attention during complex urban maneuvers such as lane changes, intersections, and roundabouts.
Delaying the approval of FSD in France will cost lives
— Elon Musk (@elonmusk) July 22, 2026
While acknowledging technological progress and France’s support for autonomous innovation, Tabarot stressed that deployment must prioritize road safety. He noted ongoing technical discussions with Tesla, the Netherlands, and other European partners, with further ecosystem meetings planned for the fall.
Musk’s rebuke highlights the human cost of regulatory caution. Tesla’s latest safety reports provide compelling data supporting accelerated adoption. In the most recent 12-month period, vehicles using FSD (Supervised) recorded one major collision per approximately 5.1 million miles driven, dramatically better than the U.S. national average of one crash per 698,000 miles.
Even Tesla vehicles driven manually with active safety features outperform the average by a wide margin. These figures come from billions of real-world miles of telemetry, showing FSD vehicles involved in far fewer incidents than both manual Teslas and the broader U.S. fleet.
Critics argue Tesla’s comparisons require careful scrutiny regarding reporting thresholds and fleet demographics, yet the data consistently positions FSD as a potential lifesaver. With road fatalities remaining a leading cause of death worldwide, Musk contends that proven safer technology should not face prolonged bureaucratic hurdles.
France’s measured approach reflects the broader European regulatory caution, which many, especially Musk, have been critical of in the past. However, as autonomous systems from Tesla and competitors like Waymo demonstrate superior safety in independent studies, pressure is mounting for harmonized approvals.
Musk’s warning carries the belief that every month of delay may equate to avoidable tragedies on European roads.
In a striking revelation that underscores the lucrative crossover between Big Tech and space exploration, Alphabet Inc., Google’s parent company, disclosed a massive $94.1 billion equity stake in SpaceX following the rocket company’s blockbuster initial public offering earlier this year.
The disclosure came in Alphabet’s quarterly filing, marking the first time the long-held private investment has been publicly valued at market prices. Google was an early backer, investing alongside Fidelity in 2015 with roughly $500-900 million at a time when SpaceX was valued around $12 billion.
That bet has delivered extraordinary returns, roughly a hundredfold, transforming a strategic play on satellite internet and launch capabilities into one of Alphabet’s largest assets.
Google, $GOOGL, has said they hold $94 billion in SpaceX, $SPCX, shares after IPO.
— unusual_whales (@unusual_whales) July 23, 2026
Of the total holding, approximately $80 billion remains subject to short-term post-IPO lockup restrictions, preventing near-term sales. An additional $14.1 billion faces longer-term restrictions, extending into the third quarter of 2027. This structure limits immediate liquidity but protects against market volatility as SpaceX transitions into public trading.
The SpaceX position contributed significantly to gains in Alphabet’s broader investment portfolio, which also includes a major stake in AI leader Anthropic. Combined, these holdings helped drive nearly $100 billion in investment gains during the second quarter, providing a substantial boost to net income amid ongoing AI spending pressures.
Analysts view the disclosure as validation of Alphabet’s venture strategy beyond its core search and cloud businesses. The investment aligns with deeper ties, including reported multi-billion-dollar deals for AI computing capacity on SpaceX infrastructure. As SpaceX advances Starship flights, Starlink expansion, and ambitious Mars goals under Elon Musk, Google’s stake positions it to benefit from the commercialization of space.
For Alphabet, the windfall highlights how patient, forward-looking bets in transformative sectors can yield outsized rewards. While lockups temper short-term impact, the holding cements SpaceX as a cornerstone of Alphabet’s diversified portfolio in an era where aerospace, AI, and connectivity increasingly intersect. Investors will watch closely as restrictions lift and SpaceX’s public performance unfolds.
In early 2026, Tesla made a bold strategic pivot: it largely eliminated the option to purchase Full Self-Driving (FSD) software outright and shifted to a subscription-only model. The change, effective around mid-February, ended the one-time fee that had previously ranged as high as $15,000 and later dropped to $8,000. Instead, customers would access FSD (Supervised) for $99 per month in the U.S.
At the time, skeptics questioned whether locking customers into recurring payments would hurt adoption or alienate buyers who preferred ownership of the feature. Tesla bet that a lower barrier to entry, seamless integration at purchase, and the ability to cancel at any time would drive higher uptake.
The results from Q2 2026 speak for themselves: the decision has been a resounding success, delivering the largest quarterly growth in FSD subscriptions in the company’s history.
Tesla FSD subscriptions went up 56% in Q2 2026 to 1.48 million, an increase of 200,000 from Q1 2026.
Tesla added more FSD subscribers in Q2 than in any quarter in its history. pic.twitter.com/jTciTD2JqW
— Sawyer Merritt (@SawyerMerritt) July 22, 2026
According to Tesla’s Q2 shareholder update, active FSD subscriptions reached 1.48 million globally by the end of June 2026. That represents a 56 percent increase year-over-year and a 15.6 percent jump from the prior quarter. Tesla added roughly 200,000 new subscriptions in the period alone—the biggest single-quarter gain on record.
North America led the charge, with more than 55 percent of new vehicle deliveries including an FSD subscription at the time of purchase, a record attach rate for the region.
Tesla explicitly noted that “more customers [are] opting for subscription at the time of vehicle purchase,” crediting the model shift and prominent placement of the option in the ordering process. Subscriptions now contribute meaningfully to ancillary revenue, helping offset pressure elsewhere in the business.
The financial upside is substantial: At $99 per month, 1.48 million active subscriptions generate approximately $146.5 million in monthly recurring revenue. Over a full year, that equates to roughly $1.76 billion in annualized recurring revenue (ARR) from FSD subscriptions alone, assuming steady retention and no major pricing changes.
These figures represent pure, high-margin software revenue. Unlike vehicle sales, which carry production costs, warranty obligations, and supply-chain risks, FSD subscriptions flow largely to the bottom line once the software is developed and deployed over-the-air.
Tesla does not break out exact FSD subscription revenue in its filings (it sits within “Services and Other”), but the category grew 50 percent year-over-year in Q2, with executives highlighting subscriptions as a key driver.
The subscription model offers several structural advantages. It lowers the upfront cost of a new Tesla, potentially broadening the buyer pool and supporting vehicle demand, especially important amid fluctuating EV market conditions. It creates a predictable revenue stream that compounds as the fleet grows and more owners try (and stick with) the software.
Legacy one-time purchasers still exist, but new growth is overwhelmingly subscription-based following the February cutoff.
Early data also suggests improving retention and satisfaction, as well. Tesla has rolled out iterative FSD updates, including v14 features, and expanded availability to additional markets. Recent regulatory approvals in parts of Europe have further boosted interest, with owners in newly enabled countries eager to activate the software they had been waiting for.
FSD is still supervised; regulatory hurdles for true unsupervised autonomy persist in many regions, including the United States, and competition in advanced driver-assistance systems is intensifying. Yet the Q2 numbers validate Tesla’s bet: by removing the large upfront commitment and making FSD accessible via subscription, the company has accelerated adoption faster than many anticipated.
What began as a controversial switch-up has become a clear win. With nearly 1.5 million subscribers, record attach rates, and nearly $1.8 billion in potential annual recurring revenue already in view, Tesla’s FSD business is transitioning from a promised future to a tangible, fast-growing profit engine.
If the momentum continues, and especially if unsupervised capabilities unlock robotaxi opportunities, the subscription flywheel could become one of the most valuable assets in Tesla’s portfolio.
Elon Musk claps back at France’s Tesla Full Self-Driving approval delay
Google’s massive stake in SpaceX will shock you
