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Ford CEO draws a clear line between the Tesla Cybertruck and F-150 Lightning [Opinion]

(Credit: Dirty Tesla/Twitter)

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In an interview on Mad Money with Jim Cramer, Ford CEO Jim Farley shared his thoughts on the Tesla Cybertruck and the legacy automakers’ decision to use Tesla’s North American Charging Standard (NACS).

Tesla and Ford may have formed a new partnership when the latter decided to adopt NACS. However, Farley made it clear in his recent interview with Cramer that the two automakers still have healthy competition. When talking about the Tesla Cybertruck, Farley didn’t mince any words. 

“The reality is America loves an underdog—and we are the market leader for EV trucks and vans, and we know those customers better than anyone,” said the Ford CEO. 

Farley drew a stark line at the difference between the Tesla Cybertruck and the Ford F-150 Lightning. 

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“And if [Elon Musk] wants to design a Cybertruck for Silicon Valley people, fine. It’s like a cool high-end product parked in front of a hotel. But I don’t make trucks like that. I make trucks for real people who do real work, and that’s a different kind of truck,” Farley said.

Different Pickup Trucks, Different Markets

The pickup truck market is quite different from the passenger car market. While the majority of the customers in the passenger car market look for vehicles to get from point A to point B, pickup truck buyers usually have specific reasons for purchasing a pickup truck. 

Pick-up trucks are used in various ways, from regular use as part of commercial fleets to specialized overlanding activities. With the multiple uses of pickup trucks in mind, even Rivian’s R1T would attract a different set of customers than the F-150 Lightning. The Rivian R1T is marketed toward customers who enjoy outdoor adventures, like hiking or camping. Ford’s F-150 lineup has always focused on working trucks. 

No Specific Niche for the Cybertruck

Elon Musk teased that the Tesla Cybertruck will have some cool new tech when it is out on the market, which some may assume would attract “Silicon Valley” people. However, Tesla has never pitched the Cybertruck as a pickup made explicitly for one activity. Although some early supporters of the Cybertruck have noted that it would make an excellent addition to a commercial fleet, mainly because its stainless steel exoskeleton makes it easier and more affordable to manage. 

The Tesla Cybertruck, Rivian R1T, and Ford F-150 Lightning have specific features that attract customers. If the R1T and F-150 Lighting were to adopt Tesla NACS, the playing field between the three pickup trucks would be even. The Tesla Cybertruck’s success depends on whether it can carve its own place in the pickup truck market, much like its older siblings did in their respective categories.

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Maria--aka "M"-- is an experienced writer and book editor. She's written about several topics including health, tech, and politics. As a book editor, she's worked with authors who write Sci-Fi, Romance, and Dark Fantasy. M loves hearing from TESLARATI readers. If you have any tips or article ideas, contact her at maria@teslarati.com or via X, @Writer_01001101.

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Tesla wins another award critics will absolutely despise

Tesla earned an overall score of 49 percent, up 6 percentage points from the previous year, widening its lead over second-place Ford (45 percent, up 2 points) to a commanding 4-percentage-point gap. The company also excelled in the Fossil Free & Environment category with a 50 percent score, reflecting strong progress in reducing emissions and decarbonizing operations.

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(Credit: Tesla)

Tesla just won another award that critics will absolutely despise, as it has been recognized once again as the company with the most sustainable supply chain.

Tesla has once again proven its critics wrong, securing the number one spot on the 2026 Lead the Charge Auto Supply Chain Leaderboard for the second consecutive year, Lead the Charge rankings show.

This independent ranking, produced by a coalition of environmental, human rights, and investor groups including the Sierra Club, Transport & Environment, and others, evaluates 18 major automakers on their efforts to build equitable, sustainable, and fossil-free supply chains for electric vehicles.

Tesla earned an overall score of 49 percent, up 6 percentage points from the previous year, widening its lead over second-place Ford (45 percent, up 2 points) to a commanding 4-percentage-point gap. The company also excelled in the Fossil Free & Environment category with a 50 percent score, reflecting strong progress in reducing emissions and decarbonizing operations.

Perhaps the most impressive achievement came in the batteries subsection, where Tesla posted a massive +20-point jump to reach 51 percent, becoming the first automaker ever to surpass 50 percent in this critical area.

Tesla achieved this milestone through transparency, fully disclosing Scope 3 emissions breakdowns for battery cell production and key materials like lithium, nickel, cobalt, and graphite.

The company also requires suppliers to conduct due diligence aligned with OECD guidelines on responsible sourcing, which it has mentioned in past Impact Reports.

While Tesla leads comfortably in climate and environmental performance, it scores 48 percent in human rights and responsible sourcing, slightly behind Ford’s 49 percent.

The company made notable gains in workers’ rights remedies, but has room to improve on issues like Indigenous Peoples’ rights.

Overall, the leaderboard highlights that a core group of leaders, Tesla, Ford, Volvo, Mercedes, and Volkswagen, are advancing twice as fast as their peers, proving that cleaner, more ethical EV supply chains are not just possible but already underway.

For Tesla detractors who claim EVs aren’t truly green or that the company cuts corners, this recognition from sustainability-focused NGOs delivers a powerful rebuttal.

Tesla’s vertical integration, direct supplier contracts, low-carbon material agreements (like its North American aluminum deal with emissions under 2kg CO₂e per kg), and raw materials reporting continue to set the industry standard.

As the world races toward electrification, Tesla isn’t just building cars; it’s building a more responsible future.

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Tesla Full Self-Driving likely to expand to yet another Asian country

“We are aiming for implementation in 2026. [We are] doing everything in our power [to achieve this],” Richi Hashimoto, president of Tesla’s Japanese subsidiary, said.

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Credit: Tesla Asia | X

Tesla Full Self-Driving is likely to expand to yet another Asian country, as one country seems primed for the suite to head to it for the first time.

The launch of Full Self-Driving in yet another country this year would be a major breakthrough for Tesla as it continues to expand the driver-assistance program across the world. Bureaucratic red tape has held up a lot of its efforts, but things are looking up in some regions.

Tesla is poised to transform Japan’s roads with Full Self-Driving (FSD) technology by 2026.

Richi Hashimoto, president of Tesla’s Japanese subsidiary, announced the ambitious timeline, building on successful employee test drives that began in 2025 and earned positive media reviews. Test drives, initially limited to the Model 3 since August 2025, expanded to the Model Y on March 5.

Once regulators approve, Over-the-Air (OTA) software updates could activate FSD across roughly 40,000 Teslas already on Japanese roads. Japan’s orderly traffic and strict safety culture make it an ideal testing ground for autonomous driving.

Hashimoto said:

“We are aiming for implementation in 2026. [We are] doing everything in our power [to achieve this].”

The push aligns with Hashimoto’s leadership, which has been credited for Tesla’s sales turnaround.

In 2025, Tesla delivered a record 10,600 vehicles in Japan — a nearly 90% jump from the prior year and the first time exceeding 10,000 units annually.

The strategy shifted from online-only sales to adding 29 physical showrooms in high-traffic malls, plus staff training and attractive financing offers launched in January 2026. Tesla also plans to expand its Supercharger network to over 1,000 points by 2027, boosting accessibility.

This Japanese momentum reflects Tesla’s broader international expansion. In Europe, Giga Berlin produced more than 200,000 vehicles in 2025 despite a temporary halt, supplying over 30 markets with plans for sequential production growth in 2026 and battery cell manufacturing by 2027.

While regional EV sales faced headwinds, the factory remains a cornerstone for Model Y deliveries across the continent.

In Asia, Giga Shanghai continues to be recognized as Tesla’s powerhouse. China, the company’s largest market, saw January 2026 deliveries from the plant rise 9 percent year-over-year to 69,129 units, with affordable new models expected later this year.

FSD advancements, already progressing in the U.S. and South Korea, are slated for Europe and further Asian rollout, complementing plans to expand Cybercab and Optimus to new markets as well.

With OTA-enabled autonomy on the horizon and retail strategies paying dividends, Tesla is strengthening its footprint from Tokyo showrooms to Berlin assembly lines and Shanghai exports. As Hashimoto continues to push Tesla forward in Japan, the company’s global vision for sustainable, self-driving mobility gains traction across Europe and Asia.

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Tesla ships out update that brings massive change to two big features

“This change only updates the name of certain features and text in your vehicle,” the company wrote in Release Notes for the update, “and does not change the way your features behave.”

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Credit: Tesla

Tesla has shipped out an update for its vehicles that was caused specifically by a California lawsuit that threatened the company’s ability to sell cars because of how it named its driver assistance suite.

Tesla shipped out Software Update 2026.2.9 starting last week; we received it already, and it only brings a few minor changes, mostly related to how things are referenced.

“This change only updates the name of certain features and text in your vehicle,” the company wrote in Release Notes for the update, “and does not change the way your features behave.”

The following changes came to Tesla vehicles in the update:

  • Navigate on Autopilot has now been renamed to Navigate on Autosteer
  • FSD Computer has been renamed to AI Computer

Tesla faced a 30-day sales suspension in California after the state’s Department of Motor Vehicles stated the company had to come into compliance regarding the marketing of its automated driving features.

The agency confirmed on February 18 that it had taken a “corrective action” to resolve the issue. That corrective action was renaming certain parts of its ADAS.

Tesla discontinued its standalone Autopilot offering in January and ramped up the marketing of Full Self-Driving Supervised. Tesla had said on X that the issue with naming “was a ‘consumer protection’ order about the use of the term ‘Autopilot’ in a case where not one single customer came forward to say there’s a problem.”

It is now compliant with the wishes of the California DMV, and we’re all dealing with it now.

This was the first primary dispute over the terminology of Full Self-Driving, but it has undergone some scrutiny at the federal level, as some government officials have claimed the suite has “deceptive” names. Previous Transportation Secretary Pete Buttigieg was one of those federal-level employees who had an issue with the names “Autopilot” and “Full Self-Driving.”

Tesla sued the California DMV over the ruling last week.

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