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Ford CEO draws a clear line between the Tesla Cybertruck and F-150 Lightning [Opinion]

(Credit: Dirty Tesla/Twitter)

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In an interview on Mad Money with Jim Cramer, Ford CEO Jim Farley shared his thoughts on the Tesla Cybertruck and the legacy automakers’ decision to use Tesla’s North American Charging Standard (NACS).

Tesla and Ford may have formed a new partnership when the latter decided to adopt NACS. However, Farley made it clear in his recent interview with Cramer that the two automakers still have healthy competition. When talking about the Tesla Cybertruck, Farley didn’t mince any words. 

“The reality is America loves an underdog—and we are the market leader for EV trucks and vans, and we know those customers better than anyone,” said the Ford CEO. 

Farley drew a stark line at the difference between the Tesla Cybertruck and the Ford F-150 Lightning. 

“And if [Elon Musk] wants to design a Cybertruck for Silicon Valley people, fine. It’s like a cool high-end product parked in front of a hotel. But I don’t make trucks like that. I make trucks for real people who do real work, and that’s a different kind of truck,” Farley said.

Different Pickup Trucks, Different Markets

The pickup truck market is quite different from the passenger car market. While the majority of the customers in the passenger car market look for vehicles to get from point A to point B, pickup truck buyers usually have specific reasons for purchasing a pickup truck. 

Pick-up trucks are used in various ways, from regular use as part of commercial fleets to specialized overlanding activities. With the multiple uses of pickup trucks in mind, even Rivian’s R1T would attract a different set of customers than the F-150 Lightning. The Rivian R1T is marketed toward customers who enjoy outdoor adventures, like hiking or camping. Ford’s F-150 lineup has always focused on working trucks. 

No Specific Niche for the Cybertruck

Elon Musk teased that the Tesla Cybertruck will have some cool new tech when it is out on the market, which some may assume would attract “Silicon Valley” people. However, Tesla has never pitched the Cybertruck as a pickup made explicitly for one activity. Although some early supporters of the Cybertruck have noted that it would make an excellent addition to a commercial fleet, mainly because its stainless steel exoskeleton makes it easier and more affordable to manage. 

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The Tesla Cybertruck, Rivian R1T, and Ford F-150 Lightning have specific features that attract customers. If the R1T and F-150 Lighting were to adopt Tesla NACS, the playing field between the three pickup trucks would be even. The Tesla Cybertruck’s success depends on whether it can carve its own place in the pickup truck market, much like its older siblings did in their respective categories.

The Teslarati team would appreciate hearing from you. If you have any tips, contact me at maria@teslarati.com or via Twitter @Writer_01001101.

Maria--aka "M"-- is an experienced writer and book editor. She's written about several topics including health, tech, and politics. As a book editor, she's worked with authors who write Sci-Fi, Romance, and Dark Fantasy. M loves hearing from TESLARATI readers. If you have any tips or article ideas, contact her at maria@teslarati.com or via X, @Writer_01001101.

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Tesla’s AI lead doubles down on FSD’s speed strategy, and owners are confused

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Credit: Tesla

Tesla’s AI lead Ashok Elluswamy doubled down on the company’s strategy regarding Full Self-Driving’s speed settings, and owners are definitely confused.

Earlier versions of Full Self-Driving allowed owners to set a max speed that the vehicle could travel while operating under the semi-autonomous driver assistance platform. This allowed more customization for the driver, giving them the ability to experience FSD’s robust performance with their own personal preferences.

Speed is massively important for obvious reasons — it’s not only a question of keeping the vehicle occupants comfortable by traveling at a safe speed, but it’s also something that could contribute to a ticket or infraction from law enforcement.

With the release of FSD v14 last year, Tesla removed the ability to set a max speed and instead opted for five Speed Profiles, ranging from “Sloth,” the most conservative, to “Mad Max,” the most aggressive and spirited. These profiles not only control speed, but also how frequently the vehicle will execute passes, perform lane changes, and other contributing factors.

The removal of the Max Speed setting was a major complaint amongst the Tesla community because it left owners scrambling for a way to experience suitable behaviors while traveling at an appropriate speed. Most felt the driving profiles would be a good indicator of the behaviors, while speed would still be left up to the discretion of the driver.

Instead, Tesla’s Speed Profiles determine both, and the constant tinkering of how they behave has been a major bottleneck and point of confusion for both owners and the company. From update to update, the Speed Profiles will change, sometimes more drastically than others. Some owners have complained that the “Standard” profile is too fast, while others have experienced “Mad Max” traveling below the speed limit:

These things change with each update, but the big complaint is that owners are on the hook for any tickets that come from FSD’s infractions; that’s the caveat of the suite being named FSD (Supervised). It ultimately means the driver is responsible, and the automaker has no liability when it comes to speeding tickets or general traffic infractions.

It is the driver’s responsibility to take over or adjust based on this.

Elluswamy essentially confirmed that there are no plans to bring back Max Speed control, because it is what he referred to as “an anti pattern.” He then echoed something that CEO Elon Musk has started to really push with FSD, and that’s the idea that Tesla is really honing in on the preferences of the driver.

Owners were confused by Tesla’s decision, stating that there must be a better way, especially considering disengagements for incorrect speeds are common:

From personal experience and using FSD for over 72 percent of my driving miles since v14 was released late last year, I make Speed Profile adjustments constantly. If FSD is traveling a tad too quickly, I will scale it back, and if it’s too conservative, I’ll make it more aggressive.

I don’t complain about making the Speed Profile changes too frequently, but it would certainly be nice to have it happen less frequently. There are far too many times I am concerned about getting a ticket, even in Standard mode.

The biggest issue for me, personally, which seems to be echoed throughout the community, is the fact that Tesla’s goal is to minimize disengagements. Many drivers are stating that speed is a major reason for disengagements.

However, Tesla is not willing to bring back this one level of input because it would technically be a regression.

Whether it’s right or wrong in your opinion, it is what Tesla is going with, and it seems like it has pivoted quite a bit from its other strategies for minimizing interventions by pushing its AI to behave in a way that would fit the occupant’s personal preferences.

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Tesla qualifies for awesome new first-time EV buyer incentive in California

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White Tesla Model X rear bumper showing California license plate

Tesla is one of several automakers whose vehicles qualify for an awesome new first-time EV buyer incentive program in California.

The Golden State launched the MyFirstEV incentive program, which helps those buying an electric vehicle for the first time with a $3,500 incentive on new-inventory purchases of a Model 3 or Model Y.

The incentive requires an order on or after August 3, and delivery must be taken while the program is still being funded. California has set aside $135.5 million to help strengthen its SEV market and support automotive innovation.

Incentives are offered at the point of sale, and used EVs are also available for a partial incentive of $1,750. Half of the $3,500 and $1,750 incentive amounts are covered by California, with the other half being covered by participating OEMs.

Additionally, rules apply for MSRP and how the vehicle will qualify for the incentive. Any vehicle from a non-California headquartered OEM must have an MSRP of $50,000 or less. Used vehicles must be priced at $25,000 or less and must be at least two model years older than the year of purchase.

The cars must also be purchased from manufacturers as certified pre-owned vehicles. Private dealerships are not eligible.

In total, California expects to incentivize over 73,000 ZEVs.

Participating Manufacturers

Fourteen total automakers are participating in California’s MyFirstEV program:

  • Chevrolet – Launching August 2026
  • Ford – Launching August 2026
  • Honda – Launching September 2026
  • Hyundai – Launching August 2026
  • Kia – Launching August 2026
  • Lexus – Launching September 2026
  • Lucid – Launching August 2026
  • Mitsubishi – Launching November 2026
  • Nissan – Coming Soon
  • Rivian – Coming Soon
  • Subaru – Launching September 2026
  • Tesla – Launching August 2026
  • Toyota – Launching September 2026
  • Volvo – Coming Soon

 

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Investor's Corner

SpaceX to report first-ever earnings today: here’s what to expect

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Credit: SpaceX

Elon Musk’s space exploration company, SpaceX (NASDAQ: SPCX), is set to report its earnings for the second quarter today in what will be its first-ever earnings call since going public in July.

SpaceX is trading down roughly 25 percent from its IPO. These early stock signals are usually a bit tumultuous, and considering this is the first company actively launching rockets that is available on the stock exchange, investors might have a tendency to be a bit skittish.

However, there are going to be some details that investors will hear for the first time today on the earnings call. Here’s what to look for:

Wall Street Expectations

Revenue is expected to fall somewhere around $6.8 billion, and will be heavily driven by Starlink, which is SpaceX’s widely popular satellite internet platform that has been adopted by numerous airlines, cruise ships, and other maritime operations. It is also available for consumers at home or in their cars.

Earnings Per Share (EPS) expectations fall at a net loss of $0.23 per share. Wall Street sees this as a total net loss of roughly $1.9 billion.

EBITDA is expected to come in between $2 billion and $2.1 billion.

What Investors Want to Know

Tesla uses the Say platform to help work with both retail and institutional investors to answer relevant and quality questions that address concerns or questions that they might have.

However, SpaceX is doing things differently, as the company launched its own Investor Relations website where these questions are being fielded. Just like the Tesla questions, they seem to be less focused on the operational tasks and overall progress of the company, and more novelty.

Here are the top five:

  • Has the team thought about what possibilities there are with your mascot Asteroid? Whether it’s starting additional foundations for kids in its name, helping kids learn about space, etc. Kids are our future, and Asteroid would be a fun and easy way to help.
  • Baby Asteroid is already making a difference through charity around the world. Could SpaceX take it even further with programs that inspire kids to explore space?
  • SpaceX has some legendary vehicle names. Would you ever allow the public to name a Starship, even knowing there is a 99% chance it becomes Shipy McShipface?
  • When can we expect to see more footage of the Human Landing System?
  • Will Asteroid (your mascot) go to Mars?

SpaceX will report its earnings today, August 4, at 4:30 P.M. EDT.

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