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Auto expert dubs Tesla Cybertruck as Elon Musk’s boldest, greatest creation yet
The Tesla Cybertruck’s design has been teased by Elon Musk long before it was unveiled, yet the vehicle still dropped jaws when it rolled out on stage during its unveiling event. The Cybertruck has notably polarized the car community, but if a veteran auto expert is any indication, the vehicle may very well be one of Elon Musk’s boldest, greatest creations yet.
In an extensive discussion on his YouTube channel and an accompanying blog post, auto expert Jack Rickard covered several aspects of the Tesla Cybertruck, from its design to the underlying disruption that it would likely trigger in America’s pickup market. Rickard noted that despite its less-than-stellar unveiling, he believes that the Cybertruck may very well be the “most brilliant thing” Elon Musk has ever done, and the “most brilliant design” that Franz von Holfhausen has ever issued.
Rickard argued that with the Cybertruck, Tesla has effectively gone for the pickup market’s jugular by releasing a vehicle that is competitive in cost but exceeding its rivals in terms of toughness and durability, power, spaciousness, and off-road capability. With this particular combination in mind, Rickard noted that he believes the Cybertruck would be “astonishingly successful.”
Pickup trucks, apart from vehicles that are used for work, are also vehicles that invoke toughness. This is evident in the way each of the Big Three in the US promotes their flagship pickups: the F-150, Silverado, and Ram are tough vehicles that can tow and take punishment, but Rickard notes that over the years, these trucks have reached a point where it has become difficult to take them through punishing conditions. “Since some of the larger more tricked out trucks can run $60-$80k, you don’t want to be squeamish about taking it offroad. But the gentle brush of a few branches and that stunning paint job turns to a scratched up mess,” Rickard wrote.
This is where the Cybertruck excels in. With its stainless steel exoskeleton, Tesla has pretty much hit the ball out of the park. The Cybertruck is unpainted and domineering, and it can literally take a sledgehammer without missing a beat. Its thin lights are even designed in such a way that it would be very difficult to break them. Much of this has to do with its origami-like XY design, which Rickard notes have been floated around for a long time but never attempted by mainstream manufacturers due to its challenges. “I predict that the shock of that design will be replaced by the genius of it,” the auto expert remarked.
The Cybertruck also excels in power and towing, two key features that are important for real pickup truck buyers. The tug-of-war demo between the Cybertruck and a screaming Ford F-150 spoke volumes: electric motors are more than capable of besting the internal combustion engine. Apart from this, the Cybertruck also has a cavernous interior, which pickup truck buyers would likely love. Six seats, ample legroom at the rear, and arguably the most massive center console in the market are things that the pickup market would not ignore.
Yet, perhaps the one thing that was largely ignored even in the Cybertruck’s unveiling was its off-road capability, which Rickard states are key to the pickup market. This is because when it comes to pickups, a vehicle must have ample off-road capability, even if it never goes beyond the road in its lifetime. In this regard, Rickard notes that Tesla seems to have knocked the ball out of the park once more. The auto veteran noted that the all-electric pickup reminds him of the Hummer H1, a true rough-and-tough vehicle before its line was toned down with the H2 and H3.
“This thing’s a Hummer. A Ford F-150, the tricked out 4×4 Supercrew cab, has 9.6” of ground clearance. This has 16” – that’s like a Hummer. I think the Hummer H1 was 16. So it makes a big difference in off-roading And underneath that, I’m told it’s all armored, it’s all covered, you can’t get at the motors, you can’t get at the batteries, it’s a skidplate. So specifically, on the things that define a pickup truck, and I’m surprised Elon Musk even knew what those were, but he’s got it, and that’s this offroad capability, and this kind of tough, durable, manly kind of gig,” Rickard remarked.
Overall, the Cybertruck may very well remain a polarizing vehicle for years to come, and some may never really grow to like its origami-style XY look. Despite this, Rickard believes that the vehicle hits all the right notes when it comes to price and features that are essential to the pickup buyer. In conclusion, the auto expert noted that some time from now, Tesla Chief Designer Franz von Holfhausen would probably be inducted into the design hall of fame for actually pulling off an XY design. As for CEO Elon Musk, this may be his most brilliant vehicle yet.
“He hit all the right notes, on here is a truck you can take a sledgehammer to, and you can beat this truck all you want and it doesn’t even show damage. And it has an off-road capability in case you ever roll it up onto the front lawn of your house,” Rickard noted.
Elon Musk said today on X that Teslas will start to learn your individual preferences. This is something that he seemed to hint toward earlier this month when he said parking was by far the biggest reason drivers intervene with Full Self-Driving.
Musk made the comment in response to notable Tesla influencer Whole Mars, who said that his vehicle will sometimes disobey the settings he has enabled for his car. He responded to the post, stating that “The car will start to remember your specific interventions and match each person’s individual preferences.”
The car will start to remember your specific interventions and match each person’s individual preferences
— Elon Musk (@elonmusk) July 18, 2026
This is something that could be perhaps one of the biggest ways Tesla could minimize or even work closer toward eliminating interventions altogether. While FSD does a lot of things really well, many people intervene a vast majority of the time not due to major or critical safety errors.
Instead, many take over because the car is doing something that they do not like as a preference; it might park in a parking spot that is not preferred by the driver, it might linger too long in the left lane on the highway (a personal favorite), or it could even take a route that the driver does not like.
These all lead to interventions, but they are not triggered by a major safety issue. Instead, it’s just preference.
READ OUR REVIEW OF TESLA’S LATEST FSD VERSION:
Tesla Full Self-Driving v14.3.5 Early Impressions: new features and early performance
If Teslas could start to learn the personal preferences of the person who owns them, interventions will truly begin to be less frequent. Some of this is already pretty evident, in my opinion. Teslas use a neural network to learn behaviors and accumulate data to improve performance.
For months now, we’ve tracked FSD’s performance at “Except Right Turn” stop signs, something that is very common in Pennsylvania, but many of our readers located in other parts of the U.S. have never heard of. FSD handles one Except Right Turn stop sign very well, one that I travel past frequently. Others that I do not navigate through as often do not have as confident a performance. It seems like the cars might already be doing this to an extent.
🚨 Tesla Full Self-Driving v14.3 proceeds through an Except Right Turn Stop Sign pic.twitter.com/YemRSlens7
— TESLARATI (@Teslarati) April 8, 2026
That example is also for something that is a street sign and not necessarily a driver preference; however, I still feel it is worth mentioning because it only handles that commonly passed Except Right Turn stop sign with true confidence. Others it still seems to struggle with.
This could be one of Tesla’s big moves toward full autonomy, and it could be a pathway to truly unsupervised driving. Every day, millions of cars on the road travel at a human driver’s personal preferences with no incident. Why can’t autonomous vehicles still cater to a passenger’s preferences while being autonomous? Tesla seems to have the idea that it would be possible.
Florida Governor Ron DeSantis has sharply criticized legacy media outlets for what he describes as selective and biased reporting on vehicle accidents involving Tesla. In a recent X post, DeSantis questioned why headlines routinely spotlight the Tesla brand in crash stories, even when human error is the clear cause, while similar incidents with other automakers often receive generic treatment.
A prime example is the June 19, 2026, fatal crash in Katy, Texas. A Tesla Model 3 driven by Michael Butler struck a brick home at high speed, killing 76-year-old Martha Avila inside. Initial reports and headlines prominently featured “Tesla crash” and referenced the driver’s claim that an automated driving-assistance system was engaged.
Many outlets quickly speculated that Full Self-Driving or Autopilot were the cause of the crash, immediately blaming the suites for the accident shortly after it happened.
However, Tesla responded shortly after the accident with vehicle data that showed Butler manually overrode the system by pressing the accelerator to 100 percent, reaching 73 MPH in a residential area, more than double the speed limit. The accelerator remained floored after impact.
Tesla finally clarifies fatal Texas crash, confirms driver manually overrode acceleration
The National Transportation Safety Board (NTSB) later confirmed these findings, and Butler now faces manslaughter charges. His phone searches also included queries like “Tesla FSD too timid,” suggesting he may have intervened aggressively. Despite this, many headlines continued to center Tesla’s technology rather than the driver’s actions.
DeSantis highlighted a Washington Post headline, which was labeled, “Newly released photo shows wreckage of Tesla crash that killed grandmother.”
Do legacy media outlets typically use headlines involving the make of a car in a crash or is that only for Tesla?
It would be one thing if the self-driving malfunctioned but the crash was purely human-induced.
Seems like these outlets want to associate Tesla with crashes as… pic.twitter.com/EmfyeYiuv6
— Ron DeSantis (@RonDeSantis) July 17, 2026
The subheadline noted the driver overrode assistance and floored the accelerator, yet the brand name dominated the framing. He asked whether legacy outlets typically name the make of a car in routine crashes or reserve that treatment for Tesla to push a narrative.
This pattern appears widespread. Crashes involving Ford, Chevrolet, or Toyota vehicles frequently appear as “pickup truck slams into home” or “fatal car crash kills pedestrian” without brand specifics, especially absent new technology angles.
High-profile Ford F-150 or Chevy Silverado incidents tied to large sales volumes often escape brand-callout scrutiny. In contrast, Tesla stories consistently lead with the manufacturer, amplifying perceptions of risk despite data showing strong overall safety performance:
🚨 Why do Tesla Owners get so defensive over the narrative of crashes involving Teslas? https://t.co/aX7ogtjTCR pic.twitter.com/KO4QWaLOKl
— TESLARATI (@Teslarati) June 24, 2026
Tesla’s own 2025 Impact Report indicates vehicles using FSD logged 0.19 major incidents per million miles, roughly eight times fewer than the U.S. average. Models like the Model Y also rank among the safest in IIHS and NHTSA testing for occupant protection. Critics argue disproportionate coverage ignores these statistics and driver behavior factors, such as younger or more aggressive Tesla owners in some studies.
DeSantis frames this as part of a broader political agenda against innovative American companies like Tesla. By consistently naming Tesla while downplaying others, media outlets risk eroding public trust and shaping perceptions detached from the evidence of human error in most cases.
As autonomous technology evolves across the industry, consistent and factual reporting will be essential to separate real safety concerns from narrative-driven coverage.
Tesla entered two new markets this week by advancing its presence in Latvia (Europe) and officially launching operations in Uruguay (South America), marking a rapid dual-continent expansion.
These moves underscore the company’s strategy to tap into emerging EV markets with supportive policies, renewable energy grids, and growing demand for sustainable transport.
Latvia: Strengthening the Baltic Footprint
In Latvia, Tesla has built on its earlier registration of Tesla Latvia SIA in late 2025 with recent steps toward full operations, including job postings for a service center and representation in Riga. This aligns with broader Baltic expansion following Lithuania’s model of pop-up stores and service centers.
Coming to Latvia https://t.co/XNkQQJ2O6a pic.twitter.com/yS9kpcNky1
— Tesla Europe, Middle East & Africa (@teslaeurope) July 17, 2026
EV penetration in Latvia stands at around 7 percent for BEVs in new passenger car registrations. 2025 data showed 1,602 BEVs out of about 22,500 total, or 7.1 percent, with combined plug-ins nearing 19 percent. Growth has been steady but below the European average, supported by government subsidies and infrastructure development. Tesla models like the Model 3 lead local EV registrations.
Vehicles for the Latvian market will likely be sourced from Gigafactory Berlin or Gigafactory Shanghai. Charging infrastructure is robust for the region as well, with over 400- 2,000 public points, with Tesla Superchargers in Riga, Jūrmala, and along Via Baltica routes offering up to 250 kW.
Uruguay: Third South American Country
Tesla teased its Uruguay arrival with “Estamos llegando,” or, “We are arriving,” on social media, followed by an official presentation scheduled for mid-July.
Hola Uruguay 🇺🇾
Nuestros Model 3 y Model Y están cada vez mas cerca! pic.twitter.com/FR41fsA7um
— Tesla Latinoamérica (@Tesla_LatAm) June 30, 2026
The company established Tesla Uruguay SAS, homologated Model 3 and Model Y (three versions each), and appointed local leadership. This makes Uruguay Tesla’s third official South American market after Chile and Colombia.
Uruguay boasts one of Latin America’s highest EV penetrations, with battery-electric vehicles exceeding 20 percent market share recently, driven by tax incentives, high fuel prices, and a nearly 95-100 percent renewable electricity grid. Hundreds of Teslas already operate via grey imports, but official sales bring warranties, service, and support.
Vehicles will be imported from Gigafactory Shanghai, enabling competitive pricing for Model 3 and Model Y. Charging plans include Supercharger development alongside existing infrastructure, leveraging the country’s green energy advantage for affordable operation.
Tesla Superchargers follow Model 3 and Model Y to South American country
Tesla’s Dual Continent Expansion
Tesla’s simultaneous push into Latvia and Uruguay demonstrates efficient scaling: prioritizing service and infrastructure first, then direct sales in high-potential niches. In Europe, it fills Baltic gaps; in Latin America, it counters Chinese dominance while leveraging renewables.
This dual move signals Tesla’s ambition to accelerate global EV adoption amid varying regional paces. By addressing local needs, like subsidies in Latvia or incentives and green grids in Uruguay, Tesla not only boosts volumes but advances its mission of sustainable energy.
For investors and consumers, it highlights resilience and opportunity in diverse markets, potentially paving the way for further growth in underserved regions. With strong fundamentals in both, these entries could yield long-term gains as EV transitions mature worldwide.
Elon Musk says your Tesla will start to learn your individual preferences
Ron DeSantis calls out media bias in Tesla crash coverage
