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The case for Tesla to operate multiple car factories in the US has never been stronger

(Credit: Tesla)

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The recent controversial events surrounding Tesla and its main electric vehicle production plant in Fremont, CA, is one that will likely have repercussions on the company’s future. But beyond the controversy, the recent events surrounding Fremont highlight one key point: it is in Tesla’s best interests to ensure that its vehicle production facilities will no longer be exclusive to one state.

The Fremont factory and Alameda County’s insistence on keeping it closed has resulted in Tesla filing a case against the county. So far, the mayor of the City of Fremont and the City Palo Alto have sided with Tesla, and Elon Musk has remarked that the company’s HQ and future projects will be relocated to other sites, such as Gigafactory Nevada and a Texas site. In the midst of this all is a County Public Health Officer who has reportedly ignored Tesla’s efforts at proposing a reopening plan for the Fremont factory.

What is pretty ironic is the fact that among the carmakers currently operating a production facility in the United States, Tesla is arguably the most experienced in dealing with the COVID-19 pandemic. The electric car maker has successfully dealt with the virus in Shanghai, and following a government-mandated shutdown, Tesla was able to return to regular operations gradually. Once reopened, Gigafactory Shanghai adopted a series of serious anti-coronavirus strategies that helped the company’s workers stay safe despite the pandemic. Tesla intends to do the same in Fremont, if not more.

For now, reopening the Fremont factory will likely be the result of pressure on the county or a serious stroke of fortune that would allow Tesla and the County Public Health Officer eye-to-eye. Each of these requires more than its own stroke of luck, but it doesn’t necessarily have to be. That is, if Tesla has multiple electric vehicle production facilities in the United States. If Tesla has another factory in the US located in an area that is more supportive of the company, it would not have to go through legal means to reopen its primary production facility.

Tesla’s next facility will likely be located in Texas, and so far, Sen. Ted Cruz has stated on Twitter that the state is fully behind the electric car maker. Texas actually makes sense for Tesla, especially considering that SpaceX, Musk’s private space venture, already has a facility in Boca Chica. If speculations prove right, Tesla can very well be building its first Terafactory in the state, which will be making the Cybertruck, and perhaps other vehicles like Model Y and Semi as well.

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Tesla is now at a point where it is producing vehicles that are not intended for a small demographic of car buyers. With the advent of the Model 3 and the Model Y, as well as the upcoming Cybertruck, Tesla is taking on the mainstream market, an industry that counts its production numbers in the hundreds of thousands. This means that the company is now poised to meet the juggernauts of the auto industry like General Motors and Volkswagen head-on, provided that it has the resources to do so. It just has to make sure that its vehicle production activities could not be stopped just because of a single factory shutdown.

With this in mind, it may be a good idea for Tesla to expand its vehicle production capabilities far beyond the Texas Gigafactory/Terafactory. Tesla’s vehicle lineup does not end with the Cybertruck, the Roadster, and the Semi, after all. References to a Tesla van have been stated before, and Tesla has also hinted at a vehicle that’s smaller and more affordable than the Model 3. The more successful Tesla gets, and the more advanced the company’s Full Self-Driving suite becomes, the healthier the demand for Tesla’s vehicles will be. To accomplish this, it may be a good idea to look at legacy auto’s playbook for once, and start establishing car factories across the United States.

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Tesla offers interesting promo to future ride-hailing rival’s drivers

Lyft drivers will get $1,000 in vehicle credits if they complete 100 rides by the cutoff date for the promo.

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(Credit: Tesla)

Tesla has offered an interesting promotion for its vehicles to the drivers of one of its future ride-hailing rivals as it continues to work toward the launch of its autonomous Robotaxi platform.

This morning, Tesla launched a $1,000 off promotion to Lyft drivers who plan to utilize one of the company’s EVs for ride-hailing purposes. The promo applies to all five Tesla models: the Model S, Model 3, Model X, Model Y, and Cybertruck.

It is not offered at the point of sale. Instead, to ensure the vehicle is properly utilized for ride-hailing purposes and to prove the discount, Tesla will offer $1,000 in vehicle credits to the Lyft driver after they complete 100 trips on or before July 13, 2025. Delivery must be taken by June 30.

It is an interesting move by Tesla because Lyft, along with Uber, will become a rival in the coming years as the companies continue to develop driverless ride-hailing platforms of their own. Lyft has partnered with May Mobility and Mobileye to develop driverless, fully autonomous vehicles purpose-built for ride-hailing.

Tesla plans to launch its Robotaxi platform next month in Austin, Texas.

Tesla hints at June 1 launch of Robotaxi platform in Austin

Meanwhile, Lyft’s plans are more down the road. Earlier this year, the company said it would launch autonomous rides sometime next year.

For now, the move seems to be just another way Tesla is incentivizing consumers to buy one of their vehicles. Earlier this week, it also launched another $1,000 off promo for teachers, students, retirees, active-duty members, their spouses, and surviving spouses.

Previously, Tesla only offered that discount to military members.

It is unclear why Tesla would be offering these discounts, but it could be more of a thank you or an act of recognition, more than anything. If it were a measure that was taken to increase demand, it would be substantially more of a discount. For example, when Tesla was trying to rid its inventory of legacy Model Y units as the new, updated vehicle was set to be released, discounts were over $5,000.

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Tesla Giga Berlin seems to be using FSD Unsupervised to move Model Y units

Tesla may be doing something quite special in the Giga Berlin-Brandenburg complex.

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Tesla FSD Unsupervised Giga Texas

Tesla may be doing something quite special in the Giga Berlin-Brandenburg complex. Based on observations from a recent drone flyover of the site, it appears that Tesla may also be using FSD Unsupervised to move freshly produced Model Y vehicles to the factory’s staging area.

New Drone Footage

Recent footage of the Giga Berlin complex from longtime Tesla watcher Tobias Lindh included several interesting updates around the Model Y factory. These include a new warehouse that is currently being built, as well as a tunnel is currently being constructed. More interestingly, the drone operator observed that some cars now seem to be moving to Giga Berlin’s distribution area without human drivers.

If the drone operator’s observations prove accurate, it would be quite an impressive accomplishment for Tesla. FSD Unsupervised, after all, has only been confirmed in vehicles that are produced at the Fremont Factory and Gigafactory Texas.

https://twitter.com/NicklasNilsso14/status/1922799362511376892

Potential Next Steps

If Giga Berlin is now using FSD Unsupervised to transport some Model Y units from the factory building to the site’s staging area, it might only be a matter of time before Tesla also implements a similar system for Gigafactory Shanghai. The Shanghai-based Tesla plant, after all, is the company’s largest factory by volume, and it also serves as a primary vehicle export hub. FSD Unsupervised could then pave the way for Giga Shanghai to operate in an even more optimal manner. 

FSD Unsupervised is the cornerstone of Tesla’s robotaxi business, which is expected to start rolling out in Austin, Texas, next month. Previous reports have suggested that Tesla is pushing hard in its preparations to roll out its robotaxi service this June. Tesla has reportedly even worked and trained with Austin’s first responders from the fire and police departments as part of its robotaxi service preparations.

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Check out a recent flyover of the Tesla Giga Berlin complex in the video below.

https://www.youtube.com/watch?v=p9RFgOiFiU0
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Investor's Corner

Tesla welcomes Chipotle President Jack Hartung to its Board of Directors

Tesla announced the addition of its new director in a post on social media platform X.

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Credit: @ArthurFromX/X

Tesla has welcomed Chipotle president Jack Hartung to its Board of Directors. Hartung will officially start his tenure at the electric vehicle maker on June 1, 2025.

Tesla announced the addition of its new director in a post on social media platform X.

Jack Hartung’s Role

With Hartung’s addition, the Tesla Board will now have nine members. It’s been a while since the company added a new director. Prior to Hartung, the last addition to the Tesla Board was Airbnb co-founder Joe Gebbia back in 2022. As noted in a Reuters report, Hartung will serve on the Tesla Board’s audit committee. He will also retire from his position as president and chief strategy officer at Chipotle, and transition into a senior advisor’s role at the restaurant chain, next month.

Hartung has had a long career in the Mexican grill, joining Chipotle in 2002. He held several positions in the company, most recently serving as Chipotle’s President and Chief Strategy Officer. Tesla highlighted Hartung’s accomplishments in a post on its official account on X.

“Over the past 20+ years under Jack’s financial leadership, Chipotle has seen significant growth with over 3,700 restaurants today across the United States, Canada, the United Kingdom, France, Germany, Kuwait and the United Arab Emirates. Jack was named ‘CFO of the Year’ by Orange County Business Journal and Best CFO in the restaurant category by Institutional Investor,” Tesla wrote in its post on X.

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Tesla Board and Musk

Tesla is a controversial company with a controversial CEO, so it is no surprise that the Board of Directors tend to get flak as well. Two weeks ago, for example, Tesla Board Chair Robyn Denholm slammed The Wall Street Journal for publishing an article alleging that company directors had considered a search for a potential successor to Elon Musk. Denholm herself has also been criticized for offloading her TSLA shares.

More recently, news emerged suggesting that the Tesla Board of Directors had formed a special committee aimed at exploring a new pay package for CEO Elon Musk. The committee is reportedly comprised of Tesla board Chair Robyn Denholm and independent director Kathleen Wilson-Thompson, and they would be exploring alternative compensation methods for Musk’s contributions to the company.

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