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Fiat Chrysler CEO hints at electrified RAM to challenge Hummer EV, Cybertruck

(Credit: Ram)

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Fiat Chrysler CEO Mike Manley hinted at an electric Ram pickup truck in the legacy automaker’s future. According to the Detroit Free Press, Manley did not offer any other details about Fiat Chrysler’s potential electrified Ram pickup, but he did note that such a vehicle will be coming.

“I do see that there will be an electrified Ram pickup in the marketplace, and I would ask you just to stay tuned for a little while, and we’ll tell you exactly when that will be,” Manley said during Fiat Chrysler Automobiles (FCA) Q3 earnings conference.

Manley’s recent statements hint at a bolder stance on electrification since in the second quarter. During FCA’s Q2 earnings call, Manley remarked that “Obviously, pickup trucks is a key franchise for us, and we’re not going to sit on the sideline if there is a danger that our position gets diluted going forward.”

Several automakers, from veterans like Ford and General Motors to newcomers like Tesla and Rivian, are going all-in on the electric pickup truck market. So far, GM has unveiled the gargantuan GMC Hummer EV, Ford has all but confirmed the work-focused F-150 Electric, Tesla has unveiled its futuristic Cybertruck, and Rivian is coming with the R1T, a luxury-adventure vehicle optimized for the outdoors.

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(Credit: Fiat Chrysler)

FCA introduced two Jeep vehicles in its Q3 presentation that showed the steps it took toward electrifying its lineup, such as the Jeep Grand Wagoneer and Jeep Wrangler PHEV. Neither of the Jeep variants were all-electric. It seems FCA, at least for now, is taking baby steps towards an electric future, but everyone needs to learn to crawl before walking.

The Jeep Wagoneer will have an electrified powertrain, which does not make it an all-electric vehicle, though it does show some progress on FCA’s part. The electrified Jeep Wagoneer’s production will start in Q2 2021.

Then there is the Jeep Wrangler PHEV 4Xe, which seems like a more serious step toward electrifying the company’s fleet. It will have a 2.0-liter 4-cylinder engine like any traditional ICE vehicle, but the Wrangler PHEV will also be equipped with two electric motors with 400-volt and a 17kWh battery pack. The 17 kWh battery pack is expected to provide the vehicle with 25 miles of all-electric range.

Fiat Chrysler’s steps to electrify two Jeep variants may be a stepping stone toward the electrified Ram pickup truck. He did not specify if the electrified Ram would be all-electric, though given the current trend in the pickup market with the Tesla Cybertruck, Rivian R1T, and most recently, the GMC Hummer EV, it may be a missed opportunity if Fiat does not release an all-electric pickup truck.

(Credit: Good Car Bad Car)

Perhaps Fiat could turn to Tesla for inspiration or advice if it were planning to produce an all-electric Ram truck. After all the two companies are not exactly strangers. Fiat Chrysler, together with General Motors, has been buying regulatory credits from Tesla. Tesla’s regulatory credits help the FCA meet the European Union’s strict emissions regulations.

Tesla and the FCA’s deal proved fruitful nearly a year later in April 2020 when the International Council on Clean Transportation (ICCT) announced the partnership made up 39% of total EV registrations in Europe. From that achievement alone, FCA must have a good idea of a RAM EV’s potential in the US market, where pickup trucks are popular.

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FCA sold 156,156 Ram pickup trucks in Q3 2020, recorded Good Car Bad Car. Compared to other pickup trucks sold in the United States in the third-quarter, the Ram pickup came in second after Ford’s F-series, which sold 221,647 trucks. The Ram pickup performed just as well in Q3 2019.

Demand for electric trucks have grown evident over time. Interest in newcomers to the pickup truck market, like Rivian and Tesla, reveal that there are customers interested in EV trucks. And the fact that GM seems to have gained some traction with its Hummer EV may be evidence that customers are also interested in seeing what legacy automakers could offer in the market. FCA could grab some of that potential momentum with an all-electric Ram pickup.

Maria--aka "M"-- is an experienced writer and book editor. She's written about several topics including health, tech, and politics. As a book editor, she's worked with authors who write Sci-Fi, Romance, and Dark Fantasy. M loves hearing from TESLARATI readers. If you have any tips or article ideas, contact her at maria@teslarati.com or via X, @Writer_01001101.

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Elon Musk

Tesla Full Self-Driving set to get an awesome new feature, Elon Musk says

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Credit: Teslarati

Tesla Full Self-Driving is set to get an awesome new feature in the near future, CEO Elon Musk confirmed on X.

Full Self-Driving is the company’s semi-autonomous driving program, which is among the best available to the general public. It still relies on the driver to ultimately remain in control and pay attention, but it truly does make traveling less stressful and easier.

However, Tesla still continuously refines the software through Over-the-Air updates, which are meant to resolve shortcomings in the performance of the FSD suite. Generally, Tesla does a great job of this, but some updates are definitely regressions, at least with some of the features.

Tesla Cybertruck owner credits FSD for saving life after freeway medical emergency

Tesla and Musk are always trying to improve the suite’s performance by fixing features that are presently available, but they also try to add new things that would be beneficial to owners. One of those things, which is coming soon, is giving the driver the ability to prompt FSD with voice demands.

For example, asking the car to park close to the front door of your destination, or further away in an empty portion of the parking lot, would be an extremely beneficial feature. Adjusting navigation is possible through Grok integration, but it is not always effective.

Musk confirmed that voice prompts for FSD would be possible:

Tesla Full Self-Driving is a really great thing, but it definitely has its shortcomings. Navigation is among the biggest complaints that owners have, and it is easily my biggest frustration with using it. Some of the routes it chooses to take are truly mind-boggling.

Another thing it has had issues with is being situated in the correct lane at confusing intersections or even managing to properly navigate through local traffic signs. For example, in Pennsylvania, there are a lot of stop signs with “Except Right Turn” signs directly under.

This gives those turning right at a stop sign the opportunity to travel through it. FSD has had issues with this on several occasions.

Parking preferences would be highly beneficial and something that could be resolved with this voice prompt program. Grocery stores are full of carts not taken back by customers, and many people choose to park far away. Advising FSD of this preference would be a great advantage to owners.

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Cybertruck

Elon Musk clarifies Tesla Cybertruck ’10 day’ comment, fans respond

Some are arguing that the decision to confirm a price hike in ten days is sort of counterproductive, especially considering it is based on demand. Giving consumers a timeline of just ten days to make a big purchase like a pickup truck for $60,000, and basically stating the price will go up, will only push people to make a reservation.

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Credit: Tesla

Elon Musk has clarified what he meant by his comment on X yesterday that seemed to indicate that Tesla would either do away with the new All-Wheel-Drive configuration of the Cybertruck or adjust the price.

The response was cryptic as nobody truly knew what Musk’s plans were for the newest Tesla Cybertruck trim level. We now have that answer, and fans of the company are responding in a polarizing fashion.

On Thursday night, Tesla launched the Cybertruck All-Wheel-Drive, priced competitively at $59,990. It was a vast improvement from the Rear-Wheel-Drive configuration Tesla launched last year at a similar price point, which was eventually cancelled just a few months later due to low demand.

Tesla launches new Cybertruck trim with more features than ever for a low price

However, Musk said early on Friday, “just for 10 days,” the truck would either be available or priced at $59,990. We can now confirm Tesla will adjust the price based on more recent comments from the CEO.

Musk said the price will fluctuate, but it “depends on how much demand we see at this price level.”

Some are defending the decision, stating that it is simply logical to see how the Cybertruck sells at this price and adjust accordingly.

Others, not so much.

Some are arguing that the decision to confirm a price hike in ten days is sort of counterproductive, especially considering it is based on demand. Giving consumers a timeline of just ten days to make a big purchase like a pickup truck for $60,000, and basically stating the price will go up, will only push people to make a reservation.

Demand will look strong because people want to lock in this price. The price will inevitably go up, and demand for the trim will likely fall a bit because of the increased cost.

Many are arguing Musk should have kept this detail internal, but transparency is a good policy to have. It is a polarizing move to confirm a price increase in just a week-and-a-half, but the community is obviously split on how to feel.

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Cybertruck

Tesla Cybertruck’s newest trim will undergo massive change in ten days, Musk says

It appears as if the new All-Wheel-Drive trim of Cybertruck won’t be around for too long, however. Elon Musk revealed this morning that it will be around “only for the next 10 days.”

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(Credit: Tesla)

Tesla’s new Cybertruck trim has already gotten the axe from CEO Elon Musk, who said the All-Wheel-Drive configuration of the all-electric pickup will only be available “for the next ten days.”

Musk could mean the price, which is $59,990, or the availability of the trim altogether.

Last night, Tesla launched the All-Wheel-Drive configuration of the Cybertruck, a pickup that comes in at less than $60,000 and features a competitive range and features that are not far off from the offerings of the premium trim.

Tesla launches new Cybertruck trim with more features than ever for a low price

It was a nice surprise from Tesla, considering that last year, it offered a Rear-Wheel-Drive trim of the Cybertruck that only lasted a few months. It had extremely underwhelming demand because it was only $10,000 cheaper than the next trim level up, and it was missing a significant number of premium features.

Simply put, it was not worth the money. Tesla killed the RWD Cybertruck just a few months after offering it.

With the news that Tesla was offering this All-Wheel-Drive configuration of the Cybertruck, many fans and consumers were encouraged. The Cybertruck has been an underwhelming seller, and this seemed to be a lot of truck for the price when looking at its features:

  • Dual Motor AWD w/ est. 325 mi of range
  • Powered tonneau cover
  • Bed outlets (2x 120V + 1x 240V) & Powershare capability
  • Coil springs w/ adaptive damping
  • Heated first-row seats w/ textile material that is easy to clean
  • Steer-by-wire & Four Wheel Steering
  • 6’ x 4’ composite bed
  • Towing capacity of up to 7,500 lbs
  • Powered frunk

It appears as if this trim of Cybertruck won’t be around for too long, however. Musk revealed this morning that it will be around “only for the next 10 days.”

Musk could mean the price of the truck and not necessarily the ability to order it. However, most are taking it as a cancellation.

If it is, in fact, a short-term availability decision, it is baffling, especially as Tesla fans and analysts claim that metrics like quarterly deliveries are no longer important. This seems like a way to boost sales short-term, and if so many people are encouraged about this offering, why would it be kept around for such a short period of time?

Some are even considering the potential that Tesla axes the Cybertruck program as a whole. Although Musk said during the recent Q4 Earnings Call that Cybertruck would still be produced, the end of the Model S and Model X programs indicates Tesla might be prepared to do away with any low-volume vehicles that do not contribute to the company’s future visions of autonomy.

The decision to axe the car just ten days after making it available seems like a true head-scratcher.

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