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Tesla Cybertruck headlights light up the route in Los Angeles test ride on Nov. 21, 2019 Tesla Cybertruck headlights light up the route in Los Angeles test ride on Nov. 21, 2019

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Tesla Cybertruck makes a believer out of analyst: '(It's) in a different Technology Orbit'

Tesla Cybertruck headlights light up the route in Los Angeles test ride on Nov. 21, 2019 (Photo: Teslarati)

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The Tesla Cybertruck may very well be a sign of things to come for the electric car maker, as it is a vehicle that embodies a completely different “technology orbit” compared to the company’s other cars. These findings were recently related by an ardent Tesla bull following a visit to the Fremont factory.

Global Equities Research analyst Trip Chowdhry shared some of his insights from his Fremont visit in an article on finance website StreetInsider. Outlining his thoughts, the analyst stated that the Cybertruck’s technology is something that is “exponentially over and beyond both Model S and Model X.” “(The) Cybertruck is completely in a different Technology Orbit,” Chowdhry wrote.

Explaining further, Chowdhry also noted that based on what he has seen, he would not be surprised if Tesla ends up creating a lineup of vehicles based on the Cybertruck. Propelled by the Model 3 and Model Y, the analyst stated that Tesla may very well launch a “CyberCar,” which would likely be more aggressively priced compared to the company’s current vehicles.

The Tesla Cybertruck is unlike any of the company’s other vehicles, being unashamedly huge and brutalist. It packs a lot of power and off-road capabilities that Tesla’s other vehicles are not readily capable of, mostly because it was engineered from the ground up to be as tough as possible. But inasmuch as the Cybertruck is radical for its design, it is also groundbreaking for its potential battery costs. The truck is heavy and will likely have a large battery pack, yet the vehicle will only cost slightly more than the Model Y crossover Tesla will start delivering this summer.

This implies several interesting scenarios. Based on the Cybertruck’s specs, estimated weight, size, and up to 500 miles of range, one can assume that it will require a fairly large battery pack. Yet the vehicle’s top-tier Tri-Motor AWD variant is priced below $70,000 before options, seemingly implying that Tesla has reduced its battery costs to a substantial degree.

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This makes the Cybertruck a very compelling vehicle to purchase. For the price of a premium crossover SUV like the Jaguar I-PACE, buyers can acquire a 500-mile monster EV with full off-road capability, six seats, standard Autopilot, and enough acceleration to hit 60 mph in 2.9 seconds. That’s a difficult combination to beat.

Tesla has a trend of constantly improving, not just year-over-year, but quarter-over-quarter as well. Based on Chowdhry’s recent comments, it appears that the Cybertruck is the next step in Tesla’s evolution as a car manufacturer. And if more “cyber”-inspired vehicles are indeed in the pipeline, the massive electric pickup could very well be the start of a whole new breed of affordable, long-range, performance EVs.

The Cybertruck’s Dual and Tri-Motor variants cost $49,900 and $69,900 respectively will begin production in late 2021, with the $39,990 Single-Motor entering its initial building phase the following year. The vehicle was recently recognized as the Concept Car of the Year and has been the subject of many pieces of pop-culture since its unveiling in mid-November.

Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager

Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand.

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Credit: Tesla/X

Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand. While registrations in some countries such as Sweden have fallen sharply this year, the company’s sales in other key territories have been rising. 

Giga Berlin shifts to two shifts

Giga Berlin factory manager André Thierig told the DPA that the facility has been running two shifts since September to manage a surge in global orders. And due to the tariff dispute with the United States, vehicles that are produced at Giga Berlin are now being exported to Canada. 

“We deliver to well over 30 markets and definitely see a positive trend there,” Thierig said.

Despite Giga Berlin now having two shifts, the facility’s production still needs to ramp up more. This is partly due to the addition of the Tesla Model Y Performance and Standard, which are also being produced in the Grunheide-based factory. Interestingly enough, Giga Berlin still only produces the Model Y, unlike other factories like Gigafactory Texas, the Fremont Factory, and Gigafactory Shanghai, which produce more than one type of vehicle. 

Norway’s momentum

Norway, facing an imminent tax increase on cars, has seen a historic spike in Tesla purchases as buyers rush to secure deliveries before the change takes effect, as noted in a CarUp report. As per recent reports, Tesla has broken Norway’s all-time annual sales record this month, beating Volkswagen’s record that has stood since 2016.

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What is rather remarkable is the fact that Tesla was able to achieve so much in Norway with one hand practically tied behind its back. This is because the company’s biggest sales draw, FSD, remains unavailable in the country. Fortunately, Tesla is currently hard at work attempting to get FSD approved for Europe, a notable milestone that should spur even more vehicle sales in the region.

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Tesla launches crazy Full Self-Driving free trial: here’s how you can get it

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tesla full self driving
Credit: Tesla

Tesla is launching a crazy Full Self-Driving free trial, which will enable owners who have not purchased the suite outright to try it for 30 days.

There are a handful of stipulations that will be needed in order for you to qualify for the free trial, which was announced on Thursday night.

Tesla said the trial is for v14, the company’s latest version of the Full Self-Driving suite, and will be available to new and existing Model S, Model 3, Model X, Model Y, and Cybertruck owners, who will have the opportunity to try the latest features, including Speed Profiles, Arrival Options, and other new upgrades.

You must own one of the five Tesla models, have Full Self-Driving v14.2 or later, and have an eligible vehicle in the United States, Puerto Rico, Mexico, or Canada.

The company said it is a non-transferable trial, which is not redeemable for cash. Tesla is reaching out to owners via email to give them the opportunity to enable the Full Self-Driving trial.

Those who are subscribed to the monthly Full Self-Driving program are eligible, so they will essentially get a free month of the suite.

Once it is installed, the trial will begin, and the 30-day countdown will begin.

Tesla is making a major push to increase its Full Self-Driving take rate, as it revealed that about 12 percent of owners are users of the program during its recent earnings call.

Tesla CFO Vaibhav Taneja said during the call:

“We feel that as people experience the supervised FSD at scale, demand for our vehicles, like Elon said, would increase significantly. On the FSD adoption front, we’ve continued to see decent progress. However, note that the total paid FSD customer base is still small, around 12% of our current fleet.”

Earlier today, we reported on Tesla also launching a small-scale advertising campaign on X for the Full Self-Driving suite, hoping to increase adoption.

Tesla Full Self-Driving warrants huge switch-up on essential company strategy

It appears most people are pretty content with the subscription program. It costs just $99 a month, in comparison to the $8,000 fee it is for the outright purchase.

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Tesla Full Self-Driving warrants huge switch-up on essential company strategy

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tesla side repeater camera
(Credit: Tesla)

Tesla Full Self-Driving has warranted a huge switch-up on an essential company strategy as the automaker is hoping to increase the take rate of the ADAS suite.

Unlike other automotive companies, Tesla has long been an outlier, as it has famously ditched a traditional advertising strategy in favor of organic buzz, natural word-of-mouth through its production innovation, and utilizing CEO Elon Musk’s huge social media presence to push its products.

Tesla has taken the money that it would normally spend on advertising and utilized it for R&D purposes. For a long time, it yielded great results, and ironically, Tesla saw benefits from other EV makers running ads.

Tesla counters jab at lack of advertising with perfect response

However, in recent years, Tesla has decided to adjust this strategy, showing a need to expand beyond its core enthusiast base, which is large, but does not span over millions and millions as it would need to fend off global EV competitors, which have become more well-rounded and a better threat to the company.

In 2024 and 2025, Tesla started utilizing ads to spread knowledge about its products. This is continuing, as Full Self-Driving ads are now being spotted on social media platforms, most notably, X, which is owned by Musk:

Interestingly, Tesla’s strategy on FSD advertising is present in Musk’s new compensation package, as the eleventh tranche describes a goal of achieving 10 million active paid FSD subscriptions.

Full Self-Driving is truly Tesla’s primary focus moving forward, although it could be argued that it also has a special type of dedication toward its Optimus robot project. However, FSD will ultimately become the basis for the Robotaxi, which will enable autonomous ride-sharing across the globe as it is permitted in more locations.

Tesla has been adjusting its advertising strategy over the past couple of years, and it seems it is focused on more ways to spread awareness about its products. It will be interesting to see if the company will expand its spending even further, as it has yet to put on a commercial during live television.

We wouldn’t put it out of the question, at least not yet.

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